The Donatella Versace x Revolve beauty brand is a new, still-unnamed line from a joint venture between Donatella Versace and Revolve Group. The companies announced the venture on 21 September 2026, with Donatella as chief creative officer, and say its first product category will be beauty. The brand name, product line-up, pricing and exact release date have not been disclosed. Vogue and Marie Claire report that the first products are expected in 2027.
Photos: Yulia Gorbachenko, courtesy of Revolve Group
When Will the Donatella Versace x Revolve Beauty Brand Launch?
Donatella Versace and Revolve have not announced an official release date, and reports differ on timing:
- WWD writes that the brand name and first products (beginning in beauty) will be revealed "in the coming months."
- Vogue reports that the first products are expected in 2027, alongside the name reveal.
- Marie Claire also reports that the first products will launch in 2027.
The press release itself notes that definitive agreements are still being negotiated.
Price
Pricing has not been announced for any market. None of the outlets covering the announcement lists price points.
What's Been Announced
According to the joint press release, Donatella brings creative direction, cultural influence and audience. Revolve contributes digital commerce, technology, consumer intelligence, operations, marketing and community. The companies say the venture will be independent and that Donatella will shape its identity, products, collaborators and broader cultural world. The release adds that the business will begin in beauty before expanding into fashion, and that additional markets may be considered as it develops.
No specific products, SKUs or shades have been named by the companies or by WWD, Vogue, CNN or Marie Claire.
What the Companies Say
Revolve co-founder and co-CEO Mike Karanikolas said: "By combining Donatella's creative authority with Revolve's technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive and build it for the long term."
Co-CEO Michael Mente called Donatella "one of the defining creative voices of our time." He added that the partnership gives her vision "an entirely new platform and the freedom to build something from the ground up."
Raissa Gerona, Revolve's president of brand and partnerships, cited her "extraordinary instinct for what the next generation wants."
Donatella said in the release: "This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion."
Where to Buy
The products are not on sale yet, and no stockists have been announced. According to the press release, these are the planned launch markets:
- US: Named as an initial market; retailers not yet announced.
- UK: Not yet confirmed.
- Europe: Not yet confirmed.
- Other markets: Latin America, Asia-Pacific and the Middle East are named as initial markets. The companies say additional markets may be considered.
What Makes the Donatella Versace x Revolve Beauty Brand Different?
- According to the press release, the venture launches with beauty before expanding into fashion.
- Marie Claire describes it as Donatella's first major creative venture outside the Versace house.
- The companies say it will be an independent brand, with Donatella leading creative and Revolve running commerce, technology and operations.
Background
According to Marie Claire, Donatella took over Versace in 1997 following the death of her brother, founder Gianni Versace. CNN reports that she stepped down as chief creative officer of Versace in March 2025 after nearly 28 years. She moved to a newly created role of chief brand ambassador, and Dario Vitale was named her successor as CCO. Vogue reports that Versace was subsequently acquired by Prada Group last December.
This is not Revolve's first beauty partnership. Vogue notes that the retailer's joint venture with Cardi B, which Marie Claire reports was announced in April 2025, marked its entry into the beauty category. WWD separately mentions Revolve Los Angeles, a fashion brand with ambassador Bella Hadid. These are distinct ventures in different categories.
BeautyTalkClub will update this post when the name and first products are revealed. Other new brand announcements and launches are collected in our BeautyTalkClub beauty news section.
Sources
- Donatella Versace and Revolve Group joint press release, 21 September 2026 (via PR Newswire and LA Times Studios)
- WWD
- Vogue
- CNN
- Marie Claire