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Lipstick: Latest Posts

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MAC Frost Lipstick 2026: Release Date, Shades, Prices & What's New
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MAC Frost Lipstick 2026: Release Date, Shades, Prices & What's New

Erin Parsons, with a sculpted moon curl and a drawn-on star, applies MAC Frost Lipstick in Spanish Fly beside the MAC Frost logo

Updated 6 October 2026: MAC has confirmed the full 23-shade line-up.

MAC Cosmetics is relaunching Frost Lipstick in 23 shades, on sale in the US and Canada on 8 October 2026 at maccosmetics.com and MAC stores, priced at $24 in the US. The brand announced the return on Instagram: "Welcome back, Frost Lipstick. Our cult classic returns with more shades than ever."

What's New: The Full Frost Lipstick Shade List

MAC's shade card reads "[13] new shades, [10] classic shades". The 13 new-to-the-relaunch shades are made up of three bringbacks and ten all-new colours. Shade descriptions are MAC's own.

The ten classics match the shades already listed on MAC's US and UK sites. Model Behaviour, Odyssey, On and On and Icon appeared on an earlier MAC swatch image, but they are not part of this 23-shade US/Canada list.

What the Brand Says

On its product page, MAC says: "Our cult classic M·A·C Lipstick is back in the spotlight." The brand describes a weightless, high-pearl formula that catches light "without the grit of glitter", with medium, buildable coverage. According to MAC, the lipstick immediately moisturizes lips: 100% of panelists had an immediate improvement in moisture and saw a +28% increase in moisture right after use, based on clinical testing on 25 panelists who used the product once. MAC UK lists wear time as up to 8 hours.

The ingredient list starts with castor seed oil, with jojoba seed oil and candelilla, carnauba and beeswax waxes further down. The shimmer comes from pearl pigments such as mica and borosilicates. MAC notes that ingredient lists may vary, so check the packaging.

Campaign and How to Apply

The campaign features makeup artist Erin Parsons wearing Spanish Fly, lined with Lip Pencil in Chestnut and Root For Me. Photography is by Hanna Khymych.

MAC recommends applying straight from the bullet for a quick sheen, or using the 316S Brush for more precision. To recreate the campaign look, line the lips with Chestnut and Root For Me, then apply Spanish Fly.

Key Details on Prices and Availability

Frost Lipstick costs $24 in the US. In the UK it is £22, and the Frost shades have been listed there since August 2026. Several UK shades, including Angel, Bombshell, Fabby, Fresh Moroccan and Plum Dandy, currently show "Notify me when available". MAC has not yet confirmed the Canadian price or any third-party retailers.

Where to Buy

  • US: MAC Cosmetics ($24), from 8 October 2026, plus MAC stores. Other US retailers: Not yet confirmed
  • UK: MAC Cosmetics UK (£22)
  • International: MAC Canada (maccosmetics.ca), from 8 October 2026, price not yet confirmed

Sources

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m.ph by Mary Phillips Holiday 2026 Lip Kits: Release Date, Products, Shades & Prices
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m.ph by Mary Phillips Holiday 2026 Lip Kits: Release Date, Products, Shades & Prices

M.ph Hard to Quit Kit red box beside three dark-tubed Lip Ciggy lipsticks in mauve, brick red and berry rose

m.ph by Mary Phillips, the brand from makeup artist Mary Phillips, has launched two limited-edition holiday 2026 lip kits on mphbeauty.com in October 2026. The Hard to Quit Kit costs $55 and the Lined & Lit Kit costs $38. Both sets contain only full-size products in existing shades.

What's New

Both kits are holiday sets built around the brand's best-known product, the Lip Ciggy. The packaging uses a retro pin-up illustration, and the campaign tagline is "Smoking Hot. Hard to Quit."

Hard to Quit Kit

The brand's description reads: "You know that one is never enough." The trio holds three full-size Lip Ciggys:

  • First Base, which the brand describes as a cool mauve
  • Crush, a cool berry rose
  • Siren, a brick red

The kit costs $55. Buying the three lipsticks separately at $26 each would cost $78.

