Makeup News & New Releases

Urban Decay has launched Chrome Melts High-Pigment Metallic Eyeshadow, a single chrome eyeshadow in five shades priced at $26 each in the US. It is on sale now at Ulta Beauty and online only at Sephora as of October 2026.

Urban Decay's other new launch this season is the Urban Decay When Sip Happens Lip Toy Duo, a limited-edition Sephora app exclusive.

What's New

According to Urban Decay, Chrome Melts uses freeze-dried technology, described on the Sephora listing as a "liquid-to-frozen cryo-extraction process." The brand says this locks in emollient-coated pigments for a buttery feel, easy pickup and richer colour payoff.

Urban Decay describes the result as an "explosive multi-dimensional chromatic finish" with a silky, blendable texture that "melts onto lids." The campaign images call it "our most multi-dimensional eyeshadow" and "our most buttery formula yet."

Key ingredients on the Sephora ingredient list include:

• Silica
• Aluminum powder, which gives the metallic effect
• Squalane
• Glycerin
• Tocopherol

Shades

The metallic eyeshadow comes in five shades. Two are foils, one is a triple chrome shift and two are duo chrome shifts:

• Bit Moody: champagne with silver gold foil
• Temper Tantrum: silver foil
• Hot Head: amber red with green gold triple chrome shift
• Zero Chill: blue with violet duo chrome shift
• Crash Out: green with gold duo chrome shift

On Sephora US, Hot Head is listed as "Coming Soon" with availability from 11 October 2026. The other shades are already listed.

How to Use

The Sephora listing gives this application guidance:

1. Pick up the shadow with a fingertip or a brush.
2. Sweep it onto the lids, then blend and build to the intensity you want.
3. For a foiled, wet-look effect, apply with a wet brush and layer.
4. Remove with an oil-based makeup remover.

Key Details

• Each shade is sold as a single pan, not as part of a palette.
• Prices are the same at both US retailers: $26 at Ulta Beauty and $26 at Sephora.
• Sephora sells the shadows online only. Ulta Beauty lists them as new and in stock online.
• Urban Decay has not confirmed UK or international availability.

Where to Buy

• US: Ulta Beauty ($26), Sephora ($26, online only)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Urban Decay product information and campaign images, via the Sephora US product listing
• Sephora US: Chrome Melts High-Pigment Metallic Eyeshadow
• Ulta Beauty: Chrome Melts High-Pigment Metallic Eyeshadow

The Beauty Crop has released its 25 Days Bake House Mini Advent Calendar for 2026, priced at £55 on thebeautycrop.com, where it is in stock now. The brand says the contents are worth £120. It holds 25 doors of makeup, lip care and festive extras behind a "Baked With Love" theme, with a pink gingerbread and candy-cane box fitted with drawers.

What's Inside: Door-by-Door Products

The worth listed for each door is the figure stated by The Beauty Crop.

What's Notable

• Base products dominate. The calendar includes two primers (Oui Cherie Gripping and Weightless Wonder Airbrush), two setting powders and two setting mists, enough for a complete prep-and-set routine.
• Lip combination in door 19. The Sparks Fly liquid lipstick and Cupcake liner come as a pair. The brand describes Sparks Fly as an airy matte that leaves a long-lasting stain.
• Festive extras. A gingerbread bath bomb, a vanilla hand cream, face gems and a phone-grip mirror sit alongside the makeup.
• The final door is the largest item, a 75ml Glow Milk Skin Lock Setting Mist. According to The Beauty Crop, it contains 80% skin-loving ingredients plus film formers in a water-resistant formula.

What the Brand Says

According to The Beauty Crop, the Oui Cherie primer applies clear despite its red hue and develops a tackiness that holds makeup in place. The brand also says it contains Cherry Extract and Hyaluronic Acid and suits all skin types. The Beauty Crop describes the Stay Bouncy Blush as a cream-like texture that sets to a blurred matte, and the Sparkle Mascara as a glitter topper to layer over regular mascara.

