Dutch fragrance house FUGAZZI released Beehive Yourself on 1 October 2026 at €205 for 100ml. It is an autumn scent created exclusively for the Netherlands' department store De Bijenkorf. The name plays on the store's own name, since de bijenkorf literally means "the beehive." FUGAZZI describes the honeyed, gourmand-ambery fragrance as "sweet, smoky, and meant to stick."
Quick Facts
| Detail | Info |
|---|---|
| Brand | FUGAZZI |
| Product | Beehive Yourself |
| Release date | 1 October 2026, 9AM CET |
| Price | €205 (100ml) |
| Availability | FUGAZZI official site; De Bijenkorf exclusive |
| Size | 100ml |
| Perfumer | Jordi Fernández |
| Olfactive family | Gourmand/Ambery |
| Concentration | 30% |
| Intensity and sillage | High |
What's New: A Honey Scent Made for Autumn
According to ScentAdvice, Beehive Yourself was first made for De Bijenkorf as part of the store's 2026 Beauty Advent Calendar. FUGAZZI then announced a wider release for 1 October 2026. The perfumer is Jordi Fernández.
The scent is built around Bee Comb Absolute Orpur™. According to FUGAZZI, this ingredient gives the fragrance a rich, honeyed warmth that is comforting without becoming too sweet.
The brand says Incense Orpur™ adds an aromatic, subtly spicy layer that brings depth and balance throughout. FUGAZZI also says a soft, radiant musk at the base creates a clean, skin-like trail that lingers from morning into evening. The brand adds that the scent was created for the first days of autumn, to capture golden afternoons, soft layers and effortless confidence.
De Bijenkorf calls the fragrance an ode to the store, with "honey flowing over soft skin, deep amber warmth merging with a gentle floral buzz." It says the scent combines its own elegance with FUGAZZI's playfulness.
The Notes
- Top: Coconut, Almond Essence, Black Pepper Orpur™
- Heart: Cedarwood, Lily of the Valley, Bee Comb Absolute Orpur™, Honey
- Base: Vanilla, Musk, Akigalawood®, Incense Orpur™, Ciste Orpur™, Ambrofix, Myrrh RSD
The top notes pair coconut and almond with black pepper. The heart combines honey and honeycomb with lily of the valley and cedarwood. The base is warm and resinous: vanilla and musk sit alongside incense, cistus, myrrh and the peppery-woody Akigalawood®. The incense and resin notes match the "smoky" part of FUGAZZI's teaser.
How to Wear Beehive Yourself
Beehive Yourself has a 30% concentration and is rated high for intensity and sillage. The following tips can help:
- Start with one or two sprays on pulse points.
- Spray onto moisturised skin. An unscented body lotion gives the base notes something to cling to.
- Wear it in cool weather. FUGAZZI positions the scent for autumn.
- Wear it alone. The composition is already layered.
The Bottle
The official packshot shows a round bottle with a black cap. The glass fades from black to warm amber-gold, with FUGAZZI BEEHIVE YOURSELF printed on the front. The honey jars in the Instagram teaser are a visual only, not a product for sale.
Where to Buy
- US: Not yet confirmed
- UK: Not yet confirmed
- International: FUGAZZI (€205). De Bijenkorf is the exclusive retail partner, but its product page has not been confirmed.
The FUGAZZI product page currently lists the scent as out of stock and offers a sign-up to be notified when it is back in stock.
Sources
- FUGAZZI official product page
- FUGAZZI's Instagram teaser
- De Bijenkorf's product description (via ScentAdvice)
- Fragrantica listing (perfumer and notes)
