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Makeup By Mario's Holiday 2026 Value Sets are five gift sets: a complexion duo, brush trio, cream shadow duo, lip pencil trio and The Ethereal Duo. Prices run from $30 to $79 (US), and Makeup By Mario also sells a $20 (US) mini setting spray. The first four sets went on sale on 25 September 2026 in the Sephora app and on 26 September 2026 on all other platforms.

Updated 1 November 2026: The Ethereal Duo ($79, US) and the Mini SurrealSkin Soft Setting Spray ($20, US) are new to this post. Both are in stock at Makeup By Mario's store. Sephora lists the original four sets as limited edition, so stock can change quickly.

Release Date

The original four Holiday 2026 Value Sets launched on 25 September 2026 in the Sephora app and on 26 September 2026 on all other platforms.

The Ethereal Duo: 1 November 2026 (first listed on makeupbymario.com; official launch date not announced).

No launch date has been confirmed for the mini spray. Makeup By Mario's store showed it in stock on 1 November 2026.

Prices

US prices are listed below, and four of the five sets have a stated value if bought separately. UK and European prices have not yet been announced.

• Mini Ultra Suede Sculpting Lip Pencil Trio Gift Set: $30. Buying the pencils one by one would cost $64, so the set is $34 less, more than half off.
• Mini Blush Veil & Skin Enhancer Duo: $32. No separate-purchase value is stated.
• Long-Wearing Cream Eyeshadow Duo Gift Set: $35. Buying the shadows one by one would cost $50, so the set is $15 less.
• The Ethereal Duo: $79, with $95 crossed out on the brand's store. Buying the items one by one would cost $95 ($69 palette + $26 E6 brush), so the set is $16 less.
• Mario's Face and Eye Trio Cosmetic Brush Set: $79. Buying the brushes one by one would cost $122, so the set is $43 less, the largest dollar difference in the collection.

What's Inside

• Mini Blush Veil & Skin Enhancer Duo: 1 compact with 2 cream products (1 blush, 1 bronzer), 2.5 g per side (2 x 2.5 g = 5 g total)
• Mario's Face and Eye Trio Cosmetic Brush Set: 3 full-size dual-ended brushes (2 face, 1 eye) plus a nylon travel case
• Long-Wearing Cream Eyeshadow Duo Gift Set: 2 full-size cream shadows (1 matte, 1 shimmer)
• Mini Ultra Suede Sculpting Lip Pencil Trio Gift Set: 3 mini matte lip pencils
• The Ethereal Duo: 1 Ethereal Eyes Eyeshadow Palette of your choice plus 1 E6 Dual-Ended Eyeshadow Brush

The Ethereal Duo

The Ethereal Duo pairs the E6 Dual-Ended Eyeshadow Brush with one of three Ethereal Eyes Eyeshadow Palettes:

• The Original
• Nature
• Moonlight

The store's photos show each 12-pan palette next to the brush. The palettes are also sold singly at $69 each (US). The Ethereal Duo and the brush trio both cost $79 and both include the E6 brush, but only the brush trio includes face brushes.

Mini SurrealSkin Soft Setting Spray

The Mini SurrealSkin Soft Setting Spray is a 50 ml size of an existing spray, priced at $20 (US). The full size is 100 ml and $36 (US). According to the brand, the ultra-fine, hydrating, waterproof formula locks makeup for up to 16 hours and is free of alcohol, fragrance and butane. Our post on the full-size MAKEUP BY MARIO SurrealSkin Soft Setting Spray covers the same spray.

Complexion, Brush, Shadow and Lip Products

Mini Blush Veil & Skin Enhancer Duo pairs the hyaluronic acid-infused Soft Pop Plumping Cream Blush Veil with SoftSculpt Transforming Skin Enhancer, a multitasking cream bronzer. The blush is the same formula covered in our Makeup By Mario Soft Pop Plumping Blush Veil New Shades 2024 post, and the bronzer shares its SoftSculpt line with the Makeup By Mario Softsculpt Bronzing & Shaping Serum. It comes in three pairings:

• Light Medium / Perfect Pink: light-medium bronze with a cool pink
• Medium / Rose Crush: medium bronze with a spiced rose
• Dark / Strawberry Sunset: deep bronze with a cherry pink

Mario's Face and Eye Trio Cosmetic Brush Set contains:

• F3 Dual-Ended Precision Powder Brush
• F4 Dual-Ended Foundation and Face Brush
• E6 Dual-Ended Eyeshadow Brush

Long-Wearing Cream Eyeshadow Duo Gift Set pairs two pink-toned shadows:

• Master Mattes Long-Wear Cream Eyeshadow in Mauve, a smoky, blurred matte
• Soft Shimmer Long-Wear Cream Eyeshadow in Pink Pearl, a reflective pearlescent wash

Mini Ultra Suede Sculpting Lip Pencil Trio Gift Set contains three mini Ultra Suede Sculpting Lip Pencils in Travis, Smoky Pink and Toasty.