Lined & Lit Kit

m.ph calls this pairing its "most coveted lip combo" and describes it as "perfect for parties." It includes:

  • The Overliner in Sizzle, which the brand calls a warm rose nude
  • Lip Ciggy in Love Bites, a sheer black currant

The duo costs $38. Bought individually, the two products would cost $51 ($26 for the Lip Ciggy and $25 for The Overliner).

Key Details

Lip Ciggy is a pocket-sized stick that the brand calls Mary Phillips' go-to lip. According to m.ph, it gives sheer, shiny colour. The brand says its peptides, vitamin E and squalane hydrate, smooth and nourish the lips. The kits' ingredient lists include hyaluronic acid, squalane, palmitoyl tripeptide-1 and -5, and tocopherol.

The Overliner is a precise wooden lip pencil based on Mary Phillips' overlining technique. The brand says it defines and contours the lips, and that its formula includes peptides.

What the Brand Says

m.ph recommends tracing The Overliner along the natural lip shape, starting at the outer corners. It suggests going just outside the cupid's bow and the centre of the lower lip for a fuller look. The brand then advises swiping on the Lip Ciggy and building the colour as desired, or patting it on with a finger for a "just kissed" finish.

Where to Buy

Sources

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ISSY Monster Collection 2026: Release Date, Products, Shades & Prices
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ISSY Monster Collection 2026: Release Date, Products, Shades & Prices

ISSY lip gloss, lipsticks and Lip Bait Monster pencil in glossy dark burgundy metallic packaging on a white surface

Philippine makeup brand ISSY launched its limited-edition Monster Collection on 6 October 2026, a lip-focused release built around two special-edition trios priced at PHP 999 each on issycosmetics.com. The brand calls it a "one-time seasonal release." The pieces come in collectible special-edition packaging with deep burgundy and plum metallic components and are sold online and at select ISSY stores.

What's New

The collection uses two shades. ISSY describes Monster as "a diabolical burgundy" and Baby Monster as "a sheer black cherry." The brand presents the release through two "Lip Edits," and each one is a complete lip wardrobe in three formats.

Monster Lip Edit (PHP 999):

  • Lip Bait in Monster (0.45 g), a lip pencil with a built-in brush for overlining and smudging
  • Lip Bullet True Matte in Monster (3 g), which ISSY describes as a lightweight, buildable bullet lipstick
  • Fat Gloss in Monster (4 ml), a high-shine, cushiony gloss

Baby Monster Lip Edit (PHP 999):

  • Lip Bait in Monster (0.45 g), the same pencil as in the Monster set
  • Lip Bullet Sheer Satin in Baby Monster (3 g), a sheer satin lipstick that ISSY says was made exclusively for this release
  • Fat Gloss in Baby Monster (4 ml)

The brand says the Monster set gives "a rich, full-bodied lip," while the Baby Monster set gives "a soft wash of color."

Key Details

All five products are also sold individually at PHP 399 each:

  • Monster Lip Bait
  • Monster Lip Bullet
  • Baby Monster Lip Bullet
  • Monster Fat Gloss
  • Baby Monster Fat Gloss

ISSY says each one is "available for a limited time in exclusive shades and collectible packaging."

The ingredient lists ISSY publishes show some formula differences:

  • Fat Gloss includes mango seed butter, sodium hyaluronate, meadowfoam seed oil, menthol and peppermint oil.
  • Lip Bullet Sheer Satin contains jojoba and meadowfoam seed oils.
  • True Matte Lip Bullet lists palmitoyl tripeptide-1.

The campaign imagery for the collection features a model ISSY names as Stefania.

How to Use

ISSY suggests a three-step routine:

  1. Line and blend with Lip Bait.
  2. Fill in the lips with the Lip Bullet.
  3. Layer Fat Gloss on top.

According to the brand, each formula can be worn alone. You can also combine any two, or all three, to build intensity. The Monster pencil comes in both sets, so it works as a liner under either the matte burgundy or the sheer black cherry lipstick.

