Makeup News & New Releases

Kay Beauty, the makeup brand Katrina Kaif co-owns with Nykaa, has launched the Hydra Luscious Hydrating Lip Gloss Stain in eight shades at ₹1,199 for 3.5ml. It went live on kaybeauty.com on 30 September 2026 and is being promoted as a festive pick for Diwali.

What's New

The Hydra Luscious Lip Gloss Stain is a hybrid formula. Kay Beauty describes it as a "Hydrating Gloss + Stain": it goes on with a glossy finish, then leaves a natural, long-wearing stain as the shine wears off. On its own site the brand calls it the Hydra Luscious Gloss Stain. On Instagram it appears as the "Hydraluscious Lip Gloss Stain" under the hashtag #GlossUpThisDiwali.

According to Kay Beauty, the formula is:

• Weightless and non-sticky, with rich colour and a high-shine finish
• Designed to lock onto lips with almost zero transfer or bleeding
• Made to give fuller-looking lips with intense hydration
• Built on what the brand calls HipDewy Technology, its name for a juicy, lightweight texture that seals in shine and colour while helping lips retain moisture

Shades

The range has eight shades: Love, Grace, Tender, Tranquil, Bliss, Kind, Gentle and Honey. Going by the official swatches, they run from nude-peach and brown tones through pinks to deep reds.

In the campaign imagery, Katrina Kaif wears Honey, Rudrapriya wears Kind and Janhavi wears Tender.

What the Brand Says About the Formula

Kay Beauty highlights three ingredients:

• Chamomile extract, which the brand says soothes dry lips
• Vitamin C
• Murumuru butter

The full ingredient list starts with water and includes silicones, film-formers and fragrance (parfum). Kay Beauty labels the product vegan and displays a PETA cruelty-free icon. It is manufactured by Cosmax Indonesia and imported by Nykaa KK Beauty.

How to Use

Kay Beauty gives these steps:

1. Apply to clean lips. Outline the contours first, then fill in from the centre towards the outer corners.
2. Wear one coat for a sheer, glazed tint.
3. Layer for more colour and shine.
4. Reapply at any time.

Key Details

Every shade costs the same ₹1,199 for 3.5ml on both kaybeauty.com and Nykaa. The brand has not announced US, UK or other international pricing or availability.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: India: Kay Beauty (₹1,199), Nykaa (₹1,199). Other markets not yet confirmed.

Sources

• Kay Beauty, Hydra Luscious Gloss Stain product page
• Nykaa, Kay Beauty Hydra Luscious Hydrating Lip Gloss Stain listing
• Kay Beauty official Instagram (6 October 2026 post)

Laura Geller has released Geller's Greatest Magic Moment, a limited-edition Holiday 2026 face and eye palette priced at $39 in the US. It comes in two versions: a palette-and-brush set sold only at Sephora, and a palette-only version on the brand's own site. The palette combines a baked blush, a highlighter and a two-in-one eyeshadow duo in one compact.

What's New

The two versions differ in what comes in the box:

• Sephora set: Sephora lists it as "New Limited Edition", "Only at Sephora" and an "App Exclusive". It includes the 0.15 oz / 4.3 g palette and a Dual-Ended Blush + Bronzer Brush. The set costs $39. Sephora values the contents at $96 if bought separately.
• Laura Geller version: The brand sells the palette alone as the Geller's Greatest Baked Face & Eye Palette: Magic Moment. It is listed at $39, down from a regular price of $70. It currently shows "Join the waitlist".

On the packaging, the palette is called the "Geller's Greatest Baked Face & Eye Trio – Magic Moment". Sephora says the products are cruelty-free.

