Perfume: Latest Posts

Montblanc Paper Musk Eau de Parfum is a new unisex fragrance built around orange blossom, white musk and Cashmeran, sold in a single 125 ml size. It joins Neroli Letters and Patchouli Ink in Montblanc's premium Collection fragrance line. In France, prices currently range from €126 to €172 depending on the retailer. Now Smell This first reported the perfume on 6 October 2026, and it was on sale at French retailers by 7 October 2026. For more launches like it, browse our niche and premium-line fragrance coverage.

Availability update (7 October 2026): in stock at Paris Parfums and MyOrigines; out of stock at Passion Beaute and Lyko; in-store only at Matas.

When Did the Montblanc Paper Musk Launch?

Montblanc hasn't announced an official release date for Paper Musk. Now Smell This reported the launch on 6 October 2026, and the fragrance was on sale at French retailers by 7 October 2026. As of 7 October 2026, Montblanc's own sites in the US, UK, France, Germany and Italy do not list Paper Musk.

Montblanc Paper Musk Price

Prices vary by retailer:

• France: €129 at Paris Parfums, €126 at MyOrigines and €172 at Passion Beaute. Printemps lists the fragrance, but its price wasn't captured.
• Poland: 709 zł at Lyko.
• Denmark: 1,169 kr. at Matas.
• US / UK: Not yet announced.

For context only, the sibling fragrance Montblanc Collection Neroli Letters EDP 125 ml is a different perfume. It costs $160 on montblanc.com US, £135 on montblanc.com UK and €170 on montblanc.com FR. Montblanc has not published Paper Musk prices for those markets.

Montblanc Paper Musk Fragrance Notes

Montblanc highlights three key notes for Paper Musk:

• Orange blossom
• White musk
• Cashmeran

Some fragrance databases arrange these three into a top, heart and base structure, but Montblanc presents them as key notes rather than a formal pyramid.

Printemps' ingredient list also includes bergamot peel oil, and the outer box reads "Paper Musk - Orange Blossom".

What Does Montblanc Paper Musk Smell Like?

According to Montblanc, the accord pairs the "floral brightness of orange blossom" with the "enveloping trail of white musk." The brand says this combination conveys "the sensation of clarity and inspiration provided by a pristine page." It adds that Cashmeran "enriches the composition with a woody and sensual elegance." The perfume takes its inspiration from white paper, which Montblanc presents as "a symbol of freedom, expression, and creativity," as a nod to the house's writing heritage.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• Canada: Not yet confirmed
• Europe:

- France: Paris Parfums (€129), MyOrigines (€126), Passion Beaute (€172, out of stock) and Printemps

- Poland: Lyko (709 zł, out of stock)

- Denmark: Matas (1,169 kr., in-store only)

• Other markets: availability varies by region; more international stockists may be added.

Checked 7 October 2026: in stock at Paris Parfums and MyOrigines; out of stock at Passion Beaute and Lyko; in-store only at Matas; listed at Printemps; not yet listed on montblanc.com.

What Makes Montblanc Paper Musk Different?

• The concept is tied directly to Montblanc's writing heritage, with white paper as its stated theme.
• It is a unisex Eau de Parfum within the premium Montblanc Collection, which also includes Neroli Letters and Patchouli Ink.
• The bottle cap is modelled on the Montblanc inkwell.

Bottle and Packaging

According to retailers, the bottle has a white-lacquered interior that adds visual depth and recalls paper. The cap is inspired by the Montblanc inkwell and topped with the brand's snowcap emblem. A silver vertical label shows "Paper Musk" in script. Printemps' listing says it can be sprayed on skin or clothing.

Other new autumn 2026 launches include Jo Loves Nutmeg & Incense, another premium fragrance release, and L'Artisan Parfumeur Abyssae L'Extrait. You can also browse all our fragrance releases.

