SHEGLAM New Releases

SHEGLAM's Glow Bloom Liquid Highlighter now comes in four new shades: Silver Ice, Rose Glitz, Polished Penny and Orangesicle Pop. Each costs $7.49 for 5.2ml at SHEGLAM.com in the US. An Instagram post dated 1 November 2026 said the shades were "available now".

Updated 2 November 2026: all four shades are listed as New with Add to Cart at SHEGLAM's US and global stores.

We also covered the SHEGLAM Squeeze & Dot Shimmer Blush Paint, a separate shimmer blush launch from the brand.

When Did the SHEGLAM Glow Bloom New Shades Launch?

SHEGLAM has not announced an official launch date that we could find. An Instagram post dated 1 November 2026 said the new shades were "available now" at SHEGLAM.com, and all four could be added to cart at SHEGLAM's US and global stores on 2 November 2026.

Price

Each new shade costs $7.49 for 5.2ml at SHEGLAM's US store. SHEGLAM's global store showed PLN 33.07 each when viewed from Poland. The existing Vanilla Frost, Tea Cake and Bellini Brunch shades have a $5.99 regular price at the US store, with Bellini Brunch on sale at $4.49 on 2 November 2026.

New Shades

These descriptions reflect how the shades appear in SHEGLAM's images, as we have not tested them:

• 06 Silver Ice: white-silver shimmer
• 72 Rose Glitz: pink-rose shimmer
• 62 Polished Penny: coppery brown shimmer
• 24 Orangesicle Pop: peachy orange shimmer

An Instagram announcement calls the last shade "Orangesicle Bloom", while SHEGLAM's product page and shade chart say Orangesicle Pop, the name used here.

Where to Buy

• US: SHEGLAM.com, $7.49 each: 06 Silver Ice, 72 Rose Glitz, 62 Polished Penny, 24 Orangesicle Pop
• UK: Not yet confirmed.
• International: SHEGLAM global store, PLN 33.07 each as shown in Poland: 06 Silver Ice, 72 Rose Glitz, 62 Polished Penny, 24 Orangesicle Pop
• Other markets: availability varies by region; more international stockists may be added.

Checked 2 November 2026: all four shades listed as New with Add to Cart at us.sheglam.com ($7.49) and on SHEGLAM's global store (PLN 33.07 in Poland). Amazon US and UK searches didn't show the new shades.

What Makes the Glow Bloom Liquid Highlighter New Shades Different?

• Shade chart: SHEGLAM's chart now shows seven standard shades, with the four new options joining Vanilla Frost, Tea Cake and Bellini Brunch.
• Price: the new shades cost $1.50 more than the older shades' $5.99 regular price at the US store.
• Separate from Chroma-Glow: the Glow Bloom Liquid Highlighter is not SHEGLAM's color-changing Chroma-Glow Bloom Liquid Highlighter, whose Stardust shade is $12.19 at us.sheglam.com.

Formula and Packaging

• Finish and formula: SHEGLAM describes a "dewy, buildable, long-wearing finish" and a "light as air hydrating formula". Its graphics also mention a "natural shimmering glow" and a weightless "nourishing cream formula", and glycerin appears in the ingredient list.
• Product claims: SHEGLAM's page lists the highlighter as Vegan, Fragrance-Free and Gluten-Free.
• Format: according to SHEGLAM, it has a built-in sponge tip applicator.

SHEGLAM's how-to graphic says to dot it onto skin, blend with a brush and layer for extra glow.

For another release in the same product type, see the chéeryep Pillow Gem Mini Cream Highlighter. You can also browse our highlighter coverage and the latest makeup news.

Sources

• SHEGLAM US store product pages: 06 Silver Ice, 72 Rose Glitz, 62 Polished Penny, 24 Orangesicle Pop
• SHEGLAM global store: Glow Bloom Liquid Highlighter 06 Silver Ice
• SHEGLAM's shade chart and product graphics
• Instagram announcement post dated 1 November 2026

SHEGLAM Squeeze & Dot Shimmer Blush Paint is a new shimmer liquid blush in a squeeze tube, offered in four shades. Each 12ml tube costs $5.99 at SHEGLAM.com, where all four shades were listed as New by 15 October 2026. The shimmer shades join the eight existing shades of SHEGLAM's Squeeze & Dot Matte Blush Paint, bringing the Squeeze & Dot Blush Paint lineup to 12 shades.

It arrives shortly after the brand's lip care launch, the SHEGLAM Jelly Refresh Pocket Lip Mask & Lip Scrub. We also covered the brand's new highlighter shades, the SHEGLAM Glow Bloom Liquid Highlighter New Shades.

