P.Louise New Releases

Status: Announced — not yet on sale.

On 6 October 2026, UK makeup brand P.Louise announced its first perfume, the P.Louise Signature Scent, with a release date of November 2026. The brand made the announcement on Instagram with the line "Glam like P.Louise. Now smell like P.Louise" and asked followers to turn on notifications ahead of launch. The perfume's name, price, sizes and scent notes have not been announced.

What's New

This is the brand's first ever fragrance. P.Louise is best known for makeup, and the perfume moves the label into a new category. The teaser caption describes it as the "FIRST EVER P.Louise Signature Scent" and includes a carousel emoji.

The teaser image shows two pale-pink glass perfume bottles, one larger and one smaller, set in snow. Each has an ornate gold-and-cream cap shaped like a carousel (merry-go-round) canopy. P.Louise has not said whether the two bottles represent different sizes, formats or editions. Final bottle sizes have not been confirmed.

Key Details

• Announced: 6 October 2026, on P.Louise's Instagram
• Launch window: November 2026. The exact day has not been confirmed.
• Not yet confirmed: the perfume's name, price, sizes, concentration, scent notes and retailers
• How to follow the launch: the brand asked followers to turn on Instagram notifications for updates

Context: P.Louise's Existing Signature Scent Products

P.Louise already uses the name "Signature Scent" for hair and body care. The Signature Scent Hair Care Set has been on sale at plouise.co.uk since August 2026 for £25. It contains:

• Hair To The Throne Shampoo – Signature Scent
• Hair To The Throne Conditioner – Signature Scent
• Scent From Above Hair and Body Mist – Signature Scent

The brand lists that scent's key notes as dragonfruit ("sweet and juicy"), orange blossom ("a delicate, uplifting floral") and tuberose ("rich and creamy with a warm floral depth"). It describes the Scent From Above mist as lightweight and fast-drying for hair and body.

P.Louise has not said whether the new perfume uses the same scent as the hair care set. The two products share the "Signature Scent" name, but no link between them has been confirmed.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

P.Louise sells its products through its own website, plouise.co.uk. A product page for the perfume is not yet live.

Sources

• P.Louise official Instagram (announcement, 6 October 2026)
• P.Louise: Signature Scent Hair Care Set

Spooky season has officially arrived at P.Louise. The P.Louise Halloween Collection 2026 launched on 2 October 2026. It includes a light-up eyeshadow palette, new lip duo flavours, and dessert-scented skincare bundles. Some products ship now. Pre-order items will arrive after 9 October 2026.

The Star: Secrets In The Shadows Eyeshadow Palette

The Secrets In The Shadows Halloween Eyeshadow Palette (£45 / $58.50, pre-order) comes in book-style packaging with a keyhole cover marked "Shhh... it's our secret". The palette lights up when you open it, so you can see your shades clearly as you work.

It holds 54 shades across these colour families:

• Steely greys
• Bright pinks
• Swampy greens
• Bright oranges
• Deep reds
• Jewel-toned blues

Pro tip: For a wearable smoky eye, start with a grey in the crease. Press a jewel-toned blue onto the outer corner, then blend the edges. For a full Halloween transformation, layer swampy greens with orange for a witchy, high-impact look.

New Lip Duo Flavours

The best-selling Bad Bitch Energy Lip Conditioner & Lip Oil Duo (£22 / $29 each) comes in three new Halloween flavours:

• Raspberry Laces (shimmer)
• Blackberry Pie (shimmer)
• Sour Watermelon (no shimmer)

Each duo pairs two products:

• Stay Shining Lip Oil: a glossy, translucent oil with a soft hint of colour.
• Protect Your Pout Lip Conditioner: a hydrating balm that works as lipcare, as a smoothing prep step before makeup, or as an overnight treatment.

All three flavours are also sold together as a lip trio.

The Crystal Bad Bitch Energy Lip Duo in Grape Soda (£22 / $29, pre-order) contains meadowfoam seed oil and vitamin E.

How to wear it: Apply the conditioner first to lock in moisture. Then swipe the lip oil on top for a juicy, glass-like shine.