Sources

• Now Smell This – Montblanc Paper Musk ~ new fragrance (6 October 2026)
• Printemps – Paper Musk Eau de Parfum listing
• Paris Parfums – Collection Paper Musk Eau de Parfum
• MyOrigines and Passion Beaute listings
• Lyko and Matas listings

Paris Hilton's ICONIC Queen Eau de Parfum went on sale on 7 October 2026 at ParisHiltonFragrances.com for $80 (3.4 oz). It is a new flanker of the 2025 ICONIC Eau de Parfum, with a fruity floral note list of bergamot, cassis, jasmine, amber and vanilla.

Availability update (7 October 2026): in stock at ParisHiltonFragrances.com in the US ($80) and Canada (CA$116). No other retailers have been announced yet.

Release Date

Paris Hilton Fragrances announced ICONIC Queen on Instagram on 6 October 2026, saying it "arrives tomorrow." It went on sale on 7 October 2026 at 12PM ET / 9AM PT, on ParisHiltonFragrances.com only.

Price

• US: $80 for 3.4 oz / 100 ml
• Canada: CA$116 for 3.4 oz / 100 ml

ICONIC Queen comes in one size so far. The original ICONIC is also sold in 1 oz ($48) and 0.34 oz ($27) sizes.

Paris Hilton ICONIC Queen Fragrance Notes

The official note pyramid:

• Top notes: bergamot, mandarin, cassis
• Heart notes: orange flower, jasmine, muguet (lily of the valley)
• Base notes: amber, musk, vanilla

What Does Paris Hilton ICONIC Queen Smell Like?

Going by the official notes, ICONIC Queen opens with bergamot and mandarin alongside fruity cassis. The heart combines orange flower, jasmine and muguet, and amber, musk and vanilla form a warmer base.

The brand describes it as a scent that "reigns with a bubbly splash of kir royale, a flirty touch of queen jasmine, and the glow of hypnotic amber," and calls it "a majestic bouquet of luscious fruits and velvety florals." Cassis is the blackcurrant in a kir royale.

The two share amber, musk and lily of the valley. ICONIC Queen swaps the original's pear, raspberry and peach top for citrus and cassis, and adds vanilla to the base in place of sandalwood. For another celebrity fragrance launch this season, see Britney Spears Goddess Fantasy, or browse all fragrance releases.

Where to Buy Paris Hilton ICONIC Queen

• US: Paris Hilton Fragrances ($80, 3.4 oz)
• Canada: Paris Hilton Fragrances Canada (CA$116, 3.4 oz)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 7 October 2026: in stock on the US and Canadian ParisHiltonFragrances.com stores. The site offers free US ground shipping on orders over $30. We update this list when another market is confirmed.

Packaging

Official images show a lilac/purple faceted glass bottle with a large purple metallic "P" on the front and a square purple cap, with "ICONIC PARIS HILTON" printed vertically on the glass. It comes in a holographic, iridescent lilac box with a large "P" and the words "ICONIC QUEEN PARIS HILTON."

Sources

• Paris Hilton Fragrances: ICONIC Queen Eau de Parfum (US and Canada): price, size, notes and description
• Paris Hilton Fragrances: ICONIC Eau de Parfum: sizes, prices and notes of the original
• Paris Hilton Fragrances on Instagram (launch announcement, 6 October 2026)

Status: Announced — not yet on sale.

On 6 October 2026, UK makeup brand P.Louise announced its first perfume, the P.Louise Signature Scent, with a release date of November 2026. The brand made the announcement on Instagram with the line "Glam like P.Louise. Now smell like P.Louise" and asked followers to turn on notifications ahead of launch. The perfume's name, price, sizes and scent notes have not been announced.

What's New

This is the brand's first ever fragrance. P.Louise is best known for makeup, and the perfume moves the label into a new category. The teaser caption describes it as the "FIRST EVER P.Louise Signature Scent" and includes a carousel emoji.

The teaser image shows two pale-pink glass perfume bottles, one larger and one smaller, set in snow. Each has an ornate gold-and-cream cap shaped like a carousel (merry-go-round) canopy. P.Louise has not said whether the two bottles represent different sizes, formats or editions. Final bottle sizes have not been confirmed.

