Niche Fragrance: Latest Posts

The Selfridges Fragrance Advent Calendar 2026 is a 12-door perfume calendar holding 16 bottles, including a full-size Ormonde Jayne Suede Silhouette. It went on sale at Selfridges UK on 8 October 2026 for £225, with fragrances from houses including Ex Nihilo, Thameen, Le Labo, Penhaligon's, Initio Parfums Privés and Liquides Imaginaires. Selfridges lists the contents as worth £1416 and labels the calendar "Exclusive to Selfridges".

Availability update (8 October 2026): now on sale at Selfridges for £225.

Release Date

The Selfridges Fragrance Advent Calendar 2026 launched on Thursday 8 October 2026, the date Selfridges had announced ahead of release. It went on sale online and in Selfridges stores, and the online product page used a queue on launch day.

Price

The calendar costs £225 at Selfridges UK. Selfridges lists the contents as worth £1416, the cost of buying the items separately, so the calendar is priced at about 16% of its listed value. Selfridges' US-facing site lists it at $275, marked "More stock coming soon" as of 8 October 2026.

What's Inside the Selfridges Fragrance Advent Calendar 2026

The calendar has twelve doors and sixteen bottles, with some drawers holding more than one item. The contents Selfridges has confirmed:

• Ormonde Jayne Suede Silhouette Eau de Parfum — 88ml (full size)
• New Notes Latte Di Cherry Extrait de Parfum — 15ml
• Fragrance Du Bois Patchouli Gourmand — 30ml
• Thameen Rivière Extrait de Parfum — 50ml
• Ex Nihilo Lust In Paradise Extrait de Parfum — 50ml
• V Canto Arkano Della Luna Extrait de Parfum — 15ml
• Le Labo Thé Matcha 26 Eau de Parfum — 15ml
• Bibbi Parfum The Last Mango — 30ml
• Penhaligon's Halfeti — 10ml
• Penhaligon's The Tragedy of Lord George — 10ml
• Initio Parfums Privés Lift Me Up — 10ml
• Initio Parfums Privés Oud for Greatness — 10ml
• Initio Parfums Privés Musk Therapy — 10ml
• Mind Games Queening — 15ml
• Liquides Imaginaires Blanche Bête — 7.5ml
• Liquides Imaginaires Liquide — 7.5ml

Key Details by Size

• Full size: one 88ml bottle (Ormonde Jayne)
• 50ml: two extraits (Thameen, Ex Nihilo)
• 30ml: two bottles (Fragrance Du Bois, Bibbi Parfum)
• 15ml: four bottles (New Notes, V Canto, Le Labo, Mind Games)
• 10ml: five bottles (two Penhaligon's, three Initio Parfums Privés)
• 7.5ml: two bottles (Liquides Imaginaires)

Some houses appear more than once, with three Initio Parfums Privés scents (Lift Me Up, Oud for Greatness and Musk Therapy) and two each from Penhaligon's and Liquides Imaginaires. The line-up also includes gourmand-named scents from Bibbi Parfum, New Notes and Fragrance Du Bois.

Where to Buy

• US: Selfridges US site, $275 — "More stock coming soon" as of 8 October 2026
• UK: Selfridges (£225), currently listed as exclusive to Selfridges
• International: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 8 October 2026: listed at £225 on Selfridges UK; listed at $275 on Selfridges' US site with "More stock coming soon".

What Makes the Selfridges Fragrance Advent Calendar 2026 Different?

• Sixteen bottles behind twelve doors, so several drawers hold more than one fragrance.
• A full-size 88ml bottle of Ormonde Jayne Suede Silhouette sits alongside two 50ml extraits from Thameen and Ex Nihilo.
• A retailer-curated line-up mixing niche houses, from Le Labo and Penhaligon's to New Notes, V Canto and Mind Games, sold as "Exclusive to Selfridges", unlike single-brand fragrance countdowns such as the Byredo Advent Calendar 2026 and the Jo Malone London 12 Days Advent Calendar 2026.

