e.l.f. Cosmetics New Releases

The e.l.f. Power Grip Gold Drip Duo is two new limited-edition products sold separately, not a boxed set: the Power Grip Gold Drip Primer and the Power Grip Gold Drip Setting Spray. Both are Power Grip formulas infused with gold micro-shimmer flecks, and each costs $11 in the US and £11 in the UK. e.l.f. Cosmetics officially announced the duo on 7 October 2026, saying it is available now on elfcosmetics.com, the e.l.f. app and TikTok Shop, with retailer rollouts starting 9 October.

Availability update (7 October 2026): in stock at elfcosmetics.com and elfcosmetics.co.uk; not yet listed at Ulta Beauty, Target, Superdrug or Amazon UK. Because it's limited edition, stock can change quickly.

The duo arrives alongside the brand's other fall and holiday launch, the e.l.f. POP Spicy Bundt Nice Tromsø Collection.

Release Date

e.l.f. officially launched the Gold Drip duo in the US on 7 October 2026 on elfcosmetics.com, the e.l.f. app and TikTok Shop. The products had already appeared on the e.l.f. UK website in September 2026, ahead of the official announcement. Retailer dates for each market are listed under Where to Buy below.

Price

• US: $11 each
• UK: £11 each
• Canada, Mexico, Europe: price not yet listed

In the UK, both match the £11 price of the regular-size Power Grip Primer and Power Grip Dewy Setting Spray.

Products

• Power Grip Gold Drip Primer ($11 / £11, 30 ml): According to e.l.f., it is the same sticky gel Power Grip Primer formula, now infused with gold micro-shimmer flecks. The brand says it grips makeup for long-lasting wear and illuminates all skin tones with a radiant glow.
• Power Grip Gold Drip Setting Spray ($11 / £11, 80 ml): A bi-phase spray that e.l.f. says combines a moisturising oil phase with a makeup-gripping water phase. According to the brand, it sets makeup in a fine, non-sticky, non-greasy mist and leaves a gilded finish.

Where to Buy

• US: e.l.f. Cosmetics US (primer, $11) and e.l.f. Cosmetics US (spray, $11), plus the e.l.f. app and TikTok Shop. e.l.f. says the duo comes online to Target, Ulta Beauty, Walmart, Walgreens and Amazon from 9 October. In-store, it is due at Walgreens on 9 October, Ulta Beauty on 11 October, Target, H-E-B and Kroger on 25 October, CVS on 1 November, and Meijer on 4 November.
• UK: e.l.f. Cosmetics UK (primer, £11) and e.l.f. Cosmetics UK (spray, £11). e.l.f. says Superdrug will stock it online and in-store, with Amazon UK online, from 9 October.
• Canada: e.l.f. says it comes online to Shoppers Drug Mart, Walmart Canada and Amazon.ca from 9 October, and in-store at Shoppers from 11 October. Price not yet listed.
• Mexico: e.l.f. says it arrives at Ulta Beauty Mexico online and in-store on 11 October, and at Sephora Mexico on 15 October. Price not yet listed.
• Europe: e.l.f. says the rollout starts online on 9 October, with in-store dates in Poland, Italy and Germany; see the country table below. Price not yet listed.
• Other markets: availability varies by region; more international stockists may be added.

Checked 7 October 2026: in stock at elfcosmetics.com and elfcosmetics.co.uk; not yet listed at Ulta Beauty, Target, Superdrug or Amazon UK.

What Makes the Power Grip Gold Drip Duo Different?

• Both formulas add gold micro-shimmer flecks to the existing Power Grip formats.
• The primer keeps the original sticky gel texture, and the spray uses a shake-to-activate bi-phase formula.
• e.l.f. sells the duo as a limited edition, and the Gold Drip Primer comes in a 30 ml tube versus the original's 24 ml regular size, at the same £11 UK price.

The Gold Drip Setting Spray (80 ml / 2.7 fl oz, £11) sits alongside the core e.l.f. Power Grip Dewy Setting Spray, which e.l.f. UK also sells at £11. The main change across both Gold Drip products is the added gold micro-shimmer.