Key Details

• Announced: 6 October 2026, on P.Louise's Instagram
• Launch window: November 2026. The exact day has not been confirmed.
• Not yet confirmed: the perfume's name, price, sizes, concentration, scent notes and retailers
• How to follow the launch: the brand asked followers to turn on Instagram notifications for updates

Context: P.Louise's Existing Signature Scent Products

P.Louise already uses the name "Signature Scent" for hair and body care. The Signature Scent Hair Care Set has been on sale at plouise.co.uk since August 2026 for £25. It contains:

• Hair To The Throne Shampoo – Signature Scent
• Hair To The Throne Conditioner – Signature Scent
• Scent From Above Hair and Body Mist – Signature Scent

The brand lists that scent's key notes as dragonfruit ("sweet and juicy"), orange blossom ("a delicate, uplifting floral") and tuberose ("rich and creamy with a warm floral depth"). It describes the Scent From Above mist as lightweight and fast-drying for hair and body.

P.Louise has not said whether the new perfume uses the same scent as the hair care set. The two products share the "Signature Scent" name, but no link between them has been confirmed.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

P.Louise sells its products through its own website, plouise.co.uk. A product page for the perfume is not yet live.

Sources

• P.Louise official Instagram (announcement, 6 October 2026)
• P.Louise: Signature Scent Hair Care Set

Laura Geller has launched Tuscan Sun Eau de Toilette, its new fragrance, priced at $59 for 1.7 oz and $28 for a 0.27 oz travel size, at Ulta Beauty and laurageller.com in October 2026. The products appeared on the brand's US site on 2 October 2026, and Ulta Beauty lists the scent as "New." The brand calls it "the fragrance we spent years crafting" and says it was "perfected by Laura herself."

What's New

Tuscan Sun is Laura Geller's new fragrance launch. According to the brand, it "captures the warmth of Italian living" through bright citrus, soft florals and a comforting base of woods, amber and vanilla. Laura Geller describes it as light and uplifting and says it lingers through the day.

Founder Laura Geller says: "Tuscan Sun was inspired by the unforgettable scent of summers in Italy. It's warm, bright, and designed to bring that feeling with you wherever you go." The brand's campaign imagery uses the taglines "Smells like an Italian getaway" and "Feels like golden hour."

The Scent Notes

According to Laura Geller, the fragrance unfolds in three stages:

• Opening: bright citrus, which the brand describes as Italian lemon
• Heart: soft, creamy florals
• Base: warm woods, amber and vanilla

The brand describes the overall effect as fresh, warm and easy to wear. It says the scent leaves a soft, lasting impression and suits everyday fragrance layering.

Key Details: Bottle and Formula

The brand says the bottle was inspired by intricate Italian architecture. It has a column-inspired gold cap and a round medallion with the LG monogram on the front.

The Ulta Beauty ingredient list starts with alcohol denat., parfum and water. It also includes citrus peel oils (orange and lemon), vanillin, coumarin, linalool and limonene, plus the colourants Red 4 and Yellow 5. The formula is flammable, and Ulta Beauty notes that the item cannot be shipped by air.

How to Wear It

Laura Geller recommends spritzing Tuscan Sun onto pulse points such as the wrists and neck. Because the brand positions it as a layering scent, it can be worn on its own or alongside other fragrances. The 0.27 oz travel size is the smaller format for carrying in a bag.

Products and Prices

Three Tuscan Sun products are listed on laurageller.com:

• Tuscan Sun Eau de Toilette (full size): $59
• Tuscan Sun Eau de Toilette Travel Size: $28
• Tuscan Sun Full Size + Travel Size Fragrance Duo: $69

The duo costs $69. Buying the full size and travel size separately would cost $87.

