Hands with long nails hold an open lilac twist-up hair stick against a bright blue background.

e.l.f. Cosmetics has launched the Shimmer Glimmer Glitter Hair Stick, an $8 (US) twist-up hair glitter with a pink-to-blue shifting shimmer, as part of its haircare line. It debuted on TikTok Shop in the $18 (US) Shimmer & Shine Stick Duo. It arrived on elfcosmetics.com and target.com on 2 October 2026 and is due in Target stores on 8 November 2026.

Formula and Finish

The Shimmer Glimmer Glitter Hair Stick comes in a lilac twist-up bullet. According to e.l.f., the formula is buildable, lightweight and non-greasy, and it glides on with no residue. The brand suggests using it on styles from sleek edges and braided crowns to half-up ponytails and loose waves. It can be applied sheer or layered for more intensity.

The finish is a pink-to-blue shifting shimmer, which e.l.f. describes as dimensional. The brand says it works on all hair types and hair colors and is suitable for color-treated hair. According to e.l.f., it rinses out with water.

How to Apply

  • Style first, shimmer last. Finish the hairstyle, then glide the stick over the areas to highlight.
  • Target high-shine zones such as slicked-back edges, braid ridges, hair parts or the length of a ponytail.
  • Build gradually. Start with one swipe, then layer for more intensity.

The Shimmer & Shine Stick Duo

The hair stick launched first on TikTok Shop in the Shimmer & Shine Stick Duo for $18. The duo pairs the Glitter Hair Stick with a Glow Reviver Lip Oil Stick shade. Read our breakdown of the Glow Reviver Lip Oil Stick shade range for details.

Price and Value

The Glow Reviver Lip Oil Stick costs $10 on its own and the hair stick retails for $8. Bought separately, the two items cost $18, the same as the duo price.

According to e.l.f., both products are 100% vegan, cruelty-free, and made in Fair Trade Certified facilities.

Where to Buy

Sources