MAC Cosmetics New Releases

Updated 6 October 2026: MAC has confirmed the full 23-shade line-up.

MAC Cosmetics is relaunching Frost Lipstick in 23 shades, on sale in the US and Canada on 8 October 2026 at maccosmetics.com and MAC stores, priced at $24 in the US. The brand announced the return on Instagram: "Welcome back, Frost Lipstick. Our cult classic returns with more shades than ever."

What's New: The Full Frost Lipstick Shade List

MAC's shade card reads "[13] new shades, [10] classic shades". The 13 new-to-the-relaunch shades are made up of three bringbacks and ten all-new colours. Shade descriptions are MAC's own.

The ten classics match the shades already listed on MAC's US and UK sites. Model Behaviour, Odyssey, On and On and Icon appeared on an earlier MAC swatch image, but they are not part of this 23-shade US/Canada list.

What the Brand Says

On its product page, MAC says: "Our cult classic M·A·C Lipstick is back in the spotlight." The brand describes a weightless, high-pearl formula that catches light "without the grit of glitter", with medium, buildable coverage. According to MAC, the lipstick immediately moisturizes lips: 100% of panelists had an immediate improvement in moisture and saw a +28% increase in moisture right after use, based on clinical testing on 25 panelists who used the product once. MAC UK lists wear time as up to 8 hours.

The ingredient list starts with castor seed oil, with jojoba seed oil and candelilla, carnauba and beeswax waxes further down. The shimmer comes from pearl pigments such as mica and borosilicates. MAC notes that ingredient lists may vary, so check the packaging.

Campaign and How to Apply

The campaign features makeup artist Erin Parsons wearing Spanish Fly, lined with Lip Pencil in Chestnut and Root For Me. Photography is by Hanna Khymych.

MAC recommends applying straight from the bullet for a quick sheen, or using the 316S Brush for more precision. To recreate the campaign look, line the lips with Chestnut and Root For Me, then apply Spanish Fly.

Key Details on Prices and Availability

Frost Lipstick costs $24 in the US. In the UK it is £22, and the Frost shades have been listed there since August 2026. Several UK shades, including Angel, Bombshell, Fabby, Fresh Moroccan and Plum Dandy, currently show "Notify me when available". MAC has not yet confirmed the Canadian price or any third-party retailers.

Where to Buy

• US: MAC Cosmetics ($24), from 8 October 2026, plus MAC stores. Other US retailers: Not yet confirmed
• UK: MAC Cosmetics UK (£22)
• International: MAC Canada (maccosmetics.ca), from 8 October 2026, price not yet confirmed

Sources

• MAC Cosmetics US product page
• MAC Cosmetics UK product page
• MAC Cosmetics official Instagram announcement (6 October 2026)

The M·A·C Holiday 2026 collection is here, and it is full of sparkle. MAC launched it on maccosmetics.com in the US on 1 October 2026, and it is now also available at Ulta Beauty in the US and at MAC Germany. This year's packaging is glittering black and silver with rhinestone-encrusted cases, and the holiday stars are model Alex Consani and Trisha Paytas. Trisha unboxes every advent calendar surprise in MAC's "24 Days of Trishmas" series.

Update (3 October 2026): the collection is now at Ulta Beauty in the US, with 15 holiday products in stock at the same prices as maccosmetics.com. We also added the MACStacked + Elevated Lash Duo ($44).

The Limited-Edition Shades

Lips. The M·A·Cximal Sleek Satin Lipstick / Holiday comes in a shimmering case in four limited shades: Naughty Nude, Cafe Mocha Latte, Ruby Woo-La-La and Berry Iconic (MAC's US listing spells the last one "Berry Icon"). For a polished finish, pair them with Lip Pencils in Boldly Bare, Chicory, Cherry and Vino, in that order.

The Lipglass Air Non-Sticky Gloss / Holiday comes in Snowkissed, Snowbiz and Ruby Whoa. It contains a 7% blend of coconut, jojoba and meadowfoam seed oils.

