e.l.f. Cosmetics New Releases

The e.l.f. Peel of Approval Lip Liner Stain is a peel-off lip stain in five shades, priced at £5 on TikTok Shop in the UK. e.l.f. Cosmetics says it comes to elfcosmetics.co.uk on 5 November 2026. No date has been published for elfcosmetics.com or US retail.

Updated 31 October 2026: on sale on TikTok Shop; not yet on elfcosmetics.co.uk or elfcosmetics.com.

Other e.l.f. launches we've covered include the e.l.f. Halo Glow Glimmer Cloud and the e.l.f. Glow Reviver Melting Lip Balm Birthday Cake.

What Makes the e.l.f. Peel of Approval Lip Liner Stain Different?

• Peel-off format: e.l.f. describes three steps: swipe, peel, reveal.
• Multiple uses: According to e.l.f., the applicator lines, sculpts or fills lips.
• Place in e.l.f.'s comparison: e.l.f.'s graphic shows it as the peel-off option, alongside a felt-tip marker stain and a creamy pencil.

Shades

All five shades appear in swatch images. The color descriptions below come from the TikTok Shop US listing and are not our own assessment.

• Written in Pink: baby pink
• Bloomscrolling: rosy pink
• Aha Mauvement: mauve
• Honey Maker: warm brown (spelled Honey Maker in e.l.f.'s UK caption and Honeymaker on the US listing)
• Up Latte: cool tone brown

Formula and How It Works

According to e.l.f.'s TikTok Shop US listing, this vegan and cruelty-free lip stain is long-wear and high-pigment, and it peels off to reveal all-day color with a natural finish, while e.l.f.'s UK caption calls it "life-proof". After you swipe it on, e.l.f. says to peel it off once dry, then reveal the stain underneath. Peel time differs by source: the UK caption says 5 minutes or until fully dry, the US listing says 10 minutes, and e.l.f.'s product graphic says it "dries down in 5-10 minutes".

How It Compares with e.l.f.'s Other Lip Liners

e.l.f.'s own graphic compares three of its lip liners:

The Main Stain Lip Marker is $5 on elfcosmetics.com, where it has been on the site since 29 May 2026. The same graphic pairs the new stain with Glow Reviver Lip Oil as a lip duo. For another peel-off launch from a different brand, see the ColourPop Super Stain Peel-Off Lip Stain & Gloss Duo.

When Does the e.l.f. Peel of Approval Lip Liner Stain Launch?

• By 29 October 2026: on TikTok Shop US (earliest buyer reviews we could see)
• 2-6 November 2026: e.l.f. live on TikTok Shop during Super Brand Week, per its post
• 5 November 2026: elfcosmetics.co.uk, per e.l.f.
• US brand site and retailers: not announced

Where to Buy

• US: e.l.f. Cosmetics on TikTok Shop. Not listed at elfcosmetics.com, Ulta or Target when we searched.
• UK: TikTok Shop, £5, per e.l.f.'s post; e.l.f. UK from 5 November 2026. Not listed on elfcosmetics.co.uk today.
• International: Not yet confirmed.

Checked 31 October 2026: listed on e.l.f. Cosmetics' TikTok Shop US; on TikTok Shop UK at £5, per e.l.f.'s post; not listed at elfcosmetics.com, Ulta, Target or elfcosmetics.co.uk.

Sources

• e.l.f.'s Instagram reel
• e.l.f. Cosmetics TikTok Shop US listing
• elfcosmetics.com and elfcosmetics.co.uk search (31 October 2026)

e.l.f. Halo Glow Glimmer Cloud is a limited-edition body shimmer powder with an ultra-plush puff that dusts superfine glitter onto body, hair and face. It costs $12 in the US and went on sale at Target on 25 October 2026, after selling out on e.l.f.'s own US, UK and Canada sites.

Also new from e.l.f.: the e.l.f. Peel of Approval Lip Liner Stain.