Products and Shades

The palette holds three pans:

• Golden Apricot: baked blush
• Dulce de Leche: highlighter, according to the brand's swatch card and Sephora's ingredient list. Laura Geller's own product page describes the trio as blush, bronzer and eyeshadow, so the brand uses both terms for this shade.
• Sabbia / Raisin: a two-in-one baked eyeshadow duo

What the Brand Says

According to Laura Geller, the palette uses the brand's Italian-made baked formulas, designed with mature skin in mind. The brand and Sephora say the colour looks smooth and natural and resists caking or settling into fine lines. The brand also describes the compact as travel-friendly, with a built-in mirror.

The ingredient lists include jojoba seed oil, sunflower seed oil, centella asiatica extract and green tea (camellia sinensis) leaf extract.

How to Apply

Laura Geller gives these steps:

1. Blush: Apply Golden Apricot to the apples of the cheeks and blend up toward the hairline.
2. Highlighter: Apply Dulce de Leche to the high points of the face.
3. Eyes: Blend one or both duo shades over the lid. For more definition, use the lighter shade as a base and the darker shade in the crease.

The dual-ended brush in the Sephora set is designed for blending and building colour on the cheeks.

Where to Buy

• US: Laura Geller ($39, palette only, waitlist), Sephora ($39, palette + brush, app exclusive)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Laura Geller: Geller's Greatest Baked Face & Eye Palette: Magic Moment product page and ingredient list
• Sephora US: Geller's Greatest Magic Moment Face Palette & Brush Set listing
• Laura Geller product packaging and swatch card images

LYS Beauty has released the Mini Elite Standard 2-piece Bronze + Blush Collection, a $20 limited-edition set of two cream sticks, available now as a Sephora US app exclusive. It is sold in three versions, each pairing a different bronzer shade with the same blush.

It's part of the LYS Beauty Holiday 2026 Collection, which LYS Beauty announced on 7 October 2026. The set is now also sold at lysbeauty.com for $20.

What's New

The set brings LYS Beauty's Elite Standard cream sticks to Sephora in mini size. The Elite Standard sticks are not sold as full sizes on the LYS Beauty website, so this mini set is the format offered. Sephora lists it as New, Limited Edition and Only at Sephora in its Value & Gift Sets category. Purchase is through the Sephora app, according to the retailer's product page.

Each set contains two 0.09 oz / 2.55 g sticks, one bronzer and one blush. LYS Beauty describes the formulas as creamy and weightless. The brand says they blend and build pigment without accentuating texture or disturbing makeup underneath. LYS also notes the size suits travel and touch-ups.

Shades

All three versions include the blush Cherished, a magenta pink with champagne flecks. The bronzer shade is what changes:

• Harmony + Cherished: Harmony bronzer, warm golden undertone, for medium skin tones
• Courage + Cherished: Courage bronzer, neutral/olive undertone, for tan skin tones
• Strength + Cherished: Strength bronzer, warm golden undertone, for dark skin tones

Sephora lists all three bronzers with a natural finish.

Key Details

The sticks contain skincare ingredients. According to LYS Beauty:

• Green tea extract soothes and hydrates skin and reduces the appearance of redness.
• Watermelon seed extract helps skin retain moisture for a radiant look.
• Rosehip oil is rich in vitamins A, C and E and helps reduce the look of dark spots while boosting moisture.

The brand says the products are vegan, gluten-free and cruelty-free. Sephora lists the set as Clean at Sephora and made without parabens.

How to Use

LYS Beauty suggests these placements:

• Bronzer: the hollows of the cheeks, the temples and along the jawline.
• Blush: the apples of the cheeks.
• Underpainting: apply both sticks before foundation so colour shows softly through the base.

How It Compares with Previous Releases

The set sits alongside another limited-edition LYS mini at Sephora, the Mini Speak Love 3-piece lip balm set. Both are small, lower-priced ways to try the brand's formulas.

Where to Buy

• US: Sephora ($20, purchase via the Sephora app)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Sephora US product listing
• LYS Beauty product information (ingredients, claims and application guidance)
• Instagram post announcing availability at Sephora

m.ph by Mary Phillips, the brand from makeup artist Mary Phillips, has launched two limited-edition holiday 2026 lip kits on mphbeauty.com in October 2026. The Hard to Quit Kit costs $55 and the Lined & Lit Kit costs $38. Both sets contain only full-size products in existing shades.

