Fragrance: Latest Posts

Montblanc Paper Musk Eau de Parfum is a new unisex fragrance built around orange blossom, white musk and Cashmeran, sold in a single 125 ml size. It joins Neroli Letters and Patchouli Ink in Montblanc's premium Collection fragrance line. In France, prices currently range from €126 to €172 depending on the retailer. Now Smell This first reported the perfume on 6 October 2026, and it was on sale at French retailers by 7 October 2026. For more launches like it, browse our niche and premium-line fragrance coverage.

Availability update (7 October 2026): in stock at Paris Parfums and MyOrigines; out of stock at Passion Beaute and Lyko; in-store only at Matas.

When Did the Montblanc Paper Musk Launch?

Montblanc hasn't announced an official release date for Paper Musk. Now Smell This reported the launch on 6 October 2026, and the fragrance was on sale at French retailers by 7 October 2026. As of 7 October 2026, Montblanc's own sites in the US, UK, France, Germany and Italy do not list Paper Musk.

Montblanc Paper Musk Price

Prices vary by retailer:

• France: €129 at Paris Parfums, €126 at MyOrigines and €172 at Passion Beaute. Printemps lists the fragrance, but its price wasn't captured.
• Poland: 709 zł at Lyko.
• Denmark: 1,169 kr. at Matas.
• US / UK: Not yet announced.

For context only, the sibling fragrance Montblanc Collection Neroli Letters EDP 125 ml is a different perfume. It costs $160 on montblanc.com US, £135 on montblanc.com UK and €170 on montblanc.com FR. Montblanc has not published Paper Musk prices for those markets.

Montblanc Paper Musk Fragrance Notes

Montblanc highlights three key notes for Paper Musk:

• Orange blossom
• White musk
• Cashmeran

Some fragrance databases arrange these three into a top, heart and base structure, but Montblanc presents them as key notes rather than a formal pyramid.

Printemps' ingredient list also includes bergamot peel oil, and the outer box reads "Paper Musk - Orange Blossom".

What Does Montblanc Paper Musk Smell Like?

According to Montblanc, the accord pairs the "floral brightness of orange blossom" with the "enveloping trail of white musk." The brand says this combination conveys "the sensation of clarity and inspiration provided by a pristine page." It adds that Cashmeran "enriches the composition with a woody and sensual elegance." The perfume takes its inspiration from white paper, which Montblanc presents as "a symbol of freedom, expression, and creativity," as a nod to the house's writing heritage.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• Canada: Not yet confirmed
• Europe:

- France: Paris Parfums (€129), MyOrigines (€126), Passion Beaute (€172, out of stock) and Printemps

- Poland: Lyko (709 zł, out of stock)

- Denmark: Matas (1,169 kr., in-store only)

• Other markets: availability varies by region; more international stockists may be added.

Checked 7 October 2026: in stock at Paris Parfums and MyOrigines; out of stock at Passion Beaute and Lyko; in-store only at Matas; listed at Printemps; not yet listed on montblanc.com.

What Makes Montblanc Paper Musk Different?

• The concept is tied directly to Montblanc's writing heritage, with white paper as its stated theme.
• It is a unisex Eau de Parfum within the premium Montblanc Collection, which also includes Neroli Letters and Patchouli Ink.
• The bottle cap is modelled on the Montblanc inkwell.

Bottle and Packaging

According to retailers, the bottle has a white-lacquered interior that adds visual depth and recalls paper. The cap is inspired by the Montblanc inkwell and topped with the brand's snowcap emblem. A silver vertical label shows "Paper Musk" in script. Printemps' listing says it can be sprayed on skin or clothing.

Other new autumn 2026 launches include Jo Loves Nutmeg & Incense, another premium fragrance release, and L'Artisan Parfumeur Abyssae L'Extrait. You can also browse all our fragrance releases.

Sources

• Now Smell This – Montblanc Paper Musk ~ new fragrance (6 October 2026)
• Printemps – Paper Musk Eau de Parfum listing
• Paris Parfums – Collection Paper Musk Eau de Parfum
• MyOrigines and Passion Beaute listings
• Lyko and Matas listings

Glasshouse Fragrances released two limited-edition 2026 Christmas advent calendars on its Australian site on 24 September 2026. They are the 24 Days Of Christmas Advent Calendar (AUD $300) and the 12 Days Of Luxury Fragrance Discovery (AUD $160). The 24-day calendar mixes home fragrance, Eau de Parfum and bath and body products. The 12-day set focuses on layering Eau de Parfum with matching bath and body formats.