The viral Fizzy Feels Lip Balm has two frosty new shades:

• Crystal Caviar is a sheer black with holographic pearls.
• Fizzy Bubbles is a sheer white frost that blooms pink.

Eyes and glow. The creamy Smoke + Ice Eye Shadow Duos are inspired by stage lights. Each one pairs a matte shade with a multi-chrome shade, in three combinations: Luxe + Luminous, Midnight + Magic and Smoke + Sequins. Tip: pat the matte shade across the lid, then press the multi-chrome shade onto the centre with a fingertip for maximum shift.

For highlight, choose between two products:

• Extra Dimension Skinfinish in Glowflakes is a liquid-powder highlighter that lasts up to 10 hours.
• Strobe Dewy Glow Stick in Spotlite is a rosy pink highlighter that is easy to swipe on.

Gift Sets Worth Wrapping

The 24 Days of MAC Icons Advent Calendar holds 24 full-size and mini surprises in a keepsake box.

For nude-lipstick lovers, the Celebrity Nudes Lip Vault includes five products in a fluffy pink pouch:

• Lipstick in Stone
• Lipstick in Cool Teddy
• Lustreglass in Alone Time
• Powder Kiss Lip + Cheek Mousse in Chestnut
• Mini Lip Pencil in Cool Spice

The Signature Satin Lipstick Set ($79 / €86) has five full-size M·A·Cximal Sleek Satin Lipsticks in a glittery clutch: Fleshpot, Crème in Your Coffee, Brave Red, Popstar Pink and Rebel. The Finishing Touch Brush Kit ($79 / €79) has the 168S Large Angled Contour Brush, 239S Eye Shader Brush and 217S Blending Brush in a rhinestone-encrusted clutch.

More lip and eye sets:

• Festive Affair Lipglass Air Trio ($49 / €53): Swanky, MWAH! and Frosting
• Industry Icons Lip Combo ($52 / €55): Sleek Satin Lipstick in Brave, Lipglass in Nymphette, Lip Pencil in Soar and a makeup bag
• Living Legends Lip Trio ($32.50 / €55): Silky Matte Lipstick in Velvet Teddy and Ruby Woo plus Lipglass Clear
• Teddy Love Lip Combo ($30 / €35): Sleek Satin Lipstick in Satin Teddy and Lip Pencil in Velvet Teddy
• Plumping Powerhouses Lip Combo ($35 / €38): Lipglazer in Velvet Teddy and Lipglass Blow in Ginger Zinger
• Dressed to Dazzle Eye Duo ($44 / €44): M·A·CStack Elevated Mascara and Dazzleshadow Eye Shadow Stick in Subliminal Spark
• MACStacked + Elevated Lash Duo ($44, MAC lists a $58 value): M·A·CStack Elevated Mascara and M·A·CStack Volumizing Mascara, both in Black Stack, in holiday packaging

Smaller sets that make great stocking stuffers:

• Teddy Party Mini Lip Trio ($32 / €32): mini Silky Matte Lipsticks in Warm Teddy, Velvet Teddy and Cool Teddy
• Mini M·A·C Nudes Lip Combo ($25 / €27): mini Silky Matte Lipstick in Honeylove and Lipglass Air in Casual
• Decadent Dazzlelips Crayon Duo ($39 / €39): Moon Rocket and Red Halo
• Meld + Lock Fix+ Duo ($41 / €37)

If you want a gift that gives back, the Viva Glam Lip Duo with Chappell Roan ($35 / €39) sends 100% of its selling price to charity.