How to use it: apply primer, then base, then set with powder and mist. Layer the Twinkle topper over the BFF mascara, and line lips with Cupcake before applying Sparks Fly.

The Beauty Crop also sells a separate, larger 2026 Advent Calendar at £95.

Where to Buy

• US: Not yet confirmed
• UK: The Beauty Crop (£55)
• International: Not yet confirmed

Sources

• The Beauty Crop: 25 Days Bake House Mini Advent Calendar product page
• Instagram beauty advent calendar spoiler account post (price and value)

Korean makeup brand rom&nd will release three limited 10th Anniversary products in Japan on 10 October 2026. The launch is tied to its Dear Bestie pop-up at Tokyu Plaza Omotesando "Omokado" in Tokyo, which runs until 28 October 2026. The line-up includes three new Juicy Lasting Tint shades priced at 1,320 yen each, a 20-shade eyeshadow palette, and a boxed set called the Mega Edition.

What's New

rom&nd Japan describes the anniversary edition as "pink, hearts and flutters." The tagline Dear Bestie refers to the brand's longtime customers, whom rom&nd calls its "bestie." Creator Min Saerom launched the brand in Korea in September 2016. rom&nd introduced the Juicy Lasting Tint in Japan in 2019.

The three products are:

• 10th Anniversary THE JUICY LASTING TINT: three new shades, 45 Milk Berry, 46 Mu Grape and 47 Cinnamon Apple. Each costs 1,320 yen, the same as the regular shades.
• BETTER THAN PALETTE Bestie Edition: a 20-shade eyeshadow palette. According to rom&nd, it collects popular colours from the brand's first ten years. It comes in a warm version (01 Peach Shade) and a cool version (02 Peony Fog). Price not yet announced.
• 10th ANNIVERSARY MEGA EDITION: all three tints plus one palette, packed in a limited cake-style box. 01 Warm Bestie contains Peach Shade and 02 Cool Bestie contains Peony Fog. Price not yet announced.

Key Details: The Pop-Up

The Dear, Bestie 10th rom&nd birthday party pop-up runs from 10 to 28 October 2026 in the third-floor pop-up space at Tokyu Plaza Omotesando "Omokado." Entry is free.

The venue includes:

• a history exhibit covering the brand's ten years
• birthday-party displays and photo zones
• a tester zone sorted by rom&nd's WARM, COOL and MUTE tone groups
• purchase gifts and a lucky draw

All three products go on sale at the pop-up first. The tints then roll out to rom&nd's offline stores across Japan.

How to visit:

• 11:00–16:00: advance reservation required. Book a date, time slot and party size through rom&nd Japan's reservation page.
• 16:00–20:00: register for the walk-in queue at the entrance on the day.
• Visit length: about 30 minutes per visit is suggested.
• No waiting outside: the brand asks visitors not to queue around the venue the night before or early in the morning.
• Gifts and stock: purchase gifts and products are limited and end when they run out.

Receipt Campaign

Shoppers in Japan can enter a receipt campaign until 28 October 2026. To qualify, buy at least 1,000 yen (tax incl.) of rom&nd products in one transaction at a physical store, then submit the receipt. There are 500 winners, and prizes include 10th-anniversary items. Online store purchases are not eligible, and receipts from the pop-up count.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Japan only. The products launch at the Omotesando pop-up, and the tints then go to rom&nd offline stores in Japan. No online retailer listings have been confirmed.

Sources

• rom&nd Japan official 10th anniversary site (Dear Bestie)
• rom&nd Japan press releases via PR TIMES (Korea Ginseng Corporation Japan)
• rom&nd Japan on Instagram (@romand_jp)
• Hancosme, rom&nd 10th anniversary pop-up guide

Indie brand Bella Beauté Bar will release the Garden of Spells Lip Sparkle Balm on 9 October 2026 at bellabeautebar.com. The brand announced it on Instagram on 5 October 2026. The product is not yet listed on the brand's site, and price and size details have not been shared.