What's New

Both kits are holiday sets built around the brand's best-known product, the Lip Ciggy. The packaging uses a retro pin-up illustration, and the campaign tagline is "Smoking Hot. Hard to Quit."

Hard to Quit Kit

The brand's description reads: "You know that one is never enough." The trio holds three full-size Lip Ciggys:

• First Base, which the brand describes as a cool mauve
• Crush, a cool berry rose
• Siren, a brick red

The kit costs $55. Buying the three lipsticks separately at $26 each would cost $78.

Lined & Lit Kit

m.ph calls this pairing its "most coveted lip combo" and describes it as "perfect for parties." It includes:

• The Overliner in Sizzle, which the brand calls a warm rose nude
• Lip Ciggy in Love Bites, a sheer black currant

The duo costs $38. Bought individually, the two products would cost $51 ($26 for the Lip Ciggy and $25 for The Overliner).

Key Details

Lip Ciggy is a pocket-sized stick that the brand calls Mary Phillips' go-to lip. According to m.ph, it gives sheer, shiny colour. The brand says its peptides, vitamin E and squalane hydrate, smooth and nourish the lips. The kits' ingredient lists include hyaluronic acid, squalane, palmitoyl tripeptide-1 and -5, and tocopherol.

The Overliner is a precise wooden lip pencil based on Mary Phillips' overlining technique. The brand says it defines and contours the lips, and that its formula includes peptides.

What the Brand Says

m.ph recommends tracing The Overliner along the natural lip shape, starting at the outer corners. It suggests going just outside the cupid's bow and the centre of the lower lip for a fuller look. The brand then advises swiping on the Lip Ciggy and building the colour as desired, or patting it on with a finger for a "just kissed" finish.

Where to Buy

• US: m.ph by Mary Phillips – Hard to Quit Kit ($55); m.ph by Mary Phillips – Lined & Lit Kit ($38). Not listed at Sephora yet.
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• m.ph by Mary Phillips – Hard to Quit Kit product page
• m.ph by Mary Phillips – Lined & Lit Kit product page
• m.ph by Mary Phillips individual product listings for Lip Ciggy and The Overliner (pricing)

jane iredale has launched Just Kissed pH Lip Oil, a pH-activated tinted lip oil priced at $28.00 in the US and available in three shades. It has been on sale since September 2026, and the brand announced it on Instagram on 5 October 2026. It is a new formula, separate from the brand's older Just Kissed Lip and Cheek Stain.

What's New

The main feature of the launch is its pH-activated colour. According to jane iredale, the oil reacts to the wearer's skin chemistry and "blooms" into a custom tint, so the same shade can look different from person to person. The brand also says the formula leaves a subtle stain effect, so some colour remains as the shine wears off.

This puts the line in the colour-changing lip oil category, but it keeps the Just Kissed name the brand already uses for its lip and cheek stain.

Shades

Just Kissed pH Lip Oil comes in three shades, which jane iredale describes as universally flattering:

• Blooming Pink
• Blooming Peach
• Blooming Berry

The brand suggests trying all three to find a favourite, since the final tint depends on each person's pH.

What the Brand Says

jane iredale describes the texture as lightweight, cushiony and weightless, with a healthy, glossy shine that is not tacky. The brand's other claims include:

• Nourishing oil blend: Pomegranate, Raspberry, Jojoba and Grape Seed oils help maintain hydration and comfort.
• Pomegranate Sterols: these help support moisture and softness.
• Comfort: the brand says the oil instantly comforts lips and gives a smooth, plump look.
• Applicator: a flocked applicator flexes to cushion the lips, and its slanted edge follows natural lip contours.

Ulta's listing adds the brand's ingredient notes. Grape Seed Oil supplies essential fatty acids, and Raspberry Seed Oil is described as soothing for stressed skin. Jojoba is said to help lock in moisture.