Packaging

Selfridges' product photos show an outer box printed "THE FRAGRANCE HAUL" in large yellow-on-blue type. Inside, the calendar opens into blue doors with yellow numbered drawers.

More Fragrance Advent Calendars 2026

Other fragrance-led countdowns this season include:

• Glasshouse Fragrances Advent Calendars 2026
• Diptyque Advent Calendar 2026
• Byredo Advent Calendar 2026
• Dior La Malle des Rêves Advent Calendar 2026
• Guerlain Advent Calendar 2026
• Jo Malone London 12 Days Advent Calendar 2026
• Baobab Collection Voyage Extraordinaire Advent Calendar 2026
• Victoria's Secret Bombshell Advent Calendar 2026

Every 2026 beauty advent calendar we have covered is listed by category on our Beauty Advent Calendars 2026 hub.

Sources

• Selfridges UK product page (£225, worth £1416, "Exclusive to Selfridges"; checked 8 October 2026)
• Selfridges US site listing ($275, "More stock coming soon"; checked 8 October 2026)
• Selfridges beauty advent calendars page (worth £1416; queue opened 8 October)
• Beauty Calendar contents listing
• Beauty Detective launch listing (launch date 8 October, worth £1416)
• Woman & Home (launched online and in store on 8 October; RRP £225)

Montblanc Paper Musk Eau de Parfum is a new unisex fragrance built around orange blossom, white musk and Cashmeran, sold in a single 125 ml size. It joins Neroli Letters and Patchouli Ink in Montblanc's premium Collection fragrance line. In France, prices currently range from €126 to €172 depending on the retailer. Now Smell This first reported the perfume on 6 October 2026, and it was on sale at French retailers by 7 October 2026. For more launches like it, browse our niche and premium-line fragrance coverage.

Availability update (7 October 2026): in stock at Paris Parfums and MyOrigines; out of stock at Passion Beaute and Lyko; in-store only at Matas.

When Did the Montblanc Paper Musk Launch?

Montblanc hasn't announced an official release date for Paper Musk. Now Smell This reported the launch on 6 October 2026, and the fragrance was on sale at French retailers by 7 October 2026. As of 7 October 2026, Montblanc's own sites in the US, UK, France, Germany and Italy do not list Paper Musk.

Montblanc Paper Musk Price

Prices vary by retailer:

• France: €129 at Paris Parfums, €126 at MyOrigines and €172 at Passion Beaute. Printemps lists the fragrance, but its price wasn't captured.
• Poland: 709 zł at Lyko.
• Denmark: 1,169 kr. at Matas.
• US / UK: Not yet announced.

For context only, the sibling fragrance Montblanc Collection Neroli Letters EDP 125 ml is a different perfume. It costs $160 on montblanc.com US, £135 on montblanc.com UK and €170 on montblanc.com FR. Montblanc has not published Paper Musk prices for those markets.

Montblanc Paper Musk Fragrance Notes

Montblanc highlights three key notes for Paper Musk:

• Orange blossom
• White musk
• Cashmeran

Some fragrance databases arrange these three into a top, heart and base structure, but Montblanc presents them as key notes rather than a formal pyramid.

Printemps' ingredient list also includes bergamot peel oil, and the outer box reads "Paper Musk - Orange Blossom".

What Does Montblanc Paper Musk Smell Like?

According to Montblanc, the accord pairs the "floral brightness of orange blossom" with the "enveloping trail of white musk." The brand says this combination conveys "the sensation of clarity and inspiration provided by a pristine page." It adds that Cashmeran "enriches the composition with a woody and sensual elegance." The perfume takes its inspiration from white paper, which Montblanc presents as "a symbol of freedom, expression, and creativity," as a nod to the house's writing heritage.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• Canada: Not yet confirmed
• Europe:

- France: Paris Parfums (€129), MyOrigines (€126), Passion Beaute (€172, out of stock) and Printemps

- Poland: Lyko (709 zł, out of stock)

- Denmark: Matas (1,169 kr., in-store only)

• Other markets: availability varies by region; more international stockists may be added.

