E.l.f. Power Grip Gold Drip Primer tube and Setting Spray bottle with a 'new!' badge over a shimmering gold swirl.Power Grip Gold Drip Primer gold tube with black cap and pump tip beside its clear removable cover.Power Grip Gold Drip Setting Spray in a gold 2.7 fl oz (80 ml) bottle with black pump beside a clear cap.Swatch of translucent golden gel primer with fine gold shimmer, fading to white at the base.Round swatch of milky white liquid with tiny droplets and bubbles across the surface.

The e.l.f. Power Grip Gold Drip Duo is two new limited-edition products sold separately, not a boxed set: the Power Grip Gold Drip Primer and the Power Grip Gold Drip Setting Spray. Both are Power Grip formulas infused with gold micro-shimmer flecks, and each costs $11 in the US and £11 in the UK. e.l.f. Cosmetics officially announced the duo on 7 October 2026, saying it is available now on elfcosmetics.com, the e.l.f. app and TikTok Shop, with retailer rollouts starting 9 October.

Availability update (7 October 2026): in stock at elfcosmetics.com and elfcosmetics.co.uk; not yet listed at Ulta Beauty, Target, Superdrug or Amazon UK. Because it's limited edition, stock can change quickly.

The duo arrives alongside the brand's other fall and holiday launch, the e.l.f. POP Spicy Bundt Nice Tromsø Collection.

Quick Facts

DetailInfo
Brande.l.f. Cosmetics
ProductPower Grip Gold Drip Primer + Setting Spray
Sold asTwo separate products, $11 / £11 each (e.l.f. lists no boxed set)
Release date7 October 2026 (US); UK listing seen September 2026
Price$11 each (US); £11 each (UK)
Availabilityelfcosmetics.com, e.l.f. app, TikTok Shop, elfcosmetics.co.uk now; US, UK, Canada and Europe retailers from 9 October (Rossmann Poland 26 October)
EditionLimited edition
SizePrimer 30 ml / 1 fl oz; Spray 80 ml / 2.7 fl oz
FormulaSticky gel primer; bi-phase setting spray
FinishRadiant, gilded, gold micro-shimmer
Vegan / cruelty-freeYes, per e.l.f.

Release Date

e.l.f. officially launched the Gold Drip duo in the US on 7 October 2026 on elfcosmetics.com, the e.l.f. app and TikTok Shop. The products had already appeared on the e.l.f. UK website in September 2026, ahead of the official announcement. Retailer dates for each market are listed under Where to Buy below.

Price

  • US: $11 each
  • UK: £11 each
  • Canada, Mexico, Europe: price not yet listed

In the UK, both match the £11 price of the regular-size Power Grip Primer and Power Grip Dewy Setting Spray.

Products

  • Power Grip Gold Drip Primer ($11 / £11, 30 ml): According to e.l.f., it is the same sticky gel Power Grip Primer formula, now infused with gold micro-shimmer flecks. The brand says it grips makeup for long-lasting wear and illuminates all skin tones with a radiant glow.
  • Power Grip Gold Drip Setting Spray ($11 / £11, 80 ml): A bi-phase spray that e.l.f. says combines a moisturising oil phase with a makeup-gripping water phase. According to the brand, it sets makeup in a fine, non-sticky, non-greasy mist and leaves a gilded finish.

