Hands with long nails hold an open lilac twist-up hair stick against a bright blue background.Lilac e.l.f. hair stick with its cap floating above, revealing a sparkling glitter bullet, on purple background.Open lilac e.l.f. twist-up stick standing beside its cap on a white background.Closed lilac e.l.f. shimmer stick photographed upright on a plain white background.Iridescent white-silver glitter swatch smeared vertically on a white background.

e.l.f. Cosmetics has launched the Shimmer Glimmer Glitter Hair Stick, an $8 (US) twist-up hair glitter with a pink-to-blue shifting shimmer, as part of its haircare line. It debuted on TikTok Shop in the $18 (US) Shimmer & Shine Stick Duo. It arrived on elfcosmetics.com and target.com on 2 October 2026 and is due in Target stores on 8 November 2026.

Quick Facts

DetailInfo
Brande.l.f. Cosmetics
ProductShimmer Glimmer Glitter Hair Stick
Release dateTikTok Shop first; online 2 October 2026; Target stores 8 November 2026
Price$8 (US) solo; $18 (US) in Shimmer & Shine Stick Duo
AvailabilityUS via TikTok Shop, elfcosmetics.com, Target
FinishPink-to-blue shifting shimmer
FormulaLightweight, non-greasy, no residue, rinses out with water
Suitable forAll hair types and colors, including color-treated
Ethics100% vegan, cruelty-free, Fair Trade
Duo contentsGlitter Hair Stick + Glow Reviver Lip Oil Stick (shade of choice)

Formula and Finish

The Shimmer Glimmer Glitter Hair Stick comes in a lilac twist-up bullet. According to e.l.f., the formula is buildable, lightweight and non-greasy, and it glides on with no residue. The brand suggests using it on styles from sleek edges and braided crowns to half-up ponytails and loose waves. It can be applied sheer or layered for more intensity.

The finish is a pink-to-blue shifting shimmer, which e.l.f. describes as dimensional. The brand says it works on all hair types and hair colors and is suitable for color-treated hair. According to e.l.f., it rinses out with water.

Lilac e.l.f. hair stick lying on a shimmering blue and lavender glitter surface.Close-up of a model applying glitter stick to her sleek brown center-parted hair, showing sparkling shine.Smiling model with slicked-back braided hair glimmering with pink-blue shimmer against a purple backdrop.Two models pressed head to head, straight brown hair and dark curls both dusted with sparkling glitter.Model with voluminous curls and glittering edges holds up the lilac hair stick near her face.

How to Apply

  • Style first, shimmer last. Finish the hairstyle, then glide the stick over the areas to highlight.
  • Target high-shine zones such as slicked-back edges, braid ridges, hair parts or the length of a ponytail.
  • Build gradually. Start with one swipe, then layer for more intensity.

The Shimmer & Shine Stick Duo

The hair stick launched first on TikTok Shop in the Shimmer & Shine Stick Duo for $18. The duo pairs the Glitter Hair Stick with a Glow Reviver Lip Oil Stick shade. Read our breakdown of the Glow Reviver Lip Oil Stick shade range for details.

Price and Value

The Glow Reviver Lip Oil Stick costs $10 on its own and the hair stick retails for $8. Bought separately, the two items cost $18, the same as the duo price.

According to e.l.f., both products are 100% vegan, cruelty-free, and made in Fair Trade Certified facilities.

Where to Buy

Infographic showing two lilac sticks with text listing buildable shine, easy glide, lightweight and rinses out.Lilac glitter hair stick beside a rose-gold pink lip oil stick, both with caps off, on white background.

Sources