Availability update (7 October 2026): both calendars are also on sale on Glasshouse's US store, at USD $150 for the 12 Days Of Luxury Fragrance Discovery and USD $300 for the 24-day calendar (listed there as the 24 Days Of Luxury Advent Calendar), and on its New Zealand store at NZD $179 and NZD $340. Both stores have listed them since 24 September 2026, and both were in stock when we checked.

The 24 Days Of Christmas Advent Calendar — AUD $300

The 24-day calendar comes in an illustrated red-roofed townhouse box. The box opens into a series of drawers holding 24 items, plus a keepsake Night Before Christmas storybook. According to Glasshouse, the calendar brings together home fragrance, Eau de Parfum, bath and body favourites and festive keepsakes.

Day-by-day contents:

• Day 1: Lost In Amalfi 100mL Hand Wash
• Day 2: Sunsets In Capri 5mL Eau de Parfum
• Day 3: Kyoto In Bloom 95g Body Bar
• Day 4: Lost In Amalfi 10mL Interior Fragrance
• Day 5: Forever Florence 50mL Body Lotion
• Day 6: Kyoto In Bloom 2.5g Perfume Pencil
• Day 7: Velvet Rhapsody 30g Candle
• Day 8: Lost In Amalfi 100mL Hand Lotion
• Day 9: Sunsets In Capri 50mL Body Wash
• Day 10: Lost In Amalfi 30g Candle
• Day 11: Christmas Ornament 2026
• Day 12: Moon And Back 5mL Eau de Parfum
• Day 13: Sunsets In Capri 50mL Body Lotion
• Day 14: Lost In Amalfi 30mL Hand Cream
• Day 15: Kyoto In Bloom 5mL Eau de Parfum
• Day 16: Music City Magic 30g Candle
• Day 17: Kyoto In Bloom 30mL Hand Cream
• Day 18: Forever Florence 5mL Eau de Parfum
• Day 19: Not listed in the brand's published contents
• Day 20: Forever Florence 50mL Body Wash
• Day 21: Absolutely Everything All At Once 30g Candle
• Day 22: Kyoto In Bloom 10mL Interior Fragrance
• Day 23: Midnight In Milan 2.5g Perfume Pencil
• Day 24: Night Before Christmas 60g Christmas Candle

The 12 Days Of Luxury Fragrance Discovery — AUD $160

The 12-day set comes in a hexagonal snowy-chalet box that unfolds into a 12-door scene. It contains Eau de Parfum, Body Wash, Body Lotion and Hand Cream. Glasshouse says each fragrance can be tried on its own, or layered with its matching formats to make the scent last longer.

Day-by-day contents:

• Day 1: Kyoto In Bloom 30mL Hand Cream
• Day 2: Sunsets In Capri 50mL Body Lotion
• Day 3: Midnight In Milan 50mL Body Wash
• Day 4: Kyoto In Bloom 5mL Eau de Parfum
• Day 5: Kyoto In Bloom 50mL Body Lotion
• Day 6: Midnight In Milan 5mL Eau de Parfum
• Day 7: Kyoto In Bloom 50mL Body Wash
• Day 8: Lost In Amalfi 30mL Hand Cream
• Day 9: Sunsets In Capri 5mL Eau de Parfum
• Day 10: Sunsets In Capri 50mL Body Wash
• Day 11: Midnight In Milan 50mL Body Lotion
• Day 12: Marseille Memoir 30mL Hand Cream

Key Details

According to Glasshouse, the products are designed to be layered: using a matching Body Wash, Body Lotion and Eau de Parfum together is meant to intensify the scent and make it last longer.

Several scents appear in more than one format:

• 12 Days:
  • Kyoto In Bloom comes as Hand Cream, Body Lotion, Body Wash and Eau de Parfum.
  • Midnight In Milan and Sunsets In Capri each come as Eau de Parfum, Body Wash and Body Lotion.
• 24 Days:
  • Lost In Amalfi comes as Hand Wash, Interior Fragrance, Hand Lotion, Candle and Hand Cream.
  • Kyoto In Bloom comes as Body Bar, Perfume Pencil, Eau de Parfum, Hand Cream and Interior Fragrance.