Updated 25 October 2026: now on sale at Target.com for $12 and in stock for delivery. It is sold out ("Notify Me") on elfcosmetics.com, elfcosmetics.co.uk and ca.elfcosmetics.com. Because it's limited edition, stock can change quickly.

For glitter in stick form, e.l.f. also has the e.l.f. Shimmer Glimmer Glitter Hair Stick, an $8 glitter stick for hair. It is a separate product, not part of the Halo Glow Body collection.

Release Date

e.l.f. announced the Halo Glow Glimmer Cloud as available on elfcosmetics.com and its TikTok Shop, and it was on sale there by 23 October 2026. The main retail launch was 25 October 2026 at Target. e.l.f. calls this an exclusive Target launch. Target.com listed it at $12 that day, and in-store stock varied by location.

Price

• US: $12 at Target and elfcosmetics.com (sold out there).
• UK: £11 at elfcosmetics.co.uk
• Canada: CA$16 at ca.elfcosmetics.com
• Europe: Not yet confirmed

The Halo Glow Body Collection

The Glimmer Cloud joins the Halo Glow Body collection, alongside these products on elfcosmetics.com:

• Halo Glow Soft Beam Body Cream ($12)
• Halo Glow Goddess Body Balm & Brush Duo ($24)
• Halo Glow Body Brush ($10)

Where to Buy

• US: Target ($12, in stock online; in-store stock varies). e.l.f. Cosmetics ($12, sold out).
• UK: e.l.f. Cosmetics UK (£11, sold out)
• Canada: e.l.f. Cosmetics Canada (CA$16, sold out)
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 25 October 2026: in stock for delivery at Target.com ($12); sold out at elfcosmetics.com (US), elfcosmetics.co.uk (UK) and ca.elfcosmetics.com (Canada).

What Makes the Halo Glow Glimmer Cloud Different?

• Format: loose shimmer powder applied with an ultra-plush puff. The Soft Beam Body Cream and Goddess Body Balm in the same collection are a cream and a balm.
• Placement: e.l.f. positions it for body, hair and face, not body alone.
• Scent: it carries a vanilla and magnolia fragrance, which the brand describes as warm.

Formula and Packaging

• Key ingredients: according to e.l.f.'s ingredient list, the shimmer base is synthetic fluorphlogopite, with tin oxide and titanium dioxide. It contains fragrance.
• Format: a pink jar holding the powder, with an ultra-plush pink puff that has a pink satin e.l.f. strap across it.
• Imagery: e.l.f.'s images show the closed jar labelled "glitter puff for body, hair & face", the open jar and the puff on its own. They also include a before-and-after on the décolletage and two models patting the puff onto the chest.
• Claims: the brand says the product is 100% vegan and cruelty free, with Leaping Bunny and PETA certification. e.l.f. also says the superfine glitter "works across most skin tones".

How to Use It

e.l.f.'s directions are to tap the puff gently to release the glitter, then pat it lightly onto the areas you want and layer to build. Apply it after makeup or body care has set or dried. To minimise transfer, the brand advises patting it onto dry skin, avoiding rubbing, and letting it set before getting dressed.

For more seasonal launches from the brand, see the e.l.f. POP Spicy Bundt Nice Tromsø Collection and the e.l.f. Express Your E.L.F. 24-Day Advent Calendar 2026. You can also browse all makeup releases.

Sources

• e.l.f. Cosmetics US product page
• e.l.f. Cosmetics UK product page
• e.l.f. Cosmetics Canada product page
• e.l.f. Cosmetics on Instagram (launch announcement)
• Target product page (checked 25 October 2026)

e.l.f. Glow Reviver Melting Lip Balm in Birthday Cake is a new flavored shade of the brand's buttery tinted lip balm, clear with pink iridescent shimmer. It costs $9 in the US and £9 in the UK, and it was on sale at elfcosmetics.com by 14 October 2026. Birthday Cake is the newest addition to the existing Glow Reviver Melting Lip Balm line from e.l.f. Cosmetics.

Also new from e.l.f.: the e.l.f. Peel of Approval Lip Liner Stain.