Checked 7 October 2026: in stock at Paris Parfums and MyOrigines; out of stock at Passion Beaute and Lyko; in-store only at Matas; listed at Printemps; not yet listed on montblanc.com.

What Makes Montblanc Paper Musk Different?

• The concept is tied directly to Montblanc's writing heritage, with white paper as its stated theme.
• It is a unisex Eau de Parfum within the premium Montblanc Collection, which also includes Neroli Letters and Patchouli Ink.
• The bottle cap is modelled on the Montblanc inkwell.

Bottle and Packaging

According to retailers, the bottle has a white-lacquered interior that adds visual depth and recalls paper. The cap is inspired by the Montblanc inkwell and topped with the brand's snowcap emblem. A silver vertical label shows "Paper Musk" in script. Printemps' listing says it can be sprayed on skin or clothing.

Other new autumn 2026 launches include Jo Loves Nutmeg & Incense, another premium fragrance release, and L'Artisan Parfumeur Abyssae L'Extrait. You can also browse all our fragrance releases.

Sources

• Now Smell This – Montblanc Paper Musk ~ new fragrance (6 October 2026)
• Printemps – Paper Musk Eau de Parfum listing
• Paris Parfums – Collection Paper Musk Eau de Parfum
• MyOrigines and Passion Beaute listings
• Lyko and Matas listings

Heretic Parfum launched Thornapple, a plant-based Eau de Parfum inspired by the Datura plant, on its own website on 4 October 2026. It costs $165.00 for a 50ml bottle and $28.00 for a 5ml deluxe sample. Thornapple was created by Heretic founder and perfumer Douglas Little.

What's New

Thornapple is named after the Datura plant, also called thornapple. The plant has night-blooming white trumpet flowers and spiny, egg-sized seed pods. Heretic states that the fragrance does not contain physical Datura stramonium and contains no poison. The brand calls the scent an interpretation of the plant's folklore and mythology, not a literal portrait of it.

Douglas Little explains the idea on the product page: "I've always thought of poisonous plants as the punk rockers of the botanical world."

The Notes

Heretic gives Thornapple's pyramid three themed tiers:

• Top (The Temptation): apple accord, green leaves, cardamom, saffron
• Heart (The Delirium): black tea, dark plum, labdanum, frankincense
• Base (The Spell): oakmoss, vetiver, ambered woods, skin musk

According to the brand, each note plays a role:

• Saffron adds "tension" under the opening.
• Black tea brings depth and ambiguity.
• Labdanum gives a resinous, ritualistic character.
• Oakmoss and vetiver evoke the earth beneath the plant's roots.
• Skin musk is the final stage, which Heretic says makes the scent feel personal to the wearer.

Bottle and Packaging

The 50ml bottle has a spiky black cap shaped like Datura's armoured seed pod. Its glass shades from black to yellow-green. The 50ml box carries a botanical Datura print, and the 5ml sample comes in a book-style box.

Key Details

Heretic says Thornapple is made from 95% naturally derived ingredients, as defined by ISO 9235. The brand also describes the formula as:

• Free of phthalates, parabens, synthetic dyes and formaldehyde
• Vegan-friendly
• Cruelty-free

How to Wear It

Heretic says its plant-based fragrances wear light and sheer. The brand gives this guidance:

• Reapply periodically through the day to extend wear.
• Layer two to three Heretic scents to build intensity.
• When layering, apply the heavier fragrance first, then the lighter one.

Heretic only accepts returns for defective or damaged products. The brand suggests starting with a sample, which makes the $28.00 5ml size the lower-commitment option.