The largest candle in the 24-day calendar is the 60g Night Before Christmas Christmas Candle, behind Day 24. Night Before Christmas is also one of the six 380g candles in Glasshouse's Holiday 2026 candle collection, A Very Merry World.

Where to Buy

• US:
  • Glasshouse Fragrances US — 24 Days Of Luxury Advent Calendar (USD $300)
  • Glasshouse Fragrances US — 12 Days Of Luxury Fragrance Discovery (USD $150)
• UK: Not yet confirmed.
• International:
  • Glasshouse Fragrances Australia — 24 Days Of Christmas Advent Calendar (AUD $300)
  • Glasshouse Fragrances Australia — 12 Days Of Luxury Fragrance Discovery (AUD $160)
  • Glasshouse Fragrances New Zealand — 24 Days Of Christmas Advent Calendar (NZD $340)
  • Glasshouse Fragrances New Zealand — 12 Days Of Luxury Fragrance Discovery (NZD $179)
  • Myer stocks Glasshouse but had not listed the 2026 calendars when we checked on 25 September 2026.
  • David Jones had no listing when we checked on 25 September 2026.

Checked 7 October 2026: both calendars in stock on Glasshouse's Australian, US and New Zealand stores. Other markets: availability varies by region, so check your local Glasshouse stockist.

More Fragrance Advent Calendars 2026

• Diptyque Advent Calendar 2026
• Byredo Advent Calendar 2026
• Dior La Malle des Rêves Advent Calendar 2026
• Guerlain Advent Calendar 2026
• Jo Malone London 12 Days Advent Calendar 2026
• Baobab Collection Voyage Extraordinaire Advent Calendar 2026
• Selfridges Fragrance Advent Calendar 2026
• Victoria's Secret Bombshell Advent Calendar 2026

Every 2026 beauty advent calendar we have covered is listed by category on our Beauty Advent Calendars 2026 hub.

Sources

• Glasshouse Fragrances — 24 Days Of Christmas Advent Calendar product page
• Glasshouse Fragrances — 12 Days Of Luxury Fragrance Discovery product page
• Glasshouse Fragrances US — 12 Days Of Luxury Fragrance Discovery product page
• Glasshouse Fragrances US — 24 Days Of Luxury Advent Calendar product page
• Glasshouse Fragrances New Zealand — 12 Days Of Luxury Fragrance Discovery product page
• Glasshouse Fragrances on Instagram — 12 Days of Luxury Fragrance Discovery announcement
• Beauty Detective launch coverage, 24 September 2026
• Hello Subscription contents listing

Paris Hilton's ICONIC Queen Eau de Parfum went on sale on 7 October 2026 at ParisHiltonFragrances.com for $80 (3.4 oz). It is a new flanker of the 2025 ICONIC Eau de Parfum, with a fruity floral note list of bergamot, cassis, jasmine, amber and vanilla.

Availability update (7 October 2026): in stock at ParisHiltonFragrances.com in the US ($80) and Canada (CA$116). No other retailers have been announced yet.

Release Date

Paris Hilton Fragrances announced ICONIC Queen on Instagram on 6 October 2026, saying it "arrives tomorrow." It went on sale on 7 October 2026 at 12PM ET / 9AM PT, on ParisHiltonFragrances.com only.

Price

• US: $80 for 3.4 oz / 100 ml
• Canada: CA$116 for 3.4 oz / 100 ml

ICONIC Queen comes in one size so far. The original ICONIC is also sold in 1 oz ($48) and 0.34 oz ($27) sizes.

Paris Hilton ICONIC Queen Fragrance Notes

The official note pyramid:

• Top notes: bergamot, mandarin, cassis
• Heart notes: orange flower, jasmine, muguet (lily of the valley)
• Base notes: amber, musk, vanilla

What Does Paris Hilton ICONIC Queen Smell Like?

Going by the official notes, ICONIC Queen opens with bergamot and mandarin alongside fruity cassis. The heart combines orange flower, jasmine and muguet, and amber, musk and vanilla form a warmer base.

The brand describes it as a scent that "reigns with a bubbly splash of kir royale, a flirty touch of queen jasmine, and the glow of hypnotic amber," and calls it "a majestic bouquet of luscious fruits and velvety florals." Cassis is the blackcurrant in a kir royale.