Where to Buy

• US: Laura Geller – Full Size ($59), Laura Geller – Travel Size ($28), Laura Geller – Fragrance Duo ($69), Ulta Beauty ($59 / $28)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Laura Geller official site – Tuscan Sun Eau de Toilette
• Ulta Beauty – Tuscan Sun Eau de Toilette product listing
• Laura Geller brand imagery and founder statement
• Instagram launch announcement for the Ulta Beauty release

Squishmallows Fragrances has launched Whisked Away Gingerbread Dreams Limited Edition Eau de Parfum, a 3.4 oz (100 ml) holiday scent priced at $62 and available now at Ulta Beauty. It is a limited-edition release that went on sale in October 2026 and is themed around Cam the Cat, the calico cat Squishmallow.

What's New

Gingerbread Dreams is a festive flanker of the original Squishmallows Whisked Away Eau de Parfum, which Durbin Rock describes as a creamy vanilla-amber gourmand built around cinnamon, foamy milk, caramel drizzle and vanilla latte. The new version shifts toward spice and baked goods, adding ginger, nutmeg and a coffee biscuit note while keeping cinnamon, caramel and vanilla from the original's profile.

Ulta describes the scent as inspired by Cam the Cat's love for cozy moments, likening it to freshly baked gingerbread enjoyed by a fireside glow, with ginger, coffee biscuit and caramel at the centre.

Fragrance Notes

• Top notes: Fresh Ginger, Nutmeg, Cinnamon
• Heart notes: Coffee Biscuit, Caramel, White Peach
• Base notes: Squishmallows Accord, Vanilla Bean, Sandalwood

The white peach in the heart is the one fruit note in an otherwise spice-and-dessert pyramid.

What the Brand Says

The base includes the brand's exclusive Squishmallows Accord, which Squishmallows Fragrances describes as a blend of sweet, fluffy marshmallow notes combined with its "EmotiWaves" scent technology. According to the brand, this technology elicits feelings of happiness, well-being and joy, a claim it says is supported by neuroscientific studies. The brand also says the scent can be layered with other Squishmallows fragrances.

Key Details: Bottle and Caps

The bottle is shaped like Cam the Cat, in amber-coloured frosted glass with cream, icing-like details and a gold collar. The 3.4 oz size ships with three interchangeable tops:

1. Unscrew the travel cap that comes on the bottle.
2. Dry the bottle neck threads.
3. Insert either the regular spray atomizer or the special bulb atomizer and screw it on tightly.
4. Spray onto pulse points such as the wrists, neck and chest.

Ulta notes that only the 3.4 oz size includes all three caps.

Price and Availability

At $62 for 3.4 oz, Gingerbread Dreams is sold at Ulta Beauty, where it is listed as in stock. Ulta flags two restrictions: the item cannot be shipped via air, and the brand is excluded from most Ulta Beauty coupons.

Where to Buy

• US: Ulta Beauty ($62)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Ulta Beauty product listing (Whisked Away Gingerbread Dreams Limited Edition Eau de Parfum)
• Squishmallows Fragrances product materials
• Durbin Rock (comparison with the original Whisked Away Eau de Parfum)

Heretic Parfum launched Thornapple, a plant-based Eau de Parfum inspired by the Datura plant, on its own website on 4 October 2026. It costs $165.00 for a 50ml bottle and $28.00 for a 5ml deluxe sample. Thornapple was created by Heretic founder and perfumer Douglas Little.

What's New

Thornapple is named after the Datura plant, also called thornapple. The plant has night-blooming white trumpet flowers and spiny, egg-sized seed pods. Heretic states that the fragrance does not contain physical Datura stramonium and contains no poison. The brand calls the scent an interpretation of the plant's folklore and mythology, not a literal portrait of it.

Douglas Little explains the idea on the product page: "I've always thought of poisonous plants as the punk rockers of the botanical world."