Updated 15 October 2026: listed at elfcosmetics.com ($9) and elfcosmetics.co.uk (£9). Not yet found at Ulta Beauty or Target.

When Did the e.l.f. Glow Reviver Melting Lip Balm Birthday Cake Launch?

e.l.f. hasn't announced an official release date for Birthday Cake. Images of the shade appeared on elfcosmetics.com around 9 October 2026. An Instagram post on 14 October 2026 described it as "available now," and the US product page labels it "new shade."

Price

The Birthday Cake shade costs $9 at elfcosmetics.com in the US and £9 at elfcosmetics.co.uk in the UK. Prices for other markets have not yet been announced.

Birthday Cake Shade and the Wider Line

e.l.f. describes Birthday Cake as "clear with pink iridescent shimmer" and as a "Birthday Cake multi-color shimmer." According to the brand, the balm "goes on clear and slicks lips with multi-colored shimmer and shine." The US listing gives SKU 19889.

The product page says the Glow Reviver Melting Lip Balm line now comes in ten flavors and shades.

Where to Buy

• US: e.l.f. Cosmetics ($9). Not yet found at Ulta Beauty or Target.
• UK: e.l.f. Cosmetics UK (£9)
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 15 October 2026: listed at elfcosmetics.com ($9) and elfcosmetics.co.uk (£9). Not found in Ulta or Target search results.

What Makes the Glow Reviver Melting Lip Balm Birthday Cake Different?

• Shade story: e.l.f. presents it as a clear base with pink iridescent, multi-colored shimmer, named after a dessert flavor.
• Flavored format: Birthday Cake is a flavored tinted lip balm. For another recent flavored launch from the brand, see the e.l.f. Squeeze Me Flavor Flashback Lip Balm.
• Applicator: the balm comes with a soft, flexible, angled silicone tip.

Formula and Packaging

• Glow Reviver Melting Lip Balm, Birthday Cake: according to e.l.f., the formula combines a 10% butter blend with a hyaluronic acid blend. The page graphic reads "10% Butter Complex" and "1% Hyaluronic Acid." The brand's FAQ also lists squalane, shea butter and jojoba oil to "hydrate, smooth, and soften lips." e.l.f. says the balm "melts into lips and leaves them feeling soft and supple." The brand describes it as 100% vegan and cruelty-free.

Shoppers who prefer a stick format can see the e.l.f. Glow Reviver Lip Oil Stick from the same Glow Reviver family.

For more launches like this, browse all makeup releases.

Tried it? Read and write reviews of the e.l.f. Glow Reviver Melting Lip Balm on Beauty Talk Club.

Sources

• e.l.f. Cosmetics US product page, checked 15 October 2026
• e.l.f. Cosmetics UK product page, checked 15 October 2026
• Instagram launch post tagging @elfcosmetics, 14 October 2026

The e.l.f. Express Your E.L.F. 24-Day Advent Calendar is a 2026 holiday advent calendar of 24 makeup, skincare and tool products, 18 of them full-size. It costs $95 in the US and £92 in the UK on e.l.f. Cosmetics sites, with prices for Canada, Europe and Poland below. It appeared on e.l.f.'s US and UK sites on 9 October 2026 and is on sale now.

e.l.f.'s other holiday 2026 gift set is the Boots x e.l.f. Beauty Icons Gift Set, a Boots exclusive in the UK.

Updated 10 October 2026: in stock on e.l.f.'s US, UK, Canada, Germany, France, Ireland and Poland stores.

When Did the e.l.f. Express Your E.L.F. Advent Calendar Launch?

e.l.f. hasn't announced an official release date. The calendar was listed on elfcosmetics.com (US) and elfcosmetics.co.uk (UK) on 9 October 2026.

Price by Market

The calendar sells for the price in the left column. e.l.f. says buying the same items one by one would cost the amount in the right column.

What's Inside the e.l.f. Express Your E.L.F. Advent Calendar?