Where to Buy

  • US: Not yet confirmed
  • UK: Not yet confirmed
  • International (Philippines): ISSY official site:

- Monster Lip Edit (PHP 999)

- Baby Monster Lip Edit (PHP 999)

- Monster Lip Bait (PHP 399)

- Monster Lip Bullet (PHP 399)

- Baby Monster Lip Bullet (PHP 399)

- Monster Fat Gloss (PHP 399)

- Baby Monster Fat Gloss (PHP 399)

- Select ISSY stores in the Philippines

Sources

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Tom Ford Soleil Neige Holiday 2026 Makeup Collection: Products, Shades & Prices
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Tom Ford Soleil Neige Holiday 2026 Makeup Collection: Products, Shades & Prices

Tom Ford Soleil Neige lineup: silver ribbed eye quad, clear silver-flecked lip balm and three red and pink lipsticks

Tom Ford Beauty has released Soleil Neige, its limited-edition Holiday 2026 makeup collection. It includes an eyeshadow quad, a pH-adjusting lip balm and three new lipstick shades, priced from $67 to $104 at Nordstrom in the US. Soleil Neige is the brand's snow-themed holiday line. This year's edition pairs gold and pink eye shades with platinum-flecked lip products.

What's New

The Holiday 2026 Soleil Neige makeup collection has three products. All are marked New on Nordstrom, and none had customer reviews as of 5 October 2026.

Soleil Neige Eye Color Quad Lumière – $104

The limited-edition Eye Color Quad Lumière comes in the shade Fireside Night. It holds four shimmering shades: gold, shimmering brown and vivid pink tones. The 0.25 oz compact includes two dual-ended applicators.

According to the retailer, the shadows are buildable from subtle shimmer to high-impact colour. Ways to apply them:

  • Dry: use for a soft, sheer wash.
  • Wet: dampen the applicator first for a bolder, more dramatic finish.

Soleil Neige Lip Blush – $67

The Lip Blush is a 0.1 oz moisturising balm inspired by a snow globe. Its crystal-clear bullet is suspended with platinum flecks. According to Nordstrom, it goes on clear, then reacts to the lips' pH to develop a custom pink stain. The result is a sheer wash of colour with a natural-shine finish. The ingredients list includes platinum powder and macadamia seed oil.

Soleil Neige Ultra Shine Lip Color – $67

The high-shine Ultra Shine Lip Color (0.11 oz) comes in three limited-edition shades:

  • 45 Aurora: sheer plum
  • 46 Daybreak: rosy pink
  • 47 Solstice: toasted caramel

According to the product listing, the formula gives a glossy, even application and a conditioned feel.

Key Details

  • Limited edition: all products are part of the seasonal Soleil Neige release.
  • Lip prices: the Lip Blush and each Ultra Shine Lip Color shade cost $67 at Nordstrom.
  • Brand site: as of 5 October 2026, the collection was not yet listed on Tom Ford Beauty's US or UK websites.

Where to Buy

Sources

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Maybelline Holiday 2026 Glimmer Collection: Products, Shades & Prices
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Maybelline Holiday 2026 Glimmer Collection: Products, Shades & Prices

Model in a red metallic bow with glitter brows and berry lips; text claims 93% intense color, 1-swipe, 16H wear

Maybelline has launched its Holiday 2026 Glimmer Collection, a limited-edition holiday range of six Super Stay Vinyl Ink Glimmer liquid lipsticks at $13.99 each and four Lifter Liner Glimmer lip liners at $9.99 each. Both are available now in the US at Ulta Beauty, online only.

What's New

The collection adds a new glimmer finish to two existing Maybelline lip products. Each Vinyl Ink shade comes in sparkly packaging that matches the shimmer inside, so the colour and reflect are visible on the shelf.