What's New

Garden of Spells is a new lip sparkle balm with a witch's-garden theme. Campaign photos by @zyelbeauty and @sinireviews show a few details:

• A deep burgundy, bullet-style balm packed with fine sparkle that flashes green and blue
• Small stars embossed into the bullet
• A clear, square, crystal-like acrylic case with a clear cap printed with the BB monogram
• Styling with a stone mortar and pestle and yellow flowers

The brand's caption tells a short story about a witch's unwritten recipe. Petals "from the deepest corner of the garden" are stirred with "a drop of celestial sap". The mixture starts "deep and earthen" and then comes "alive with flashes of green, blue, and otherworldly light." The brand has not given a shade name beyond the product name.

Same Launch as the Sheer Veil Lipgloss

The balm launches alongside the brand's Sheer Veil Lipgloss, which shares the same witch's-garden story. That gloss comes in four shades, including Celestial Sap and Obsidian Honey, and also arrives on 9 October 2026. We covered that release in our Sheer Veil Lipgloss post.

How It Compares with Previous Releases

Bella Beauté Bar already sells a Dream Lip Sparkle Balm line. The brand describes it as "the perfect balance between a Lipstick and a Lip balm." It says the line has more pigment than a typical balm, moderate shine and micro-fine glitter that "you cannot feel." The brand also lists these details for that existing line:

• Jojoba oil, vitamin E and squalane, which the brand says leave lips soft and hydrated without the formula moving around
• 3.5 g size
• Vegan, paraben-free and cruelty-free
• Shades such as Dark Matter, priced from $12 to $16 (US) on bellabeautebar.com

Bella Beauté Bar has not confirmed whether Garden of Spells uses the same formula, size or price as the Dream Lip Sparkle Balm line.

Key Details About the Brand

Bella Beauté Bar started in New York in 2018 and now operates from Sarasota, Florida. The brand says it is Leaping Bunny certified cruelty-free.

Where to Buy

• US: Bella Beauté Bar (from 9 October 2026, price not yet announced)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Bella Beauté Bar launch announcement on Instagram (5 October 2026)
• Bella Beauté Bar website: Dream Lip Sparkle Balm – Dark Matter product page (existing line, for comparison)

TOM FORD Beauty has launched the Runway Eye Color Stylo, a shimmer cream eyeshadow stick in 10 shades priced at $40 each. It went on sale in the US on 5 October 2026 on tomfordbeauty.com, where it is listed as new.

What's New

The Runway Eye Color Stylo joins TOM FORD's Runway line alongside the Runway Lip Stylo Matte ($55 on tomfordbeauty.com). TOM FORD describes it as "a shimmer-packed pencil-stylo as much as it is a crème shadow." According to the brand, it can be used to draw a defining line along the lash line or smudged out across the lid for an all-over wash of what it calls "jewel-like color."

What the Brand Says

According to TOM FORD, the formula:

• Doesn't crease and is long-wearing
• Has a lightweight, creamy texture that glides on and blends out
• Delivers richly pigmented colour in one stroke
• Uses multi-reflecting pearls for a multi-dimensional finish

The ingredient list on the product page opens with calcium sodium borosilicate, a common base for shimmer pigments, followed by silicones and waxes, including carnauba wax. Mica, iron oxides, bronze powder and copper powder appear in the shade-dependent colourant list.

Shades

The brand describes the 10 shades as follows:

1. 101 Honey Veil: softly golden, champagne shimmer
2. 102 Antique Blush: pink shimmer with a satiny, old Hollywood charm
3. 103 Rose Applique: rose gold, iridescent shimmer
4. 104 Gold Dust: rich gold shimmer
5. 105 Olive Haze: golden green shimmer
6. 106 Violet Drape: twilight-purple shimmer
7. 107 Burnished Bronze: neutral, midtone brown shimmer
8. 108 Burnt Copper: red bronze shimmer
9. 109 Smoke Mirage: smoky grey shimmer with a foil-like finish
10. 110 Diamond Filigree: silver shimmer

The range covers champagne, gold, bronze and copper neutrals, plus grey and silver for smoky looks. Olive Haze and Violet Drape are the two colour-led options.