The calendar holds 24 products: 18 full-size items and 6 minis across makeup, skincare and tools. e.l.f. breaks them down as follows:

• 4 mini skincare items
• 2 full-size skincare items
• 1 full-size eyeshadow palette (the Perfect 10 Eyeshadow Palette, per e.l.f.'s UK page)
• 2 mini primers
• 2 full-size brushes
• 2 full-size blushes
• 1 full-size sponge
• 3 full-size eye products
• 1 full-size brow product
• 5 full-size lip items
• 1 eyelash curler

Products e.l.f. Has Shown

The products e.l.f. has shown in its listing images:

Minis (6):

• Holy Hydration! E.L.F. Off Makeup Remover (58ml)
• Thirst Burst Pore-fecting Toner
• Holy Hydration! E.L.F.ssential Daily Cleanser (30ml)
• Bright + Brew-tiful Eye Cream
• Power Grip Primer + 4% Niacinamide
• Power Grip Matte Primer

Full size (15 named):

• Holy Hydration! Thirst Burst Drops
• Holy Hydration! Barrier Goals Cream
• Perfect 10 Eyeshadow Palette
• Glow Reviver Melting Lip Balm in Apple Crisp (advent exclusive)
• Smoky Kohl Eyeliner in Pretty Penny (advent exclusive)
• Smoky Kohl Eyeliner in black
• Incredi-Curl Mascara
• Clear Brow and Lash Mascara
• Lip liners in Dark Cocoa and Mauve Aside
• Squeeze Me Lip Balm
• Liquid Blush Brush
• Eye Crease Brush
• Black e.l.f. makeup sponge
• Eyelash curler

e.l.f. hasn't named the remaining three full-size items, which are the two blushes and one lip item. For another Squeeze Me launch this season, see the e.l.f. Squeeze Me Flavor Flashback Lip Balm.

Where to Buy

• US: e.l.f. Cosmetics US ($95). e.l.f.'s FAQ also lists Amazon and TikTok Shop. Ulta Beauty and Target are not yet confirmed.
• UK: e.l.f. Cosmetics UK (£92). Boots and Superdrug are not yet confirmed.
• International:

- Canada: e.l.f. Cosmetics Canada (CA$124)

- Europe: e.l.f. Cosmetics Germany (€101). The calendar is also sold on e.l.f.'s other EU stores, including France, Ireland, Italy, Spain, the Netherlands, Belgium and Austria.

- Poland: e.l.f. Cosmetics Poland (452.03 zł)

• Other markets: availability varies by region; more international stockists may be added.

Checked 10 October 2026: in stock on e.l.f.'s US, UK, Canada, Germany, France, Ireland and Poland stores.

What Makes the e.l.f. Express Your E.L.F. Advent Calendar Different?

• Colour-in box: the outer box is printed in black-and-white line art for buyers to colour in. e.l.f. calls it "not just an advent calendar, it's a canvas". Markers and crayons are not included.
• Two advent exclusives: the Glow Reviver Melting Lip Balm in Apple Crisp (a "warm terracotta", per e.l.f.) and the Smoky Kohl Eyeliner in Pretty Penny. Neither is sold separately.
• 18 of 24 full-size: three-quarters of the doors hold full-size products, and the other six are minis.

Formula and Packaging

• Formulas: e.l.f. says every product in the calendar is 100% vegan and cruelty-free.
• Key skincare ingredients, as printed on the products in e.l.f.'s images:

- Thirst Burst Drops: 1% hydrating hibiscus complex + 5% niacinamide

- Barrier Goals Cream: 1% colloidal oatmeal + cica

- Thirst Burst Pore-fecting Toner: 2% BHA + 1% hydrating hibiscus complex

- E.L.F.ssential Daily Cleanser: 1% hyaluronic acid complex

- Bright + Brew-tiful Eye Cream: vitamin C + 3% caffeine blend

- Power Grip Primer: 4% niacinamide

• Packaging: the box is bilingual in English and French ("Calendrier de l'avent"). e.l.f. invites buyers to share their coloured-in designs and tag the brand.