Where to Buy

• US: Heretic Parfum ($165.00 for 50ml / $28.00 for 5ml)
• UK: Not yet confirmed at a UK retailer; Heretic's own site ships internationally (rates in its FAQ)
• International: Heretic Parfum official site, which ships internationally (rates in its FAQ)

Heretic offers free US shipping on orders of $75 or more. A $10 flat rate applies to US orders under $75.

Sources

• Heretic Parfum, Thornapple product page

Jo Loves, the London fragrance house founded by Jo Malone, released Nutmeg & Incense, A Fragrance on joloves.com in September 2026, priced at £135 for 100ml. The fragrance account ScentAdvice announced on 3 October 2026 that the scent was "OUT NOW" and called it a "New Limited Edition". Jo Loves' own product page does not describe it as limited edition.

What's New

Nutmeg & Incense is a new spiced, smoky addition to the Jo Loves fragrance line. The brand sums it up as "a spark of spice, a cloud of incense and a trail of smoky woods."

According to Jo Loves, the scent is "warm, atmospheric and effortlessly elegant" and "captures the comforting glow of spice wrapped in soft, drifting smoke." The brand positions it as "a fragrance for slow evenings, soft light and moments of stillness."

Jo Loves is a separate business from Jo Malone London, the brand Jo Malone founded earlier and later sold. Nutmeg & Incense is sold by Jo Loves only.

Fragrance Notes

Jo Loves lists the following structure:

• Top: nutmeg oil, Madagascar black pepper, allspice leaves
• Middle: coriander seed, kephalis, incense oil, myrrh resinoid
• Base: akigalawood, patchouli oil, cistus concrete, Ambrofix

On paper, the composition moves from dry spice into resinous incense and myrrh, then settles on a woody, ambery base. Akigalawood is a patchouli-derived woody material. Ambrofix is an amber-type ingredient.

Key Details: How to Wear It

Jo Loves gives the following application advice:

• Spray the fragrance directly onto your skin, focusing on your pulse points.
• Avoid rubbing your wrists together, so the notes can unfold naturally over time.

The brand says its Fragrances are designed to last three to six hours.

Where Else the Scent Appears

Nutmeg & Incense also features in the Jo Loves Christmas Layered Candle (250g, £90). The candle burns through three scented layers in this order:

1. Log Fires
2. Nutmeg & Incense
3. Christmas Trees

Jo Loves has not confirmed any other sizes, travel sprays or matching body products for Nutmeg & Incense.

Where to Buy

• US: Not yet confirmed
• UK: Jo Loves (£135 for 100ml)
• International: Not yet confirmed

The price of Nutmeg & Incense at launch is £135 on the Jo Loves site. No other retailers have been confirmed so far.

Sources

• Jo Loves: Nutmeg & Incense, A Fragrance (100ml) product page
• Jo Loves: Christmas Layered Candle product page
• ScentAdvice on Instagram (launch announcement, 3 October 2026)

If you love the fresh eucalyptus-and-rose contrast of Abyssae Eau de Parfum, a deeper version has arrived. L'Artisan Parfumeur has unveiled Abyssae L'Extrait, a more intense take on bottle number 33 from the brand's La Botanique collection. Created by perfumer Daphné Bugey, the new extrait explores what the house calls "a living darkness": bright eucalyptus cutting through smoky incense, then settling into a rich, amber woody trail.

What's New: One Signature, Two Depths

L'Artisan Parfumeur describes the Abyssae line as "one signature, two depths." The original Eau de Parfum pairs eucalyptus with rose and cashmeran for an airy, enveloping feel. Abyssae L'Extrait pushes everything further, with:

• More vibrant incense: the brand lists incense (Boswellia sacra) as a key note
• A more sensual rose: reshaped to feel warmer and closer to the skin
• A dark, resinous woody trail: sandalwood, cypriol and ambergris anchor the composition

In Bugey's own words: "To reinvent Abyssae, I intensified its contrasts. I immersed myself in the vibrant freshness of eucalyptus resin and incense, sculpted a more sensual rose, and anchored it all in a resinous woody depth, where sandalwood, cypriol and ambergris resonate with intensity."