The Notes

Heretic gives Thornapple's pyramid three themed tiers:

• Top (The Temptation): apple accord, green leaves, cardamom, saffron
• Heart (The Delirium): black tea, dark plum, labdanum, frankincense
• Base (The Spell): oakmoss, vetiver, ambered woods, skin musk

According to the brand, each note plays a role:

• Saffron adds "tension" under the opening.
• Black tea brings depth and ambiguity.
• Labdanum gives a resinous, ritualistic character.
• Oakmoss and vetiver evoke the earth beneath the plant's roots.
• Skin musk is the final stage, which Heretic says makes the scent feel personal to the wearer.

Bottle and Packaging

The 50ml bottle has a spiky black cap shaped like Datura's armoured seed pod. Its glass shades from black to yellow-green. The 50ml box carries a botanical Datura print, and the 5ml sample comes in a book-style box.

Key Details

Heretic says Thornapple is made from 95% naturally derived ingredients, as defined by ISO 9235. The brand also describes the formula as:

• Free of phthalates, parabens, synthetic dyes and formaldehyde
• Vegan-friendly
• Cruelty-free

How to Wear It

Heretic says its plant-based fragrances wear light and sheer. The brand gives this guidance:

• Reapply periodically through the day to extend wear.
• Layer two to three Heretic scents to build intensity.
• When layering, apply the heavier fragrance first, then the lighter one.

Heretic only accepts returns for defective or damaged products. The brand suggests starting with a sample, which makes the $28.00 5ml size the lower-commitment option.

Where to Buy

• US: Heretic Parfum ($165.00 for 50ml / $28.00 for 5ml)
• UK: Not yet confirmed at a UK retailer; Heretic's own site ships internationally (rates in its FAQ)
• International: Heretic Parfum official site, which ships internationally (rates in its FAQ)

Heretic offers free US shipping on orders of $75 or more. A $10 flat rate applies to US orders under $75.

Sources

• Heretic Parfum, Thornapple product page

LoveShackFancy released its limited-edition Holiday 2026 fragrance gift sets on 24 September 2026. The four new products are priced from $35 to $140 (US) and are available now on the brand's US site. The lineup is built around Secret Crush, the brand's vanilla gourmand Eau de Parfum that launched in 2025. It includes a full-size vanity set, a four-piece mini perfume layering set, a trio of hair and body mists, and a Secret Crush candle.

Products and Prices

• Secret Crush Vanity Set ($140): Pairs the 75mL Secret Crush Eau de Parfum, which has a sculptural golden bow top, with a 10mL travel spray. Both come in an oval keepsake box printed with the pink-and-gold Coquette Bow pattern. The set costs $140. Buying the two items one by one would cost $157, so the set saves $17.
• Mini Deluxe Layering Perfume Set ($75): Contains four 7mL (0.24 oz) Eau de Parfum dabbers. Each has a detachable bow that can be worn in the hair. The four scents are:

- Forever in Love: floral with green pear and gardenia

- Sweetheart: sparkling pink fruity floral

- Just a Girl: gourmand with sheer amber

- Secret Crush: airy, luminous vanilla

• Mini Hair and Body Perfume Mist Best Sellers Gift Set ($35): Contains three 1 oz (30mL) mists in a heart-window box:

- Sugar Blush: a fruity floral the brand says "smells like dessert"

- Peach Pom Pom: peach and jasmine

- Vanilla Twirl: vanilla and caramel

The brand credits perfumers Jérôme Epinette, Bérénice Watteau and Gabriela Chelariu.

• Secret Crush Candle ($75): A limited-edition candle in the Secret Crush scent. It uses a soy-coconut wax blend and a 100% cotton wick, with a stated 45-hour burn time. The glass vessel is 3-D printed with the Coquette Bow pattern and finished with a gold rim.

What the Brand Says About Secret Crush

According to LoveShackFancy, Secret Crush is a warm gourmand of whipped vanilla, lifted by a sparkling champagne accord and frosted Chantilly cream. The brand says white musk, coconut milk and sandalwood help it linger.

Founder and Creative Director Rebecca Hessel Cohen wanted a more layered take on vanilla. The brand describes the result as "warm, but not too sweet; fresh, but lasting."

