MAC Cosmetics has relaunched Frost Lipstick in 23 shades, on sale in the US and Canada from 8 October 2026 at maccosmetics.com and MAC stores, priced at $24 in the US. The brand announced the return on Instagram: "Welcome back, Frost Lipstick. Our cult classic returns with more shades than ever."
Updated 8 October 2026: all 23 Frost Lipstick shades are now available to buy at maccosmetics.com for $24. MAC UK still lists only the 10 classic shades at £22, and six of them are out of stock.
Quick Facts
| Detail | Info |
|---|---|
| Brand | MAC Cosmetics |
| Product | Frost Lipstick |
| Release date | 8 October 2026 (US and Canada) |
| Price | $24 (US); £22 (UK); Canada not yet announced |
| Availability | maccosmetics.com (all 23 shades), MAC stores, maccosmetics.ca; maccosmetics.co.uk (10 classic shades) |
| Full shade count | 23 (13 new, 10 classic) |
| Finish | Pearlescent, semi-lustrous |
| Coverage | Medium, buildable |
| Wear time | Up to 8 hours (per MAC UK) |
| Size | 0.10 oz |
What's New: The Full Frost Lipstick Shade List
MAC's shade card reads "[13] new shades, [10] classic shades". The 13 new-to-the-relaunch shades are made up of three bringbacks and ten all-new colours. Shade descriptions are MAC's own.
| Group | Shade | Description |
|---|---|---|
| Bringbacks | Jet | Black |
| Bringbacks | Spanish Fly | Medium brown with blue flip |
| Bringbacks | Chintz | Warm brown with gold pearl |
| New | Teddy Metal | Light neutral dusty nude |
| New | TV Gold | Cool greige nude |
| New | Lovefool | Deep reddish brown with red pearl |
| New | Sugar Baby | Blue mauve pink |
| New | Pink Blazer | Hot pink |
| New | Viola | Light lavender with a blue pearl |
| New | Rogue | Vivid neutral red |
| New | Discontinued | Bright yellow red |
| New | Vesper | Bronzed plum |
| New | Countess | True bordeaux |
| Classics | CB96 | Bright pinky-orange with pearl |
| Classics | Bronze Shimmer | Golden bronze with shimmer |
| Classics | "O" | Purplish red with golden pearl |
| Classics | New York Apple | Muted red with pink shimmer |
| Classics | Fresh Moroccan | Brick red with gold pearl |
| Classics | Gel | Sheer metallic beige |
| Classics | Angel | Soft pink |
| Classics | Bombshell | Bright rosy pink with shimmer |
| Classics | Fabby | Mauve with gold pearl |
| Classics | Plum Dandy | Plum frosted with bronze |
The ten classics match the shades already listed on MAC's US and UK sites. Model Behaviour, Odyssey, On and On and Icon appeared on an earlier MAC swatch image, but they are not part of this 23-shade US/Canada list.
What the Brand Says
On its product page, MAC says: "Our cult classic M·A·C Lipstick is back in the spotlight." The brand describes a weightless, high-pearl formula that catches light "without the grit of glitter", with medium, buildable coverage. According to MAC, the lipstick immediately moisturizes lips: 100% of panelists had an immediate improvement in moisture and saw a +28% increase in moisture right after use, based on clinical testing on 25 panelists who used the product once. MAC UK lists wear time as up to 8 hours.
The ingredient list starts with castor seed oil, with jojoba seed oil and candelilla, carnauba and beeswax waxes further down. The shimmer comes from pearl pigments such as mica and borosilicates. MAC notes that ingredient lists may vary, so check the packaging.
Campaign and How to Apply
The campaign features makeup artist Erin Parsons wearing Spanish Fly, lined with Lip Pencil in Chestnut and Root For Me. Photography is by Hanna Khymych.
MAC recommends applying straight from the bullet for a quick sheen, or using the 316S Brush for more precision. To recreate the campaign look, line the lips with Chestnut and Root For Me, then apply Spanish Fly.
Key Details on Prices and Availability
Frost Lipstick costs $24 in the US. In the UK it is £22, and the Frost shades have been listed there since August 2026. On 8 October 2026, MAC UK listed only the 10 classic shades: "O", Bronze Shimmer, Gel and New York Apple were in stock, while Angel, Bombshell, CB 96, Fabby, Fresh Moroccan and Plum Dandy were out of stock. The 13 new and returning shades aren't listed in the UK yet. MAC has not yet confirmed the Canadian price or any third-party retailers.
Where to Buy
- US: MAC Cosmetics ($24, all 23 shades), plus MAC stores. Other US retailers: Not yet confirmed
- UK: MAC Cosmetics UK (£22; 10 classic shades listed)
- International: MAC Canada (maccosmetics.ca), from 8 October 2026, price not yet confirmed
- Other markets: availability varies by region; more international stockists may be added.
Checked 8 October 2026: all 23 shades in stock at maccosmetics.com ($24). At maccosmetics.co.uk (£22), "O", Bronze Shimmer, Gel and New York Apple in stock; Angel, Bombshell, CB 96, Fabby, Fresh Moroccan and Plum Dandy out of stock.
Sources
- MAC Cosmetics US product page
- MAC Cosmetics UK product page
- MAC Cosmetics official Instagram announcement (6 October 2026)