Where to Buy

• US: MAC Cosmetics ($25 lipstick), Fizzy Feels Balm ($28), Advent Calendar ($250), Celebrity Nudes Lip Vault ($75).; Ulta Beauty: Celebrity Nudes Lip Vault ($75), Signature Satin Lipstick Set ($79), Industry Icons Lip Combo ($52), Festive Affair Lipglass Air Trio ($49), Meld + Lock Fix+ Duo ($41), Decadent Dazzlelips Crayon Duo ($39), Plumping Powerhouses Lip Combo ($35), Teddy Party Mini Lip Trio ($32), Teddy Love Lip Combo ($30), Mini M·A·C Nudes Lip Combo ($25), M·A·Cximal Sleek Satin Lipstick / Holiday ($25), Lipglass Air / Holiday ($25), Fizzy Feels Lip Balm / Holiday ($28), Extra Dimension Skinfinish / Holiday ($43), Strobe Dewy Glow Stick / Holiday ($36).
• UK: Not yet confirmed.
• International: MAC Germany (€29 lipstick), Smoke + Ice Duo (€38), Advent Calendar (€225). Douglas Germany also carries selected pieces.

Limited-edition shades tend to sell out quickly, so try them on with MAC's Virtual Try-On tool and shop early.

MAC Cosmetics has launched the MAC Pro Brow WhipGrip Mousse, an air-whipped, waterproof brow mousse priced at $26 (US) and £24 (UK) and on sale now. According to MAC, it tints and volumises brows with a flexible hold that lasts up to 24 hours without smudging, flaking or clumping. It comes in 14 shades.

Key Details

WhipGrip is a lightweight whipped mousse made with a blend of sunflower seed and carnauba waxes. The ingredient list also includes shea butter, jojoba seed oil and olive-derived conditioners. According to MAC, the whipped texture grips onto each hair to give smooth, clump-free definition and fuller-looking brows, and the hold does not feel stiff.

MAC says the mousse keeps fullness and volume for 24 hours and holds a groomed look for 12. The brand also describes it as waterproof and resistant to transfer and smudging.

The mousse comes with a super-precise micro-styling brush. According to MAC, the brush gives mess-free application and can create anything from naturally fluffy brows to more sculpted, Pro-level shapes.

All 14 Shades

WhipGrip comes in 14 shades. Thirteen range from ash blonde to black, and one, Genuine Aubergine, is a deep purple.

• Fling – light taupe ash blonde
• Omega – soft muted taupe/light blonde
• Thunder – soft grey/ash
• Taupe – medium taupe/ash brown
• Lingering – soft taupe brown
• Stylized – taupe brown
• Brunette – medium brown
• Penny – ginger red
• Hickory – rich warm red brown
• Strut – reddish brown
• Stud – deep cool brown
• Spiked – deep brown
• Onyx – black
• Genuine Aubergine – deep cool purple

How to Apply

1. Remove the applicator from the vial and wipe off any excess mousse on the side of the wiper.
2. Start at the inner brows, brushing upward and outward to build fullness and volume.
3. Sweep outward through the arch and tail to shape and set.

MAC suggests a light touch for a natural, fluffy finish. For a more sculpted Pro-level brow, build the mousse up in thin layers.

MAC's brow range also includes two pencils that can be used alongside the mousse:

• Pro Brow Styler Fill & Shade Pencil – 1.6mm tip, for filling
• Pro Brow Definer 1MM-Tip Brow Pencil – for hair-like strokes

Where to Buy

• US: MAC Cosmetics ($26)
• UK: MAC Cosmetics UK (£24), Selfridges (£24), John Lewis (£24)
• International: MAC Canada (CA$35), Douglas Czech Republic (899 Kč)

Sources

• MAC Cosmetics US product page
• MAC Cosmetics UK product page
• Selfridges product listing
• John Lewis, MAC Canada and Douglas Czech Republic product listings

Introducing MAC Cosmetics' 40 Lipstick Bringbacks.

This lipstick boasts a creamy formula with a soft, cushiony feel and a satin finish.

These lipsticks come in limited-edition packaging, offering medium-to-full buildable coverage, and are available in 8 shades.

Price: $25

Explore now at maccosmetics.com.

