Selfridges Fragrance Advent Calendar 2026 open on yellow drawers with perfume bottles on top and around it, amber backdropClosed blue box with a yellow band reading The Fragrance Haul, 12 Day Advent Calendar, listing brands on the frontClosed calendar front with Ex Nihilo, Initio, New Notes, Thameen, Bibbi and other bottles arranged around itOpen blue box with yellow numbered drawers, Ormonde Jayne Suede Silhouette inside and minis lined up in frontAll 16 bottles grouped together, including Thameen Rivière, Fragrance Du Bois and New Notes Latte Di Cherry

The Selfridges Fragrance Advent Calendar 2026 is a 12-door perfume calendar holding 16 bottles, including a full-size Ormonde Jayne Suede Silhouette. It went on sale at Selfridges UK on 8 October 2026 for £225, with fragrances from houses including Ex Nihilo, Thameen, Le Labo, Penhaligon's, Initio Parfums Privés and Liquides Imaginaires. Selfridges lists the contents as worth £1416 and labels the calendar "Exclusive to Selfridges".

Availability update (8 October 2026): now on sale at Selfridges for £225.

Quick Facts

DetailInfo
BrandSelfridges
ProductFragrance Advent Calendar 2026
Release date8 October 2026 (online and in store)
Price£225 (Selfridges UK)
AvailabilitySelfridges UK, exclusive to Selfridges; listed on Selfridges' US site at $275 (more stock coming soon)
Value if bought separately£1416 (UK, per Selfridges listing)
Contents16 bottles behind 12 doors
Full-size itemOrmonde Jayne Suede Silhouette EDP 88ml
Key extraitsThameen Rivière 50ml & Ex Nihilo Lust In Paradise 50ml
PackagingBlue box with yellow numbered drawers

Release Date

The Selfridges Fragrance Advent Calendar 2026 launched on Thursday 8 October 2026, the date Selfridges had announced ahead of release. It went on sale online and in Selfridges stores, and the online product page used a queue on launch day.

Price

The calendar costs £225 at Selfridges UK. Selfridges lists the contents as worth £1416, the cost of buying the items separately, so the calendar is priced at about 16% of its listed value. Selfridges' US-facing site lists it at $275, marked "More stock coming soon" as of 8 October 2026.

What's Inside the Selfridges Fragrance Advent Calendar 2026

The calendar has twelve doors and sixteen bottles, with some drawers holding more than one item. The contents Selfridges has confirmed:

  • Ormonde Jayne Suede Silhouette Eau de Parfum — 88ml (full size)
  • New Notes Latte Di Cherry Extrait de Parfum — 15ml
  • Fragrance Du Bois Patchouli Gourmand — 30ml
  • Thameen Rivière Extrait de Parfum — 50ml
  • Ex Nihilo Lust In Paradise Extrait de Parfum — 50ml
  • V Canto Arkano Della Luna Extrait de Parfum — 15ml
  • Le Labo Thé Matcha 26 Eau de Parfum — 15ml
  • Bibbi Parfum The Last Mango — 30ml
  • Penhaligon's Halfeti — 10ml
  • Penhaligon's The Tragedy of Lord George — 10ml
  • Initio Parfums Privés Lift Me Up — 10ml
  • Initio Parfums Privés Oud for Greatness — 10ml
  • Initio Parfums Privés Musk Therapy — 10ml
  • Mind Games Queening — 15ml
  • Liquides Imaginaires Blanche Bête — 7.5ml
  • Liquides Imaginaires Liquide — 7.5ml

Key Details by Size

  • Full size: one 88ml bottle (Ormonde Jayne)
  • 50ml: two extraits (Thameen, Ex Nihilo)
  • 30ml: two bottles (Fragrance Du Bois, Bibbi Parfum)
  • 15ml: four bottles (New Notes, V Canto, Le Labo, Mind Games)
  • 10ml: five bottles (two Penhaligon's, three Initio Parfums Privés)
  • 7.5ml: two bottles (Liquides Imaginaires)
Flat lay of Ex Nihilo Lust In Paradise, Bibbi The Last Mango, Le Labo Thé Matcha and Fragrance Du Bois bottlesV Canto Arkano Della Luna, Penhaligon's, New Notes and Ex Nihilo bottles tucked into open yellow drawers 5, 10 and 11Bibbi, Le Labo and Ormonde Jayne Suede Silhouette on yellow drawers, Fragrance Du Bois below, orange backdrop

Some houses appear more than once, with three Initio Parfums Privés scents (Lift Me Up, Oud for Greatness and Musk Therapy) and two each from Penhaligon's and Liquides Imaginaires. The line-up also includes gourmand-named scents from Bibbi Parfum, New Notes and Fragrance Du Bois.

Where to Buy

  • US: Selfridges US site, $275 — "More stock coming soon" as of 8 October 2026
  • UK: Selfridges (£225), currently listed as exclusive to Selfridges
  • International: Not yet confirmed
  • Other markets: availability varies by region; more international stockists may be added.

Checked 8 October 2026: listed at £225 on Selfridges UK; listed at $275 on Selfridges' US site with "More stock coming soon".

What Makes the Selfridges Fragrance Advent Calendar 2026 Different?

  • Sixteen bottles behind twelve doors, so several drawers hold more than one fragrance.
  • A full-size 88ml bottle of Ormonde Jayne Suede Silhouette sits alongside two 50ml extraits from Thameen and Ex Nihilo.
  • A retailer-curated line-up mixing niche houses, from Le Labo and Penhaligon's to New Notes, V Canto and Mind Games, sold as "Exclusive to Selfridges", unlike single-brand fragrance countdowns such as the Byredo Advent Calendar 2026 and the Jo Malone London 12 Days Advent Calendar 2026.

Packaging

Selfridges' product photos show an outer box printed "THE FRAGRANCE HAUL" in large yellow-on-blue type. Inside, the calendar opens into blue doors with yellow numbered drawers.

More Fragrance Advent Calendars 2026

Other fragrance-led countdowns this season include:

Every 2026 beauty advent calendar we have covered is listed by category on our Beauty Advent Calendars 2026 hub.

Sources

  • Selfridges UK product page (£225, worth £1416, "Exclusive to Selfridges"; checked 8 October 2026)
  • Selfridges US site listing ($275, "More stock coming soon"; checked 8 October 2026)
  • Selfridges beauty advent calendars page (worth £1416; queue opened 8 October)
  • Beauty Calendar contents listing
  • Beauty Detective launch listing (launch date 8 October, worth £1416)
  • Woman & Home (launched online and in store on 8 October; RRP £225)

Fragrance Du Bois Patchouli Gourmand Parfum in amber glass with jewelled gold cap on plain grey background