The result is a scent of contrasts: cool and bright at the start, then shadowy, smoky and textured.

The Bottle

The extrait keeps the La Botanique look, with a dark teal label marked "33 Abyssae L'Extrait" and a black round cap. It comes in an illustrated box decorated with seaweed and coral motifs, a nod to the fragrance's oceanic name. The brand also offers exclusive Abyssae L'Extrait gift sets. Pricing for these hasn't been published, so check the official site for details.

How to Wear Abyssae L'Extrait

• Start small: with an extrait, a couple of sprays on pulse points (wrists, neck, inner elbows) is a good starting point
• Layer the duo: already own the Eau de Parfum? Try it on fabric and the extrait on skin to play with the brand's "two depths" idea
• Pick your moments: the eucalyptus-and-incense opening suits crisp autumn days, while the ambery woody base feels made for evenings
• Test before you buy: smoky, resinous scents change a lot from skin to skin, so live with a sample for a full day if you can

Is It Worth the Price?

At £295 / $435 for 75 ml, Abyssae L'Extrait is a luxury purchase. It suits fans of incense fragrances, woody ambers and fresh-meets-dark compositions. If the original Abyssae felt too light for you, this is the version to try.

Where to Buy

• US: L'Artisan Parfumeur US ($435)
• UK: L'Artisan Parfumeur UK (£295)
• International: Not yet confirmed

D'ORSAY Vanilla Affair Extrait de Parfum is a unisex woody-amber extrait by Nathalie Lorson built around two vanillas, Balkan tobacco and white musks. The Parisian niche house listed it on its official website in September 2026, priced from €28 for 5 ml to €250 for 90 ml. According to D'ORSAY, the scent is built around the idea of irresistible attraction, where "mystery takes shape, and each note becomes a pact whispered against the skin."

When Did the D'ORSAY Vanilla Affair Launch?

D'ORSAY hasn't announced an official release date. Vanilla Affair appeared on the brand's official website in September 2026, where it is presented as "our new Extrait de Parfum" on both the English and French product pages.

Price

On the D'ORSAY official site, Vanilla Affair comes in three bottle sizes plus a sample:

• 90 ml: €250
• 50 ml: €190
• 5 ml: €28
• 1.5 ml sample: €5

According to D'ORSAY, each perfume purchase includes a free sample, while stocks last. If the fragrance doesn't suit, the unopened bottle can be returned within 14 days for a refund, and the brand says the return is free. The official site also offers payment in three interest-free installments on orders from €80.

D'ORSAY Vanilla Affair Fragrance Notes

• Top: Balkan tobacco, tonka bean, cistus
• Heart: a duo of vanillas (Madagascar Vanilla Planifolia absolute and CO₂-extracted Bourbon Vanilla)
• Base: white musks, amber woods, patchouli

What Does D'ORSAY Vanilla Affair Smell Like?

Built from the official notes, it opens on tobacco, tonka bean and the resin cistus. Two vanillas form the heart, and white musks, amber woods and patchouli make up the base. The brand describes the tobacco as "luminous and honeyed."

According to D'ORSAY, each vanilla shows a different side of the ingredient:

• The Madagascar absolute is described as deep, warm and sensual, almost leathery. The brand calls this the "raw, almost wild" side.
• The Bourbon vanilla is described as creamy, gourmand and luminous, with subtle woody and spicy nuances. The brand calls it "soft as a forbidden promise."

D'ORSAY says the musks glide over the skin "as light as a shiver."

Lorson says she wanted to create a fragrance that embodies desire through "a double dose of vanilla." In her description, it is sweet, white and enveloping on one side. On the other, it reveals darker, woody facets with an "ultra-animalistic sensuality."

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• Europe: D'ORSAY official website, which lists €250 for 90 ml, €190 for 50 ml, €28 for 5 ml and €5 for a 1.5 ml sample.
• Other markets: availability varies by region; more international stockists may be added.