Formula and Packaging

e.l.f. says both products are 100% vegan and cruelty-free, and the primer page cites Leaping Bunny and PETA certification. The brand's swatch images show the primer as a gold gel and the spray as a white bi-phase swatch. e.l.f. also shares before/after images and campaign shots of both products on a gold background.

If you want a primer in a different format, the brand also makes the e.l.f. Stay Cool Gel Primer Stick, and you can browse all new makeup releases for the season's other launches.

How to use, per e.l.f.: Start with clean, moisturised skin, let the moisturiser absorb for 1–2 minutes, then apply a pea-sized amount of primer. Shake the setting spray to activate both phases, then mist from about 6 inches away with eyes and lips closed.

Sources

• e.l.f. Cosmetics US product pages: Power Grip Gold Drip Primer, Power Grip Gold Drip Setting Spray
• e.l.f. Cosmetics UK product pages: Power Grip Gold Drip Primer, Power Grip Gold Drip Setting Spray
• e.l.f. Cosmetics Instagram announcement, 7 October 2026

e.l.f. Cosmetics has launched travel-size mini versions of its Never Thirsty Moisturizing Shampoo and Never Thirsty Moisturizing Conditioner, priced at $3 each for 1.7 fl oz / 50 mL. The minis are on sale now online and, according to the brand's Instagram, arrive in Target stores' travel section from 25 October 2026.

What's New

The news is the format. The Never Thirsty shampoo and conditioner were already sold in a 12 fl oz / 358 mL full size at $9 each. The new 1.7 fl oz minis bring the same formulas to a travel-friendly size. e.l.f. positions them for taking a hair routine on the go. The Target in-store launch places them in the retailer's travel section.

Products and Price

• Never Thirsty Moisturizing Shampoo (mini), $3 (US). The brand says it gently cleanses with a luxe lather, removing oil and product buildup and leaving strands soft and smooth.
• Never Thirsty Moisturizing Conditioner (mini), $3 (US). According to e.l.f., it melts into hair and instantly detangles without weighing hair down. It also contains a vegan protein blend.

Both carry what e.l.f. describes as a bright and uplifting fruity scent.

What the Brand Says

According to e.l.f., the two key ingredients work together:

• Provitamin B5 helps deliver moisture to the inner layers of the hair.
• Argan Oil helps seal in hydration from the outside.

The brand claims the shampoo and conditioner, used together as a regimen, leave hair 91% smoother and less tangled compared with a control. e.l.f. also says the pair helps strengthen hair, reduce breakage and repair damage.

e.l.f. says the line is suitable for all hair types and textures, including color-treated hair, and can be used daily. The brand lists the formulas as free from sulfates, parabens, phthalates and mineral oils. It also describes them as vegan, cruelty-free and color-safe, and says the line is Fair Trade Certified.

How to Use

e.l.f. recommends this routine:

1. Massage the shampoo through wet hair.
2. Rinse thoroughly.
3. Follow with the Never Thirsty conditioner.

The brand's results claim applies to the two products used together.

Where to Buy

• US: e.l.f. Cosmetics – Shampoo ($3), e.l.f. Cosmetics – Conditioner ($3). Also at target.com, and in Target stores' travel section from 25 October 2026.
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• e.l.f. Cosmetics: Never Thirsty Moisturizing Shampoo product page
• e.l.f. Cosmetics: Never Thirsty Moisturizing Conditioner product page
• e.l.f. Cosmetics official Instagram (launch announcement, 4 October 2026)

e.l.f. Cosmetics has launched the limited-edition e.l.f. POP Holiday Collection, also called the Tromsø Collection. It includes a $13 Spicy Bundt Nice Body Fragrance Mist, a $13 Silky Body Cream and a $12 Taste of Tromsø Travel Kit. The collection went on sale on 5 October 2026 at elfcosmetics.com and TikTok Shop, with Amazon as the exclusive retail partner from 6 October 2026.