The two share amber, musk and lily of the valley. ICONIC Queen swaps the original's pear, raspberry and peach top for citrus and cassis, and adds vanilla to the base in place of sandalwood. For another celebrity fragrance launch this season, see Britney Spears Goddess Fantasy, or browse all fragrance releases.

Where to Buy Paris Hilton ICONIC Queen

• US: Paris Hilton Fragrances ($80, 3.4 oz)
• Canada: Paris Hilton Fragrances Canada (CA$116, 3.4 oz)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 7 October 2026: in stock on the US and Canadian ParisHiltonFragrances.com stores. The site offers free US ground shipping on orders over $30. We update this list when another market is confirmed.

Packaging

Official images show a lilac/purple faceted glass bottle with a large purple metallic "P" on the front and a square purple cap, with "ICONIC PARIS HILTON" printed vertically on the glass. It comes in a holographic, iridescent lilac box with a large "P" and the words "ICONIC QUEEN PARIS HILTON."

Sources

• Paris Hilton Fragrances: ICONIC Queen Eau de Parfum (US and Canada): price, size, notes and description
• Paris Hilton Fragrances: ICONIC Eau de Parfum: sizes, prices and notes of the original
• Paris Hilton Fragrances on Instagram (launch announcement, 6 October 2026)

Status: Announced — not yet on sale.

On 6 October 2026, UK makeup brand P.Louise announced its first perfume, the P.Louise Signature Scent, with a release date of November 2026. The brand made the announcement on Instagram with the line "Glam like P.Louise. Now smell like P.Louise" and asked followers to turn on notifications ahead of launch. The perfume's name, price, sizes and scent notes have not been announced.

What's New

This is the brand's first ever fragrance. P.Louise is best known for makeup, and the perfume moves the label into a new category. The teaser caption describes it as the "FIRST EVER P.Louise Signature Scent" and includes a carousel emoji.

The teaser image shows two pale-pink glass perfume bottles, one larger and one smaller, set in snow. Each has an ornate gold-and-cream cap shaped like a carousel (merry-go-round) canopy. P.Louise has not said whether the two bottles represent different sizes, formats or editions. Final bottle sizes have not been confirmed.

Key Details

• Announced: 6 October 2026, on P.Louise's Instagram
• Launch window: November 2026. The exact day has not been confirmed.
• Not yet confirmed: the perfume's name, price, sizes, concentration, scent notes and retailers
• How to follow the launch: the brand asked followers to turn on Instagram notifications for updates

Context: P.Louise's Existing Signature Scent Products

P.Louise already uses the name "Signature Scent" for hair and body care. The Signature Scent Hair Care Set has been on sale at plouise.co.uk since August 2026 for £25. It contains:

• Hair To The Throne Shampoo – Signature Scent
• Hair To The Throne Conditioner – Signature Scent
• Scent From Above Hair and Body Mist – Signature Scent

The brand lists that scent's key notes as dragonfruit ("sweet and juicy"), orange blossom ("a delicate, uplifting floral") and tuberose ("rich and creamy with a warm floral depth"). It describes the Scent From Above mist as lightweight and fast-drying for hair and body.

P.Louise has not said whether the new perfume uses the same scent as the hair care set. The two products share the "Signature Scent" name, but no link between them has been confirmed.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

P.Louise sells its products through its own website, plouise.co.uk. A product page for the perfume is not yet live.

Sources

• P.Louise official Instagram (announcement, 6 October 2026)
• P.Louise: Signature Scent Hair Care Set

Laura Geller has launched Tuscan Sun Eau de Toilette, its new fragrance, priced at $59 for 1.7 oz and $28 for a 0.27 oz travel size, at Ulta Beauty and laurageller.com in October 2026. The products appeared on the brand's US site on 2 October 2026, and Ulta Beauty lists the scent as "New." The brand calls it "the fragrance we spent years crafting" and says it was "perfected by Laura herself."

What's New

Tuscan Sun is Laura Geller's new fragrance launch. According to the brand, it "captures the warmth of Italian living" through bright citrus, soft florals and a comforting base of woods, amber and vanilla. Laura Geller describes it as light and uplifting and says it lingers through the day.

Founder Laura Geller says: "Tuscan Sun was inspired by the unforgettable scent of summers in Italy. It's warm, bright, and designed to bring that feeling with you wherever you go." The brand's campaign imagery uses the taglines "Smells like an Italian getaway" and "Feels like golden hour."