Where to Buy

• US: Makeup By Mario: The Ethereal Duo ($79), Mini Lip Liner Trio ($30), Mini Blush Veil & Skin Enhancer Duo ($32), Cream Eyeshadow Duo ($35), Mario's Face & Eye Brush Trio ($79) and Mini SurrealSkin Soft Setting Spray ($20). Sephora also lists the original four sets (online only, limited edition; $30–$79 depending on set).
• UK: Not yet confirmed.
• Europe: Not yet confirmed.
• Other markets: availability varies by region.

Checked 1 November 2026: all six listings above were in stock at Makeup By Mario's US store. Sephora US search did not show The Ethereal Duo, only the single Ethereal Eyes palette.

For more launches, browse all makeup releases on BeautyTalkClub.

What Makes the Makeup By Mario Holiday 2026 Value Sets Different?

• The five sets cover complexion, brushes, cream eyeshadow, an eyeshadow palette and lip pencils.
• Four of the five sets list a value if bought separately that is higher than the set price, with a gap of $15 to $43 (US).
• The complexion duo puts a cream blush and a cream bronzer in one compact, in three shade pairings.

Formula and Packaging

• Complexion duo: According to Makeup By Mario, the blush and bronzer together give a hydrated, plumped, dewy flush plus warmth and subtle contour.
• Brushes: The brand lists vegan synthetic fibers and 100% FSC-certified birchwood handles in matte black, with a nylon travel case.
• Cream shadows: The brand says both formulas are lightweight, crease-resistant, and sweat-, humidity- and water-resistant. According to Makeup By Mario, Mauve can be swept across the lid and outer corner, then Pink Pearl pressed onto the center of the lid and inner corner.
• Lip pencils: The brand says the full-coverage matte formula is enriched with emollients so it does not feather or bleed. It also says the pencils' Lip-Lock and Contour-Shape technologies help sculpt the lips and Cupid's bow with long-wearing definition.

Sources

• Makeup By Mario: The Ethereal Duo and SurrealSkin Soft Setting Spray
• Makeup By Mario: Mini Lip Liner Trio, Mini Blush Veil & Skin Enhancer Duo, Cream Eyeshadow Duo and Mario's Face & Eye Brush Trio
• Sephora US launch details (online-only, limited edition)

The BK Beauty x Nikki La Rose Pro Artist Series Travel Set is a six-piece makeup brush set in a black vegan leather zip case, made for holiday gifting. BK Beauty lists it as the Nikki La Rose Travel Brush Set with Case. It went on sale on bkbeauty.com on 29 October 2026 for $165 (CA$240 at BK Beauty Canada).

Updated 29 October 2026: The set is now on sale at bkbeauty.com ($165) and bkbeauty.ca (CA$240). BK Beauty's listing confirms the six brushes and gives the case size as 8.25 x 4.75 x 2 inches.

Release Date

BK Beauty confirmed the launch on its own Instagram account on 25 October 2026, posting "your full & complete guide to all 6 brushes, see you 10.29!" The set went on sale on bkbeauty.com and bkbeauty.ca on 29 October 2026, the date BK Beauty had announced, after a waitlist through the link in its bio. An Instagram beauty-news account first reported the set and the date using official brand images.

Price

The Nikki La Rose Travel Brush Set with Case costs $165 on bkbeauty.com and CA$240 on bkbeauty.ca. BK Beauty doesn't list a value for the set, and the travel brushes aren't sold separately. For comparison, the two earlier Nikki La Rose sets on bkbeauty.com cost:

• Pro Artist Brush Set (7PC): $180
• Pro Artist Brush Set (8PC) - Vol. 2: $199

This set is not to be confused with BK Beauty's own Travel Brush Set with Faux Leather Pouch ($125 at Ulta Beauty), which is not a Nikki La Rose set.

What's Inside

The set contains:

• 6 brushes in total: 2 dual-sided (TN18, TN17) and 4 single-ended (TN14, TN20S, TN24, TN12)
• 1 vegan leather zip case in a black pebbled finish

BK Beauty has not published brush sizes. It describes the set as 3 face and 3 eye brushes.