What's New

The collection is built around a single scent, Spicy Bundt Nice. e.l.f. says it is inspired by an arctic holiday escape in Tromsø, Norway, with the Northern Lights and just-baked spice cake as reference points. e.l.f.'s scent graphic lists the notes as follows:

• Top: holiday spice cake and orange zest
• Heart: cardamom buttercream frosting
• Base: cedarwood and warm musk

Products and Prices

• Spicy Bundt Nice Body Fragrance Mist ($13): a 5.1 fl oz / 150 mL body spray. e.l.f. describes it as lightweight, buildable and layerable, and says it releases a "soft cloud" of scent that lasts.
• Spicy Bundt Nice Silky Body Cream ($13): a scented body cream that e.l.f. calls rich and silky but lightweight. The brand says it absorbs quickly and helps soften and smooth skin.
• Spicy Bundt Nice Taste of Tromsø Travel Kit ($12): travel-size versions of both the mist and the body cream. e.l.f. has not published the mini sizes.

e.l.f. describes the whole line as vegan and cruelty-free.

How to Use

e.l.f. positions the cream and mist as a pair. The brand says layering the Silky Body Cream with the Body Fragrance Mist makes the scent "pop" and gives a stronger scent experience.

A common layering order for scented body care is:

1. Apply the cream to moisturised skin.
2. Spritz the mist over the top.
3. Build up the mist gradually, since e.l.f. describes the formula as buildable.

The travel kit pairs the same two formulas for use on the go.

Release Date and Availability

• US: on sale now at elfcosmetics.com and TikTok Shop. Amazon US from 6 October 2026.
• Canada: Amazon Canada from 6 October 2026.
• UK: available now on TikTok Shop. Amazon UK by 10 October 2026.
• Germany: available now on TikTok Shop. Amazon Germany by 24 October 2026.

Prices outside elfcosmetics.com have not been confirmed.

Where to Buy

• US: e.l.f. Cosmetics product pages:

- Body Fragrance Mist ($13)

- Silky Body Cream ($13)

- Taste of Tromsø Travel Kit ($12)

- Also at TikTok Shop (available now) and Amazon US (from 6 October 2026; price not yet confirmed).

• UK: TikTok Shop (available now) and Amazon UK (by 10 October 2026). Prices not yet confirmed.
• International: Amazon Canada (from 6 October 2026), plus TikTok Shop Germany (available now) and Amazon Germany (by 24 October 2026). Prices not yet confirmed.

Sources

• e.l.f. Cosmetics product pages:

- Spicy Bundt Nice Body Fragrance Mist

- Spicy Bundt Nice Silky Body Cream

- Spicy Bundt Nice Taste of Tromsø Travel Kit

• e.l.f. Cosmetics official Instagram announcement

If your lips need some love, e.l.f. SKIN has a sweet fix. The brand has launched the Thirst Burst Lip BFFs Duo, a limited-edition, guava-scented, two-step lip ritual that leaves lips feeling smooth and helps them look plumper with moisture. It costs just £11 and is available now in the UK. The duo includes a scrub you can't buy anywhere else.

What's New: The Products Inside

The Lip BFFs Duo pairs two Thirst Burst products that work together:

• Thirst Burst Lip Smoothie in Guava (kit exclusive): an exfoliating sugar scrub in a handy stick format. It buffs away dead skin so lips feel soft and smooth. The Smoothie is only available in this duo, which makes it the main new addition.
• Thirst Burst Lip Treatment in Sheer Guava: a squeeze-tube treatment labelled "plump + quench". The tube lists a 1% peptide complex. It delivers a hit of hydration and helps lips look visibly plumper with moisture.

Both share e.l.f.'s guava scent, and they come in a pearly pink tube and stick inside a pink "Smooth + Plump" box with a water-splash print. It's very giftable, and very shelf-worthy.