How to Apply

jane iredale advises applying the oil to clean, bare lips for the best colour-changing result. The brand notes that layering it over lipstick, liner or balm can create a barrier between the formula and the lips. That barrier can block the pH reaction and change how the colour develops. The shade ingredients vary slightly between shades, so check the packaging for the current ingredient list.

Price and Where to Buy

The lip oil costs $28.00 per shade in the US and CA$46.70 in Canada. Ulta Beauty lists it as in stock, with no customer reviews yet.

• US: jane iredale ($28.00), Ulta Beauty ($28.00)
• UK: Not yet confirmed
• International: jane iredale Canada (CA$46.70); other markets not yet confirmed

Sources

• jane iredale official product page
• Ulta Beauty product listing
• jane iredale Canada product page
• jane iredale on Instagram (announcement, 5 October 2026)

Party of You has launched three holiday Coat Check sets at Target in the US, each pairing a Security Blanket Plush Hug Lip Balm with a miniature Puffer Coat Keychain for $14.99. The sets are now available online at Target in three shades: Sugar Cookie, Sparkling Cider and Candy Cane.

What's New

The Plush Hug Lip Balm is not new. Party of You already sells it in four core flavours: Choconutty, SweetNSalty, Strawberry Milkshake and Cherry Rush. The Coat Check sets are new because they bundle the balm with a collectible accessory. Each box, labelled "Coat Check," holds a balm tube with the brand's wavy rose-gold cap and a tiny puffer jacket keychain with a zipper detail and a ball chain.

The three products differ in colour:

• Sugar Cookie: pink balm tube, brown puffer coat keychain, pink box
• Sparkling Cider: yellow/amber balm tube, red puffer coat keychain, cream box
• Candy Cane: deep pink/raspberry balm tube, lilac puffer coat keychain, magenta box

The shade names suggest seasonal treats. However, neither Party of You nor Target has stated a flavour or scent for any of the three sets.

What the Brand Says

Party of You calls the Security Blanket balm "your emotional support pocket pal," made "for sensitive, stressed lips to soften & wrap them in comfort." The brand says the wavy cap is designed for fidgeting: running your fingers over it is meant to offer "a little moment of relief."

On its official site, the brand describes the core Plush Hug formula as made with peptide + cupuaçu butter. According to Party of You, the balm:

• seals in moisture for a "smooth, pillowy feel"
• helps strengthen and smooth the lip barrier over time
• protects against chapping and dryness

The brand also says the core balm is clinically proven to immediately moisturise and hydrate lips and to improve barrier function, based on a third-party clinical study. The published ingredient list for Choconutty includes palmitoyl tripeptide-1, cupuaçu (Theobroma grandiflorum) seed butter, shea butter, cocoa seed butter and coconut oil. Target has not published separate ingredient lists for the holiday shades, so the formulas may differ.

How to Use

Party of You advises applying the balm to lips throughout the day for extra hydration.

Key Details

At $14.99, the price is the same for all three Coat Check sets, and each includes 0.35 oz (10 g) of product. The sets are sold through Target and are not listed on partyofyou.com.

Where to Buy

• US: Target – Sugar Cookie ($14.99), Target – Sparkling Cider ($14.99), Target – Candy Cane ($14.99)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Target product listings: Sugar Cookie, Sparkling Cider, Candy Cane
• Party of You official site: Plush Hug Lip Balm – Choconutty

Philippine makeup brand ISSY launched its limited-edition Monster Collection on 6 October 2026, a lip-focused release built around two special-edition trios priced at PHP 999 each on issycosmetics.com. The brand calls it a "one-time seasonal release." The pieces come in collectible special-edition packaging with deep burgundy and plum metallic components and are sold online and at select ISSY stores.

What's New

The collection uses two shades. ISSY describes Monster as "a diabolical burgundy" and Baby Monster as "a sheer black cherry." The brand presents the release through two "Lip Edits," and each one is a complete lip wardrobe in three formats.