For more launches this season, browse our 2026 beauty advent calendars. Another makeup-focused countdown this year is the Catrice House of Gold Advent Calendar.

Comparing calendars? See every 2026 beauty advent calendar with prices and release dates.

Sources

• e.l.f. Cosmetics US product page
• e.l.f. Cosmetics UK product page
• e.l.f. Cosmetics Canada, Germany and Poland product pages

The Boots x e.l.f. Cosmetics Beauty Icons Gift Set is a makeup set of eight full-size e.l.f. products packed in a black quilted puffer makeup bag. It was reported at £35 (worth £84, per the listing as reported on Instagram) and was on sale at Boots UK by 9 October 2026. It is part of Boots' 2026 Beauty Icons gift set series.

e.l.f.'s own holiday 2026 advent calendar is the e.l.f. Express Your E.L.F. 24-Day Advent Calendar, with 24 products for $95 / £92.

It follows the Boots x Bubble Beauty Icons Gift Set 2026, an earlier set in the same Boots Beauty Icons series.

The next set in the series is the Boots x OUAI Beauty Icons Gift Set, six OUAI hair and body products in a zip bag.

Updated 9 October 2026: Reported available now at Boots UK. The Boots listing could not be read automatically, so the price shown here is as reported.

When Did the Boots x e.l.f. Beauty Icons Gift Set Launch?

Neither Boots nor e.l.f. has announced an official release date. A UK beauty-box Instagram account reported the set as "available now" at Boots on 9 October 2026 and called it "this week's Icon set" in the Beauty Icons series.

Price

The set was reported at £35, and the listing as reported on Instagram puts its value at £84. Boots' product page blocked automated reading, so we could not confirm the price or the "worth" figure directly. Check the current price on Boots before buying.

What's Inside

The packs shown in Boots' product images confirm these 8 full-size products, plus a bag:

1. e.l.f. Power Grip Matte Primer
2. e.l.f. Glow Reviver Melting Lip Balm in Vanilla Toffee
3. e.l.f. SKIN Holy Hydration! Thirst Burst Drops
4. e.l.f. SKIN Suntouchable! All Set For Sun SPF 30
5. e.l.f. Lash 'N Roll Mascara
6. An e.l.f. blush tint (shade not named on the images)
7. An e.l.f. clear brow laminating gel (name not shown)
8. e.l.f. High Points Highlighter brush

The bag is a black quilted puffer makeup bag with a turquoise zip.

The set breaks down as follows:

• Six makeup products: primer, lip balm, mascara, blush tint, brow gel and highlighter brush.
• Two e.l.f. SKIN products: the drops and the SPF.

Item sizes have not been published, so we have not given a total.

Products and Formats

• Power Grip Matte Primer: a matte primer from e.l.f.'s Power Grip range, which also includes the e.l.f. Power Grip Gold Drip Duo.
• Glow Reviver Melting Lip Balm: included in the shade Vanilla Toffee. e.l.f.'s most recent balm launch is the e.l.f. Squeeze Me Flavor Flashback Lip Balm.
• Holy Hydration! Thirst Burst Drops: the pack text describes the drops as "dewy" and "brightening".
• Suntouchable! All Set For Sun SPF 30: the pack describes it as sun protection and a setting spray in one.
• Blush tint: a red-toned liquid tint.
• Brow laminating gel: a clear gel.
• High Points Highlighter brush: a makeup brush designed for highlighter.

Where to Buy

• US: Not sold. Boots trades in the UK and Ireland only.
• UK: Boots, reported at £35. Boots currently lists it as an exclusive collaboration.
• International: Not yet confirmed.
• Other markets: Availability varies by region; more international stockists may be added.

Checked 9 October 2026: The Boots listing could not be read automatically; the price is as reported.

What Makes the Boots x e.l.f. Beauty Icons Gift Set Different?

• The bag's sleeve reads "e.l.f. eyes.lips.face. ♥ Boots — Exclusive Collaboration".
• It combines makeup with two e.l.f. SKIN products, including an SPF 30 setting spray.
• It is part of Boots' Beauty Icons series rather than a standalone e.l.f. holiday set.

