The Ordinary HA + Asiaticoside Lip Treatment is a new 10 mL lip plumping emulsion with two forms of hyaluronic acid and asiaticoside. The Ordinary announced a 14 October 2026 launch on Instagram, and it costs $9.90 in the US and £8.90 in the UK. The brand describes it as offering "immediate lip plumping, long-term age support, and absolutely no temporary tingling."
Updated 12 October 2026: in stock at theordinary.com UK and at Edgars in South Africa; listed but not yet on sale on The Ordinary's US, Canadian, Australian and EU sites.
Quick Facts
| Detail | Info |
|---|---|
| Brand | The Ordinary |
| Product | HA + Asiaticoside Lip Treatment |
| Release date | 14 October 2026 (announced by The Ordinary) |
| First access | Edgars South Africa from 1 October 2026; theordinary.com UK in stock by 12 October 2026 |
| Price | $9.90 (US); £8.90 (UK); €12.30 (EU) |
| Availability | In stock at theordinary.com UK and Edgars (South Africa); Ulta Beauty from 16 October 2026 (per Trendhunter) |
| Size | 10 mL / 0.34 fl oz |
| Format | Emulsion |
| Key ingredients | Fermented HA, Micro-Encapsulated HA, Asiaticoside, Goji Berry Extract |
| Packaging | White squeeze tube with rounded metal tip |
Release Date
The Ordinary announced on Instagram that the lip treatment launches on 14 October 2026. The rollout varies by market. Edgars in South Africa has listed it since 1 October 2026, and theordinary.com UK showed it in stock on 12 October 2026. On the same day, the US, Canadian, Australian and EU storefronts listed it but did not yet sell it.
According to Trendhunter, it launches on The Ordinary's US site in October and then at Ulta Beauty as an exclusive from 16 October 2026. Ulta did not list it yet when we checked on 12 October 2026.
In Malaysia, Vie Asia reports a staged rollout:
- The Ordinary's free-standing stores from 14 October 2026
- TikTok from 16 October 2026
- Shopee and Lazada from 1 November 2026
Price
All prices are for the 10 mL tube, as listed on theordinary.com on 12 October 2026 unless noted:
- US: $9.90
- UK: £8.90
- Canada: CA$14.10
- Europe (incl. Poland, Germany, France): €12.30
- Australia: A$17.00
- Malaysia: RM55 (per Vie Asia)
- South Africa: R180 at Edgars
Where to Buy
- US: The Ordinary ($9.90, not yet on sale). Ulta Beauty from 16 October 2026 per Trendhunter (not yet listed).
- UK: The Ordinary (£8.90, in stock)
- Canada: The Ordinary (CA$14.10, not yet on sale)
- Europe: The Ordinary Germany and France (€12.30, not yet on sale). Poland: The Ordinary Poland (€12.30, not yet on sale).
- Australia: The Ordinary (A$17.00, not yet on sale)
- South Africa: Edgars (R180, in stock)
- Middle East: Ounass Saudi Arabia (listed)
- Other markets: availability varies by region; more international stockists may be added.
Checked 12 October 2026: in stock at theordinary.com UK and Edgars; listed at Ounass Saudi Arabia; not yet on sale at theordinary.com US, Canada, Australia, Germany, France and Poland; not yet listed at Ulta Beauty.
What Makes the HA + Asiaticoside Lip Treatment Different?
- It is the plumping treatment in The Ordinary's lip lineup. The product page also lists the PHA 5% Exfoliating Lip Serum and The Ordinary Squalane + Amino Acids Lip Balm. This one targets plumpness and volume.
- The brand says it plumps without a tingle. The Ordinary states it gives an immediate visible plumping effect with no tingling sensation. For a gloss-format plumping launch this month, see the Smashbox O-Gloss pH Plumping Lip Gloss.
- It is an emulsion rather than a balm or gloss. The brand describes a non-sticky texture that leaves an emollient, occlusive layer. Another lip treatment this season, the OLEHENRIKSEN Pout Preserve Scandi Candy Peptide Lip Treatment, uses peptides instead.
Formula and Packaging
According to The Ordinary, the formula supports the lips' own hyaluronic acid and natural collagen. The brand says it also:
- visibly enhances natural lip colour
- defines the lip contour
- prevents moisture loss
The brand lists four key ingredients:
- Fermented Hyaluronic Acid: helps maintain the skin barrier and prevent dehydration, per the brand.
- Micro-Encapsulated Hyaluronic Acid: "immediately plumps lips with multi-depth hydration," according to The Ordinary.
- Asiaticoside: "visibly smooths lip fine lines by helping support natural collagen," the brand says.
- Goji Berry Extract: "targets the look of uneven tone and volume loss," per The Ordinary.
The Ordinary reports that lips immediately look 93% more hydrated. Its before-and-after images cite clinical testing on 31 panelists:
- hydration after 1 hour of use
- colour and texture after at least twice-daily use for 8 weeks
- a separate 25-minute before-and-after comparison
These are the brand's own results, not an independent study.
The product photos show a white squeeze tube with a rounded metal applicator tip.
How to Use
The brand's directions are to apply a thin layer to clean, dry lips morning and evening and to reapply as needed. For plumping benefits, The Ordinary recommends using it at least twice daily. The Ordinary says it can go on top of lipstick, liner, tint or stain for a glossy finish, but applying it underneath may reduce the wear time of lip products.
Browse more launches on our skincare page.
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