The brand's Instagram presents the sets as packaging "pretty enough to skip the wrapping paper entirely."

How to Layer and Apply

LoveShackFancy suggests three "Love Matches" for the mini set:

• Girl Crush: Just a Girl + Secret Crush
• True Romance: Forever in Love + Secret Crush
• She's All Heart: Just a Girl + Sweetheart

The brand also gives this application advice:

• Apply fragrance to the creases of the knees and elbows, where body warmth intensifies the scent.
• Avoid rubbing or dabbing after applying, which the brand says breaks down the fragrance and makes it fade faster.

Where to Buy

• US: LoveShackFancy:

- Secret Crush Vanity Set ($140)

- Mini Deluxe Layering Perfume Set ($75)

- Mini Hair and Body Perfume Mist Set ($35)

- Secret Crush Candle ($75)

• UK: Not yet confirmed
• International: Not yet confirmed. The brand site currently ships to the US only.

Sources

• LoveShackFancy official site: Secret Crush Vanity Set and the other holiday product pages
• LoveShackFancy official Instagram (holiday sets announcement, 24 September 2026)

Rituals Aeonian and The Founder's Collection are two new eau de parfum lines, each with eight scents across fresh, floral, woody and sensual families. Both went on sale at rituals.com on 5 October 2026. The 60 ml Aeonian costs £87.90, $125.00 or €79.90, and the 50 ml Founder's Collection costs £68.90 or €59.90.

Release Date

Rituals launched Aeonian and The Founder's Collection on 5 October 2026 with an Instagram launch post, and both lines went live on rituals.com. The brand first teased them on 1 October 2026 with still-life images of raw materials: rose and peach, vanilla, fig and cardamom, and bergamot with resinous wood. The same day, Le Monde Gourmand released another eau de parfum, the Le Monde Gourmand x Cyrus Veyssi L'Essence Shirin Eau de Parfum, at Ulta Beauty. Both appear among BeautyTalkClub's latest fragrance releases.

Price

Aeonian:

• 60 ml EDP: £87.90 (UK), $125.00 (US), €79.90 (Netherlands)
• 15 ml travel size: £34.00 (UK), $46.00 (US), €29.90 (Netherlands)
• 4 x 5 ml discovery sets: £35.90 (UK), $47.00 (US), €30.90 (Netherlands); two sets, Fresh/Floral and Sensual/Woody

The Founder's Collection:

• 50 ml EDP: £68.90 (UK), €59.90 (Netherlands)
• 15 ml travel size: £28.90 (UK), €24.90 (Netherlands)
• 4 x 5 ml discovery sets: £29.90 (UK), €25.90 (Netherlands); two sets, Feminine and Masculine

Rituals Aeonian Fragrance Notes

Rituals calls Aeonian a line of eight niche, unisex fragrances "crafted by some of the world's best perfumers," and lists a top, heart and base note for each. Aeonian is one of several new unisex eaux de parfum this autumn, alongside the Montblanc Paper Musk Eau de Parfum.

Rituals says Amber Addiction contains an "overdose of saffron."

What Does Rituals Aeonian Smell Like?

Going by the listed notes, the Fresh pair opens on Sicilian lemon or orange blossom, the Floral pair centres on white jasmine or Rose de Mai, the Woody pair settles on oudh or sandalwood, and the Sensual pair moves through amber or vanilla. Rituals describes its woody creations as "textured and commanding," its florals as "graceful yet expressive," and its fresh scents as wearing "like crisp linen on sun-warmed skin."

Rituals The Founder's Collection Fragrance Notes

According to Rituals, The Founder's Collection was "personally envisioned by Rituals' founder and his family, together with award-winning perfume house DSM-Firmenich." The brand has not named individual perfumers.

What Does Rituals The Founder's Collection Smell Like?

From the listed notes, the Fresh scents run from bergamot and aquatic notes to neroli and white musk, and the Woody scents finish on sandalwood or cashmere wood. The Sensual scents end on tonka bean or amber. Rituals describes the woody compositions as "grounded yet refined" and the florals as "romantic yet contemporary," leaving "a graceful, lingering trail."

