Editorial Policy

This page explains how Beauty Talk Club decides what to cover and how its posts are produced, checked, and corrected.

What we cover

New makeup and beauty releases as brands announce them: collections, advent calendars, shade and palette launches, and new products, including skincare launches. We focus on what is launching, what is in it, what it costs, and where it can be bought.

Where our information comes from

Editorial posts about new releases are researched against official brand and retailer sources. We prefer a brand's own announcement or product page and an established retailer's listing over second-hand reports.

Confirmed and unconfirmed details

Launches are covered as they are announced, which often means details such as pricing, release dates, regional availability, or full contents are not confirmed yet. Where that is the case, the post says so directly, and we update it once the brand confirms more.

Independence and affiliate links

What we cover is not paid placement. Some links to retailers may be affiliate links; these are marked as such and do not influence which releases we cover or what we say about them.

How posts are produced

Posts are written by the Beauty Talk Club team. Some drafts are prepared with the help of AI tools that summarise information from official brand and retailer sources, and nothing is published without review by the team.

Member comments

Comments and tips from members reflect their own experience and opinions and are not editorial content. Members follow our community rules, which include no promotion and no affiliate or referral links.

Skincare and advice

Our coverage is informational and is not medical advice. Consult a professional before trying a new product or treatment.

Corrections and updates

If you spot a mistake, tell us. See how to report a correction and what we do next.

Questions about this policy? Please contact us.