Super Stay Vinyl Ink Glimmer Shades

The six liquid lipstick shades are named after gemstones:

  • 900 Tourmaline – bright fuchsia pink
  • 901 Red Sapphire – classic midtone red
  • 902 Garnet – deep fuchsia red
  • 903 Amethyst – rich crimson berry
  • 904 Citrine – midtone chocolate nude
  • 905 Deep Quartz – deep smoky mauve

Lifter Liner Glimmer Shades

The four sharpenable liners have a multidimensional metallic glimmer finish:

  • 101 Get Charm'd – soft rosy nude
  • 102 Dazzling – soft terracotta pink
  • 103 On Holiday – mid-tone cherry red
  • 104 Hidden Gem – deep berry-plum

What the Brand Says

According to Maybelline, the Vinyl Ink Glimmer formula uses Color-Lock technology with glimmer pearls and is infused with tourmaline powder. The brand says it gives intense colour in one swipe, is smudge-proof and transfer-proof, and lasts up to 16 hours. Maybelline reports that "93% agree product gives intense color."

The Lifter Liner Glimmer has a smooth-glide, moisture-locking formula with hyaluronic acid and jojoba oil, according to the brand.

How to Wear It

Maybelline advises shaking the Vinyl Ink for 5 seconds before applying. The brand suggests three ways to wear the Lifter Liner:

  • lined at the edges and blended inward as a gradient
  • filled in across the full lip
  • combined with a Vinyl Ink Glimmer shade

For a full look, Maybelline's "Chromatic Glimmer" pairs Lash Sensational Sky High mascara in Silver Chrome with Vinyl Ink Glimmer in Tourmaline and Lifter Liner Glimmer in Hidden Gem.

Key Details on Products and Prices

All six lipsticks cost $13.99 each and all four liners cost $9.99 each at Ulta. Maybelline's own product pages describe the range but don't list prices. As a limited-edition holiday launch, stock may not be replenished once it sells out.

Where to Buy

Sources

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MAC Holiday 2026 Collection: Release Date, Products, Shades & Prices
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· Updated

MAC Holiday 2026 Collection: Release Date, Products, Shades & Prices

Red M·A·C lipstick in a black glitter-flecked tube beside a matching cap with silver sparkle fading to black.

The M·A·C Holiday 2026 collection is here, and it is full of sparkle. MAC launched it on maccosmetics.com in the US on 1 October 2026, and it is now also available at Ulta Beauty in the US and at MAC Germany. This year's packaging is glittering black and silver with rhinestone-encrusted cases, and the holiday stars are model Alex Consani and Trisha Paytas. Trisha unboxes every advent calendar surprise in MAC's "24 Days of Trishmas" series.

Update (3 October 2026): the collection is now at Ulta Beauty in the US, with 15 holiday products in stock at the same prices as maccosmetics.com. We also added the MACStacked + Elevated Lash Duo ($44).

The Limited-Edition Shades

Lips. The M·A·Cximal Sleek Satin Lipstick / Holiday comes in a shimmering case in four limited shades: Naughty Nude, Cafe Mocha Latte, Ruby Woo-La-La and Berry Iconic (MAC's US listing spells the last one "Berry Icon"). For a polished finish, pair them with Lip Pencils in Boldly Bare, Chicory, Cherry and Vino, in that order.

The Lipglass Air Non-Sticky Gloss / Holiday comes in Snowkissed, Snowbiz and Ruby Whoa. It contains a 7% blend of coconut, jojoba and meadowfoam seed oils.

The viral Fizzy Feels Lip Balm has two frosty new shades:

  • Crystal Caviar is a sheer black with holographic pearls.
  • Fizzy Bubbles is a sheer white frost that blooms pink.

Eyes and glow. The creamy Smoke + Ice Eye Shadow Duos are inspired by stage lights. Each one pairs a matte shade with a multi-chrome shade, in three combinations: Luxe + Luminous, Midnight + Magic and Smoke + Sequins. Tip: pat the matte shade across the lid, then press the multi-chrome shade onto the centre with a fingertip for maximum shift.