Where to Buy

• US: Rituals US – Aeonian ($125.00, 60 ml). US availability of The Founder's Collection: Not yet confirmed.
• UK: Rituals UK – Aeonian (£87.90, 60 ml); Rituals UK – The Founder's Collection (£68.90, 50 ml)
• Europe: Rituals Netherlands – Aeonian (€79.90, 60 ml); Rituals Netherlands – The Founder's Collection (€59.90, 50 ml)
• Other markets: both lines are also sold in Rituals stores; availability varies by region, and more international stockists may be added. Other retailers are not yet confirmed.

Checked 7 October 2026: the Rituals US, UK and Netherlands collection pages each showed a "temporarily sold out online" notice; Rituals does not say which sizes are affected.

What Makes Rituals Aeonian and The Founder's Collection Different?

• Aeonian names its four perfumers (Elise Benat, Ilias Ermenidis, Fabrice Pellegrin and Frank Voelkl); Rituals credits The Founder's Collection to DSM-Firmenich.
• Rituals claims 24-hour longevity for Aeonian and 12 hours for The Founder's Collection.
• Aeonian's discovery sets are grouped by scent family (Fresh/Floral, Sensual/Woody); The Founder's Collection sets are labelled Feminine and Masculine.

Packaging and Formula Details

Aeonian comes in round teal glass bottles with gold collars, and The Founder's Collection in square coloured bottles with gold labels. According to Rituals, Aeonian offers "a 24-hour presence, day and night." The brand says The Founder's Collection uses "skin-activated technology" so that each fragrance "becomes uniquely yours."

Sources

• Rituals official site: Aeonian collection pages (UK, US, Netherlands)
• Rituals official site: The Founder's Collection pages (UK, Netherlands)
• Rituals Cosmetics Instagram: launch post (5 October 2026) and teaser (1 October 2026)

Guerlain L'Heure Bleue Eau de Parfum is a new amber-floral fragrance by Delphine Jelk with key notes of an ozonic accord, iris and vanilla. It costs from $110 for 30ml in the US and £109 for 50ml in the UK, and has been on sale at Guerlain, Sephora, Selfridges and other retailers since August 2026. It pays tribute to Jacques Guerlain's 1912 L'Heure Bleue rather than reissuing it. On 5 October 2026 Guerlain also unveiled a one-of-a-kind art piece by jeweller Begüm Khan in its honour.

When Did the Guerlain L'Heure Bleue Eau de Parfum Launch?

Guerlain hasn't announced an official release day. The Eau de Parfum has been on sale since August 2026, and Fragrantica reported on it on 29 August 2026. Guerlain presented the Begüm Khan art piece on 5 October 2026.

Price

• US: $110 (30ml), $145 (50ml), $180 (100ml) at Neiman Marcus; $110.00–$180.00 at Sephora
• UK: £109 (50ml), £149 (100ml), £173 (200ml refill) at Selfridges; £109.00–£149.00 at John Lewis
• Germany: from €98.40 at Flaconi; 200ml refill €191.95
• Australia: A$151 (30ml), A$210 (50ml), A$292 (100ml) at David Jones

Guerlain L'Heure Bleue Eau de Parfum Fragrance Notes

Guerlain highlights three key notes:

• Ozonic accord
• Iris
• Vanilla

Retailers and fragrance databases arrange the notes into top, heart and base tiers, but they don't fully agree. Selfridges lists pear and a marshmallow accord where Fragrantica lists orange blossom and orris. Both include neroli, jasmine, ambroxan and musk.

What Does Guerlain L'Heure Bleue Eau de Parfum Smell Like?

The scent opens on airy ozonic freshness, centres on iris and settles on vanilla. Guerlain describes the central accord as "ozonic freshness paired with iris and vanilla".

