e.l.f. Cosmetics has launched travel-size mini versions of its Never Thirsty Moisturizing Shampoo and Never Thirsty Moisturizing Conditioner, priced at $3 each for 1.7 fl oz / 50 mL. The minis are on sale now online and, according to the brand's Instagram, arrive in Target stores' travel section from 25 October 2026.
Quick Facts
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics (e.l.f. Hair Care) |
| Product | Never Thirsty Moisturizing Shampoo + Conditioner minis |
| Release date | Not yet announced (on sale online now) |
| Price | $3 each (US) |
| Availability | elfcosmetics.com, target.com; Target stores from 25 October 2026 |
| Size | 1.7 fl oz / 50 mL each |
| Key ingredients | Provitamin B5, Argan Oil |
| Hair type | All hair types and textures, incl. color-treated |
| Formula notes | Sulfate-free, vegan, cruelty-free |
What's New
The news is the format. The Never Thirsty shampoo and conditioner were already sold in a 12 fl oz / 358 mL full size at $9 each. The new 1.7 fl oz minis bring the same formulas to a travel-friendly size. e.l.f. positions them for taking a hair routine on the go. The Target in-store launch places them in the retailer's travel section.
Products and Price
- Never Thirsty Moisturizing Shampoo (mini), $3 (US). The brand says it gently cleanses with a luxe lather, removing oil and product buildup and leaving strands soft and smooth.
- Never Thirsty Moisturizing Conditioner (mini), $3 (US). According to e.l.f., it melts into hair and instantly detangles without weighing hair down. It also contains a vegan protein blend.
Both carry what e.l.f. describes as a bright and uplifting fruity scent.
What the Brand Says
According to e.l.f., the two key ingredients work together:
- Provitamin B5 helps deliver moisture to the inner layers of the hair.
- Argan Oil helps seal in hydration from the outside.
The brand claims the shampoo and conditioner, used together as a regimen, leave hair 91% smoother and less tangled compared with a control. e.l.f. also says the pair helps strengthen hair, reduce breakage and repair damage.
e.l.f. says the line is suitable for all hair types and textures, including color-treated hair, and can be used daily. The brand lists the formulas as free from sulfates, parabens, phthalates and mineral oils. It also describes them as vegan, cruelty-free and color-safe, and says the line is Fair Trade Certified.
How to Use
e.l.f. recommends this routine:
- Massage the shampoo through wet hair.
- Rinse thoroughly.
- Follow with the Never Thirsty conditioner.
The brand's results claim applies to the two products used together.
Where to Buy
- US: e.l.f. Cosmetics – Shampoo ($3), e.l.f. Cosmetics – Conditioner ($3). Also at target.com, and in Target stores' travel section from 25 October 2026.
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- e.l.f. Cosmetics: Never Thirsty Moisturizing Shampoo product page
- e.l.f. Cosmetics: Never Thirsty Moisturizing Conditioner product page
- e.l.f. Cosmetics official Instagram (launch announcement, 4 October 2026)