You can browse more gift sets and launches in our makeup section.

Sources

• Boots product page (product 10399307)
• Boots product images (product 10399307)
• Instagram post on the Boots x e.l.f. Beauty Icons Set, 9 October 2026

The e.l.f. Squeeze Me Flavor Flashback Lip Balm is a limited-edition series of five sheer-tint, flavoured lip balms, each with a matching charm. e.l.f. Cosmetics sells each balm separately for $5 on elfcosmetics.com, where all five shades went live on 8 October 2026.

This season, e.l.f. has also released the e.l.f. POP Spicy Bundt Nice Tromsø Collection, a holiday body mist and body care collection.

Updated 9 October 2026: all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Because it's limited edition, stock can change quickly.

When Did the e.l.f. Squeeze Me Flavor Flashback Lip Balms Launch?

e.l.f. hasn't announced an official release date. All five shades went live on elfcosmetics.com in the US on 8 October 2026. Fruit Punch Pouch went live on elfcosmetics.co.uk on the same day, 8 October 2026.

Price

• US: $5 per balm on elfcosmetics.com. e.l.f. markets it as a "$5 stocking stuffer" for nostalgia lovers.
• UK: £5 on elfcosmetics.co.uk, where the product is listed as "Squeeze Me Flavour Flashback Lip Balm".

The Five Flavours

Each balm is based on a throwback snack and comes with its own charm attached to the tube. According to e.l.f., the five shades are:

• Fruity O's: green, with a rainbow fruit cereal flavour and a cherry charm.
• Milk Carton: white, inspired by mini milk cartons, with a milk-carton charm.
• Mall Pretzel: brown, inspired by mall pretzels.
• Fruit Punch Pouch: red, with a juicy tropical punch flavour and a pineapple charm.
• Banana Candy: yellow, with a banana candy flavour and a banana charm.

Where to Buy

• US: elfcosmetics.com: Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy ($5 each)
• UK: elfcosmetics.co.uk: Fruit Punch Pouch (£5). The other four flavours are not yet listed.
• Canada: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 9 October 2026: all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Other retailers haven't listed it yet.

Both versions use the same squeeze-tube format at the same US price. The Flavor Flashback edition changes the flavours to a snack-nostalgia theme and adds a matching charm to each tube.

e.l.f. also sells the Squeeze Me More Lip Balm Duos for $9, which we covered in our post on the e.l.f. Squeeze Me More Lip Balm Duo.

What Makes the Squeeze Me Flavor Flashback Lip Balm Different?

• Each of the five flavours is based on a specific throwback snack, from rainbow fruit cereal to mall pretzels.
• Each tube comes with its own matching charm.
• It is a limited-edition run within e.l.f.'s permanent Squeeze Me Lip Balm range.

Lip balms with attached accessories are a theme this season. The Party of You Coat Check Lip Balm & Puffer Coat Keychain Sets pair a balm with a keychain.

Formula and Packaging

• Key ingredients: e.l.f. lists hyaluronic acid, shea butter, goji berry extract, squalane and glycerin. The brand says the lightweight balm hydrates and nourishes lips with a sheer tint, and that it is 100% vegan and cruelty-free.
• Format: The balm comes in a squeeze tube with a slanted-tip applicator, which e.l.f. describes as pocket-sized and mess-free.

Browse more lip and face launches in our makeup section.

Sources

• e.l.f. Cosmetics US product pages (elfcosmetics.com), all five shades, including e.l.f.'s product info graphics
• e.l.f. Cosmetics UK product page (elfcosmetics.co.uk), Fruit Punch Pouch

e.l.f. Cosmetics has launched travel-size mini versions of its Never Thirsty Moisturizing Shampoo and Never Thirsty Moisturizing Conditioner, priced at $3 each for 1.7 fl oz / 50 mL. The minis are on sale now online and, according to the brand's Instagram, arrive in Target stores' travel section from 25 October 2026.