It is one of several niche extraits that went on sale in September 2026, alongside the Goldfield & Banks Pacific Rock Swell Extrait de Parfum and the Jo Loves Nutmeg & Incense fragrance. You can find more launches on our fragrance releases page.

What Makes the Vanilla Affair Extrait de Parfum Different?

• It uses two extractions of vanilla: a Madagascar Vanilla Planifolia absolute and a Bourbon Vanilla extracted with supercritical CO₂.
• The brand states a 35% concentration.
• The top note uses natural Balkan tobacco absolute, which D'ORSAY says is obtained from dried tobacco leaves.

Formula and Packaging

According to D'ORSAY, the 35% concentration gives "an almost unreasonable intensity," leaving an ambery, musky and addictive trail on the skin. The brand says the vanilla comes from an orchid with long pods. The two extractions were chosen to express its different facets.

The published ingredient list includes vanillin, coumarin, patchouli oil (Pogostemon Cablin), clove oil (Eugenia Caryophyllus) and cedarwood oil (Juniperus Virginiana). The bottle is a black cylinder with a white D'ORSAY label.

The Story Behind the Scent

According to D'ORSAY, all of its fragrances are unisex. This echoes the house's first perfume, which founder Alfred d'Orsay created in 1830 for himself and the love of his life, Marguerite de Blessington. The couple first met in 1821 at St James's Square in London, and their convention-defying romance lasted thirty years. The brand says Vanilla Affair is designed to revive "the scent of a forbidden encounter" from which the perfume house was born.

Sources

• Maison D'ORSAY official product page (English)
• Maison D'ORSAY official product page (French)

Byredo Havana Tonka Extrait de Parfum is a new amber fragrance in the Night Veils collection, built on roasted tonka bean, rum and tobacco leaves. It launched on 1 October 2026 in a single 70 ml size at $465 (US), £310 (UK), €340 (EU) and CA$613 (Canada), through Byredo.com, Byredo stores and selected retailers. According to Byredo, it is where "roasted tonka meets the warmth of rum and the depth of tobacco leaves", and the brand's campaign for it is titled "Havana After Dark".

Release Date

Havana Tonka launched on 1 October 2026. Byredo, the Swedish house Ben Gorham founded in 2006, presents it as "a new chapter in Night Veils". It follows Byredo 00:00 Eau de Parfum, the brand's 2026 scent sold exclusively in mainland China, Hong Kong, Macau and Taiwan. It also arrives in the same season as the Byredo Advent Calendar 2026.

Price

Havana Tonka comes in one size, 70 ml. Byredo's regional sites list it at:

• US: $465
• UK: £310
• EU: €340
• Canada: CA$613

Skins and Premiere Avenue also list it at €340.

Byredo Havana Tonka Fragrance Notes

• Top notes: bergamot essential oil, rum, pink peppercorn essential oil, crème brûlée
• Heart notes: tobacco leaves, violet, white suede, cashmere woods
• Base notes: roasted tonka bean absolute, patchouli essential oil, benzoin resinoid, skin musks

What Does Byredo Havana Tonka Smell Like?

The notes describe three stages:

• Opening: citrus from bergamot, a boozy rum note, a peppery edge from pink peppercorn and a caramelised crème brûlée accent.
• Heart: dry, smoky tobacco leaves with violet, suede and woods.
• Base: roasted tonka with earthy patchouli, balsamic benzoin and musks.

According to Byredo, "the composition opens with a luminous blend of bergamot, rum and pink peppercorn, softened by the creamy sweetness of crème brûlée". The brand describes the whole as "a warm, hazy composition that gradually reveals greater texture, depth and richness on the skin". Retailer Premiere Avenue calls it "a rich and textured extrait de parfum, where liquorous, tobacco, and gourmand accents meet".

