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The Selfridges Fragrance Advent Calendar 2026 is a 12-door perfume calendar holding 16 bottles, including a full-size Ormonde Jayne Suede Silhouette. It went on sale at Selfridges UK on 8 October 2026 for £225, with fragrances from houses including Ex Nihilo, Thameen, Le Labo, Penhaligon's, Initio Parfums Privés and Liquides Imaginaires. Selfridges lists the contents as worth £1416 and labels the calendar "Exclusive to Selfridges".

Availability update (8 October 2026): now on sale at Selfridges for £225.

Release Date

The Selfridges Fragrance Advent Calendar 2026 launched on Thursday 8 October 2026, the date Selfridges had announced ahead of release. It went on sale online and in Selfridges stores, and the online product page used a queue on launch day.

Price

The calendar costs £225 at Selfridges UK. Selfridges lists the contents as worth £1416, the cost of buying the items separately, so the calendar is priced at about 16% of its listed value. Selfridges' US-facing site lists it at $275, marked "More stock coming soon" as of 8 October 2026.

What's Inside the Selfridges Fragrance Advent Calendar 2026

The calendar has twelve doors and sixteen bottles, with some drawers holding more than one item. The contents Selfridges has confirmed:

• Ormonde Jayne Suede Silhouette Eau de Parfum — 88ml (full size)
• New Notes Latte Di Cherry Extrait de Parfum — 15ml
• Fragrance Du Bois Patchouli Gourmand — 30ml
• Thameen Rivière Extrait de Parfum — 50ml
• Ex Nihilo Lust In Paradise Extrait de Parfum — 50ml
• V Canto Arkano Della Luna Extrait de Parfum — 15ml
• Le Labo Thé Matcha 26 Eau de Parfum — 15ml
• Bibbi Parfum The Last Mango — 30ml
• Penhaligon's Halfeti — 10ml
• Penhaligon's The Tragedy of Lord George — 10ml
• Initio Parfums Privés Lift Me Up — 10ml
• Initio Parfums Privés Oud for Greatness — 10ml
• Initio Parfums Privés Musk Therapy — 10ml
• Mind Games Queening — 15ml
• Liquides Imaginaires Blanche Bête — 7.5ml
• Liquides Imaginaires Liquide — 7.5ml

Key Details by Size

• Full size: one 88ml bottle (Ormonde Jayne)
• 50ml: two extraits (Thameen, Ex Nihilo)
• 30ml: two bottles (Fragrance Du Bois, Bibbi Parfum)
• 15ml: four bottles (New Notes, V Canto, Le Labo, Mind Games)
• 10ml: five bottles (two Penhaligon's, three Initio Parfums Privés)
• 7.5ml: two bottles (Liquides Imaginaires)

Some houses appear more than once, with three Initio Parfums Privés scents (Lift Me Up, Oud for Greatness and Musk Therapy) and two each from Penhaligon's and Liquides Imaginaires. The line-up also includes gourmand-named scents from Bibbi Parfum, New Notes and Fragrance Du Bois.

Where to Buy

• US: Selfridges US site, $275 — "More stock coming soon" as of 8 October 2026
• UK: Selfridges (£225), currently listed as exclusive to Selfridges
• International: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 8 October 2026: listed at £225 on Selfridges UK; listed at $275 on Selfridges' US site with "More stock coming soon".

What Makes the Selfridges Fragrance Advent Calendar 2026 Different?

• Sixteen bottles behind twelve doors, so several drawers hold more than one fragrance.
• A full-size 88ml bottle of Ormonde Jayne Suede Silhouette sits alongside two 50ml extraits from Thameen and Ex Nihilo.
• A retailer-curated line-up mixing niche houses, from Le Labo and Penhaligon's to New Notes, V Canto and Mind Games, sold as "Exclusive to Selfridges", unlike single-brand fragrance countdowns such as the Byredo Advent Calendar 2026 and the Jo Malone London 12 Days Advent Calendar 2026.

Packaging

Selfridges' product photos show an outer box printed "THE FRAGRANCE HAUL" in large yellow-on-blue type. Inside, the calendar opens into blue doors with yellow numbered drawers.

More Fragrance Advent Calendars 2026

Other fragrance-led countdowns this season include:

• Glasshouse Fragrances Advent Calendars 2026
• Diptyque Advent Calendar 2026
• Byredo Advent Calendar 2026
• Dior La Malle des Rêves Advent Calendar 2026
• Guerlain Advent Calendar 2026
• Jo Malone London 12 Days Advent Calendar 2026
• Baobab Collection Voyage Extraordinaire Advent Calendar 2026
• Victoria's Secret Bombshell Advent Calendar 2026

Every 2026 beauty advent calendar we have covered is listed by category on our Beauty Advent Calendars 2026 hub.