Explore the latest release from MAC Cosmetics - 40 Shades of Pride Eye Shadow Vault.

This limited-edition palette showcases 40 long-wearing, non-creasing shades.

All shades are presented in the eye-catching rainbow-puffed palette.

This palette offers a diverse array of textures, ranging from metallic to matte.

Price: $150

Explore now at maccosmetics.com.

Discover the secret to stunning lashes with MAC Cosmetics' Stack Legit Lift Lash Primer.

This lash primer not only enhances lift and provides long-lasting hold, but also minimizes smudging and flaking for a flawless look that lasts all day.

Prepare your lashes for ultimate volume, length, and curl. Designed with a curler-shaped brush, it offers customizable lift for all lash types, and it pairs perfectly with any mascara!

Enriched with nourishing ingredients like castor seed oil, vitamin E, and pro-vitamin B5 derivatives, it conditions lashes for improved health and vitality.

Price: $28

Available now on maccosmetics.com and ulta.com.

Explore the latest product from MAC Cosmetics - Pro Brow Definer 1mm Tip Brow Pencil. It sets a new standard by effortlessly delivering high-definition and true color payoff.

With 24-hour wear that's smudge-proof and waterproof, your brows will stay flawless all day. Crafted with a 1mm precision tip, this pencil allows for precise application.

Available in 14 shades, its buildable and customizable formula ensures a perfect match for every brow. The unique blend of carnauba wax, castor oil, argan oil, and coconut oil ensures smooth application, resisting tugging and breakage.

Price: $24

Shop now on maccosmetics.com.

Verdict: MAC's Pro Locked Brow Gel is a clear brow gel with a 12-hour flexible hold and a dual-sided brush, made with a short, five-ingredient formula. It launched in April 2024 at $24 and is $26 on MAC's site today, rated 4.5 stars from 513 reviews.

What Is in the Formula?

MAC describes a 93% naturally derived, five-ingredient formula. The ingredients its page lists are:

• Water
• Alcohol Denat.
• Acrylic Acid/VP Crosspolymer
• Aminomethyl Propanediol
• Citric Acid

Our launch post said the gel polymer technology gives hold without dryness, stiffness or stickiness.

Our take: "naturally derived" describes where the ingredients come from, not how gentle they are. The formula contains Alcohol Denat., so if you have sensitive skin around the brows, patch test first.

How Does the Brush Work?

The dual-sided brush has long and short fibers for grooming and a tapered tip for precise styling. MAC says you can get looks from "softly groomed to salon-worthy laminated looks." For a comparison with a budget clear gel, see our e.l.f. Brow Laminating Gel guide: $9, 4.6 stars from 17,271 reviews.

Who Should Buy It?

Buy it if you want a flexible, flake-free hold with a short ingredient list and a brush that can groom or style.

Skip it if you want tinted color: the gel is universal clear.

What Is Confirmed, and What Is Not?

Confirmed: price, size, claims, ingredients and rating are from MAC's product page.

Not confirmed: the "12 hours" claim, which is MAC's and which we haven't tested. The page doesn't say how MAC measured it.

September 21, 2026 update: we re-checked the price and claims. The price is $2 above the April 2024 launch price.

Have you tried it? Tell us how it holds in the comments.

MAC's iconic lipstick has been elevated to provide lips with an enhanced experience, boasting a silky matte finish and a lip-friendly formula that not only looks more luxurious but also feels superior and endures longer.

Experience MORE COLOUR with a full-coverage, pigment-rich payoff in the extensive range of over 40 shades.

Enjoy MORE COMFORT with a creamy blend of coconut oil, organic shea butter, and organic cocoa butter that conditions and nourishes lips.

Receive MORE CARE with instant and eight-hour moisture. Achieve MORE LONGWEAR with 12 hours of non-fading, enduring color, leaving lips visibly fuller from the very first ultra-vibrant glide.

Price: $25 each

Secure yours now on maccosmetics.com.