The Scent Notes

According to Laura Geller, the fragrance unfolds in three stages:

• Opening: bright citrus, which the brand describes as Italian lemon
• Heart: soft, creamy florals
• Base: warm woods, amber and vanilla

The brand describes the overall effect as fresh, warm and easy to wear. It says the scent leaves a soft, lasting impression and suits everyday fragrance layering.

Key Details: Bottle and Formula

The brand says the bottle was inspired by intricate Italian architecture. It has a column-inspired gold cap and a round medallion with the LG monogram on the front.

The Ulta Beauty ingredient list starts with alcohol denat., parfum and water. It also includes citrus peel oils (orange and lemon), vanillin, coumarin, linalool and limonene, plus the colourants Red 4 and Yellow 5. The formula is flammable, and Ulta Beauty notes that the item cannot be shipped by air.

How to Wear It

Laura Geller recommends spritzing Tuscan Sun onto pulse points such as the wrists and neck. Because the brand positions it as a layering scent, it can be worn on its own or alongside other fragrances. The 0.27 oz travel size is the smaller format for carrying in a bag.

Products and Prices

Three Tuscan Sun products are listed on laurageller.com:

• Tuscan Sun Eau de Toilette (full size): $59
• Tuscan Sun Eau de Toilette Travel Size: $28
• Tuscan Sun Full Size + Travel Size Fragrance Duo: $69

The duo costs $69. Buying the full size and travel size separately would cost $87.

Where to Buy

• US: Laura Geller – Full Size ($59), Laura Geller – Travel Size ($28), Laura Geller – Fragrance Duo ($69), Ulta Beauty ($59 / $28)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Laura Geller official site – Tuscan Sun Eau de Toilette
• Ulta Beauty – Tuscan Sun Eau de Toilette product listing
• Laura Geller brand imagery and founder statement
• Instagram launch announcement for the Ulta Beauty release

Squishmallows Fragrances has launched Whisked Away Gingerbread Dreams Limited Edition Eau de Parfum, a 3.4 oz (100 ml) holiday scent priced at $62 and available now at Ulta Beauty. It is a limited-edition release that went on sale in October 2026 and is themed around Cam the Cat, the calico cat Squishmallow.

What's New

Gingerbread Dreams is a festive flanker of the original Squishmallows Whisked Away Eau de Parfum, which Durbin Rock describes as a creamy vanilla-amber gourmand built around cinnamon, foamy milk, caramel drizzle and vanilla latte. The new version shifts toward spice and baked goods, adding ginger, nutmeg and a coffee biscuit note while keeping cinnamon, caramel and vanilla from the original's profile.

Ulta describes the scent as inspired by Cam the Cat's love for cozy moments, likening it to freshly baked gingerbread enjoyed by a fireside glow, with ginger, coffee biscuit and caramel at the centre.

Fragrance Notes

• Top notes: Fresh Ginger, Nutmeg, Cinnamon
• Heart notes: Coffee Biscuit, Caramel, White Peach
• Base notes: Squishmallows Accord, Vanilla Bean, Sandalwood

The white peach in the heart is the one fruit note in an otherwise spice-and-dessert pyramid.

What the Brand Says

The base includes the brand's exclusive Squishmallows Accord, which Squishmallows Fragrances describes as a blend of sweet, fluffy marshmallow notes combined with its "EmotiWaves" scent technology. According to the brand, this technology elicits feelings of happiness, well-being and joy, a claim it says is supported by neuroscientific studies. The brand also says the scent can be layered with other Squishmallows fragrances.

Key Details: Bottle and Caps

The bottle is shaped like Cam the Cat, in amber-coloured frosted glass with cream, icing-like details and a gold collar. The 3.4 oz size ships with three interchangeable tops:

1. Unscrew the travel cap that comes on the bottle.
2. Dry the bottle neck threads.
3. Insert either the regular spray atomizer or the special bulb atomizer and screw it on tightly.
4. Spray onto pulse points such as the wrists, neck and chest.

Ulta notes that only the 3.4 oz size includes all three caps.

Price and Availability

At $62 for 3.4 oz, Gingerbread Dreams is sold at Ulta Beauty, where it is listed as in stock. Ulta flags two restrictions: the item cannot be shipped via air, and the brand is excluded from most Ulta Beauty coupons.