How to Use It

TOM FORD suggests these application methods:

• Single shade: Apply the stick directly to the eyelid, then blend with your fingers or a TOM FORD brush.
• Layered: Lay down a neutral shade as a base, then add a second shade on top for contrast.
• With powder: Apply the stick over a TOM FORD Runway Eye Color Quad to add definition and highlights to a smoky eye.

For a liner effect, draw along the lash line and leave the edge sharp. For a softer look, smudge it outward before it sets.

Where to Buy

• US: TOM FORD Beauty ($40)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• TOM FORD Beauty: Runway Eye Color Stylo product page
• TOM FORD Beauty official shade descriptions and launch imagery

Jones Road is releasing The Bobbi Kit 6.0, its sixth anniversary kit, on 6 October 2026 at 8 AM EST for $88 (US). The limited-edition set contains five makeup products, including two new launches, and comes in a vegan leather rolltop clutch. Jones Road, founded by makeup artist Bobbi Brown, calls the kit "Bobbi's exclusive edit for the season" and "a full look in a bag."

What's New

The kit includes two new Jones Road products:

• Silky Highlighting Powder: the brand's first powder highlighter, with four buildable shades in one compact. Jones Road describes it as "a reinvented powder illuminator" with pearlescent pigments that give a glassy, diffused glow, which the brand says is "never chalky or glittery."
• The Lip Crayon: a lipstick and lip liner in one stick, with a satin finish. The brand says the castor oil base gives smooth glide and buildable colour, from a sheer wash to fuller coverage.

The kit also includes:

• The Highlight Brush, for applying the powder to cheeks and lids.
• Mini Miracle Balm in two new shades, which the brand says are based on fan favourites.
• The Statement Mascara in Pitch Black, or in Rich Brown, a new shade exclusive to this kit.

Jones Road has not yet named the two new Miracle Balm shades or the four highlighter shades.

Key Details: Shades and Price

Each Bobbi Kit 6.0 is shade-matched. Buyers choose a Bare or Joy colorway, then pick a mascara shade, for four possible combinations. According to the brand, every shade in the kit, including the four highlighter shades, is chosen to work across a range of skin tones. Jones Road describes Pitch Black as the classic, striking option and Rich Brown as a softer choice for everyday wear or lighter lashes.

The kit costs $88 in every combination. Jones Road lists $166 as the value of buying the items separately. Confirmed individual US prices are $20 for Mini Miracle Balm and $28 for The Statement Mascara. The highlighter, brush and Lip Crayon have no standalone price yet.

How to Apply

Jones Road suggests this order:

1. Sweep Silky Highlighting Powder onto the high points of the face with The Highlight Brush. Apply it to lids with fingers or a brush.
2. Dab Mini Miracle Balm onto cheeks and lips.
3. Swipe on The Lip Crayon.
4. Finish with The Statement Mascara.

What the Brand Says

Jones Road names one key ingredient for each product:

• Highlighter: pearlescent pigments, for a "lit-from-within" glow.
• Lip Crayon: castor oil, which the brand says keeps lips comfortable.
• Mascara: vitamin E, which it says conditions lashes.
• Mini Miracle Balm: jojoba seed oil, which it says moisturises skin.

All products arrive in The Brown Bag, a vegan leather rolltop clutch that the brand calls its anniversary gift to customers. Jones Road says the kit will not be restocked once it sells out, and this exact lineup will not return.

Where to Buy

• US: Jones Road ($88)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Jones Road: The Bobbi Kit 6.0 product page
• Jones Road's official Instagram announcement

Haus Labs by Lady Gaga has launched the Sun Dipped Bronzing Veil, a $32 waterless liquid bronzer in 11 shades, at hauslabs.com and Sephora US in October 2026. The brand describes it as a first-of-its-kind formula made with 70% skincare ingredients, with a serum-like texture intended to give 12 hours of sheer warmth.