Where to Buy

• US: Byredo US ($465) and Byredo stores. Other US retailers are not yet confirmed.
• UK: Byredo UK (£310) and Byredo stores. Other UK retailers are not yet confirmed.
• Canada: Byredo Canada (CA$613)
• Europe: Byredo EU (€340), Skins (Netherlands, €340), Premiere Avenue (France, €340)
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Byredo Havana Tonka Different?

• It is part of Night Veils, which Byredo describes as its collection of "highly concentrated extraits de parfum", each reinterpreting one emblematic ingredient.
• Its central ingredient is roasted tonka bean. Byredo explores it through rum and tobacco leaves, two signatures the brand associates with Havana.
• The opening pairs bergamot and pink peppercorn with a crème brûlée note.

It is one of several new extraits on our fragrance releases page, alongside L'Artisan Parfumeur Abyssae L'Extrait, another darker, more intense extrait de parfum.

Formula and Packaging

The ingredient lists published by Skins and Premiere Avenue start with alcohol denat., parfum (fragrance) and aqua. They also include coumarin, bergamot peel oil and patchouli (Pogostemon cablin) oil. Both lists show three colourants: CI 19140 (Yellow 5), CI 60730 (Ext. Violet 2) and CI 14700 (Red 4). The fragrance comes in one 70 ml bottle.

Sources

• Byredo: Havana After Dark campaign page (US, UK, EU and Canada sites)
• Skins: Byredo Havana Tonka Extrait de Parfum 70ml
• Premiere Avenue: Havana Tonka Extrait de Parfum

Byredo 00:00 Eau de Parfum is a 2026 woody floral musk fragrance by Fanny Bal, built on bergamot, rosemary, gardenia, moss and musk. Byredo has released it for a single region: according to Parfumo, it is sold exclusively in mainland China, Hong Kong, Macau and Taiwan. Price and bottle sizes have not yet been announced.

When Did the Byredo 00:00 Eau de Parfum Launch?

Byredo hasn't announced an official release date for 00:00. Fragrantica lists it as a 2026 launch, and no exact on-sale date has been confirmed for any of its four markets. We'll add the date when Byredo confirms it.

Price

Byredo has not yet announced a price for 00:00 in mainland China, Hong Kong, Macau or Taiwan. No bottle sizes have been confirmed either.

Byredo 00:00 Eau de Parfum Fragrance Notes

Byredo hasn't published a top, heart and base pyramid for 00:00. The note lists below come from fragrance databases, not from the brand.

Olfactra lists these notes:

• Bergamot
• Rosemary
• Gardenia balsam
• Moss
• Pepper
• Patchouli
• Georgywood
• Musk

Fragrantica gives a slightly different list: bergamot, rosemary, gardenia, moss, white musk, Akigalawood and Georgywood, arranged into a top, heart and base structure.

What Does Byredo 00:00 Eau de Parfum Smell Like?

Byredo has not published a description of the scent. In plain terms, the listed notes cover three stages:

• Opening: bergamot and rosemary are a citrus and herbal pairing.
• Heart: gardenia is a white floral, alongside pepper.
• Base: moss and patchouli are green and earthy, Georgywood is a modern woody material, and musk sits underneath.

Parfumo describes 00:00 as citrusy-green. Olfactra lists its main accords as fresh spicy, aromatic and earthy.

Where to Buy

• US: Not available (region exclusive)
• UK: Not available (region exclusive)
• Europe: Not available (region exclusive)
• Other markets: Mainland China, Hong Kong, Macau and Taiwan only. Retailers not yet confirmed

For Byredo's other 2026 launches, the Byredo Havana Tonka Extrait de Parfum is sold more widely, including in the US, UK, EU and Canada. The brand's holiday release, the Byredo Advent Calendar 2026, is also available in those markets. More new scents are in our fragrance releases section.

What Makes the Byredo 00:00 Eau de Parfum Different?

• According to Parfumo, it is sold only in mainland China, Hong Kong, Macau and Taiwan.
• It is marketed for women and men.
• Fragrantica classifies it as a Woody Floral Musk, with Georgywood and Akigalawood among the listed base materials.