Halloween Skincare Bundles

Skincare fans have several themed options:

• Obsessed For Less Cleanse & Moisturise Set (£27 / $35.50): comes in Blackberry Pie, Sour Watermelon or Raspberry Laces. It includes the I'm So Jelly Makeup Remover, In Love With Me Foaming Face Wash and Plump Me Pretty moisturiser. The set is dermatologically tested.
• Obsessed For Bad Bitch Bundle, Candy Apple (£38 / $49.50): includes a lip duo, the three-step skincare set, a keychain lip balm, a mini hair and body mist, and an overnight wrapping mask.
• What A Treat! Bundle, Black Cherry (£28 / $36.50): includes a lip duo, hand sanitiser, foaming bubble mask, moisturiser and a lip plumping treatment.
• Just One Smore Boo Basket (£65 / $84.50, pre-order): a Gooey Smores pamper basket with 3-in-1 patches, a layered lip mask, micellar water and pads, toner pads and more.

The Halloween Full Collection

If you want everything, the Halloween Full Collection (£220 / $286, pre-order) includes:

• The palette
• The Grape Soda Crystal duo
• The Candy Apple and Black Cherry bundles
• Much more of the range

Where to Buy

• US: P.Louise US – Secrets In The Shadows Palette ($58.50); P.Louise US – Halloween Lip Duo ($29)
• UK: P.Louise UK – Secrets In The Shadows Palette (£45); P.Louise UK – Halloween Lip Duo (£22); P.Louise UK – Halloween Full Collection (£220)
• International: Not yet confirmed

Whether you want soft after-dark glam or a full costume look, this collection has you covered. Pre-order items are expected to be popular, so order early.

P Louise's Christmas Bad B's are three limited-edition flavours of the Bad Bitch Energy lip conditioner and oil duo. Status: Partially confirmed. P Louise has teased this collection but has not yet announced a release date, price or retailers. Product names, packaging and release details may change. The three flavours are Strawberry Snowflake, Iced Gum Drop and Vanilla Snow Cream.

When Will the P Louise Christmas Bad B's Launch?

P Louise hasn't announced an official release date for the Christmas Bad B's. The brand teased the three flavours on Instagram and described the release only as "coming soon". No shopping link or launch date has been confirmed yet. This post will be updated when P Louise confirms the details.

Price

• US: Not yet announced
• UK: Not yet announced

For context, P Louise's US site currently advertises an offer of three Bad Bitch Energy products for $38 on the existing range. The brand hasn't said whether the Christmas flavours will be included.

The Christmas Bad B's Flavours

The holiday drop adds three new limited-edition flavours to the Bad Bitch Energy lineup:

• 🍓 Strawberry Snowflake
• 🧊 Iced Gum Drop
• 🍦 Vanilla Snow Cream

P Louise hasn't yet published descriptions, tints or individual product details for each flavour. It also hasn't confirmed whether the Christmas flavours will be sold as single duos or in a bundle format.

Where to Buy

• US: Not yet confirmed. The existing range is listed on P Louise's US Bad Bitch Energy collection page.
• UK: Not yet confirmed. The existing range is sold on P Louise's UK site, including the Bad Bitch Energy Lip Trio.
• Europe: Not yet confirmed
• Other markets: Not yet confirmed

What Makes the Christmas Bad B's Different?

• All three flavour names reference snow or ice: Strawberry Snowflake, Iced Gum Drop and Vanilla Snow Cream.
• None of the three names appears in the trio flavour line-ups listed on P Louise's UK Bad Bitch Energy Lip Trio page.
• They are a limited-edition Christmas release, following the brand's Halloween and Easter editions of the Bad Bitch Energy duo.

Formula and Format

The Bad Bitch Energy Lip Conditioner & Oil Duos are the core of P Louise's lip category. The brand calls them its "iconic Bad B*tch Energy Juice Boxes". Each duo pairs a lip conditioner with a lip oil. According to P Louise, the range is designed to deliver:

• All-day hydration from "soothing and softening ingredients" that the brand says nourish dry, damaged lips
• A high-shine, glossy finish with what the brand calls "a subtle tint"
• Protection and repair for dry or damaged lips, according to the brand
• Sweet, dessert- and candy-inspired flavours

The existing range includes the Bad Bitch Energy Lip Trio Bundle (three duos, meaning three lip oils and three lip conditioners), the Crystal Bad Bitch Energy Duo and the Bad Bitch Energy Keychain Lip Balm.