Where to Buy

• US: Ulta Beauty ($62)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Ulta Beauty product listing (Whisked Away Gingerbread Dreams Limited Edition Eau de Parfum)
• Squishmallows Fragrances product materials
• Durbin Rock (comparison with the original Whisked Away Eau de Parfum)

Jo Malone London has released the Mini Ginger Biscuit & Vanilla Scotch Perfume Gift Set, a $50 holiday duo of two 9 mL limited-edition colognes, now available only at Sephora in the US. The set is listed as "New Limited Edition", "App Exclusive" and "Only at Sephora", and has no customer reviews yet.

What's New

Jo Malone London and Sephora describe the set as "a perfectly paired festive duo." It pairs a returning holiday favourite with a new gourmand cologne, both in travel-size 9 mL bottles. The set comes in a red, navy and gold tartan gift bag with a black handle, so it is ready to give without extra wrapping.

Vanilla Scotch Cologne

Vanilla Scotch is the newer of the two, with its first Sephora reviews appearing on 3 October 2026. Its key notes are Scotch, vanilla and amber. Jo Malone London describes it as "warm indulgent vanilla blended with a splash of Scotch whisky accord, tumbling over roasted tonka bean, and wrapped in the sensual allure of golden amber." According to the brand, the result is a rich, warming trail. It is also sold on its own as a Vanilla Scotch Cologne Travel Spray for $38.00 at Sephora.

Ginger Biscuit Cologne

Ginger Biscuit is the brand's limited-edition festive gourmand, with key notes of ginger, roasted hazelnut and tonka bean. The brand says it captures the comforting scent of buttery biscuits melting into caramel. The full-size 100 ml bottle is $175.00 at Sephora. We covered its return in detail in our Ginger Biscuit Cologne release post.

Key Details

• Shared base: Both colognes include tonka bean. This gives the pair a common warm, sweet foundation that suits wearing them together.
• Format: At 0.3 oz / 9 mL each, the minis are sized for travel or for trying both scents before buying a full bottle.
• Gifting: The set has a single price and comes in its own gift bag. It falls in the stocking-stuffer and small-gift range for the holiday season.
• Limited run: Both scents are limited edition, so availability may not last through the season.

Where to Buy

• US: Sephora ($50.00, only at Sephora)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Jo Malone London product descriptions via Sephora US
• Sephora US: Mini Ginger Biscuit & Vanilla Scotch Perfume Gift Set
• Sephora US: Vanilla Scotch Cologne Travel Spray
• Sephora US: Ginger Biscuit Cologne listing

Heretic Parfum launched Thornapple, a plant-based Eau de Parfum inspired by the Datura plant, on its own website on 4 October 2026. It costs $165.00 for a 50ml bottle and $28.00 for a 5ml deluxe sample. Thornapple was created by Heretic founder and perfumer Douglas Little.

What's New

Thornapple is named after the Datura plant, also called thornapple. The plant has night-blooming white trumpet flowers and spiny, egg-sized seed pods. Heretic states that the fragrance does not contain physical Datura stramonium and contains no poison. The brand calls the scent an interpretation of the plant's folklore and mythology, not a literal portrait of it.

Douglas Little explains the idea on the product page: "I've always thought of poisonous plants as the punk rockers of the botanical world."

The Notes

Heretic gives Thornapple's pyramid three themed tiers:

• Top (The Temptation): apple accord, green leaves, cardamom, saffron
• Heart (The Delirium): black tea, dark plum, labdanum, frankincense
• Base (The Spell): oakmoss, vetiver, ambered woods, skin musk

According to the brand, each note plays a role:

• Saffron adds "tension" under the opening.
• Black tea brings depth and ambiguity.
• Labdanum gives a resinous, ritualistic character.
• Oakmoss and vetiver evoke the earth beneath the plant's roots.
• Skin musk is the final stage, which Heretic says makes the scent feel personal to the wearer.

Bottle and Packaging

The 50ml bottle has a spiky black cap shaped like Datura's armoured seed pod. Its glass shades from black to yellow-green. The 50ml box carries a botanical Datura print, and the 5ml sample comes in a book-style box.