What's New

The Sun Dipped Bronzing Veil is a new liquid bronzer from Haus Labs, and the brand marks it "Just Dropped" on its own site. Sephora US sells it as the Sun Dipped Hydrating Bronzing Veil for 12-Hour Wear and lists it as New. It was available at Sephora US by 5 October 2026.

According to Haus Labs, the waterless formula hydrates and strengthens the skin barrier while it is worn. The brand also says it is waterproof, sweat-proof and humidity-proof and wears evenly for up to 12 hours. Sephora lists the coverage as medium and the finish as natural.

Shades

The bronzer comes in 11 shades:

• Sand, Golden, Rise, Suede
• Dune, Sienna, Playa, Rich
• Mahogany, Oasis, Mirage

Key Ingredients

Haus Labs names these skincare ingredients in the formula:

• Wakame Extract: a marine algae that, the brand says, strengthens the skin barrier against environmental aggressors and helps maintain hydration
• Coastal Succulent Extract: said to boost hydration for smoother-looking skin
• Hyaluronic Filling Spheres: included for a smooth, hydrated appearance, per the brand
• Fermented Arnica and Phytosqualane

The Sephora listing also names Fermented Shiunko and Green Tea.

What the Brand Says

Haus Labs states that the bronzer is clinically and dermatologist tested, non-comedogenic, fragrance-free, vegan and cruelty-free. The brand ran a third-party consumer perception study with 52 participants aged 18 to 56. In that study, 94% agreed it wore evenly without patchiness after 12 hours, and 92% agreed it made skin look smooth without settling into fine lines. These figures come from the brand and were not independently verified.

Haus Labs also says $1 from every purchase supports mental health.

How to Use

Haus Labs advises using a small amount. On bare skin or over makeup, tap a few small dots onto the high points of the face where the sun naturally hits: the cheeks, the forehead and the end of the nose. Then blend with a full-bodied brush. The brand recommends its Dual-Ended Multi-Purpose Brush. The brand says the formula can be built up in layers for more depth.

Price and Availability

The Sun Dipped Bronzing Veil costs $32 for 7 mL at both Haus Labs and Sephora US. UK and international prices and availability have not been announced.

Where to Buy

• US: Haus Labs ($32), Sephora ($32)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Haus Labs by Lady Gaga: Sun Dipped Bronzing Veil product page
• Sephora US: Sun Dipped Hydrating Bronzing Veil for 12-Hour Wear listing

UK budget brand Technic Cosmetics launched its Cherry Chocolate Collection on 1 October 2026, a six-product makeup line priced from £4.00 to £6.00 on the brand's own site. Technic announced the launch on Instagram the same day, describing the collection as inspired by desserts and built around chocolate tones, cherry shades and glossy textures.

Products and Prices

All six products are listed in stock on Technic's UK site:

• Black Forest 15-Pan Eyeshadow Palette (£6.00): According to Technic, the palette has one row of cream shadows, one of velvety powders and one of shimmers in cocoa, truffle, cherry and cream tones. The brand says it is talc-free.
• Cherry Lipgloss (£4.50 each): Technic describes it as high-shine with an oversized doe-foot applicator, a sweet cherry scent and cherry seed oil. The brand says it contains 0.1% cherry extract.
• Bitten Cherry Lip & Cheek Stain (£4.50): A sheer, buildable cherry stain that Technic says is smudge-resistant and infused with cherry extract.
• Colour Care Lip Balm (£4.50 each): According to Technic, it gives a sheer tint and soft shine, with a nourishing inner core containing vitamin E.
• Cherry Chocolate Lip Liner (£4.00 each): A creamy retractable liner.
• Cherry Cheeks Blusher Trio (£5.00): One cream blush, one shimmer cream and one powder blush.