Updated 15 October 2026: listed as New at us.sheglam.com ($5.99) and on SHEGLAM's global site.

When Did the SHEGLAM Squeeze & Dot Shimmer Blush Paint Launch?

SHEGLAM hasn't announced an official release date. All four shades were on sale and marked "New" at us.sheglam.com by 15 October 2026. SHEGLAM announced the shimmer shades on Instagram with "Our liquid blush fam just got bigger." The shades are also listed on SHEGLAM's global site.

Price

• US: $5.99 per shade at SHEGLAM.com
• UK and Europe: Not yet announced

The price is the same as the Squeeze & Dot Matte Blush Paint, which also costs $5.99.

Shades

SHEGLAM doesn't publish shade descriptions. The colour notes below are based on SHEGLAM's product images:

• 020 Knock Out: appears to be a cool pink
• 032 Pink About You: appears to be a warm rosy pink
• 112 Peach Pie: appears to be a light peach
• 212 Spiced Apricot: appears to be a warm apricot-coral

SHEGLAM's official images include arm swatches of all 12 matte and shimmer shades on three skin tones, a "Find your shade" chart organised by skin tone, and model shots for each shimmer shade.

The matte shades are 001 Love Cake, 009 Painted Peony, 103 Hush Hush, 111 Corally Yours, 213 Chili Rouge, 405 Heart Wish, 406 Almond Brittle and 504 Gray-Tiful. Both versions share the squeeze tube format and the Squeeze & Dot name. The new version adds a shimmer finish.

Where to Buy

• US: SHEGLAM.com: 020 Knock Out ($5.99), 032 Pink About You ($5.99), 112 Peach Pie ($5.99), 212 Spiced Apricot ($5.99)
• UK: Not yet confirmed
• International: SHEGLAM global site lists all four shades
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 15 October 2026: listed as New at us.sheglam.com ($5.99) and on SHEGLAM's global site.

What Makes the Squeeze & Dot Shimmer Blush Paint Different?

• It is the first shimmer finish in the Squeeze & Dot Blush Paint lineup. SHEGLAM's chart shows "Matte 8 shades / Shimmer 4 shades."
• It is a different SHEGLAM liquid blush from the wand-applicator Color Bloom Liquid Blush, which comes with a wand applicator. The Squeeze & Dot formula comes in a squeeze tube.
• The shimmer shades cost the same $5.99 as the matte shades, so the price doesn't change with the finish.

Formula and Packaging

• Squeeze & Dot Shimmer Blush Paint: SHEGLAM describes it as a "highly pigmented shimmer blush" with a "blendable formula that delivers radiant color and a luminous glow." The brand's graphics also claim a "radiant luminous sheen," "rich hydrating texture," "high color payoff" and a "buildable & blendable" texture. It is listed as alcohol-free. The first listed ingredients include water, glycerin and isododecane, followed by calcium aluminum borosilicate further down the list. SHEGLAM says the squeeze tube is designed for "fuss-free application."

Browse more launches in our makeup section.

Sources

• SHEGLAM US product and collection pages, us.sheglam.com (checked 15 October 2026)
• SHEGLAM global site, sheglam.com
• SHEGLAM Instagram post announcing the shimmer shades

SHEGLAM's Jelly Refresh Pocket Lip Mask is a new tinted jelly lip mask in four flavoured shades, paired with a matching Vanilla Shake sugar lip scrub. Both cost $8.40 each and are sold separately, not as a boxed set. They were on sale at SHEGLAM.com by 12 October 2026, when an Instagram post announced them as "available now." It's the latest lip care release from SHEGLAM, following the brand's SHEGLAM x Friends Makeup Collection.

Updated 13 October 2026: all four Lip Mask shades and the Lip Scrub are in stock on SHEGLAM's US store and its global site, sheglam.com.

When Did the SHEGLAM Jelly Refresh Pocket Lip Mask Launch?

SHEGLAM hasn't announced an official release date. The products carry SHEGLAM's "New" tag and show no reviews yet. These are the confirmed dates:

• 12 October 2026: an Instagram post announced both products as "available now" at SHEGLAM.com.
• 13 October 2026: all five products were in stock on SHEGLAM's US and global stores.

Price

Each Lip Mask shade and the Lip Scrub costs $8.40 at SHEGLAM's US store and on global sheglam.com. The two stores showed the same prices.

On 13 October 2026, two shades were on a 15% sale at $7.14: 138 Strawberry Cake and 335 Watermelon Pop. The other two mask shades and the scrub were at the full $8.40. No GBP or EUR prices were listed when we checked; the global site shows prices in USD.