Sources

• Selfridges UK product page (£225, worth £1416, "Exclusive to Selfridges"; checked 8 October 2026)
• Selfridges US site listing ($275, "More stock coming soon"; checked 8 October 2026)
• Selfridges beauty advent calendars page (worth £1416; queue opened 8 October)
• Beauty Calendar contents listing
• Beauty Detective launch listing (launch date 8 October, worth £1416)
• Woman & Home (launched online and in store on 8 October; RRP £225)

The Selfridges Dream Bundle is an exclusive beauty box of 18 products spanning skincare, make-up, haircare and fragrance from 18 different brands. It costs £120 in the UK, and Selfridges puts the total worth of its contents at £504.50. Also called the Selfridges Edit Dream Bundle, it comes in a pink gift box printed "The Beauty Kit of Your Dreams" and is currently listed only at Selfridges.

When Did the Selfridges Dream Bundle Launch?

Selfridges hasn't announced an official release date. Beauty Detective reported the bundle's contents on 29 September 2026. On 7 October 2026 it was listed as in stock on Selfridges' UK, US, Ireland and Australia storefronts.

Price and Value

• UK: £120.00
• US: $145.00 (taxes and duties calculated at checkout)
• Ireland: €156.00 (including taxes and duties)
• Australia: A$240.00 (including taxes and duties)

The bundle costs £120. According to Selfridges, buying the 18 items one by one would cost £504.50, which is £384.50 more than the bundle price. Selfridges does not publish a price for each item, so there is no official per-product breakdown of that figure.

What's Inside the Selfridges Dream Bundle

The box holds 18 products: 7 make-up products plus 1 brush, 5 skincare items, 3 fragrances and 2 hair and accessory pieces. Most are travel or mini sizes. The three fragrances total 48.5ml (9.5ml + 30ml + 9ml).

Make-up and shades

• Huda Beauty Blush Filter in Strawberry Cream, 4.5ml
• Westman Atelier Petit Lit Up Highlight Stick in Nectar, 5g
• Charlotte Tilbury Collagen Lip Bath in Pillow Talk Medium, 7.9ml
• Refy Brow Sculpt Eyebrow Gel in Clear, 8.5ml
• Laura Mercier Caviar Stick Eyeshadow Shimmer in Rose, 1.64g
• Hourglass Ambient Powder Travel in Diffused Light, 1.3g
• MAC Lip Pencil in Chestnut, 1.45g
• Morphe M240 Dual-Ended Cream & Powder Sculpt Brush

Skincare

• Laneige Cream Skin Cerapeptide Mist, 30ml
• REHAB. Collagen Sheet Masks, set of three
• Elemis Pro-Collagen Marine Cream SPF30, 15ml
• MZ Skin Hydra-Bright Gold Eye Mask, single
• Trinny London Naked Ambition Vitamin C Serum, 30ml

Fragrance

• Phlur Vanilla Skin Eau de Parfum, 9.5ml
• Sol de Janeiro Cheirosa 68 Body Mist Spray, 30ml
• 2787 Per Sé Eau de Parfum, 9ml

Haircare and accessories

• Fable & Mane Shine Hair Mask, 237ml
• Slip Silk Scrunchie

Where to Buy

• US: Selfridges US ($145.00, taxes and duties calculated at checkout)
• UK: Selfridges (£120.00)
• Europe: Selfridges Ireland (€156.00, including taxes and duties)
• Australia: Selfridges Australia (A$240.00, including taxes and duties)
• Other markets: availability varies by region; more international stockists may be added.

Selfridges currently lists the bundle as exclusive to its own stores and websites. It sits alongside other retailer-curated value boxes this season, such as the Next A Touch of Luxury Beauty Box October 2026, a six-product £30 box that Next values at £158.

What Makes the Selfridges Dream Bundle Different?

• It mixes four categories (make-up, skincare, haircare and fragrance), with each of the 18 products from a different brand.
• Selfridges states a worth of £504.50 against a £120 price. By comparison, the Rodial Autumn Mystery Box is a single-brand box that costs £70 against a stated £213 value.
• It is a multi-brand retailer edit, like the Cult Beauty Christmas Edits 2026, which also include Huda Beauty and Charlotte Tilbury products.

Packaging and Purchase Details

The products come in a pink gift box printed "The Beauty Kit of Your Dreams". According to Selfridges, the set is suitable for all skin types. Selfridges generally offers a 14-day returns policy with exceptions, and for hygiene reasons it says it can't exchange or refund this bundle unless it is faulty. UK buyers can use Selfridges' complimentary Click & Collect, ordering by 10pm for next-day collection. For more gift-set and box launches, see our beauty news section.

Sources

• Selfridges UK product page (price, stated worth, contents, skin type, returns, delivery)
• Selfridges US, Ireland and Australia product listings (regional prices and availability)
• Beauty Detective, 29 September 2026 (brand names for the bundle contents)