For highlight, choose between two products:

  • Extra Dimension Skinfinish in Glowflakes is a liquid-powder highlighter that lasts up to 10 hours.
  • Strobe Dewy Glow Stick in Spotlite is a rosy pink highlighter that is easy to swipe on.

Gift Sets Worth Wrapping

The 24 Days of MAC Icons Advent Calendar holds 24 full-size and mini surprises in a keepsake box.

For nude-lipstick lovers, the Celebrity Nudes Lip Vault includes five products in a fluffy pink pouch:

  • Lipstick in Stone
  • Lipstick in Cool Teddy
  • Lustreglass in Alone Time
  • Powder Kiss Lip + Cheek Mousse in Chestnut
  • Mini Lip Pencil in Cool Spice

The Signature Satin Lipstick Set ($79 / €86) has five full-size M·A·Cximal Sleek Satin Lipsticks in a glittery clutch: Fleshpot, Crème in Your Coffee, Brave Red, Popstar Pink and Rebel. The Finishing Touch Brush Kit ($79 / €79) has the 168S Large Angled Contour Brush, 239S Eye Shader Brush and 217S Blending Brush in a rhinestone-encrusted clutch.

More lip and eye sets:

  • Festive Affair Lipglass Air Trio ($49 / €53): Swanky, MWAH! and Frosting
  • Industry Icons Lip Combo ($52 / €55): Sleek Satin Lipstick in Brave, Lipglass in Nymphette, Lip Pencil in Soar and a makeup bag
  • Living Legends Lip Trio ($32.50 / €55): Silky Matte Lipstick in Velvet Teddy and Ruby Woo plus Lipglass Clear
  • Teddy Love Lip Combo ($30 / €35): Sleek Satin Lipstick in Satin Teddy and Lip Pencil in Velvet Teddy
  • Plumping Powerhouses Lip Combo ($35 / €38): Lipglazer in Velvet Teddy and Lipglass Blow in Ginger Zinger
  • Dressed to Dazzle Eye Duo ($44 / €44): M·A·CStack Elevated Mascara and Dazzleshadow Eye Shadow Stick in Subliminal Spark
  • MACStacked + Elevated Lash Duo ($44, MAC lists a $58 value): M·A·CStack Elevated Mascara and M·A·CStack Volumizing Mascara, both in Black Stack, in holiday packaging

Smaller sets that make great stocking stuffers:

  • Teddy Party Mini Lip Trio ($32 / €32): mini Silky Matte Lipsticks in Warm Teddy, Velvet Teddy and Cool Teddy
  • Mini M·A·C Nudes Lip Combo ($25 / €27): mini Silky Matte Lipstick in Honeylove and Lipglass Air in Casual
  • Decadent Dazzlelips Crayon Duo ($39 / €39): Moon Rocket and Red Halo
  • Meld + Lock Fix+ Duo ($41 / €37)

If you want a gift that gives back, the Viva Glam Lip Duo with Chappell Roan ($35 / €39) sends 100% of its selling price to charity.

Where to Buy

Limited-edition shades tend to sell out quickly, so try them on with MAC's Virtual Try-On tool and shop early.

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Victoria Beckham Beauty Rouge Victoria Matte Lipstick 2026: Release Date, Shades & Prices
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Victoria Beckham Beauty Rouge Victoria Matte Lipstick 2026: Release Date, Shades & Prices

Six red Rouge Victoria swatches labelled Pinot, Coquelicot, House Red, Minuit, Héritage and Velours on grey

Victoria believes you should always apply lipstick at the table, and her newest launch is built for exactly that kind of moment. The Victoria Beckham Beauty Rouge Victoria Matte Lipstick arrived on 3 October 2026. It's a curated collection of bold demi-matte reds in an artisanal case you'll want on display. The limited-edition Rouge Victoria Lip Set launched the same day. Here's everything you need to know about the release date, shades and prices.

