Rituals Aeonian and The Founder's Collection are two new eau de parfum lines, each with eight scents across fresh, floral, woody and sensual families. Both went on sale at rituals.com on 5 October 2026. The 60 ml Aeonian costs £87.90, $125.00 or €79.90, and the 50 ml Founder's Collection costs £68.90 or €59.90.
Release Date
Rituals launched Aeonian and The Founder's Collection on 5 October 2026 with an Instagram launch post, and both lines went live on rituals.com. The brand first teased them on 1 October 2026 with still-life images of raw materials: rose and peach, vanilla, fig and cardamom, and bergamot with resinous wood. The same day, Le Monde Gourmand released another eau de parfum, the Le Monde Gourmand x Cyrus Veyssi L'Essence Shirin Eau de Parfum, at Ulta Beauty. Both appear among BeautyTalkClub's latest fragrance releases.
Price
Aeonian:
- 60 ml EDP: £87.90 (UK), $125.00 (US), €79.90 (Netherlands)
- 15 ml travel size: £34.00 (UK), $46.00 (US), €29.90 (Netherlands)
- 4 x 5 ml discovery sets: £35.90 (UK), $47.00 (US), €30.90 (Netherlands); two sets, Fresh/Floral and Sensual/Woody
The Founder's Collection:
- 50 ml EDP: £68.90 (UK), €59.90 (Netherlands)
- 15 ml travel size: £28.90 (UK), €24.90 (Netherlands)
- 4 x 5 ml discovery sets: £29.90 (UK), €25.90 (Netherlands); two sets, Feminine and Masculine
Rituals Aeonian Fragrance Notes
Rituals calls Aeonian a line of eight niche, unisex fragrances "crafted by some of the world's best perfumers," and lists a top, heart and base note for each. Aeonian is one of several new unisex eaux de parfum this autumn, alongside the Montblanc Paper Musk Eau de Parfum.
Rituals says Amber Addiction contains an "overdose of saffron."
What Does Rituals Aeonian Smell Like?
Going by the listed notes, the Fresh pair opens on Sicilian lemon or orange blossom, the Floral pair centres on white jasmine or Rose de Mai, the Woody pair settles on oudh or sandalwood, and the Sensual pair moves through amber or vanilla. Rituals describes its woody creations as "textured and commanding," its florals as "graceful yet expressive," and its fresh scents as wearing "like crisp linen on sun-warmed skin."
Rituals The Founder's Collection Fragrance Notes
According to Rituals, The Founder's Collection was "personally envisioned by Rituals' founder and his family, together with award-winning perfume house DSM-Firmenich." The brand has not named individual perfumers.
What Does Rituals The Founder's Collection Smell Like?
From the listed notes, the Fresh scents run from bergamot and aquatic notes to neroli and white musk, and the Woody scents finish on sandalwood or cashmere wood. The Sensual scents end on tonka bean or amber. Rituals describes the woody compositions as "grounded yet refined" and the florals as "romantic yet contemporary," leaving "a graceful, lingering trail."
Where to Buy
- US: Rituals US – Aeonian ($125.00, 60 ml). US availability of The Founder's Collection: Not yet confirmed.
- UK: Rituals UK – Aeonian (£87.90, 60 ml); Rituals UK – The Founder's Collection (£68.90, 50 ml)
- Europe: Rituals Netherlands – Aeonian (€79.90, 60 ml); Rituals Netherlands – The Founder's Collection (€59.90, 50 ml)
- Other markets: both lines are also sold in Rituals stores; availability varies by region, and more international stockists may be added. Other retailers are not yet confirmed.
Checked 7 October 2026: the Rituals US, UK and Netherlands collection pages each showed a "temporarily sold out online" notice; Rituals does not say which sizes are affected.
What Makes Rituals Aeonian and The Founder's Collection Different?
- Aeonian names its four perfumers (Elise Benat, Ilias Ermenidis, Fabrice Pellegrin and Frank Voelkl); Rituals credits The Founder's Collection to DSM-Firmenich.
- Rituals claims 24-hour longevity for Aeonian and 12 hours for The Founder's Collection.
- Aeonian's discovery sets are grouped by scent family (Fresh/Floral, Sensual/Woody); The Founder's Collection sets are labelled Feminine and Masculine.
Packaging and Formula Details
Aeonian comes in round teal glass bottles with gold collars, and The Founder's Collection in square coloured bottles with gold labels. According to Rituals, Aeonian offers "a 24-hour presence, day and night." The brand says The Founder's Collection uses "skin-activated technology" so that each fragrance "becomes uniquely yours."
Sources
- Rituals official site: Aeonian collection pages (UK, US, Netherlands)
- Rituals official site: The Founder's Collection pages (UK, Netherlands)
- Rituals Cosmetics Instagram: launch post (5 October 2026) and teaser (1 October 2026)