Heretic Parfum launched Thornapple, a plant-based Eau de Parfum inspired by the Datura plant, on its own website on 4 October 2026. It costs $165.00 for a 50ml bottle and $28.00 for a 5ml deluxe sample. Thornapple was created by Heretic founder and perfumer Douglas Little.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Heretic Parfum |
| Product | Thornapple Eau de Parfum |
| Release date | 4 October 2026 |
| Price | $165.00 (50ml, US); $28.00 (5ml, US) |
| Availability | Heretic Parfum official site |
| Sizes | 50ml custom bottle; 5ml deluxe sample |
| Concentration | Eau de Parfum |
| Key notes | Apple accord, saffron, black tea, dark plum, oakmoss, musk |
| Alcohol base | Organic, non-GMO sugarcane alcohol (per Heretic) |
| Gender | Gender-neutral |
What's New
Thornapple is named after the Datura plant, also called thornapple. The plant has night-blooming white trumpet flowers and spiny, egg-sized seed pods. Heretic states that the fragrance does not contain physical Datura stramonium and contains no poison. The brand calls the scent an interpretation of the plant's folklore and mythology, not a literal portrait of it.
Douglas Little explains the idea on the product page: "I've always thought of poisonous plants as the punk rockers of the botanical world."
The Notes
Heretic gives Thornapple's pyramid three themed tiers:
- Top (The Temptation): apple accord, green leaves, cardamom, saffron
- Heart (The Delirium): black tea, dark plum, labdanum, frankincense
- Base (The Spell): oakmoss, vetiver, ambered woods, skin musk
According to the brand, each note plays a role:
- Saffron adds "tension" under the opening.
- Black tea brings depth and ambiguity.
- Labdanum gives a resinous, ritualistic character.
- Oakmoss and vetiver evoke the earth beneath the plant's roots.
- Skin musk is the final stage, which Heretic says makes the scent feel personal to the wearer.
Bottle and Packaging
The 50ml bottle has a spiky black cap shaped like Datura's armoured seed pod. Its glass shades from black to yellow-green. The 50ml box carries a botanical Datura print, and the 5ml sample comes in a book-style box.
Key Details
Heretic says Thornapple is made from 95% naturally derived ingredients, as defined by ISO 9235. The brand also describes the formula as:
- Free of phthalates, parabens, synthetic dyes and formaldehyde
- Vegan-friendly
- Cruelty-free
How to Wear It
Heretic says its plant-based fragrances wear light and sheer. The brand gives this guidance:
- Reapply periodically through the day to extend wear.
- Layer two to three Heretic scents to build intensity.
- When layering, apply the heavier fragrance first, then the lighter one.
Heretic only accepts returns for defective or damaged products. The brand suggests starting with a sample, which makes the $28.00 5ml size the lower-commitment option.
Where to Buy
- US: Heretic Parfum ($165.00 for 50ml / $28.00 for 5ml)
- UK: Not yet confirmed at a UK retailer; Heretic's own site ships internationally (rates in its FAQ)
- International: Heretic Parfum official site, which ships internationally (rates in its FAQ)
Heretic offers free US shipping on orders of $75 or more. A $10 flat rate applies to US orders under $75.
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