P.Louise Secrets In The Shadows palette box with iridescent foil keyhole cover, on purple marble with bare branchesSecrets In The Shadows palette open to a keyhole mirror and grey, pink, purple and silver eyeshadow shadesPalette page of cream, gold, chartreuse and yellow shadows beside an illustrated locked door with heart padlockPalette page of orange, red, brown, teal and blue shadows beside an illustration of a gated castleBad B*tch Energy Sour Watermelon juice-box set with Stay Shining lip oil and Protect Your Pout balm among watermelon

Spooky season has officially arrived at P.Louise. The P.Louise Halloween Collection 2026 launched on 2 October 2026. It includes a light-up eyeshadow palette, new lip duo flavours, and dessert-scented skincare bundles. Some products ship now. Pre-order items will arrive after 9 October 2026.

Quick Facts

DetailInfo
BrandP.Louise (P.Louise Makeup Academy)
CollectionHalloween Collection 2026
Release date2 October 2026
Price£22–£220 (UK) / $29–$286 (US)
Availabilityplouise.co.uk (UK), p-louise.com (US)
Pre-order shippingArrives after 9 October 2026
Palette54 shades, light-up case
Lip flavoursRaspberry Laces, Blackberry Pie, Sour Watermelon, Grape Soda
Batteries2 x AAAA, not included

The Star: Secrets In The Shadows Eyeshadow Palette

The Secrets In The Shadows Halloween Eyeshadow Palette (£45 / $58.50, pre-order) comes in book-style packaging with a keyhole cover marked "Shhh... it's our secret". The palette lights up when you open it, so you can see your shades clearly as you work.

It holds 54 shades across these colour families:

  • Steely greys
  • Bright pinks
  • Swampy greens
  • Bright oranges
  • Deep reds
  • Jewel-toned blues

Pro tip: For a wearable smoky eye, start with a grey in the crease. Press a jewel-toned blue onto the outer corner, then blend the edges. For a full Halloween transformation, layer swampy greens with orange for a witchy, high-impact look.

New Lip Duo Flavours

The best-selling Bad Bitch Energy Lip Conditioner & Lip Oil Duo (£22 / $29 each) comes in three new Halloween flavours:

  • Raspberry Laces (shimmer)
  • Blackberry Pie (shimmer)
  • Sour Watermelon (no shimmer)

Each duo pairs two products:

  • Stay Shining Lip Oil: a glossy, translucent oil with a soft hint of colour.
  • Protect Your Pout Lip Conditioner: a hydrating balm that works as lipcare, as a smoothing prep step before makeup, or as an overnight treatment.

All three flavours are also sold together as a lip trio.

The Crystal Bad Bitch Energy Lip Duo in Grape Soda (£22 / $29, pre-order) contains meadowfoam seed oil and vitamin E.

How to wear it: Apply the conditioner first to lock in moisture. Then swipe the lip oil on top for a juicy, glass-like shine.

Halloween Skincare Bundles

Skincare fans have several themed options:

  • Obsessed For Less Cleanse & Moisturise Set (£27 / $35.50): comes in Blackberry Pie, Sour Watermelon or Raspberry Laces. It includes the I'm So Jelly Makeup Remover, In Love With Me Foaming Face Wash and Plump Me Pretty moisturiser. The set is dermatologically tested.
  • Obsessed For Bad Bitch Bundle, Candy Apple (£38 / $49.50): includes a lip duo, the three-step skincare set, a keychain lip balm, a mini hair and body mist, and an overnight wrapping mask.
  • What A Treat! Bundle, Black Cherry (£28 / $36.50): includes a lip duo, hand sanitiser, foaming bubble mask, moisturiser and a lip plumping treatment.
  • Just One Smore Boo Basket (£65 / $84.50, pre-order): a Gooey Smores pamper basket with 3-in-1 patches, a layered lip mask, micellar water and pads, toner pads and more.

The Halloween Full Collection

If you want everything, the Halloween Full Collection (£220 / $286, pre-order) includes:

  • The palette
  • The Grape Soda Crystal duo
  • The Candy Apple and Black Cherry bundles
  • Much more of the range

Where to Buy

Whether you want soft after-dark glam or a full costume look, this collection has you covered. Pre-order items are expected to be popular, so order early.

Grape Soda Bad B*tch Energy set in a black rhinestone box with lip oil and rose lip balm keyring among grapesCandy Apple P.Louise skincare and gift boxes in peach and pink packaging among dripping caramel applesBlackberry Pie Obsessed bundle in black holographic box with Jelly remover, Plump Me Pretty and cleanserBlack Cherry set with pink skincare, juice-box lip duo and floating What A Trick box among cherries and evidence markersGooey S'mores P.Louise Skin products, including Softly Does It and Sippin Pretty, with a pink tote and marshmallows