The Boots x OUAI Beauty Icons Gift Set is a Boots-exclusive hair and body care set of six OUAI products plus a zip bag, priced at £35. It was reported on 15 October 2026 with a value of £98.81, and it is currently listed as a Boots exclusive collaboration on boots.com. It pairs OUAI's Detox Shampoo with five products in Melrose Place and a hair oil.
OUAI's own holiday launches include the OUAI Healthy Hair For The Holidays Kit, a Detox Shampoo and Bond Repair Balm duo, alongside a St. Barts Solid Eau De Parfum ornament.
The OUAI set sits in the same 2026 Boots series as the Boots x e.l.f. Beauty Icons Gift Set.
Updated 15 October 2026: listed at Boots UK at £35 (as reported); the Boots page could not be read automatically.
Quick Facts
| Detail | Info |
|---|---|
| Brand | OUAI x Boots |
| Product | Boots x OUAI Beauty Icons Gift Set |
| Release date | Listed at Boots UK by 15 October 2026 (as reported; official launch date not announced) |
| Price | £35 (UK, as reported) |
| Availability | Boots UK; currently listed as a Boots exclusive collaboration |
| Value if bought separately | £98.81 (as reported; per-item prices not published by Boots) |
| Contents | 6 products + zip bag |
| Scent | Melrose Place (on four items) |
| Boots product number | 10399393 |
When Did the Boots x OUAI Beauty Icons Gift Set Launch?
Boots and OUAI haven't announced an official release date. A UK beauty-box Instagram account reported the set on 15 October 2026 at £35, pointing readers to the Boots listing. That is the earliest dated sighting in the sources. It is an observed listing date, not a confirmed launch day.
Price
The set costs £35 at Boots UK. Buying the six products one by one would cost £98.81. Both figures are as reported, because Boots' product page could not be read automatically. Boots hasn't published a per-item price breakdown, so check the current price on the Boots listing before buying.
What's Inside
The contents below come from the labels shown in Boots' official product photos. There are six products plus a bag: one full-size shampoo and five products in the sizes printed on their labels.
- OUAI Detox Shampoo: 300ml (10 fl oz), the only full-size item
- OUAI Body Cleanser, Melrose Place: 89ml (3 fl oz)
- OUAI Leave In Conditioner, Melrose Place: 45ml (1.5 fl oz)
- OUAI Fragrance Mist, Melrose Place: 25ml (0.84 fl oz)
- OUAI Scalp & Body Scrub, Melrose Place: 96.4g (3.4 oz)
- OUAI Hair Oil: 5ml (0.17 fl oz)
Everything comes in a pebbled beige zip bag with a clear panel, sleeved with "OUAI x Boots" branding and the words "Exclusive Collaboration".
The sizes mix millilitres and grams, so no total size is given.
Products and Scent
Four of the products are labelled Melrose Place, one of OUAI's named scents. The Detox Shampoo and Hair Oil are not labelled with a scent name. OUAI's other scents include the one in the OUAI St. Barts Hair & Body Mist, which we covered earlier.
- Detox Shampoo: OUAI describes it as an apple cider vinegar shampoo. It is included here at full size.
- Body Cleanser and Scalp & Body Scrub: the set's two body care products, both in Melrose Place.
- Leave In Conditioner and Hair Oil: two hair styling and conditioning products, in smaller printed sizes.
- Fragrance Mist: a 25ml mist in Melrose Place.
Where to Buy
- US: Not yet confirmed. The set is a Boots exclusive, and there is no confirmation that Boots ships it to the US.
- UK: Boots (£35, as reported). It is currently listed as a Boots exclusive collaboration.
- Europe: Not yet confirmed. Boots Ireland has not been confirmed for this set.
- Other markets: availability varies by region; more international stockists may be added.
Checked 15 October 2026: listed at Boots UK; the Boots page could not be read automatically.
The Boots x Bubble Beauty Icons Gift Set 2026 is another set in the same Boots Beauty Icons series.
What Makes the Boots x OUAI Beauty Icons Gift Set Different?
- Hair and body in one set: it includes shampoo, leave-in conditioner and hair oil alongside a body cleanser, a scalp and body scrub and a fragrance mist.
- Built around one scent: four of the six products are in OUAI's Melrose Place.
- Co-branded packaging: the zip bag comes in an "OUAI x Boots" sleeve marked "Exclusive Collaboration".
Sources
- Boots: Boots x OUAI Beauty Icons Gift Set (product 10399393), product photos and listing
- OUAI Detox Shampoo, OUAI UK, for the product description
- A UK beauty-box Instagram account's report from 15 October 2026, for the price and value
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