
Updated 6 October 2026: MAC has confirmed the full 23-shade line-up.
MAC Cosmetics is relaunching Frost Lipstick in 23 shades, on sale in the US and Canada on 8 October 2026 at maccosmetics.com and MAC stores, priced at $24 in the US. The brand announced the return on Instagram: "Welcome back, Frost Lipstick. Our cult classic returns with more shades than ever."
What's New: The Full Frost Lipstick Shade List
MAC's shade card reads "[13] new shades, [10] classic shades". The 13 new-to-the-relaunch shades are made up of three bringbacks and ten all-new colours. Shade descriptions are MAC's own.
The ten classics match the shades already listed on MAC's US and UK sites. Model Behaviour, Odyssey, On and On and Icon appeared on an earlier MAC swatch image, but they are not part of this 23-shade US/Canada list.
What the Brand Says
On its product page, MAC says: "Our cult classic M·A·C Lipstick is back in the spotlight." The brand describes a weightless, high-pearl formula that catches light "without the grit of glitter", with medium, buildable coverage. According to MAC, the lipstick immediately moisturizes lips: 100% of panelists had an immediate improvement in moisture and saw a +28% increase in moisture right after use, based on clinical testing on 25 panelists who used the product once. MAC UK lists wear time as up to 8 hours.
The ingredient list starts with castor seed oil, with jojoba seed oil and candelilla, carnauba and beeswax waxes further down. The shimmer comes from pearl pigments such as mica and borosilicates. MAC notes that ingredient lists may vary, so check the packaging.
Campaign and How to Apply
The campaign features makeup artist Erin Parsons wearing Spanish Fly, lined with Lip Pencil in Chestnut and Root For Me. Photography is by Hanna Khymych.
MAC recommends applying straight from the bullet for a quick sheen, or using the 316S Brush for more precision. To recreate the campaign look, line the lips with Chestnut and Root For Me, then apply Spanish Fly.
Key Details on Prices and Availability
Frost Lipstick costs $24 in the US. In the UK it is £22, and the Frost shades have been listed there since August 2026. Several UK shades, including Angel, Bombshell, Fabby, Fresh Moroccan and Plum Dandy, currently show "Notify me when available". MAC has not yet confirmed the Canadian price or any third-party retailers.
Where to Buy
- US: MAC Cosmetics ($24), from 8 October 2026, plus MAC stores. Other US retailers: Not yet confirmed
- UK: MAC Cosmetics UK (£22)
- International: MAC Canada (maccosmetics.ca), from 8 October 2026, price not yet confirmed
Sources
- MAC Cosmetics US product page
- MAC Cosmetics UK product page
- MAC Cosmetics official Instagram announcement (6 October 2026)









