Lip Care: Latest Posts

Vitamasques has added Strawberry Gelato Maxi Glaze, a sheer pink tinted lip treatment priced at $9.99, to its Maxi Glaze line as a Target exclusive. The brand announced it on Instagram on 4 October 2026, and it is already listed on Target.

What's New

Strawberry Gelato is the newest shade in the Maxi Glaze family. It joins four shades already sold at Target, each also priced at $9.99:

• Vanilla Gelato
• Pink Marshmallow
• Berry Macaron
• Cocoa Crème

Vitamasques says it had been teasing the shade for months before the launch. The brand's announcement describes it as having sheer colour, intensive hydration and a sweet Strawberry Gelato scent. It also tagged the post #limitededition. Neither Vitamasques nor Target has said how long the shade will be sold.

Key Details

Target describes the formula as a cross between a lip mask and a gloss. According to the listing, it has a butter-balm texture that is cushiony and non-sticky, and it leaves a sheer, glossy pink tint.

The listing names these key ingredients:

• Multi-Molecular Hyaluronic Complex
• Soluble collagen
• Multi-Peptide Complex
• Ceramides
• Shea, mango and cupuaçu butters

What the Brand Says

According to the Target listing, the formula contains a Maxi-Lip complex that is "designed to increase lip volume by +40% and boost hydration by +60% with consistent daily use." The brand says the plumping effect comes from hydration and peptides "with no sting," rather than from a tingling agent.

The listing also describes the product as cruelty-free and dermatologist tested. Because the listing is new, it has no customer reviews yet.

How to Use

The tube has a cooling metal applicator tip, which Target says stays cold to the touch for a soothing, depuffing feel. According to the listing, the sheer pink shade can be worn:

• On its own for a sheer tint and high shine.
• Layered over lip liner.

The brand's volume and hydration claims are based on consistent daily use.

How It Compares with Previous Releases

Strawberry Gelato has the same $9.99 price and 0.5 fl oz size as the existing Maxi Glaze shades at Target. The differences are its juicy pink tint and strawberry scent. It is also the second "Gelato" shade in the range, after Vanilla Gelato.

Where to Buy

• US: Target ($9.99), exclusive
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Target product listing: Vitamasques Lip Maxi Glaze – Strawberry Gelato (checked 5 October 2026)
• Vitamasques official Instagram announcement (4 October 2026)

If your lips need some love, e.l.f. SKIN has a sweet fix. The brand has launched the Thirst Burst Lip BFFs Duo, a limited-edition, guava-scented, two-step lip ritual that leaves lips feeling smooth and helps them look plumper with moisture. It costs just £11 and is available now in the UK. The duo includes a scrub you can't buy anywhere else.

What's New: The Products Inside

The Lip BFFs Duo pairs two Thirst Burst products that work together:

• Thirst Burst Lip Smoothie in Guava (kit exclusive): an exfoliating sugar scrub in a handy stick format. It buffs away dead skin so lips feel soft and smooth. The Smoothie is only available in this duo, which makes it the main new addition.
• Thirst Burst Lip Treatment in Sheer Guava: a squeeze-tube treatment labelled "plump + quench". The tube lists a 1% peptide complex. It delivers a hit of hydration and helps lips look visibly plumper with moisture.

Both share e.l.f.'s guava scent, and they come in a pearly pink tube and stick inside a pink "Smooth + Plump" box with a water-splash print. It's very giftable, and very shelf-worthy.

How to Use the 2-Step Lip Ritual

1. Exfoliate. Glide the Lip Smoothie over clean, dry lips and gently buff in small circles. Wipe or rinse away any leftover sugar.
2. Hydrate and plump. Squeeze a little Thirst Burst Lip Treatment onto your lips and smooth it on for a glossy, cushiony finish.

Pro tips:

• Do the full ritual in the evening a few times a week, and use the Lip Treatment on its own whenever lips feel thirsty.
• Prep before lipstick or liner. Scrubbed, hydrated lips make matte formulas apply more evenly.
• Be gentle. If your lips are cracked or irritated, skip the scrub until they've healed.

Is the Price Worth It?

The duo costs £11. The Thirst Burst Lip Treatment sold on its own is £7 at e.l.f. Cosmetics UK, in Sheer Guava (pink), Sheer Blue Hibiscus (blue) and Clear Pomelo (clear). For a few pounds more, the duo adds a kit-exclusive scrub you can't get any other way. That makes it a smart pick for lip-care fans and a great stocking filler. Because it's limited edition, it's worth grabbing before it sells out.