Formula and Packaging

00:00 is an Eau de Parfum by perfumer Fanny Bal. Byredo hasn't explained the name; "00:00" could suggest midnight or a fresh start, but that is our reading, not an official explanation.

The bottle follows Byredo's classic design: clear glass with a black cap and a white label reading "00:00 EAU DE PARFUM." The outer box shows a watercolour-style wash of blue, teal, yellow and orange on white.

We'll update this post when Byredo confirms the price, sizes and release date.

Sources

• Fragrantica's 00:00 listing (perfumer, launch year, notes, fragrance family)
• Parfumo's 00:00 listing (regional exclusivity, scent description)
• Olfactra's 00:00 listing (concentration, notes, accords)

Australian niche perfume house Goldfield & Banks has launched Pacific Rock Swell Extrait de Parfum through its brand stores on 24 September 2026, priced at $295 for 100ml in the US. The release marks the brand's 10th anniversary and is the newest addition to its Pacific Collection. According to Goldfield & Banks, it builds on Pacific Rock Moss, launched in 2020, with "a richer, more textured and intense expression of the ocean."

What's New in Pacific Rock Swell

The Pacific Collection launched with Pacific Rock Moss in 2020, and Pacific Rock Flower followed in 2024. The 2026 release is the most concentrated version in the line so far.

Swell is a 30% extrait de parfum. According to the brand, it is meant to feel deeper and more immersive than a typical fresh aquatic. Goldfield & Banks describes it as "Marine & Captivating". The brand says it is meant to capture the moment before a wave breaks, "when the tide gathers power, the air thick with salt and the ocean begins to rise." The scent was created by perfumer Leonardo Lucheze of Takasago, with Dimitri Weber as artistic director.

The bottle keeps the Pacific family look: deep navy-to-teal gradient glass topped with a wooden cap.

The Notes: Sunrise, Summit & Sunset

Goldfield & Banks organises its pyramid like a day by the coast:

• Sunrise (top): bergamot, cardamom and clary sage, which the brand presents as a crisp, citrusy, lightly spiced opening.
• Summit (heart): seaweed, which according to the brand adds a darker, more textural depth. It is supported by clary sage absolute, geranium, mimosa, fir balsam and labdanum.
• Sunset (base): Madagascan ylang-ylang, patchouli, Australian sandalwood and ambergris.

According to Goldfield & Banks, the composition moves from brightness into something more grounded and expansive. The brand compares this to sunlight filtering through water and touching the ocean floor. The brand says the drydown settles into a warm, mineral trail that stays close to the skin, feeling both diffusive and intimate.

How to Wear It

• Start light. At extrait strength (30%), a couple of sprays is a sensible place to begin.
• Test before buying a full bottle. The 10ml travel spray allows wearing it over several days before committing to a larger size.

Prices

Prices vary by regional store:

• US: 100ml $295, 50ml $215, 10ml $65
• UK: 100ml £202.63, 50ml £145.35, 10ml £40.53
• Australia / International: 100ml A$375, 50ml A$269, 10ml A$75

The brand's US, UK and Australian stores each offer a complimentary 3x2ml sample set with 100ml purchases.

Where to Buy

• US: Goldfield & Banks US ($295 / 100ml, $215 / 50ml, $65 / 10ml). Orders ship from Los Angeles. Other US retailers not yet confirmed.
• UK: Goldfield & Banks UK (£202.63 / 100ml, £145.35 / 50ml, £40.53 / 10ml). Orders ship from France with customs covered. Other UK retailers not yet confirmed.
• International: Goldfield & Banks Australia (A$375 / 100ml, A$269 / 50ml, A$75 / 10ml). Other retailers not yet confirmed.

Sources

• Goldfield & Banks US product page
• Goldfield & Banks UK product page
• Goldfield & Banks Australia product page
• Fragrantica listing for Pacific Rock Swell