Tate McRae has entered the beauty world. On 1 October 2026, the multi-platinum singer and dancer launched TATE 01, her first fragrance. It is an Eau de Parfum made with Scent Beauty, Inc. and composed by Givaudan master perfumers Adriana Medina and Antoine Maisondieu. McRae calls it a "second-skin" scent: effortless, subtly edgy, and designed to enhance the wearer rather than overpower them.
What's New: A Scent That Adapts to You
The standout feature of TATE 01 is ISO E Super, a lab-created woody molecule. It reacts with individual skin chemistry, so the fragrance smells slightly different on everyone. "I'll spray on all of my friends, and it smells like a different perfume," McRae told ELLE. She admits she'd "never gravitated towards florals before." What won her over was the balance between florals and this soft, velvety woodiness. She kept reaching for it every day, and the compliments followed.
The Notes
The official brand page lists the composition as:
- Top: sparkling bergamot, airy clary sage
- Heart: orange flower, Hedione, ISO E Super
- Base: sensual moss, creamy tonka
The launch materials add a radiant white floral heart that dries down into warm amber, tonka bean, sandalwood and soft woods. The result is a comforting, quietly addictive trail. McRae says the brighter bergamot keeps a youthful feel, inspired by '90s supermodels, while the sandalwood side reflects her usual taste.
The Bottle and Campaign
McRae wanted a "classic, simple, timeless" bottle that would still earn its place on her shelf in 20 years. The result is weighty, sculptural glass with soft, fluid curves. The global campaign was shot by Mario Sorrenti and channels effortless '90s supermodel energy against sweeping natural landscapes.
How to Wear TATE 01
- Layer it on warm skin. McRae wears it to dance rehearsals because "the scent warms up and moves with my body." Pulse points and a post-shower spritz help skin-reactive notes bloom.
- Day to night. She calls it a daytime spritz as well as a dinner-and-party scent.
- Try it at bedtime. "I'm a perfume before bed girl," she says. She wears TATE 01 morning and night.
- Sample before committing. Because ISO E Super changes on every skin, the 30ml is a lower-cost way to test it.
McRae has also hinted this is "a legacy beauty brand" with "lots more to come," so a TATE 02 may not be far off.
Where to Buy
- US: Tate McRae official store: $58 (30ml) and $82 (100ml). The 100ml is sold out in the US and Canada for now, and the brand says it's working to restock it. PEOPLE reports a 10ml at $30, but the official store doesn't list it. Ulta Beauty is the exclusive US retailer. It sells online at Ulta.com from 16 October 2026 and in stores nationwide from 25 October 2026.
- UK: Pre-order at the Tate McRae official store. Shipping is expected from 23 October 2026, and the UK price is not yet confirmed.
- International: The Tate McRae official store ships to Canada (available now) and the EU (pre-order, shipping from 23 October 2026). Other markets are not yet confirmed.