Key Details

Heretic says Thornapple is made from 95% naturally derived ingredients, as defined by ISO 9235. The brand also describes the formula as:

• Free of phthalates, parabens, synthetic dyes and formaldehyde
• Vegan-friendly
• Cruelty-free

How to Wear It

Heretic says its plant-based fragrances wear light and sheer. The brand gives this guidance:

• Reapply periodically through the day to extend wear.
• Layer two to three Heretic scents to build intensity.
• When layering, apply the heavier fragrance first, then the lighter one.

Heretic only accepts returns for defective or damaged products. The brand suggests starting with a sample, which makes the $28.00 5ml size the lower-commitment option.

Where to Buy

• US: Heretic Parfum ($165.00 for 50ml / $28.00 for 5ml)
• UK: Not yet confirmed at a UK retailer; Heretic's own site ships internationally (rates in its FAQ)
• International: Heretic Parfum official site, which ships internationally (rates in its FAQ)

Heretic offers free US shipping on orders of $75 or more. A $10 flat rate applies to US orders under $75.

Sources

• Heretic Parfum, Thornapple product page

LoveShackFancy released its limited-edition Holiday 2026 fragrance gift sets on 24 September 2026. The four new products are priced from $35 to $140 (US) and are available now on the brand's US site. The lineup is built around Secret Crush, the brand's vanilla gourmand Eau de Parfum that launched in 2025. It includes a full-size vanity set, a four-piece mini perfume layering set, a trio of hair and body mists, and a Secret Crush candle.

Products and Prices

• Secret Crush Vanity Set ($140): Pairs the 75mL Secret Crush Eau de Parfum, which has a sculptural golden bow top, with a 10mL travel spray. Both come in an oval keepsake box printed with the pink-and-gold Coquette Bow pattern. The set costs $140. Buying the two items one by one would cost $157, so the set saves $17.
• Mini Deluxe Layering Perfume Set ($75): Contains four 7mL (0.24 oz) Eau de Parfum dabbers. Each has a detachable bow that can be worn in the hair. The four scents are:

- Forever in Love: floral with green pear and gardenia

- Sweetheart: sparkling pink fruity floral

- Just a Girl: gourmand with sheer amber

- Secret Crush: airy, luminous vanilla

• Mini Hair and Body Perfume Mist Best Sellers Gift Set ($35): Contains three 1 oz (30mL) mists in a heart-window box:

- Sugar Blush: a fruity floral the brand says "smells like dessert"

- Peach Pom Pom: peach and jasmine

- Vanilla Twirl: vanilla and caramel

The brand credits perfumers Jérôme Epinette, Bérénice Watteau and Gabriela Chelariu.

• Secret Crush Candle ($75): A limited-edition candle in the Secret Crush scent. It uses a soy-coconut wax blend and a 100% cotton wick, with a stated 45-hour burn time. The glass vessel is 3-D printed with the Coquette Bow pattern and finished with a gold rim.

What the Brand Says About Secret Crush

According to LoveShackFancy, Secret Crush is a warm gourmand of whipped vanilla, lifted by a sparkling champagne accord and frosted Chantilly cream. The brand says white musk, coconut milk and sandalwood help it linger.

Founder and Creative Director Rebecca Hessel Cohen wanted a more layered take on vanilla. The brand describes the result as "warm, but not too sweet; fresh, but lasting."

The brand's Instagram presents the sets as packaging "pretty enough to skip the wrapping paper entirely."

How to Layer and Apply

LoveShackFancy suggests three "Love Matches" for the mini set:

• Girl Crush: Just a Girl + Secret Crush
• True Romance: Forever in Love + Secret Crush
• She's All Heart: Just a Girl + Sweetheart

The brand also gives this application advice:

• Apply fragrance to the creases of the knees and elbows, where body warmth intensifies the scent.
• Avoid rubbing or dabbing after applying, which the brand says breaks down the fragrance and makes it fade faster.

Where to Buy

• US: LoveShackFancy:

- Secret Crush Vanity Set ($140)

- Mini Deluxe Layering Perfume Set ($75)

- Mini Hair and Body Perfume Mist Set ($35)

- Secret Crush Candle ($75)

• UK: Not yet confirmed
• International: Not yet confirmed. The brand site currently ships to the US only.

Sources

• LoveShackFancy official site: Secret Crush Vanity Set and the other holiday product pages
• LoveShackFancy official Instagram (holiday sets announcement, 24 September 2026)