
Byredo 00:00 Eau de Parfum is a 2026 woody floral musk fragrance by Fanny Bal, built on bergamot, rosemary, gardenia, moss and musk. Byredo has released it for a single region: according to Parfumo, it is sold exclusively in mainland China, Hong Kong, Macau and Taiwan. Price and bottle sizes have not yet been announced.
When Did the Byredo 00:00 Eau de Parfum Launch?
Byredo hasn't announced an official release date for 00:00. Fragrantica lists it as a 2026 launch, and no exact on-sale date has been confirmed for any of its four markets. We'll add the date when Byredo confirms it.
Price
Byredo has not yet announced a price for 00:00 in mainland China, Hong Kong, Macau or Taiwan. No bottle sizes have been confirmed either.
Byredo 00:00 Eau de Parfum Fragrance Notes
Byredo hasn't published a top, heart and base pyramid for 00:00. The note lists below come from fragrance databases, not from the brand.
Olfactra lists these notes:
- Bergamot
- Rosemary
- Gardenia balsam
- Moss
- Pepper
- Patchouli
- Georgywood
- Musk
Fragrantica gives a slightly different list: bergamot, rosemary, gardenia, moss, white musk, Akigalawood and Georgywood, arranged into a top, heart and base structure.
What Does Byredo 00:00 Eau de Parfum Smell Like?
Byredo has not published a description of the scent. In plain terms, the listed notes cover three stages:
- Opening: bergamot and rosemary are a citrus and herbal pairing.
- Heart: gardenia is a white floral, alongside pepper.
- Base: moss and patchouli are green and earthy, Georgywood is a modern woody material, and musk sits underneath.
Parfumo describes 00:00 as citrusy-green. Olfactra lists its main accords as fresh spicy, aromatic and earthy.
Where to Buy
- US: Not available (region exclusive)
- UK: Not available (region exclusive)
- Europe: Not available (region exclusive)
- Other markets: Mainland China, Hong Kong, Macau and Taiwan only. Retailers not yet confirmed
For Byredo's other 2026 launches, the Byredo Havana Tonka Extrait de Parfum is sold more widely, including in the US, UK, EU and Canada. The brand's holiday release, the Byredo Advent Calendar 2026, is also available in those markets. More new scents are in our fragrance releases section.
What Makes the Byredo 00:00 Eau de Parfum Different?
- According to Parfumo, it is sold only in mainland China, Hong Kong, Macau and Taiwan.
- It is marketed for women and men.
- Fragrantica classifies it as a Woody Floral Musk, with Georgywood and Akigalawood among the listed base materials.
Formula and Packaging
00:00 is an Eau de Parfum by perfumer Fanny Bal. Byredo hasn't explained the name; "00:00" could suggest midnight or a fresh start, but that is our reading, not an official explanation.
The bottle follows Byredo's classic design: clear glass with a black cap and a white label reading "00:00 EAU DE PARFUM." The outer box shows a watercolour-style wash of blue, teal, yellow and orange on white.
We'll update this post when Byredo confirms the price, sizes and release date.
Sources
- Fragrantica's 00:00 listing (perfumer, launch year, notes, fragrance family)
- Parfumo's 00:00 listing (regional exclusivity, scent description)
- Olfactra's 00:00 listing (concentration, notes, accords)