What's New

The news is the format. The Never Thirsty shampoo and conditioner were already sold in a 12 fl oz / 358 mL full size at $9 each. The new 1.7 fl oz minis bring the same formulas to a travel-friendly size. e.l.f. positions them for taking a hair routine on the go. The Target in-store launch places them in the retailer's travel section.

Products and Price

• Never Thirsty Moisturizing Shampoo (mini), $3 (US). The brand says it gently cleanses with a luxe lather, removing oil and product buildup and leaving strands soft and smooth.
• Never Thirsty Moisturizing Conditioner (mini), $3 (US). According to e.l.f., it melts into hair and instantly detangles without weighing hair down. It also contains a vegan protein blend.

Both carry what e.l.f. describes as a bright and uplifting fruity scent.

What the Brand Says

According to e.l.f., the two key ingredients work together:

• Provitamin B5 helps deliver moisture to the inner layers of the hair.
• Argan Oil helps seal in hydration from the outside.

The brand claims the shampoo and conditioner, used together as a regimen, leave hair 91% smoother and less tangled compared with a control. e.l.f. also says the pair helps strengthen hair, reduce breakage and repair damage.

e.l.f. says the line is suitable for all hair types and textures, including color-treated hair, and can be used daily. The brand lists the formulas as free from sulfates, parabens, phthalates and mineral oils. It also describes them as vegan, cruelty-free and color-safe, and says the line is Fair Trade Certified.

How to Use

e.l.f. recommends this routine:

1. Massage the shampoo through wet hair.
2. Rinse thoroughly.
3. Follow with the Never Thirsty conditioner.

The brand's results claim applies to the two products used together.

Where to Buy

• US: e.l.f. Cosmetics – Shampoo ($3), e.l.f. Cosmetics – Conditioner ($3). Also at target.com, and in Target stores' travel section from 25 October 2026.
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• e.l.f. Cosmetics: Never Thirsty Moisturizing Shampoo product page
• e.l.f. Cosmetics: Never Thirsty Moisturizing Conditioner product page
• e.l.f. Cosmetics official Instagram (launch announcement, 4 October 2026)

e.l.f. Cosmetics has launched the limited-edition e.l.f. POP Holiday Collection, also called the Tromsø Collection. It includes a $13 Spicy Bundt Nice Body Fragrance Mist, a $13 Silky Body Cream and a $12 Taste of Tromsø Travel Kit. The collection went on sale on 5 October 2026 at elfcosmetics.com and TikTok Shop, with Amazon as the exclusive retail partner from 6 October 2026.

It's one of e.l.f.'s launches this autumn. The other, the e.l.f. Squeeze Me Flavor Flashback Lip Balm, is a limited run of five $5 snack-flavoured lip balms, each with a matching charm.

What's New

The collection is built around a single scent, Spicy Bundt Nice. e.l.f. says it is inspired by an arctic holiday escape in Tromsø, Norway, with the Northern Lights and just-baked spice cake as reference points. e.l.f.'s scent graphic lists the notes as follows:

• Top: holiday spice cake and orange zest
• Heart: cardamom buttercream frosting
• Base: cedarwood and warm musk

Products and Prices

• Spicy Bundt Nice Body Fragrance Mist ($13): a 5.1 fl oz / 150 mL body spray. e.l.f. describes it as lightweight, buildable and layerable, and says it releases a "soft cloud" of scent that lasts.
• Spicy Bundt Nice Silky Body Cream ($13): a scented body cream that e.l.f. calls rich and silky but lightweight. The brand says it absorbs quickly and helps soften and smooth skin.
• Spicy Bundt Nice Taste of Tromsø Travel Kit ($12): travel-size versions of both the mist and the body cream. e.l.f. has not published the mini sizes.

e.l.f. describes the whole line as vegan and cruelty-free.

How to Use

e.l.f. positions the cream and mist as a pair. The brand says layering the Silky Body Cream with the Body Fragrance Mist makes the scent "pop" and gives a stronger scent experience.

