The e.l.f. Express Your E.L.F. 24-Day Advent Calendar is a 2026 holiday advent calendar of 24 makeup, skincare and tool products, 18 of them full-size. It costs $95 in the US and £92 in the UK on e.l.f. Cosmetics sites, with prices for Canada, Europe and Poland below. It appeared on e.l.f.'s US and UK sites on 9 October 2026 and is on sale now.
e.l.f.'s other holiday 2026 gift set is the Boots x e.l.f. Beauty Icons Gift Set, a Boots exclusive in the UK.
Updated 10 October 2026: in stock on e.l.f.'s US, UK, Canada, Germany, France, Ireland and Poland stores.
Quick Facts
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics |
| Product | Express Your E.L.F. 24-Day Advent Calendar |
| Release date | Listed on elfcosmetics.com (US) and elfcosmetics.co.uk (UK) on 9 October 2026 (official launch date not announced) |
| Price | $95 (US); £92 (UK); CA$124 (Canada); €101 (Europe); 452.03 zł (Poland) |
| Availability | e.l.f. sites in the US, UK, Canada, Europe and Poland |
| Value if bought separately (e.l.f.'s figure) | $153 (US); £159 (UK); CA$197 (Canada); €176 (Europe) |
| Contents | 24 products: 18 full-size, 6 minis |
| Advent exclusives | Glow Reviver Melting Lip Balm in Apple Crisp; Smoky Kohl Eyeliner in Pretty Penny |
| Packaging | Black-and-white colour-in line-art box |
| Vegan / cruelty-free | Yes, according to e.l.f. |
When Did the e.l.f. Express Your E.L.F. Advent Calendar Launch?
e.l.f. hasn't announced an official release date. The calendar was listed on elfcosmetics.com (US) and elfcosmetics.co.uk (UK) on 9 October 2026.
Price by Market
The calendar sells for the price in the left column. e.l.f. says buying the same items one by one would cost the amount in the right column.
| Market | Price | Value if bought separately (e.l.f.'s figure) |
|---|---|---|
| US | $95 | $153 |
| UK | £92 | £159 |
| Canada | CA$124 | CA$197 |
| Europe (e.l.f. EU stores) | €101 | €176 |
| Poland | 452.03 zł | Not stated |
What's Inside the e.l.f. Express Your E.L.F. Advent Calendar?
The calendar holds 24 products: 18 full-size items and 6 minis across makeup, skincare and tools. e.l.f. breaks them down as follows:
- 4 mini skincare items
- 2 full-size skincare items
- 1 full-size eyeshadow palette (the Perfect 10 Eyeshadow Palette, per e.l.f.'s UK page)
- 2 mini primers
- 2 full-size brushes
- 2 full-size blushes
- 1 full-size sponge
- 3 full-size eye products
- 1 full-size brow product
- 5 full-size lip items
- 1 eyelash curler
Products e.l.f. Has Shown
The products e.l.f. has shown in its listing images:
Minis (6):
- Holy Hydration! E.L.F. Off Makeup Remover (58ml)
- Thirst Burst Pore-fecting Toner
- Holy Hydration! E.L.F.ssential Daily Cleanser (30ml)
- Bright + Brew-tiful Eye Cream
- Power Grip Primer + 4% Niacinamide
- Power Grip Matte Primer
Full size (15 named):
- Holy Hydration! Thirst Burst Drops
- Holy Hydration! Barrier Goals Cream
- Perfect 10 Eyeshadow Palette
- Glow Reviver Melting Lip Balm in Apple Crisp (advent exclusive)
- Smoky Kohl Eyeliner in Pretty Penny (advent exclusive)
- Smoky Kohl Eyeliner in black
- Incredi-Curl Mascara
- Clear Brow and Lash Mascara
- Lip liners in Dark Cocoa and Mauve Aside
- Squeeze Me Lip Balm
- Liquid Blush Brush
- Eye Crease Brush
- Black e.l.f. makeup sponge
- Eyelash curler
e.l.f. hasn't named the remaining three full-size items, which are the two blushes and one lip item. For another Squeeze Me launch this season, see the e.l.f. Squeeze Me Flavor Flashback Lip Balm.
Where to Buy
- US: e.l.f. Cosmetics US ($95). e.l.f.'s FAQ also lists Amazon and TikTok Shop. Ulta Beauty and Target are not yet confirmed.
- UK: e.l.f. Cosmetics UK (£92). Boots and Superdrug are not yet confirmed.
- International:
- Canada: e.l.f. Cosmetics Canada (CA$124)
- Europe: e.l.f. Cosmetics Germany (€101). The calendar is also sold on e.l.f.'s other EU stores, including France, Ireland, Italy, Spain, the Netherlands, Belgium and Austria.
- Poland: e.l.f. Cosmetics Poland (452.03 zł)
- Other markets: availability varies by region; more international stockists may be added.
Checked 10 October 2026: in stock on e.l.f.'s US, UK, Canada, Germany, France, Ireland and Poland stores.
What Makes the e.l.f. Express Your E.L.F. Advent Calendar Different?
- Colour-in box: the outer box is printed in black-and-white line art for buyers to colour in. e.l.f. calls it "not just an advent calendar, it's a canvas". Markers and crayons are not included.
- Two advent exclusives: the Glow Reviver Melting Lip Balm in Apple Crisp (a "warm terracotta", per e.l.f.) and the Smoky Kohl Eyeliner in Pretty Penny. Neither is sold separately.
- 18 of 24 full-size: three-quarters of the doors hold full-size products, and the other six are minis.
Formula and Packaging
- Formulas: e.l.f. says every product in the calendar is 100% vegan and cruelty-free.
- Key skincare ingredients, as printed on the products in e.l.f.'s images:
- Thirst Burst Drops: 1% hydrating hibiscus complex + 5% niacinamide
- Barrier Goals Cream: 1% colloidal oatmeal + cica
- Thirst Burst Pore-fecting Toner: 2% BHA + 1% hydrating hibiscus complex
- E.L.F.ssential Daily Cleanser: 1% hyaluronic acid complex
- Bright + Brew-tiful Eye Cream: vitamin C + 3% caffeine blend
- Power Grip Primer: 4% niacinamide
- Packaging: the box is bilingual in English and French ("Calendrier de l'avent"). e.l.f. invites buyers to share their coloured-in designs and tag the brand.
For more launches this season, browse our 2026 beauty advent calendars. Another makeup-focused countdown this year is the Catrice House of Gold Advent Calendar.
Sources
- e.l.f. Cosmetics US product page
- e.l.f. Cosmetics UK product page
- e.l.f. Cosmetics Canada, Germany and Poland product pages