The Six Brushes

Each travel brush is based on a full-size Nikki La Rose brush. The uses below come from BK Beauty's brush guide. The descriptions of the full-size brushes come from BK Beauty's product pages.

• TN18 (Ultimate Contour), dual-sided: BK Beauty's brush guide lists it for cream or powder bronzer and contour, and for highlighter. The full-size N18 is a large, dense fan shape. The TN18 is a new double-sided version of it.
• TN17 (Multi-Pro Face), dual-sided: the guide lists it for liquids, creams or powders, including foundation, setting powder, blush and bronzer. The full-size N17 is a dual-sided paddle brush with an end for buffing and blending edges.
• TN14 (Petite Precision Multitasker): the guide lists it for concealer, setting powder, highlight and nose contour.
• TN20S (Small Ultimate Diffuser): the guide lists it for concealer, setting powder, highlight, nose contour and eyeshadow.
• TN24 (Small Packer): the guide lists it for lid shadow, metallic shadow, shading along the top and bottom lash lines, and laying down concealer. BK Beauty says the full-size N24 can be used wet for a foil finish with shimmers.
• TN12 (Ultimate Smudger): the guide lists it for smudging liner or shadow, eyeshadow detail work and smudging lip colour.

Where to Buy

• US: BK Beauty ($165). Not yet listed at Ulta Beauty, which carries single Nikki La Rose brushes online.
• UK: Not yet confirmed
• Canada: BK Beauty Canada (CA$240)
• Europe: Not yet confirmed
• Other markets: Not yet confirmed

Checked 29 October 2026: in stock at bkbeauty.com ($165) and bkbeauty.ca (CA$240); not listed on Ulta Beauty's BK Beauty page.

What Makes the Pro Artist Series Travel Set Different?

• It is the third Nikki La Rose set. It follows the 7PC set (on bkbeauty.com since November 2023) and Vol. 2 (since September 2025).
• It combines three brushes from Vol. 1 (N17, N14, N12) with three from Vol. 2 (N18, N20S, N24).
• The TN18 is a new double-sided version of the N18 Ultimate Contour. BK Beauty's guide marks both the TN18 and the TN17 as dual-sided.

Formula and Packaging

• Brushes: BK Beauty says the Nikki La Rose brushes in the Vol. 2 set have vegan fibres that work with liquids, creams and powders. The black handles are marked "BK x NIKKI LA ROSE" with each brush number.
• Case: a black pebbled vegan leather zip case printed "NIKKI LA ROSE" with the BK logo.

For other travel-size brush sets this season, see the Hourglass Travel Brush Set in our Hourglass holiday gift sets coverage and the Ciele Brush Vault in our Ciele holiday post. For a larger set, see the Laura Geller The Brush Edit 10-piece set, or browse more makeup brushes and makeup launches.

Sources

• BK Beauty, Instagram (@thebkbeauty), Nikki Travel Set announcement and brush guide, 25 October 2026
• BK Beauty, Nikki La Rose brush pages (N18 Ultimate Contour, Pro Artist Brush Set 7PC, Pro Artist Brush Set 8PC - Vol. 2), bkbeauty.com
• BK Beauty, Nikki La Rose Travel Brush Set with Case product page, bkbeauty.com and bkbeauty.ca, 29 October 2026
• Ulta Beauty, BK Beauty brand page
• Instagram beauty-news repost of the set announcement (official brand images)

The Rephr Sakume Holiday Set is a new set of two petite multi-purpose makeup brushes, Sakura and Ume, handmade in Japan with maki-e decoration. The set is reported at $99 (US) and goes on sale at rephr.com on 26 October 2026. It is part of Rephr's Holiday 2026 lineup, which also includes the Shodō 05M and Shodō 05S, limited-edition variations of the brand's best-selling Shodō 05 brush.

Updated 22 October 2026: rephr.com shows a Holiday 2026 early-access sign-up page; the set is not yet purchasable.

Our previous Rephr launch post covered the Rephr JL17 brush with Judy Lim, an everyday complexion brush.

Release Date

Rephr announced the Sakume Holiday Set in a stop-motion reel posted around 20–21 October 2026, captioned "available 10.26." The set goes on sale at rephr.com on 26 October 2026. Rephr's Holiday 2026 early-access page went live on 20 October 2026 with a sign-up form.

Price

A luxury-beauty news account that shared the official images reported the set at $99 (US). Rephr has not yet listed a price on rephr.com. UK, European and other prices have not been announced.

