Le Monde Gourmand has launched L'Essence Shirin Eau de Parfum, a $30 floral musk co-created with actor and digital creator Cyrus Veyssi, available from 5 October 2026 at Ulta Beauty stores across the US, ulta.com and gourmandbeauty.com. The brand describes the scent with the tagline "Fresh. Flirty. Vibrant."
Quick Facts
| Detail | Info |
|---|---|
| Brand | Le Monde Gourmand |
| Product | L'Essence Shirin Eau de Parfum |
| Release date | 5 October 2026 |
| Price | $30 (US) |
| Availability | Ulta Beauty (stores and online), gourmandbeauty.com |
| Size | 1 fl oz / 30 ml |
| Fragrance family | Floral musk |
| Co-creator | Cyrus Veyssi |
| Bottle | Clear rectangular glass, silver cap, red label with Veyssi's signature |
What's New
L'Essence Shirin is a new eau de parfum co-created by Le Monde Gourmand and Cyrus Veyssi. According to the brand, the floral musk blends Veyssi's Persian heritage, witty personality and unapologetic self-expression. Le Monde Gourmand says pomegranate gives the scent juicy brightness, transparent jasmine adds a soft floral glow, and amber musk provides a warm finish.
The full note breakdown, per the brand's site:
- Top: Pomegranate Gems, Ambrette Seeds, Bergamot
- Heart: Transparent Jasmine, Date Accord
- Base: Sandalwood, Amber Musk, Orcanox
The 2026 release comes in a single 1 fl oz / 30 ml size. No other sizes have been announced.
The Story Behind the Scent
In an interview with ShowBiz, Veyssi said the fragrance took about a year and a half to develop and that they kept full creative control. They first assumed the offer was a licensing deal: "At first, I thought it was one of those licensing deals where I'd just have to slap my name on something, so I wasn't interested." Le Monde Gourmand approached Veyssi after their repeated posts about the brand's Miel Bébé fragrance. Veyssi says they have bought more than 40 bottles of it.
Dozens of versions were made before the final formula was chosen. The concept draws on Veyssi's childhood. Their mother owned a fragrance boutique in Paris that carried a scent called Reminiscence, which she later brought to the US. Veyssi says the boutique left them with memories of patchouli and amber. They chose pomegranate as the starting point because it is both tart and lush, and as a nod to their Persian heritage.
"I wanted to create a sweet but fresh-smelling fragrance that would bring me back to my childhood and remind me of my Persian heritage," Veyssi said.
Veyssi has also been announced in the role of May in a Broadway production.
How to Apply
The Ulta listing gives these application tips:
- Spray onto clean, moisturised skin at the pulse points: wrists, neck, behind the ears, folds of the elbows and behind the knees.
- Avoid rubbing the fragrance into the skin.
- For longer wear, the listing suggests layering with Le Monde Gourmand's Lait de Coco La Mousse and Body Oil.
The Ulta listing notes that the item cannot be shipped by air.
Key Details: Release Date and Price
L'Essence Shirin's release date is 5 October 2026. The price is $30 at both Ulta Beauty and Le Monde Gourmand's own site. According to the brand's site, US orders over $49 ship free. Ulta lists free standard shipping on orders over $35.
Where to Buy
- US: Le Monde Gourmand ($30), Ulta Beauty ($30)
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Le Monde Gourmand product page
- Ulta Beauty product listing
- Le Monde Gourmand's Instagram
- ShowBiz interview with Cyrus Veyssi