Shades and Products

The Jelly Refresh Pocket Lip Mask comes in four flavoured, tinted shades:

• 138 Strawberry Cake: pink
• 335 Watermelon Pop: red
• 624 Coconut Milk: milky white/clear
• 625 Matcha Latte: green

The Jelly Refresh Pocket Lip Scrub comes in one flavour, 527 Vanilla Shake. SHEGLAM lists its flavour as Vanilla Bean, which is also the name used in the Instagram announcement.

These are new products. They are not to be confused with SHEGLAM's older Hydra Jelly Pocket Lip Jam, which is a different lip product.

Where to Buy

• US: SHEGLAM US ($8.40 each); also listed on SHEIN US
• UK: Not yet confirmed at UK retailers. UK buyers can order from global sheglam.com, with prices shown in USD.
• Europe: global sheglam.com ships internationally and has French, German, Italian, Polish and Spanish versions. Prices are shown in USD.
• Other retailers: Not yet confirmed. The products were not found at Ulta, Sephora or Boots.
• Other markets: availability varies by region; more international stockists may be added.

Checked 13 October 2026: in stock at SHEGLAM US and global sheglam.com: Strawberry Cake, Watermelon Pop, Coconut Milk, Matcha Latte and the Vanilla Shake scrub. Also listed on SHEIN US.

What Makes the SHEGLAM Jelly Refresh Pocket Lip Mask Different?

• Pop-out applicator: each pot has a press-to-pop-out applicator with a built-in brush that is stored inside the pot.
• Flavoured shades: the four mask shades are named after desserts and drinks, and each has its own tint, from pink to green.
• Two-step pairing: SHEGLAM pairs the mask with the scrub. The scrub is used first to "gently exfoliate," then the mask to "deeply hydrate."

Formula and Packaging

• Jelly Refresh Pocket Lip Mask: SHEGLAM describes it as a "crystal-clear formula" that "delivers hydration and bouncy-looking shine while helping lips appear softer, fuller, and visibly plumped." The brand highlights squalane and shea butter to "moisturize, nourish & soothe dry lips." According to SHEGLAM's own test, the mask has a "90.06% moisturizing rate after 8 hours." It comes in a small round pastel-blue pot with a cream lid.
• Jelly Refresh Pocket Lip Scrub: this is a sugar (sucrose) scrub with squalane, jojoba oil and vitamin E. SHEGLAM calls it "textured for gentle exfoliation" and says it "buffs away dead skin and deeply conditions." It comes in a cream-coloured pot with the same pop-out applicator.

For other lip treatments released this month, see The Ordinary HA + Asiaticoside Lip Treatment and the OLEHENRIKSEN Pout Preserve Scandi Candy Peptide Lip Treatment, or browse all skincare launches.

How to Use

SHEGLAM's directions are to press the pot to pop out the applicator, then apply the product evenly to your lips. Wipe it off afterwards, then clean the applicator and put it back in the pot.

Sources

• SHEGLAM product pages (US and global), checked 13 October 2026: Lip Mask 138 Strawberry Cake, Lip Mask 335 Watermelon Pop, Lip Scrub 527 Vanilla Shake
• SHEIN US listing
• Instagram "available now" announcement post, 12 October 2026

Could this BE any cuter? The FRIENDS™ x SHEGLAM makeup collection brings Monica's purple door, the Central Perk sofa and a very famous lobster to your vanity. It launched in late September 2026, it's on sale now at SHEGLAM US, and individual items cost $5.29 to $21.99. Here's what's inside the collection, along with the shades and prices.

The Products and Shades

SHEGLAM's brief was simple: "Transport your makeup routine to Apartment 20." Each piece in the collection references the show in a different way.

• Purple Door Eyeshadow Palette ($10.19, 8 g): The packaging copies Monica's purple door, yellow peephole frame included. Its eight shades mix smooth pearlescent shimmers with buttery mattes: Turkey Hat, Prom, Apt 20, Unagi, Lasagna, Melon Drink, Bagpipes and Leather Pants.
• Take A Seat Velvet Sofa Blush ($7.19, 5 g): A peachy blush inspired by Central Perk's orange sofa, in a compact with a tufted upholstery pattern on the lid. It has a silky, velvety feel and a soft-focus finish.
• Central Perk Blurring Lip Tint Set ($21.99, 4 x 3.5 ml): Four coffee-scented tints in Latte, Herbal Tea, Decaf and Espresso. They feel lightweight and leave a soft, blurred finish. The set comes in a box shaped like the Central Perk storefront.
• Manhattan Mood Kohl Eyeliner ($5.29 each, 0.25 g): Each liner has a built-in sharpener. Choose from The Stylish One (blue), The Musical One or The Chef One.
• My Lobster Dual-Ended Lip Liner + Lipstick Duo ($7.79 each): Each duo has a lipstick (0.8 g) at one end and a liner (0.2 g) at the other, joined by a lobster-shaped middle. The four shades are named after couples: Monica + Chandler, Ross + Rachel, Phoebe + Mike and Joey + Alex. Alex is a nod to the Joey spin-off.