How to Use the 2-Step Lip Ritual

1. Exfoliate. Glide the Lip Smoothie over clean, dry lips and gently buff in small circles. Wipe or rinse away any leftover sugar.
2. Hydrate and plump. Squeeze a little Thirst Burst Lip Treatment onto your lips and smooth it on for a glossy, cushiony finish.

Pro tips:

• Do the full ritual in the evening a few times a week, and use the Lip Treatment on its own whenever lips feel thirsty.
• Prep before lipstick or liner. Scrubbed, hydrated lips make matte formulas apply more evenly.
• Be gentle. If your lips are cracked or irritated, skip the scrub until they've healed.

Is the Price Worth It?

The duo costs £11. The Thirst Burst Lip Treatment sold on its own is £7 at e.l.f. Cosmetics UK, in Sheer Guava (pink), Sheer Blue Hibiscus (blue) and Clear Pomelo (clear). For a few pounds more, the duo adds a kit-exclusive scrub you can't get any other way. That makes it a smart pick for lip-care fans and a great stocking filler. Because it's limited edition, it's worth grabbing before it sells out.

Where to Buy

• US: Not yet confirmed
• UK: e.l.f. Cosmetics UK (£11)
• International: Not yet confirmed

The Verdict

The e.l.f. SKIN Thirst Burst Lip BFFs Duo offers a simple scrub-then-treat routine, a guava scent and a budget-friendly price. If you've wanted smoother, fuller-looking lips without spending much, this limited-edition pair is an easy choice.

e.l.f. Cosmetics has launched the Shimmer Glimmer Glitter Hair Stick, an $8 (US) twist-up hair glitter with a pink-to-blue shifting shimmer, as part of its haircare line. It debuted on TikTok Shop in the $18 (US) Shimmer & Shine Stick Duo. It arrived on elfcosmetics.com and target.com on 2 October 2026 and is due in Target stores on 8 November 2026.

Formula and Finish

The Shimmer Glimmer Glitter Hair Stick comes in a lilac twist-up bullet. According to e.l.f., the formula is buildable, lightweight and non-greasy, and it glides on with no residue. The brand suggests using it on styles from sleek edges and braided crowns to half-up ponytails and loose waves. It can be applied sheer or layered for more intensity.

The finish is a pink-to-blue shifting shimmer, which e.l.f. describes as dimensional. The brand says it works on all hair types and hair colors and is suitable for color-treated hair. According to e.l.f., it rinses out with water.

How to Apply

• Style first, shimmer last. Finish the hairstyle, then glide the stick over the areas to highlight.
• Target high-shine zones such as slicked-back edges, braid ridges, hair parts or the length of a ponytail.
• Build gradually. Start with one swipe, then layer for more intensity.

The Shimmer & Shine Stick Duo

The hair stick launched first on TikTok Shop in the Shimmer & Shine Stick Duo for $18. The duo pairs the Glitter Hair Stick with a Glow Reviver Lip Oil Stick shade. Read our breakdown of the Glow Reviver Lip Oil Stick shade range for details.

Price and Value

The Glow Reviver Lip Oil Stick costs $10 on its own and the hair stick retails for $8. Bought separately, the two items cost $18, the same as the duo price.

According to e.l.f., both products are 100% vegan, cruelty-free, and made in Fair Trade Certified facilities.

Where to Buy

• US: e.l.f. Cosmetics ($8, from 2 October 2026); e.l.f. Cosmetics – Shimmer & Shine Stick Duo ($18); TikTok Shop (duo, $18); target.com (from 2 October 2026) and Target stores (from 8 November 2026)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• e.l.f. Cosmetics – Shimmer Glimmer Glitter Hair Stick product page
• e.l.f. Cosmetics – Shimmer & Shine Stick Duo product page
• Durbin Rock launch coverage

e.l.f. Cosmetics has added four new shimmer shades (Passenger Princess, Disco Flamingo, Plumstruck and Vanilla Vice) to its Glow Reviver Lip Oil Stick. The lip oil-lipstick hybrid costs $10 and was formerly known as the Glow Reviver Slipstick. It is available now from e.l.f. and Ulta Beauty in the US.