The Rouge Victoria Shades

Each of the six shades is a red, ranging from bright and warm to deep and dark:

  • Coquelicot: a warm poppy
  • House Red: a classic neutral pure red, and Victoria's go-to for a bold red lip
  • Héritage: a warm brick red
  • Velours: an earthy mahogany red
  • Pinot: a classic crimson
  • Minuit: a deep wine

Formula and Finish

Rouge Victoria gives saturated colour in one smooth glide. The velvety demi-matte finish can be worn two ways:

  • Bold: wear it at full intensity.
  • Blurred: blot it down for a softer, diffused lip.

The formula feels weightless, and cushiony hydrating ingredients keep lips comfortable and smooth. It's made in the USA.

The Rouge Victoria Case

The packaging is a big part of this launch. Each case has a hand-treated, polished alabaster finish and a satisfying magnetic closure. No two cases look the same, because every one carries its own one-of-a-kind pattern. That makes it a genuine keepsake accessory for your vanity or handbag.

The Limited-Edition Rouge Victoria Lip Set

If you want the full red-lip ritual in one place, the Rouge Victoria Lip Set comes in limited-edition holiday gift packaging with the Victoria Beckham chain motif. It contains four new pieces:

  • Rouge Victoria Matte Lipstick in House Red
  • Lip Definer in Red, a classic true red
  • 30. Detailed Lip Brush with a gold finish (limited edition)
  • Victoria Lip Case in vegan leather with a mirror (limited edition)

The set costs $200 (US) / £189 (UK). It's vegan, cruelty-free and made in the Czech Republic, and it would make a polished gift for the red-lipstick lover in your life.

How to Wear It: Victoria's Red Lip Ritual

These steps follow Victoria's makeup artist-developed routine:

  1. Prep: Lightly exfoliate your lips. Apply a little Posh Balm in Glacé, let it absorb, then blot off any excess.
  2. Define: Outline your top and bottom lips with Lip Definer.
  3. Build: Swipe Rouge Victoria straight from the bullet to build colour and coverage. Use the Detailed Lip Brush for extra precision along the lip line.
  4. Blot: Press a tissue to your lips between layers for more resilient wear.

For a softer look: blot it down with a tissue for a soft, blurred lip.

Where to Buy

The Verdict

Rouge Victoria is a confident, carefully edited take on the red lip. It offers six distinct reds, a flexible bold-or-blurred finish and a case that's a collectible in its own right. Whichever shade you choose, it's a lipstick meant to be seen.

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Macy's 5-Piece Luxury Beauty Essential Set 2026: Products, Shades & Price
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Macy's 5-Piece Luxury Beauty Essential Set 2026: Products, Shades & Price

Red-striped Luxury Beauty Essentials box with deer and owl art, flanked by Burberry, Clarins, Prada, Lancôme and Armani minis

If you love trying prestige makeup before committing to full sizes, the Created For Macy's 5-Piece Luxury Beauty Essential Set is worth a look. This Macy's-exclusive holiday 2026 gift set brings together five deluxe minis from Clarins, Burberry, Lancôme, Prada Beauty and Armani Beauty for $35. It comes in a festive red-striped box decorated with a deer, dove and owl, with "Luxury Beauty Essentials" on the lid, so it's ready to give as it is.

What's Inside: The Products and Shades

Each of the five minis covers a different step of a polished, glowy look:

  • Burberry Beyond Wear Radiance Primer (0.16 oz / 5 ml): a radiance-boosting base that preps skin before foundation, or works alone for a lit-from-within finish.
  • Lancôme Lash Idôle Flutter Extension Lengthening Mascara in Black (0.06 oz): built to lengthen for a fluttery, separated effect.
  • Prada Beauty Pradascope Mascara in Black (0.06 oz): a second mascara for volume and length, so you can compare the two or layer them.
  • Clarins Water Lip Stain in 03 Red Water (0.09 oz): a long-lasting stain for a natural flush of colour.
  • Armani Beauty Lip Power Long Lasting Matte Lipstick in Shade 400 (0.04 oz): a pigmented, full-coverage matte lipstick.

Overall, the set is mostly eye and lip makeup, with one face primer.