Where to Buy

Three-panel close-up of a freckled model's cheek before, with primer, and after Power Grip Gold Drip, skin glowing.Before-and-after close-up of a deep-skinned model's cheek, glossier and more radiant after Power Grip Gold Drip.Hand with almond nails pumping golden shimmer primer onto a freckled model's cheekbone.Model with gold eyeshadow and earrings holds the Power Grip Gold Drip Primer tube against a mustard backdrop.Freckled model with glowing skin holds the Power Grip Gold Drip Setting Spray bottle beside the cheek.
  • US: e.l.f. Cosmetics US (primer, $11) and e.l.f. Cosmetics US (spray, $11), plus the e.l.f. app and TikTok Shop. e.l.f. says the duo comes online to Target, Ulta Beauty, Walmart, Walgreens and Amazon from 9 October. In-store, it is due at Walgreens on 9 October, Ulta Beauty on 11 October, Target, H-E-B and Kroger on 25 October, CVS on 1 November, and Meijer on 4 November.
  • UK: e.l.f. Cosmetics UK (primer, £11) and e.l.f. Cosmetics UK (spray, £11). e.l.f. says Superdrug will stock it online and in-store, with Amazon UK online, from 9 October.
  • Canada: e.l.f. says it comes online to Shoppers Drug Mart, Walmart Canada and Amazon.ca from 9 October, and in-store at Shoppers from 11 October. Price not yet listed.
  • Mexico: e.l.f. says it arrives at Ulta Beauty Mexico online and in-store on 11 October, and at Sephora Mexico on 15 October. Price not yet listed.
  • Europe: e.l.f. says the rollout starts online on 9 October, with in-store dates in Poland, Italy and Germany; see the country table below. Price not yet listed.
  • Other markets: availability varies by region; more international stockists may be added.

Europe Rollout by Country: Poland, Germany, Italy, Netherlands & Belgium

CountryRetailerDate (per e.l.f.)
PolandRossmann Poland (in-store)26 October 2026
GermanyAmazon Germany (online)9 October 2026
GermanyRossmann Germany and dm Germany (online and in-store)9 November 2026
ItalyAmazon Italy (online)9 October 2026
ItalyDouglas Italy (online and in-store)2 November 2026
NetherlandsAmazon Netherlands (online)9 October 2026
BelgiumAmazon Belgium (online)9 October 2026
OnlineSaether Beauty9 October 2026

Checked 7 October 2026: in stock at elfcosmetics.com and elfcosmetics.co.uk; not yet listed at Ulta Beauty, Target, Superdrug or Amazon UK.

What Makes the Power Grip Gold Drip Duo Different?

  • Both formulas add gold micro-shimmer flecks to the existing Power Grip formats.
  • The primer keeps the original sticky gel texture, and the spray uses a shake-to-activate bi-phase formula.
  • e.l.f. sells the duo as a limited edition, and the Gold Drip Primer comes in a 30 ml tube versus the original's 24 ml regular size, at the same £11 UK price.

Power Grip Primer vs Gold Drip Primer

DetailPower Grip Primer (original)Gold Drip Primer
Size24 ml / 0.8 oz (regular)30 ml / 1 fl oz
UK price£11 (regular)£11
ShimmerNoneGold micro-shimmer flecks
EditionCore rangeLimited edition

The Gold Drip Setting Spray (80 ml / 2.7 fl oz, £11) sits alongside the core e.l.f. Power Grip Dewy Setting Spray, which e.l.f. UK also sells at £11. The main change across both Gold Drip products is the added gold micro-shimmer.

Formula and Packaging

e.l.f. says both products are 100% vegan and cruelty-free, and the primer page cites Leaping Bunny and PETA certification. The brand's swatch images show the primer as a gold gel and the spray as a white bi-phase swatch. e.l.f. also shares before/after images and campaign shots of both products on a gold background.

If you want a primer in a different format, the brand also makes the e.l.f. Stay Cool Gel Primer Stick, and you can browse all new makeup releases for the season's other launches.

How to use, per e.l.f.: Start with clean, moisturised skin, let the moisturiser absorb for 1–2 minutes, then apply a pea-sized amount of primer. Shake the setting spray to activate both phases, then mist from about 6 inches away with eyes and lips closed.

Sources

Primer tube on gold shimmer gel listing sticky grip texture, gold micro-shimmer flecks and glow for all skin tones.Setting Spray misting gold beside text on its bi-phase formula, micro-shimmer, long wear and fine mist.Angled Setting Spray mid-spray labelled with oil phase, water phase, gold flecks and 'shake to activate'.Smiling model with bronze-gold eyeshadow, glowing cheeks and glossy brown lips against a yellow backdrop.