What's New

e.l.f. describes the Glow Reviver Lip Oil Stick as "the slick of your fave Glow Reviver Lip Oil in a stick." It combines the feel of a lip oil with the buildable color of a lipstick.

The product was formerly known as the Glow Reviver Slipstick. According to e.l.f., the renamed Lip Oil Stick is the same formula under a new name. It delivers medium, buildable color with a soft, shimmery finish.

Meet the New Shades

The four new shimmer shades are:

• Passenger Princess – A pH-reactive light pink with delicate gold shimmer
• Disco Flamingo – A cool-toned pink laced with pink pearl
• Plumstruck – A rich plum shot through with pink and gold shimmer
• Vanilla Vice – A nude beige with a wash of silver pearl

The range covers a nude, two pinks and a plum.

What Makes the Formula Special

The formula is built around a 3% nourishing complex of three ingredients:

• Squalane
• Shea butter
• Jojoba oil

According to e.l.f., these ingredients help hydrate, smooth and soften lips. The ingredient list on Ulta Beauty also includes mango seed butter, avocado oil, apricot kernel oil and vitamin E (tocopheryl acetate). The brand describes the formula as gliding on with a non-sticky slip. Ulta Beauty's listing notes a subtle juicy mango scent.

How to Wear It

e.l.f. gives the following application steps:

1. Prep clean, dry lips. For extra smoothness, use a lip scrub or balm first.
2. Twist the bullet to reveal the oil stick and start at the center of your lips.
3. Swipe and glide outward toward the corners of your mouth.
4. Reapply whenever your lips need more hydration and tint.

Because the color is buildable, it can be worn sheer or layered for more pigment. It can also be layered over a matte lipstick for added shine.

Key Details

e.l.f. is double-certified cruelty-free by Leaping Bunny and PETA, and the product is listed as 100% vegan. According to the brand, its products are manufactured in Fair Trade Certified facilities through a partnership with Fair Trade USA.

The e.l.f. Glow Reviver Lip Oil Stick costs $10 and is sold at elfcosmetics.com and Ulta Beauty.

Where to Buy

• US: e.l.f. Cosmetics, Ulta Beauty
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• e.l.f. Cosmetics – Glow Reviver Lip Oil Stick product page
• Ulta Beauty – Glow Reviver Lip Oil Stick (Vanilla Vice) listing

The e.l.f. Full Face & Eye Brush Set is a $30 kit of synthetic makeup brushes plus a face sponge in a travel case. e.l.f. launched it in August 2024 at $30, and that is still the listed price, though the page showed it as unavailable when we checked.

What Is Included in the Set?

e.l.f. lists the following pieces:

• Eyes: Eyeshadow "C" Brush, Small Angled Brush, Small Precision Brush, Small Smudge Brush, Blending Brush and Eye Contour Brush
• Face: Complexion Brush, Fan Brush, Concealer Brush and Blush Brush
• Sponge: Total Face Sponge (latex-free)

e.l.f. says the soft bristles work with powder, cream and liquid formulas, and the handles are FSC-certified wood. Our original launch post described "11 brushes plus a face sponge," but the page's contents list shows ten brushes and one sponge, which is what we've used here.

Who Is It For?

Buy it if you want one kit that covers eyes and face, and you'd like a case for travel.

Skip it if you already own brushes you like, or you want a set of only face brushes. Six of the ten brushes are for eyes.

How Do Shoppers Rate It?

The product page shows 3.8 out of 5 stars from just 16 reviews. Our take: that sample is too small to say much, and it is lower than the ratings we saw on e.l.f.'s makeup pages, so read the recent reviews before buying.

What Is Confirmed, and What Is Not?

Confirmed: price, contents, bristle type and rating are from e.l.f.'s current product page.

Not confirmed: the page showed the set as unavailable ("on vacay") when we checked, so we can't say whether it is in stock today. It doesn't give the case dimensions, either.

September 21, 2026 update: we re-checked the price, contents and rating. The price is unchanged from August 2024.