The Full Collection Set

Collectors can buy the Full Collection Set ($108.39). It includes the palette, all three eyeliners, the blush, all four lip duos and the four-tint set. Everything arrives in a lilac presentation box designed like Monica's door. It also comes with a free Peephole Mini Picture Frame printed with "Welcome to the real world. It sucks. You're gonna love it!"

How to Wear It

• Easy daytime look: Sweep a soft matte from the Purple Door palette across the lid. Tap the Velvet Sofa blush onto the apples of your cheeks and blend upward. Finish with the Latte or Decaf tint.
• Blurred lips: Dab a lip tint onto the centre of your lips and press it outwards with your fingertip for a diffused, just-had-coffee flush.
• Defined lips: Line your lips with the liner end of a My Lobster duo, then fill in with the lipstick end for a crisp shape that lasts longer.
• Pop of colour: Smudge The Stylish One along your lower lash line for a playful blue accent.

Where to Buy

• US: SHEGLAM US ($108.39 full set). Individual products:

- Purple Door Palette ($10.19)

- Velvet Sofa Blush ($7.19)

- Central Perk Lip Tint Set ($21.99)

- Kohl Eyeliner ($5.29)

- My Lobster Duo ($7.79)

• UK: Not yet confirmed
• International: SHEGLAM global site (prices in local currency)

Which piece would you pick first, the lobster lip duo or the sofa blush?

Explore the Skin Magnet High Coverage Foundation Stick by SHEGLAM – your new must-have! Crafted with a formula that's as strong as a magnet, it locks in your look flawlessly.

This portable stick foundation offers ease of use wherever you go. With its innovative technology, it delivers a stunningly natural skin-like finish without any cakiness.

Crafted with a blend of oils featuring branched-chain structures, it offers a breathable, lightweight texture that remains intact on your skin. Available in 36 shades.

Perfect for on-the-go touch-ups, this packaging makes it your best travel companion!

Price: $10.99

Find your perfect match now at sheglam.com!

Introducing three dazzling new shades of the Lunar Glow Highlighter from SHEGLAM.

Say hello to Vanilla Frost, Tea Cake, and Heart Galaxy. Illuminate your look with a radiance visible even from outer space! Presented in the moon-shaped packaging.

Radiate a luminous glow, with multidimensional shine that dances in varying lights.

Price: $7.99

Shop now on sheglam.com.

Immerse yourself in glamour with the newest Marilyn Monroe x SHEGLAM Collection.

• Day Dreamer Face & Eye Palette, $12.99 - offers four eyeshadow shades, a shimmer blush shade, and a translucent setting powder.
• The Icon Lipstick-XOXO, $6.99 - a bold warm red shade with a shiny finish.

• Color Bloom Dewy Liquid Blush-Hollywood, $5.99 - provides ultra-hydration and a non-sticky formula, revealing a moisturized and radiant flush.
• A Poet's Lover Liquid Eyeliner, $4.99 - allows for precise, ultra-thin lines with its waterproof formula, ensuring long-lasting wear.

• Vintage Lip Duo, $7.99 - consists of a chic lip pencil and a sheer lip jam. This duo boasts a water-soluble formula that effortlessly melts into your lips.
• Full Collection Set, $47.99

Discover now on sheglam.com.

Step into the spotlight with SHEGLAM's latest Good Grip Hydrating Primer.

Enjoy the revitalizing gel essence for luxurious hydration and radiant, supple skin, all without oil and silicone.

This primer's rapid absorption ensures a seamless application, locking your makeup in place for hours of flawless wear.

Price: $5.99

Discover the magic at sheglam.com and elevate your beauty routine today!

Experience a radiant flush with the latest Color Bloom Liquid Blush shades from SHEGLAM.

Infused with nourishing elements and boasting a long-wearing, lightweight gel-cream formula that adores your skin.

Waterproof, smudge-proof, and cruelty-free.

Price: $5.99

Explore the collection now at sheglam.com.