Monster Lip Edit (PHP 999):

• Lip Bait in Monster (0.45 g), a lip pencil with a built-in brush for overlining and smudging
• Lip Bullet True Matte in Monster (3 g), which ISSY describes as a lightweight, buildable bullet lipstick
• Fat Gloss in Monster (4 ml), a high-shine, cushiony gloss

Baby Monster Lip Edit (PHP 999):

• Lip Bait in Monster (0.45 g), the same pencil as in the Monster set
• Lip Bullet Sheer Satin in Baby Monster (3 g), a sheer satin lipstick that ISSY says was made exclusively for this release
• Fat Gloss in Baby Monster (4 ml)

The brand says the Monster set gives "a rich, full-bodied lip," while the Baby Monster set gives "a soft wash of color."

Key Details

All five products are also sold individually at PHP 399 each:

• Monster Lip Bait
• Monster Lip Bullet
• Baby Monster Lip Bullet
• Monster Fat Gloss
• Baby Monster Fat Gloss

ISSY says each one is "available for a limited time in exclusive shades and collectible packaging."

The ingredient lists ISSY publishes show some formula differences:

• Fat Gloss includes mango seed butter, sodium hyaluronate, meadowfoam seed oil, menthol and peppermint oil.
• Lip Bullet Sheer Satin contains jojoba and meadowfoam seed oils.
• True Matte Lip Bullet lists palmitoyl tripeptide-1.

The campaign imagery for the collection features a model ISSY names as Stefania.

How to Use

ISSY suggests a three-step routine:

1. Line and blend with Lip Bait.
2. Fill in the lips with the Lip Bullet.
3. Layer Fat Gloss on top.

According to the brand, each formula can be worn alone. You can also combine any two, or all three, to build intensity. The Monster pencil comes in both sets, so it works as a liner under either the matte burgundy or the sheer black cherry lipstick.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International (Philippines): ISSY official site:

- Monster Lip Edit (PHP 999)

- Baby Monster Lip Edit (PHP 999)

- Monster Lip Bait (PHP 399)

- Monster Lip Bullet (PHP 399)

- Baby Monster Lip Bullet (PHP 399)

- Monster Fat Gloss (PHP 399)

- Baby Monster Fat Gloss (PHP 399)

- Select ISSY stores in the Philippines

Sources

• ISSY official site: Monster Lip Edit product page
• ISSY official site: Baby Monster Lip Edit product page
• ISSY's official Instagram launch announcement (6 October 2026)

Status: Unconfirmed - leaked image.

An Instagram advent-calendar spoiler account reports that the DIBS Beauty Advent Calendar 2026 will cost £165 in the UK. DIBS Beauty has not officially announced this calendar, so product names, shades, packaging, price and release date may change until the brand confirms them.

What the Leaked Image Shows

The spoiler account has shared a single image so far, and it is the only visual of the set available. It shows a deep red, ombre-striped box with a pale pink carry handle and the "dibs." logo on the front. The box looks more like a vanity case than a traditional door calendar. The image doesn't show any doors or drawers, so the format is not yet confirmed.

The image shows about a dozen products arranged around the box:

• A dual-ended face brush
• A slim lip pencil
• Three twist-up stick products in DIBS' signature striped packaging, in rosy and nude/bronze tones
• A pink-capped stick in a pink striped tube
• A small clear tube that looks like a lip gloss
• A doe-foot liquid in a nude/bronze shade
• A tall nude multi-ended stick
• A pink glass bottle with a chrome cap
• A lilac pump or spray bottle
• A gold striped dome-shaped compact
• A hot-pink terry makeup remover pad with a "dibs." band

The image doesn't confirm which of these products are full size or travel size. It also doesn't confirm whether they are existing DIBS formulas or calendar exclusives. The individual items, their shades and sizes, and any total value are not yet announced.