Have you tried the set? Tell us how the brushes perform in the comments.

The e.l.f. Squeeze Me More Lip Balm Duo pairs two sheer, tinted, flavored lip balms in squeeze tubes. The Watermelon and Mango duo launched in July 2024 at $8, and e.l.f. now sells the duo for $9 alongside two more pairings.

What Do the Watermelon and Mango Flavors Look Like?

According to e.l.f., the two balms give "a super sheer kiss of natural-looking color" with a lightweight, hydrating formula:

• Watermelon: the more colorful of the two, described as a juicy pop of hot pink that brightens the whole look.
• Mango: a light, juicy mango scent with a clear finish.

Our take: that makes the duo a useful pairing. Wear Watermelon for color, Mango when you want scent and shine only, or layer them, which e.l.f. suggests for a summer-smoothie effect.

Which Other Duos Does e.l.f. Sell?

The current product page lists three pairings:

• Mango and Watermelon
• Bubblegum and Cherry
• Mint and Chocolate

It shows the duo in stock, and rates it 4.6 stars from 233 reviews.

Why the Squeeze Tube?

e.l.f. says the squeeze tube with a slanted tip makes on-the-go application easy. That means no stick to twist, and you can dispense a small amount and apply straight from the tube.

What Is Confirmed, and What Is Not?

Confirmed: price, the three duos, stock status, rating and vegan / cruelty-free / Fair Trade claims are from e.l.f.'s current product page.

Not confirmed: the page we read doesn't give individual tube sizes or a full ingredient list, and we haven't tested the wear time.

September 21, 2026 update: we re-checked the price, the duo lineup and the rating. The Watermelon and Mango duo is $1 more than at the 2024 launch.

Quick Answers

Are they tinted? Yes, e.l.f. calls them tinted lip balms with a sheer, natural-looking color.

Can I buy the tubes separately? This page sells them as a duo. e.l.f. also has a separate Squeeze Me Lip Balm line sold one at a time.

Which flavor is your favorite? Tell us in the comments.

e.l.f. added Extra-terrestrial, a metallic pink, yellow and green shade, to its Duochrome Liquid Eyeshadow line in July 2024 at $8. e.l.f.'s site now lists the formula at $9.

What Is Extra-terrestrial?

Extra-terrestrial is the new shade in e.l.f.'s duochrome liquid eyeshadow range, described as packed with reflective pigments that create bold, metallic looks that "shift and dazzle in the light." The formula is a comfortable-wear, gel-based liquid that e.l.f. says gives an intense multi-chrome effect in a single swipe over the lid.

Shade Guide: How Does It Compare With the Other Duochrome Shades?

e.l.f.'s product page lists four shades. The color notes below are e.l.f.'s own descriptions:

Our take: going by those descriptions alone (we have not swatched them), Extra-terrestrial and Venus Envy are the two three-tone shades. Cyberpink is the most pink-and-gold, while Mer-mazing stays in cool blue-green territory. If you want a color that leans warm-pink, start with Extra-terrestrial or Cyberpink.

What Is Confirmed, and What Is Not?

Confirmed: e.l.f. sells all four shades on its Duochrome Liquid Eyeshadow page at $9. The page rates the product 4.8 stars, but from only 6 reviews, so treat that score as a small sample. e.l.f. also lists it as 100% vegan, cruelty-free and Fair Trade.

Not confirmed: the page we read doesn't show a size, and it doesn't say which of the four shades were in the original October 2023 launch. Our launch post for the original Duochrome Liquid Eyeshadow covers the first release.

September 21, 2026 update: we re-checked the shade list, price and rating on e.l.f.'s product page. The price is $1 higher than at the July 2024 announcement.

Quick Answers

Is it a one-swipe eyeshadow? e.l.f. says a single swipe gives the multi-chrome effect.

Does it last? e.l.f. calls the formula long-lasting and comfortable, but we haven't wear-tested it.

Have you tried Extra-terrestrial? Tell us how the shift looks on you in the comments.