Laura Geller has launched Tuscan Sun Eau de Toilette, its new fragrance, priced at $59 for 1.7 oz and $28 for a 0.27 oz travel size, at Ulta Beauty and laurageller.com in October 2026. The products appeared on the brand's US site on 2 October 2026, and Ulta Beauty lists the scent as "New." The brand calls it "the fragrance we spent years crafting" and says it was "perfected by Laura herself."
Quick Facts
| Detail | Info |
|---|---|
| Brand | Laura Geller |
| Product | Tuscan Sun Eau de Toilette |
| Release date | October 2026 |
| Price | $59 / 1.7 oz; $28 / 0.27 oz (US) |
| Availability | Ulta Beauty, laurageller.com (US) |
| Duo set | $69 (US) |
| Value if bought separately | $87 ($59 full size + $28 travel size, US) |
| Concentration | Eau de toilette |
| Key notes | Citrus, florals, woods, amber, vanilla |
What's New
Tuscan Sun is Laura Geller's new fragrance launch. According to the brand, it "captures the warmth of Italian living" through bright citrus, soft florals and a comforting base of woods, amber and vanilla. Laura Geller describes it as light and uplifting and says it lingers through the day.
Founder Laura Geller says: "Tuscan Sun was inspired by the unforgettable scent of summers in Italy. It's warm, bright, and designed to bring that feeling with you wherever you go." The brand's campaign imagery uses the taglines "Smells like an Italian getaway" and "Feels like golden hour."
The Scent Notes
According to Laura Geller, the fragrance unfolds in three stages:
- Opening: bright citrus, which the brand describes as Italian lemon
- Heart: soft, creamy florals
- Base: warm woods, amber and vanilla
The brand describes the overall effect as fresh, warm and easy to wear. It says the scent leaves a soft, lasting impression and suits everyday fragrance layering.
Key Details: Bottle and Formula
The brand says the bottle was inspired by intricate Italian architecture. It has a column-inspired gold cap and a round medallion with the LG monogram on the front.
The Ulta Beauty ingredient list starts with alcohol denat., parfum and water. It also includes citrus peel oils (orange and lemon), vanillin, coumarin, linalool and limonene, plus the colourants Red 4 and Yellow 5. The formula is flammable, and Ulta Beauty notes that the item cannot be shipped by air.
How to Wear It
Laura Geller recommends spritzing Tuscan Sun onto pulse points such as the wrists and neck. Because the brand positions it as a layering scent, it can be worn on its own or alongside other fragrances. The 0.27 oz travel size is the smaller format for carrying in a bag.
Products and Prices
Three Tuscan Sun products are listed on laurageller.com:
- Tuscan Sun Eau de Toilette (full size): $59
- Tuscan Sun Eau de Toilette Travel Size: $28
- Tuscan Sun Full Size + Travel Size Fragrance Duo: $69
The duo costs $69. Buying the full size and travel size separately would cost $87.
Where to Buy
- US: Laura Geller – Full Size ($59), Laura Geller – Travel Size ($28), Laura Geller – Fragrance Duo ($69), Ulta Beauty ($59 / $28)
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Laura Geller official site – Tuscan Sun Eau de Toilette
- Ulta Beauty – Tuscan Sun Eau de Toilette product listing
- Laura Geller brand imagery and founder statement
- Instagram launch announcement for the Ulta Beauty release