Where to Buy

• US: Not yet confirmed
• UK: e.l.f. Cosmetics UK (£11)
• International: Not yet confirmed

The Verdict

The e.l.f. SKIN Thirst Burst Lip BFFs Duo offers a simple scrub-then-treat routine, a guava scent and a budget-friendly price. If you've wanted smoother, fuller-looking lips without spending much, this limited-edition pair is an easy choice.

Spooky season has officially arrived at P.Louise. The P.Louise Halloween Collection 2026 launched on 2 October 2026. It includes a light-up eyeshadow palette, new lip duo flavours, and dessert-scented skincare bundles. Some products ship now. Pre-order items will arrive after 9 October 2026.

The Star: Secrets In The Shadows Eyeshadow Palette

The Secrets In The Shadows Halloween Eyeshadow Palette (£45 / $58.50, pre-order) comes in book-style packaging with a keyhole cover marked "Shhh... it's our secret". The palette lights up when you open it, so you can see your shades clearly as you work.

It holds 54 shades across these colour families:

• Steely greys
• Bright pinks
• Swampy greens
• Bright oranges
• Deep reds
• Jewel-toned blues

Pro tip: For a wearable smoky eye, start with a grey in the crease. Press a jewel-toned blue onto the outer corner, then blend the edges. For a full Halloween transformation, layer swampy greens with orange for a witchy, high-impact look.

New Lip Duo Flavours

The best-selling Bad Bitch Energy Lip Conditioner & Lip Oil Duo (£22 / $29 each) comes in three new Halloween flavours:

• Raspberry Laces (shimmer)
• Blackberry Pie (shimmer)
• Sour Watermelon (no shimmer)

Each duo pairs two products:

• Stay Shining Lip Oil: a glossy, translucent oil with a soft hint of colour.
• Protect Your Pout Lip Conditioner: a hydrating balm that works as lipcare, as a smoothing prep step before makeup, or as an overnight treatment.

All three flavours are also sold together as a lip trio.

The Crystal Bad Bitch Energy Lip Duo in Grape Soda (£22 / $29, pre-order) contains meadowfoam seed oil and vitamin E.

How to wear it: Apply the conditioner first to lock in moisture. Then swipe the lip oil on top for a juicy, glass-like shine.

Halloween Skincare Bundles

Skincare fans have several themed options:

• Obsessed For Less Cleanse & Moisturise Set (£27 / $35.50): comes in Blackberry Pie, Sour Watermelon or Raspberry Laces. It includes the I'm So Jelly Makeup Remover, In Love With Me Foaming Face Wash and Plump Me Pretty moisturiser. The set is dermatologically tested.
• Obsessed For Bad Bitch Bundle, Candy Apple (£38 / $49.50): includes a lip duo, the three-step skincare set, a keychain lip balm, a mini hair and body mist, and an overnight wrapping mask.
• What A Treat! Bundle, Black Cherry (£28 / $36.50): includes a lip duo, hand sanitiser, foaming bubble mask, moisturiser and a lip plumping treatment.
• Just One Smore Boo Basket (£65 / $84.50, pre-order): a Gooey Smores pamper basket with 3-in-1 patches, a layered lip mask, micellar water and pads, toner pads and more.

The Halloween Full Collection

If you want everything, the Halloween Full Collection (£220 / $286, pre-order) includes:

• The palette
• The Grape Soda Crystal duo
• The Candy Apple and Black Cherry bundles
• Much more of the range

Where to Buy

• US: P.Louise US – Secrets In The Shadows Palette ($58.50); P.Louise US – Halloween Lip Duo ($29)
• UK: P.Louise UK – Secrets In The Shadows Palette (£45); P.Louise UK – Halloween Lip Duo (£22); P.Louise UK – Halloween Full Collection (£220)
• International: Not yet confirmed

Whether you want soft after-dark glam or a full costume look, this collection has you covered. Pre-order items are expected to be popular, so order early.

Prada Beauty is launching the Prada Lip Jelly in Japan for autumn 2026. It goes on sale early on 25 September 2026 and nationwide on 2 October 2026, at ¥7,700 each. The lip treatment combines the comfort of a balm, the glassy shine of a jelly and a caring effect in one compact. It comes in two versions: a cooling, menthol-infused blue and an intensive moisture formula.