How It Compares with Previous Releases

Limited seasonal editions are a regular part of the Bad Bitch Energy range. Past and current listings include:

• a Halloween Bad Bitch Energy Lip Conditioner & Lip Oil Duo, plus Crystal and Trio versions
• a Bad Bitch Energy Lip Duo Easter Edition
• a Teddy Glitter Bad Bitch Energy Lip Duo

The most recent seasonal flavours arrived with the P.Louise Halloween Collection 2026, which launched on 2 October 2026 with new lip duo flavours. P Louise's holiday lineup also includes the P.Louise What Glows Around Advent Calendar 2026, a 25-product calendar on pre-order for November 2026 delivery.

Earlier trio flavour line-ups also included wintry and festive flavours, such as Mint / Mint Chocolate / Frosted Peppermint, Cherry Bakewell / Christmas Pudding / Carrot Cake, and Birthday Cake / Lychee / Eggnog Latte. Other lip and face launches are listed on the BeautyTalkClub makeup releases page.

Sources

• P Louise's Instagram announcement (flavour names, "coming soon" teaser)
• P. Louise Cosmetics USA, Bad Bitch Energy collection page (range line-up, seasonal editions, current US offer)
• P. Louise Cosmetics UK, Bad Bitch Energy Lip Trio product page (duo contents, brand claims, past flavours)

P.Louise's What Glows Around Advent Calendar 2026 is a pink-and-gold carousel with 25 full-size products, which P.Louise says are Advent exclusives. It is priced at £250 in the UK and $325 in the US. The calendar is on pre-order now for delivery in November 2026, and P.Louise has listed all 25 doors on its product pages.

What Does the Calendar Look Like?

P.Louise describes a carousel with 3D horses, illuminating lights and a rotatable interior that spins to reveal each door. The box carries a gold crown, the PL monogram and the line "Open for Magic." The product pages say batteries (AA or AAA) are not included.

What Is Inside the P.Louise Advent Calendar 2026?

P.Louise has listed all 25 doors. Sizes for doors 1 to 18 come from the product labels visible in the door-reveal slides (screenshots of P.Louise's site).

Which Categories Does the Calendar Cover?

Grouped by product name, the doors break down as follows:

• Skincare and cleansing: 7 (doors 2, 3, 8, 10, 11, 18, 22)
• Lips: 5 (1, 4, 17, 19, 24)
• Face makeup: 5 (7, 12, 16, 20, 21)
• Eyes: 4 (6, 15, 23, 25)
• Body and hands: 2 (5, 14)
• Tools: 2 (9, 13)

Makeup accounts for 14 of the 25 doors, but skincare and cleansing is the largest single group.

Pink Macaron appears on six doors (3, 8, 10, 11, 14, 16) and Strawberry Snowflake on four (1, 4, 18, 19). P.Louise describes Make It Melt as Pink Macaron-scented. The pages we read don't say whether the name means a scent, flavor or color for the other products. According to P.Louise, the calendar includes "new formulas, flavours and shades made just for Christmas."

What the Brand Says

P.Louise's product pages describe the first doors in detail:

• Door 1: a lip conditioner with a faint pink tint and soft shimmer. The brand says it contains vitamin E and ginger root extract, and the charm clips to keys, bags or lanyards.
• Door 2: separate patches for the lips, under-eyes and nose. P.Louise says they use peptides, caffeine and hyaluronic acid and should be left on for 10 to 20 minutes.
• Door 3: a cleansing balm that, according to the brand, turns to oil on the skin and uses coconut, jojoba and meadowfoam seed oils.

How Much Does It Cost, and Can You Pay in Instalments?

