
Victoria Beckham Beauty has launched two new formats of its Portofino '97 fragrance in September 2026: a Hair Perfume and a Body Lotion, each priced at $80 (US) / £76 (UK) / €88 (EU). For the launch, the brand is giving away a limited-edition The '97 Comb with a first order or with qualifying orders, while supplies last. The brand describes Portofino '97 as its award-winning citrus-woody scent. According to Victoria Beckham, it was inspired by a 1997 trip to Portofino she took with David Beckham.
Portofino '97 Hair Perfume
The Portofino '97 Hair Perfume comes in a 50 mL bottle. According to Victoria Beckham Beauty, it is a weightless mist that spreads evenly through hair and leaves no weight or residue. The brand says the scent's notes of Calabrian bergamot, amber and vetiver linger long after application.
The bottle is small enough to carry in a handbag. The product is made in the USA from US and imported ingredients. The brand positions it as the final step in the Portofino '97 ritual, layered over the Eau de Parfum to extend the scent.
How to use: the brand instructs spraying it throughout dry hair as desired, as the final step of the ritual.
Portofino '97 Body Lotion
The Portofino '97 Body Lotion comes in a 250 mL bottle. It is formulated with grapeseed oil, vitamin E and glycerin. According to the brand, the lightweight, fast-absorbing formula sinks in without residue. The brand also says grapeseed oil improves fragrance adhesion, so the scent lasts longer when the lotion is layered before the Eau de Parfum.
The bottle is in the line's signature Ligurian blue, with a VB monogram on the pump. Victoria Beckham Beauty calls the lotion the foundational layer of the fragrance wardrobe.
The brand describes both new products as genderless. It also lists both as cruelty-free, vegan, dermatologist tested, safe for sensitive skin, nut-free and gluten-free. The Hair Perfume is additionally listed as soybean-free. Both product pages are marked "Excluded from promotion".
The '97 Comb: Complimentary Gift
The launch gift is The '97 Comb, a limited-edition comb in Portofino '97 blue. The brand describes it as "designed for your vanity, purse or bath ritual". It is added automatically to a first order or to orders of $50 / £50 / €50+ at VictoriaBeckhamBeauty.com, while supplies last.
How the Brand Suggests Layering the Range
- Smooth on the Body Lotion.
- Spritz the Eau de Parfum (50 mL $200 / £170 / €200; 100 mL $290 / £245 / €290) over the lotion.
- Mist the Hair Perfume through dry lengths.
Where to Buy
- US: Victoria Beckham Beauty – Hair Perfume ($80) and Body Lotion ($80). Other US retailers: Not yet confirmed.
- UK: Victoria Beckham Beauty – Hair Perfume (£76) and Body Lotion (£76). Other UK retailers: Not yet confirmed.
- International (EU): Victoria Beckham Beauty – Hair Perfume (€88) and Body Lotion (€88). Other retailers: Not yet confirmed.
Sources
- Victoria Beckham Beauty – Portofino '97 Hair Perfume product page
- Victoria Beckham Beauty – Portofino '97 Body Lotion product page
- Victoria Beckham Beauty UK – Portofino '97 Body Lotion product page