A common layering order for scented body care is:

1. Apply the cream to moisturised skin.
2. Spritz the mist over the top.
3. Build up the mist gradually, since e.l.f. describes the formula as buildable.

The travel kit pairs the same two formulas for use on the go.

Release Date and Availability

• US: on sale now at elfcosmetics.com and TikTok Shop. Amazon US from 6 October 2026.
• Canada: Amazon Canada from 6 October 2026.
• UK: available now on TikTok Shop. Amazon UK by 10 October 2026.
• Germany: available now on TikTok Shop. Amazon Germany by 24 October 2026.

Prices outside elfcosmetics.com have not been confirmed.

Where to Buy

• US: e.l.f. Cosmetics product pages:

- Body Fragrance Mist ($13)

- Silky Body Cream ($13)

- Taste of Tromsø Travel Kit ($12)

- Also at TikTok Shop (available now) and Amazon US (from 6 October 2026; price not yet confirmed).

• UK: TikTok Shop (available now) and Amazon UK (by 10 October 2026). Prices not yet confirmed.
• International: Amazon Canada (from 6 October 2026), plus TikTok Shop Germany (available now) and Amazon Germany (by 24 October 2026). Prices not yet confirmed.

Sources

• e.l.f. Cosmetics product pages:

- Spicy Bundt Nice Body Fragrance Mist

- Spicy Bundt Nice Silky Body Cream

- Spicy Bundt Nice Taste of Tromsø Travel Kit

• e.l.f. Cosmetics official Instagram announcement

If your lips need some love, e.l.f. SKIN has a sweet fix. The brand has launched the Thirst Burst Lip BFFs Duo, a limited-edition, guava-scented, two-step lip ritual that leaves lips feeling smooth and helps them look plumper with moisture. It costs just £11 and is available now in the UK. The duo includes a scrub you can't buy anywhere else.

What's New: The Products Inside

The Lip BFFs Duo pairs two Thirst Burst products that work together:

• Thirst Burst Lip Smoothie in Guava (kit exclusive): an exfoliating sugar scrub in a handy stick format. It buffs away dead skin so lips feel soft and smooth. The Smoothie is only available in this duo, which makes it the main new addition.
• Thirst Burst Lip Treatment in Sheer Guava: a squeeze-tube treatment labelled "plump + quench". The tube lists a 1% peptide complex. It delivers a hit of hydration and helps lips look visibly plumper with moisture.

Both share e.l.f.'s guava scent, and they come in a pearly pink tube and stick inside a pink "Smooth + Plump" box with a water-splash print. It's very giftable, and very shelf-worthy.

How to Use the 2-Step Lip Ritual

1. Exfoliate. Glide the Lip Smoothie over clean, dry lips and gently buff in small circles. Wipe or rinse away any leftover sugar.
2. Hydrate and plump. Squeeze a little Thirst Burst Lip Treatment onto your lips and smooth it on for a glossy, cushiony finish.

Pro tips:

• Do the full ritual in the evening a few times a week, and use the Lip Treatment on its own whenever lips feel thirsty.
• Prep before lipstick or liner. Scrubbed, hydrated lips make matte formulas apply more evenly.
• Be gentle. If your lips are cracked or irritated, skip the scrub until they've healed.

Is the Price Worth It?

The duo costs £11. The Thirst Burst Lip Treatment sold on its own is £7 at e.l.f. Cosmetics UK, in Sheer Guava (pink), Sheer Blue Hibiscus (blue) and Clear Pomelo (clear). For a few pounds more, the duo adds a kit-exclusive scrub you can't get any other way. That makes it a smart pick for lip-care fans and a great stocking filler. Because it's limited edition, it's worth grabbing before it sells out.

Where to Buy

• US: Not yet confirmed
• UK: e.l.f. Cosmetics UK (£11)
• International: Not yet confirmed

The Verdict

The e.l.f. SKIN Thirst Burst Lip BFFs Duo offers a simple scrub-then-treat routine, a guava scent and a budget-friendly price. If you've wanted smoother, fuller-looking lips without spending much, this limited-edition pair is an easy choice.