Shades

The lip products come in paired cherry and chocolate shades:

• Cherry Lipgloss: Cherry Glaze (juicy cherry tint), Truffle Glaze (rich silky nude)
• Colour Care Lip Balm: Cherry Crush (juicy cherry tint), Cocoa Kiss (warm cocoa wash)
• Lip Liner: Cherry Noir (dark cherry), Cocoa Noir (rich cocoa brown)

What's Notable

No product costs more than £6.00, and Technic labels the whole range Vegan Friendly and PETA Approved. The palette's three-texture layout and the blusher trio's cream, shimmer-cream and powder mix fit the brand's pitch that the collection is "made for mixing, layering" rather than wearing each item on its own.

How to Layer the Collection

Based on the formats Technic lists:

1. Lips: Line with Cherry Noir or Cocoa Noir, fill in with the Bitten Cherry stain, then top with Cherry Glaze or Truffle Glaze for shine.
2. Cheeks: Tap the cream blush from the trio onto cheeks, set with the matching powder, and add the shimmer cream to the cheekbones.
3. Eyes: Use a cream shadow from the palette as a base and press a powder or shimmer shade over it.

Where to Buy

• US: Not yet confirmed
• UK: Technic Cosmetics: Black Forest Palette (£6.00), Cherry Lipgloss (£4.50), Bitten Cherry Lip & Cheek Stain (£4.50), Colour Care Lip Balm (£4.50), Cherry Chocolate Lip Liner (£4.00), Cherry Cheeks Blusher Trio (£5.00)
• International: Technic Cosmetics ships internationally. Local prices are not confirmed.

Sources

• Technic Cosmetics: Cherry Chocolate Collection page
• Technic Cosmetics product pages (prices, shades and descriptions)
• Technic Cosmetics on Instagram (launch announcement, 1 October 2026)

Tom Ford Beauty has launched the Architecture Contour Duo in four shades, priced at $85 each, and it went live on tomfordbeauty.com on 1 October 2026. Sephora US sells the same product under the name Architecture Soft Matte Contour Duo, where it is labelled New.

What's New

The Architecture Contour Duo is a cream contour compact. Each one pairs a lighter shade with a darker shade. The four shades are named by intensity rather than by colour:

• Intensity 0.5
• Intensity 1
• Intensity 2
• Intensity 3

Together they run from light to deep. The brand's campaign images show before-and-after looks on four models, one for each intensity. Arm swatches show all four shades on different skin tones.

What the Brand Says

According to Tom Ford Beauty, the formula is cream-to-satin, lightweight and infused with light-diffusing pearls. The brand says the pearls "evenly diffuse light for three-dimensional radiance" and that the formula blends into the skin for a customisable, natural finish.

The brand gives each half of the compact a job:

• Use the darker shade for depth.
• Use the lighter shade to bring forward the high points of the face.
• Combine both to build intensity.

Tom Ford Beauty adds that the duo can also be used as cheek colour or to warm up the complexion.

Sephora's listing calls it "an iconic contour duo" designed "to sculpt features for natural-looking dimension." It highlights three ingredients: light-diffusing pearls, passionfruit oil and ginger extract. The brand's full ingredient list also includes moringa seed oil and tocopheryl acetate.

How to Apply

Tom Ford Beauty recommends this method:

1. Contour: Use the wider end of the Shade and Illuminate Brush 04. Apply the darker shade in short strokes along the underside of the cheekbone, or wherever you want a sculpted, bronzed look.
2. Blend: Soften the darker shade with Foundation Brush 02.
3. Highlight: Tap the lighter shade onto the high points of the face with the narrow end of Brush 04. Blend until it disappears.
4. Set: Apply Translucent Finishing Powder with Cheek Brush 06 where you need shine control.

Key Details

The contour duo is a separate product from the brand's other new face compact. Tom Ford also released the powder Architecture Highlighting Duo ($85) on 5 October 2026, in the shades Nudelight, Tanlight, Peachlight and Moodlight. We covered it in our Architecture Highlighting Duo post.

Where to Buy

• US: Tom Ford Beauty ($85), Sephora ($85), Nordstrom
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Tom Ford Beauty: Architecture Contour Duo product page
• Sephora US: Architecture Soft Matte Contour Duo listing
• Nordstrom: Architecture Contour Duo listing