Key Details

• Price: The spoiler account reports a price of £165. Neither DIBS Beauty nor any retailer has confirmed it, and no US or international pricing has been reported.
• Contents: Most of the products in the image are makeup: stick formulas, lip products and a face brush. The bottles and the remover pad suggest the set may also include some prep or removal items, but the image alone doesn't confirm what they are.
• Release date: Not yet announced. The spoiler account gave no launch timing.
• Retail listings: As of 5 October 2026, there is no listing on DIBS Beauty's official US store, dibsbeauty.com. There is also none at Cult Beauty, LookFantastic, Space NK, Selfridges, Harrods or Sephora UK.

Advent calendar leaks often appear before brands finalise their line-ups, so details in early images can differ from the final product. We will update this post when DIBS Beauty confirms the calendar's products, price and launch date.

How to Follow the Launch

• Check DIBS Beauty's official website and Instagram for an announcement.
• Watch the UK beauty retailers that typically stock advent calendars, such as Cult Beauty, LookFantastic, Space NK, Selfridges, Harrods and Sephora UK, for new listings.
• Compare any confirmed contents list with the leaked image to see whether the products have changed.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• DIBS Beauty official site, checked 5 October 2026 (no listing yet)
• Instagram advent-calendar spoiler account post, 5 October 2026 (reported price and leaked image)

BUXOM Cosmetics has launched the Dancing Duo Lip Kit, a limited-edition Holiday 2026 set that pairs two full-size lip products for $35. The brand puts their combined value at $48 if bought separately. The kit is on sale now at buxomcosmetics.com and Ulta Beauty in the US.

What's New

The Dancing Duo is part of BUXOM's 2026 Holiday lineup. The brand describes it as "the perfect everyday lip combo." Both products are full size, and the packaging labels the set a Plumping Lip Kit. Neither product is new to the range. The kit pairs two existing BUXOM formulas in matching shades. At $35, it costs less than the $48 that BUXOM says the two items would cost bought one by one.

Products and Shades

The kit contains two products:

• Full-On Plumping Glossy Lip Oil in Dolly. BUXOM's Instagram announcement calls this the "Powerful Plumping Lip Oil." The brand's product page uses the name Full-On Plumping Glossy Lip Oil.
• Power Line Plumping Lip Liner in Dangerous Dolly. BUXOM calls this liner one of its best-sellers.

What the Brand Says

Lip oil: According to BUXOM, the formula uses a Unique Peptide Complex to help lips look plumper. The brand describes the oil as lightweight and non-sticky, with an oversized, plush doe-foot applicator. BUXOM says the oil makes lips feel softer and smoother and that it is dermatologist tested.

BUXOM also cites a US clinical study of 32 people. The brand reports that the study found:

• instant plumping and all-day hydration
• 25% fuller-looking lips after one week
• a 71% reduction in the look of fine lines and wrinkles on the lips in one week

Lip liner: BUXOM describes the Power Line liner this way:

• highly pigmented, with a creamy feel
• won't feather or bleed
• an always-sharp chiseled tip and a built-in blending brush
• waterproof, with 8-hour wear

How to Wear the Duo

1. Outline the lips with the Dangerous Dolly liner, using the chiseled tip for a sharp edge.
2. Use the built-in blending brush to soften the line inward, so there is no harsh border.
3. Apply the Dolly lip oil over the top with the doe-foot applicator for a glossy finish.

For a softer daytime look, fill in the whole lip with the liner before adding the oil. This also gives the colour a longer-lasting base.

Where to Buy

• US: BUXOM Cosmetics ($35), Ulta Beauty ($35)
• UK: Not yet confirmed
• International: Not yet confirmed

The set is a limited edition, so stock may not last through the season.

Sources

• BUXOM Cosmetics: Dancing Duo Lip Kit product page
• Ulta Beauty: Dancing Duo Lip Kit listing
• BUXOM Cosmetics on Instagram (5 October 2026)