What's New: A Balm That Turns Into Jelly

The Prada Lip Jelly starts as a solid balm. Body heat turns it into a jelly as it is applied. The formula glides on, then forms a protective film that wraps the lips like a lip mask. It is designed to combine a cushiony feel, a glossy shine and treatment benefits.

According to Prada Beauty, the formula contains hyaluronic acid and vitamin E for hydration and soothing care. The brand says its moisturising benefits last up to 24 hours.

The Two Versions

Prada Lip Jelly 01: Cooling Blue

This version is a clear blue with menthol, which gives a cooling sensation on application. According to the brand, it:

• Adds a natural plumpness
• Smooths rough, uneven texture
• Leaves a translucent, glossy shine

Prada Lip Jelly 00: Intensive Moisture

This clear green version is aimed at dry or lined lips. It is a rich, moisturising formula that, according to Prada Beauty, helps vertical lip lines look less visible. The brand says it:

• Helps prevent moisture loss
• Protects the lips' barrier function
• Leaves lips looking plump and smooth

How to Use Prada Lip Jelly

The product can be used in several ways:

• On its own: For a glossy, cared-for finish.
• As a lip base: A thin layer before lipstick smooths texture so colour goes on more evenly.
• As a top coat: Layered over lipstick for a jelly-shine finish. The blue 01 adds a translucent gloss.
• As a night treatment: A generous layer of 00 before bed works like an overnight lip mask.

Tip: Warm the balm briefly with a fingertip or against the lips before spreading. Because the texture changes with body heat, it melts into the jelly more easily.

What the Brand Says

Prada Beauty describes the Lip Jelly as genderless. It comes in a triangular compact that reinterprets Prada's triangle motif and is priced at ¥7,700 in Japan.

Price and Release Date

The Prada Lip Jelly costs ¥7,700 each (Japan price, tax included).

• Early release: 25 September 2026 at Prada Beauty Tokyo and other stores
• Nationwide release in Japan: 2 October 2026

International availability has not yet been announced.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Prada Beauty Tokyo and other Prada Beauty stores in Japan (¥7,700 each, Japan price), early release from 25 September 2026, nationwide from 2 October 2026

Sources

• Prada Beauty launch information (Japan release dates and price)
• Prada Beauty's Instagram announcement, as reported by PAP Magazine
• Beautyscene report on the Prada Beauty Lip Jelly Treatment

Marin Skincare, the Portland, Maine brand, launched the Cider Donut Lip Treatment on 29 September 2026 as a limited-edition addition to its lip line, priced at $19.99. The brand says the product has been in development for two years. It uses Marin's Marine Glycoprotein formula with a scent the brand bases on an autumn orchard in New England.

What's New: Fall in a Tube

The scent is the new element. Marin describes Cider Donut as a sweet, nostalgic blend of freshly fried cider donuts, warm baked apples, cinnamon and sugar, and calls it "the magic of fall captured in a tube." It joins Marin's regular lineup:

• Unscented
• Mint
• Strawberry Rhubarb
• Blueberry French Toast
• Campfire S'mores
• Gingerbread
• A Tinted Lip Treatment in Cranberry

The Formula: Marine Glycoproteins

Cider Donut uses the same formula as the rest of the line. According to Marin, its founders are bioengineers who worked with lobster scientists to find a regenerative glycoprotein that lobsters use to regrow limbs. The brand says the protein also helps repair the skin barrier. Marin states that the ingredient is upcycled from lobster processing, using a byproduct that would otherwise be thrown away.

According to the brand, the lip treatment:

• Deeply hydrates and helps repair dry, weathered lips
• Soothes and protects lips when temperatures drop
• Soaks in while staying on for hours
• Uses a minimalist formula for sensitive skin, including lips prone to eczema or dermatitis

Because the glycoprotein comes from shellfish, Marin advises a patch test before use. This is especially important for anyone with a shellfish allergy.

How to Use

The brand gives these directions:

• Apply as needed during the day, whenever lips need hydration.
• Use it overnight as a lip mask.

Price and Bundles

A single tube costs $19.99. Cider Donut is also sold in bundles:

• Lip Duo ($37.99): Cider Donut with either Blueberry French Toast or Strawberry Rhubarb
• Lip Triple ($56.97): the Cider Donut Triple or the Fall Trio

The first 400 orders over $79 get a free limited-edition "Ocean and Orchard" bandana, while supplies last.

Where to Buy

• US: Marin Skincare ($19.99, choose the Cider Donut flavor)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Marin Skincare Lip Treatment product page
• Marin Skincare Cider Donut Collection page