How to Use the Set

The products work well together for a full holiday look:

  1. Prime: Smooth a small amount of the Burberry primer over the centre of your face. Use it on the high points of the face for extra glow.
  2. Define the lashes: Apply one coat of Lancôme Lash Idôle for length. Then add Pradascope to the outer lashes for more drama.
  3. Choose your lip: For a soft daytime look, tap the Clarins Water Lip Stain onto your lips and blend with a fingertip. For an evening look, apply Armani Lip Power straight from the bullet or with a lip brush for a sharp edge.

Tip: Keep the stain and lipstick in your bag for touch-ups at holiday parties. The minis are small enough for a clutch.

Why It Makes a Great Gift

Deluxe minis are an inexpensive way to try products from five prestige brands. They're also a good size for travel and stocking stuffers. At $35, and with a holiday box that looks good under the tree, it works as a stocking stuffer or a small add-on gift. It's a good choice for beauty fans, or for treating yourself while you shop for others.

Where to Buy

  • US: Macy's ($35.00)
  • UK: Not available (Macy's exclusive, ships within the US)
  • International: Not available (Macy's exclusive)

The Macy's 5-Piece Luxury Beauty Essential Set is available now. Holiday gift sets often sell out before December, so buy it early if you want it.

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Tom Ford Reserve Lip Color Sloane Coral, Soho Mauve & Sublime Rose: Shades & Prices
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Tom Ford Reserve Lip Color Sloane Coral, Soho Mauve & Sublime Rose: Shades & Prices

Five Tom Ford lipsticks in gold cases, red, deep red, dark brown, coral and rosy nude, on cream satin and marble

Tom Ford Beauty's most luxurious lipstick line just got bigger. The Tom Ford Reserve Lip Color Refill has launched in Germany with three new shades, Sloane Coral, Soho Mauve and Sublime Rose, alongside two returning favourites, Rodeo Red and the bestselling Scarlet Rouge. All five are available now at Breuninger, and a wider worldwide rollout is expected soon. Here's everything we know about the shades, prices and formula.

What's Inside the Reserve Formula

Reserve Lip Color debuts the Reserve oil blend, a complex formulated exclusively for Tom Ford. Pure pigments are paired with a specially developed gloss-enhancing technology that, according to the brand, gives dimensional, colour-rich radiance in a single swipe. The texture is described as weightless and silk-like, coating lips in moisture throughout the day.

Tom Ford's campaign claims 6 hours of fade-resistant wear, 6 hours of true colour clarity and 8 hours of moisture. The formula includes chamomile flower oil, and the brand states the formula is free from parabens, mineral oil and silicone.

A nice detail for collectors is that each shade is named after one of the house's iconic store locales.

The Shades

  • Sloane Coral (new): a bright, warm coral for a sunny pop of colour.
  • Soho Mauve (new): a soft, rosy mauve-brown nude that works as an everyday "my lips but better" shade.
  • Sublime Rose (new): a pinky-beige rose nude that is polished, elegant and easy to wear.
  • Rodeo Red (returning): a deep wine-toned blue-red with evening drama.
  • Scarlet Rouge (returning bestseller): a classic bright red with timeless appeal.

The Refillable Case

The Reserve system is refillable by design, and the refills only work with the Tom Ford Reserve Lip Color Case. The case is forged from a single plane of aluminium, and each refill simply clicks into place. To refill, insert the bullet into the case, rotate it gently and listen for a soft click to make sure it is secure. In the US, the case comes in Black Fluted or Gold Fluted for $125, or you can buy the case and a refill together for $175.

How to Apply

Glide the lipstick directly from the bullet, starting at the cupid's bow for the most precise definition, then follow the contours of your lips. The bolder reds, Rodeo Red and Scarlet Rouge, benefit most from a crisp edge.

Where to Buy

Our Verdict

If you already own a Reserve case, these refills are an easy way to expand your collection. Soho Mauve and Sublime Rose are the wearable nudes, and Sloane Coral brings the fun. Will you be adding any of the new Tom Ford Reserve Lip Color shades to your case?

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