The calendar is £250 in the UK and $325 in the US, plus $33 US shipping. P.Louise's UK page says the contents are worth £502 if bought separately, about twice the price. At £250, the average door costs £10. We couldn't verify individual product prices, so treat £502 as the brand's own figure.

Instalment plans are available on both sites:

• UK: plans start from £25 today, with equal monthly payments until 2 November. The final payment is taken then and the order ships. UK discount codes don't apply to Advent orders.
• US: the US page says plans are interest-free, run until 2 November and are set up through Partial.ly. The US site asks for a first payment of at least 10% (up to 75%) over one to six months. It cancels a plan after 10 days of missed payments.

When Does It Ship?

Both stores say pre-orders are delivered in November, and the UK page says early November. The whole order ships together when the pre-order is released, so order other items separately if you want them sooner.

How It Compares with Previous Releases

Last year's Cruising Home For Christmas calendar also had 25 days, and P.Louise's UK page lists it at £250. It was vehicle-themed (the page says it includes all four vehicles) and also needed batteries. One third-party roundup gave last year's price as £200, and sources differ on its stated value, so we haven't compared values. On the brand's own pages, the 2026 calendar has the same door count and the same listed price, with a carousel design in place of vehicles.

Key Details

• Several doors come in a set shade rather than a choice of shades, such as the Loose Powder in Shade 00.
• The calendar doesn't ship until November, so swatches and reviews are not yet available.

What Is Confirmed, and What Is Not?

Confirmed: the price, 25-door contents, design, dimensions and instalment terms come from P.Louise's UK and US product pages. Doors 1 to 18 also match the door-reveal slides in the Instagram post we sourced this from. The product pages also publish ingredient lists for individual doors.

Not confirmed: individual product prices, sizes for doors 19 to 25, the shades inside multi-shade sets, and which countries P.Louise ships to. The UK page mentions a free gift with purchase, but we didn't see the details.

7 October 2026: all 25 doors are listed, but reviews and unboxings don't exist yet. We'll update this post after delivery in November.

FAQ

Do I need batteries? Yes. The pages say AA or AAA batteries are not included.

Is it limited? P.Louise says it is limited edition with limited quantities.

Where to Buy

• US: P.Louise US ($325, plus $33 shipping)
• UK: P.Louise UK (£250)
• International: Not yet confirmed

Sources

• P.Louise UK product page
• P.Louise US product page
• P.Louise's Instagram door-reveal post

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This lightweight, water-based formula offers long-lasting shine without the greasy feel.

Infused with Hyaluronic Acid and Sea Moss, it not only illuminates but also hydrates the skin, creating a natural lit-from-within glow. Available in 5 shades.

Price: $19

Shop now at plouise.co.uk.

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With a range of 20 shades to choose from, this vegan and cruelty-free cream bronzer delivers a soft matte texture and lightweight, blendable coverage for a flawless finish.

This versatile formula can be applied beneath your foundation to achieve an under-painted effect, layered over your base routine, or directly to bare skin for a natural look.

Packaged in a scratchproof and crackproof component adorned with a custom luxury silicone stamp mould print, this cream bronzer is ready to elevate your makeup game!

Price: $24

Get yours now on plouise.co.uk.

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Save the date for the highly anticipated launch on November 20, exclusively on plouise.co.uk.

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In their September budget box, you'll find these double-sided palettes, each shaped like a mysterious book. The first row features A Droplet of Magic, while the second row showcases Hocus Pocus Regain Focus.

Stay tuned for their release on plouise.co.uk—coming soon, just in time to add a touch of enchantment to your makeup collection! ?

Plouise Makeup Academy has introduced an exciting lineup of 5 new shades for their Cheek Of It Liquid Blush. This lightweight water-based formula seamlessly melds with the skin, imparting a flirty flush of color that boasts remarkable longevity.

Designed for both personal and professional use, it features an ingenious removable sculpted sponge tip. This tip enables direct application to the cheeks or can be detached for easy cleaning and dispensing of more product onto your mixing palette.

Application is effortless – squeeze the tube to release the product onto the sponge tip, lightly pat it onto the cheeks, and blend using fingertips or your preferred blusher brush.

Price: $18,87

Coming soon on plouise.co.uk.