The e.l.f. Squeeze Me Flavor Flashback Lip Balm is a limited-edition series of five sheer-tint, flavoured lip balms, each with a matching charm. e.l.f. Cosmetics sells each balm separately for $5 on elfcosmetics.com, where all five shades went live on 8 October 2026.
This season, e.l.f. has also released the e.l.f. POP Spicy Bundt Nice Tromsø Collection, a holiday body mist and body care collection.
Updated 9 October 2026: all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Because it's limited edition, stock can change quickly.
Quick Facts
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics |
| Product | Squeeze Me Flavor Flashback Lip Balm |
| Release date | On elfcosmetics.com by 8 October 2026; Fruit Punch Pouch on elfcosmetics.co.uk by 8 October 2026 (observed; official launch date not announced) |
| Price | $5 (US); £5 (UK) |
| Availability | elfcosmetics.com (all five); elfcosmetics.co.uk (Fruit Punch Pouch only) |
| Sold as | Five separate products, $5 each (US) |
| Shades | Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy |
| Finish | Sheer tint |
| Size | Not yet announced |
| Vegan / cruelty-free | Yes, according to e.l.f. |
When Did the e.l.f. Squeeze Me Flavor Flashback Lip Balms Launch?
e.l.f. hasn't announced an official release date. All five shades went live on elfcosmetics.com in the US on 8 October 2026. Fruit Punch Pouch went live on elfcosmetics.co.uk on the same day, 8 October 2026.
Price
- US: $5 per balm on elfcosmetics.com. e.l.f. markets it as a "$5 stocking stuffer" for nostalgia lovers.
- UK: £5 on elfcosmetics.co.uk, where the product is listed as "Squeeze Me Flavour Flashback Lip Balm".
The Five Flavours
Each balm is based on a throwback snack and comes with its own charm attached to the tube. According to e.l.f., the five shades are:
- Fruity O's: green, with a rainbow fruit cereal flavour and a cherry charm.
- Milk Carton: white, inspired by mini milk cartons, with a milk-carton charm.
- Mall Pretzel: brown, inspired by mall pretzels.
- Fruit Punch Pouch: red, with a juicy tropical punch flavour and a pineapple charm.
- Banana Candy: yellow, with a banana candy flavour and a banana charm.
Where to Buy
- US: elfcosmetics.com: Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy ($5 each)
- UK: elfcosmetics.co.uk: Fruit Punch Pouch (£5). The other four flavours are not yet listed.
- Canada: Not yet confirmed
- Europe: Not yet confirmed
- Other markets: availability varies by region; more international stockists may be added.
Checked 9 October 2026: all five shades are in stock on elfcosmetics.com, and Fruit Punch Pouch is in stock on elfcosmetics.co.uk. Other retailers haven't listed it yet.
Squeeze Me Flavor Flashback vs the Regular Squeeze Me Lip Balm
| Squeeze Me Flavor Flashback Lip Balm | Squeeze Me Lip Balm | |
|---|---|---|
| Status | Limited edition | Permanent |
| Price | $5 (US) | $5 (US) |
| Flavours | Fruity O's, Milk Carton, Mall Pretzel, Fruit Punch Pouch, Banana Candy | Includes Strawberry, Grape, Blueberry, Peach, Honeydew, Vanilla Frosting |
| Theme | Throwback snacks, matching charm per tube | Fruit and dessert flavours |
Both versions use the same squeeze-tube format at the same US price. The Flavor Flashback edition changes the flavours to a snack-nostalgia theme and adds a matching charm to each tube.
e.l.f. also sells the Squeeze Me More Lip Balm Duos for $9, which we covered in our post on the e.l.f. Squeeze Me More Lip Balm Duo.
What Makes the Squeeze Me Flavor Flashback Lip Balm Different?
- Each of the five flavours is based on a specific throwback snack, from rainbow fruit cereal to mall pretzels.
- Each tube comes with its own matching charm.
- It is a limited-edition run within e.l.f.'s permanent Squeeze Me Lip Balm range.
Lip balms with attached accessories are a theme this season. The Party of You Coat Check Lip Balm & Puffer Coat Keychain Sets pair a balm with a keychain.
Formula and Packaging
- Key ingredients: e.l.f. lists hyaluronic acid, shea butter, goji berry extract, squalane and glycerin. The brand says the lightweight balm hydrates and nourishes lips with a sheer tint, and that it is 100% vegan and cruelty-free.
- Format: The balm comes in a squeeze tube with a slanted-tip applicator, which e.l.f. describes as pocket-sized and mess-free.
Browse more lip and face launches in our makeup section.
Sources
- e.l.f. Cosmetics US product pages (elfcosmetics.com), all five shades, including e.l.f.'s product info graphics
- e.l.f. Cosmetics UK product page (elfcosmetics.co.uk), Fruit Punch Pouch