Guerlain gave Harper's Bazaar more detail on the structure:

• The ozonic top note combines the molecule Cascalone with a blue sky accord.
• The heart pairs orange blossom with a Guerlain-exclusive iris butter.
• A rhizome-derived bespoke iris tincture took three years to create and gives the fragrance its blue colour.

Selfridges' listing says the tincture was developed specially for L'Heure Bleue and is paired with iris butter "to capture the flower as a whole". The listing describes the opening as "an airy freshness like a pure thrill, inspired by the sky in the blue hour."

Rouge G Lipstick Cases and Soap

• Rouge G customisable lipstick cases (limited edition), $45 (US), in three designs:
  • Bleu Astral: blue rhinestone gradient
  • Bleu Iconique: blue with gold GUERLAIN lettering
  • Bleu Rêverie: blue fabric with gold accents

The lipstick bullet is sold separately. Rouge G lipstick also features in the Guerlain Advent Calendar 2026, the brand's 25-piece holiday calendar.

• L'Heure Bleue solid soap for hands and body, 120g (4.2 oz), $40 (US) and A$55 (Australia).

Where to Buy

• US: Guerlain US; Sephora ($110.00–$180.00); Neiman Marcus ($110–$180); Nordstrom; Rouge G case at Nordstrom ($45); Soap at Neiman Marcus ($40)
• UK: Selfridges: 50ml (£109), 100ml (£149), 200ml refill (£173); John Lewis (£109.00–£149.00). Selfridges currently offers a complimentary 5ml L'Heure Bleue Eau de Parfum when you spend £100 on Guerlain products.
• Europe: Guerlain France; Flaconi, Germany (from €98.40; 200ml refill €191.95)
• Australia: David Jones (A$151–A$292)
• Other markets: availability varies by region; more international stockists may be added.

For more launches, see our fragrance releases. Among Guerlain's earlier Eau de Parfum launches we've covered is the Guerlain Rose Noire Eau de Parfum.

What Makes the L'Heure Bleue Eau de Parfum Different?

• It uses a bespoke iris tincture that, according to Guerlain, took three years to develop and gives the fragrance its blue colour.
• It comes in the original 1912 inverted-heart flacon, reworked in a blue gradient, and the bottle is refillable with a 200ml refill.
• According to Harper's Bazaar, it is Guerlain's first feminine-focused fragrance in 10 years.

Both are built around the blue hour, the moment between sunset and nightfall. The 2026 version uses a different structure and is sold as a separate fragrance alongside the original in Guerlain's permanent collection.

Delphine Jelk, Guerlain Perfumer and Director of Fragrance Creation, said: "I wanted to capture the blue hour with the same tenderness as Jacques Guerlain's L'Heure Bleue from 1912." She told Harper's Bazaar: "If Jacques Guerlain had created L'Heure Bleue in 2026, what would it be? That's why I don't talk about modernization or reinterpretation—it's more like paying tribute."

The L'Heure Bleue Bottle and Refill

The new scent comes in the inverted-heart flacon from 1912, reworked in a blue gradient with gold lettering and a blue-accented collar. The bottle is refillable, and a 200ml refill is sold separately.

According to the refill listing, you unscrew the pump, screw the refill upside down onto the neck of the bottle, then screw the pump back on. Filling stops automatically when the bottle is full.

L'Heure Bleue: Exceptional Art Piece by Begüm Khan

On 5 October 2026, Guerlain presented "L'Heure Bleue: Exceptional Art Piece", a one-of-a-kind Exceptional Creation by jeweller Begüm Khan made in honour of the new Eau de Parfum. Guerlain has not announced a price or any further details.

Sources

• Guerlain: L'Heure Bleue Eau de Parfum product page and Instagram (5 October 2026)
• Harper's Bazaar: interview with Delphine Jelk
• Selfridges: 50ml, 100ml and 200ml refill listings
• Retailer listings: Sephora, Neiman Marcus, Nordstrom, John Lewis, David Jones, Flaconi
• Fragrantica: L'Heure Bleue 2026 perfume page and 29 August 2026 news report; Journal du Luxe