What's Inside

• 2 brushes: Sakura (white handle) and Ume (black handle)
• 1 brush pouch
• 1 gift box that converts into a brush holder

Rephr has not published brush sizes or lengths.

Products: Sakura and Ume Brushes

The set is named after Japan's first blossoms of the year. Rephr describes it as "a celebration of the first flowers of winter and spring in Japan."

• Ume (black): Named after the plum blossom, the first flower to bloom near the end of winter. Artisans call it "baby Yosegi", and it has a triangle ferrule reminiscent of Rephr's 2025 Yosegi brush. The official images show a gold circle and blossoms on the handle.
• Sakura (white): Named after the cherry blossom, which signals the arrival of spring. Artisans call it "baby Koyo", and it has a sloped profile similar to Rephr's 2024 Koyo brush. The images show a painted blossom branch on the handle.

Where to Buy

• US: rephr.com from 26 October 2026 (early-access sign-up page live now)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: Not yet confirmed. Rephr.com has region options for the Americas, Europe, Asia Pacific and the Middle East.

Checked 22 October 2026: rephr.com shows a Holiday 2026 early-access sign-up page; the set is not yet purchasable.

Other Holiday 2026 brush gifts include the Hourglass Holiday 2026 Travel Brush Set and the Haus Labs Holiday 2026 Complexion Brush Set. You can find more in our makeup news.

What Makes the Sakume Holiday Set Different?

• The two brushes are small versions of earlier Rephr holiday shapes: the 2025 Yosegi (triangle ferrule) and the 2024 Koyo (sloped profile).
• Each handle has maki-e decoration applied by artisans.
• The gift box converts into a brush holder.

Bristles and Packaging

• Ume brush: It uses hybrid natural/synthetic bristles for use with all formulas. It has a triangle ferrule and a black maki-e handle.
• Sakura brush: It uses the same hybrid natural/synthetic bristles for all formulas. It has a sloped profile and a white maki-e handle.
• Packaging: The official studio image shows a pink cherry-blossom-print fabric roll pouch with a "rephr" label. It also shows a two-part light wooden box printed with a plum-blossom branch. A second image shows the brushes on dark blue fabric framed by pink and red paper blossoms, with "rephr" on both handles.

Sources

• Rephr, Holiday 2026 early-access page (rephr.com, checked 22 October 2026)
• Rephr's official Instagram/Facebook reel announcing the Sakume Holiday Set (October 2026)
• Official Rephr images and set details, as shared by a luxury-beauty news Instagram account

Saie's Brush Essentials Gift Set is a limited-edition makeup brush set with three brushes and a zip-around travel case. It costs $88 at Sephora US, which currently lists it as a Sephora TikTok Shop exclusive. It was on sale by 15 October 2026.

Updated 15 October 2026: listed at Sephora US ($88, via Sephora's TikTok Shop) and not listed on saiehello.com. Because it's limited edition, stock can change quickly.

Saie's other holiday 2026 releases are a vault and an eye kit: the Saie Best of Saie Vault Holiday 2026 and the Hannah Chody x Saie Eye Kit.

When Did the Saie Brush Essentials Gift Set Launch?

Saie hasn't announced an official release date for the Brush Essentials Gift Set. The set was listed on Sephora US by 15 October 2026, and Sephora's page sends buyers to Sephora's TikTok Shop to purchase it. An Instagram post about Saie shared on 15 October 2026 described the set as "available now at Sephora."

Saie Brush Essentials Gift Set Price

The set costs $88 (US). Sephora describes it as a "$117.00 value."

On Saie's own site, the three brushes cost $92 when bought individually:

• The Fluffy Brush: $28
• The Big Brush: $32
• The Double Brush: $32

Compared with buying the three brushes separately, the set saves $4 and adds the travel case. Saie and Sephora haven't published a separate price for the case.

What's Inside

Sephora lists these products:

• The Fluffy Brush: for targeted powders
• The Big Brush: for buffing
• The Double Brush: a double-ended sculpting brush
• Travel case: a cognac/tan zip-around cylindrical case with an embossed Saie logo, as shown in Sephora's images

That makes four items in total: three brushes and one case. Sephora doesn't list brush lengths or dimensions.

Where to Buy the Saie Brush Essentials Gift Set

• US: Sephora ($88), currently listed as a Sephora TikTok Shop exclusive. The set isn't listed on Saie's site, but the brushes are sold individually there: The Fluffy Brush ($28), The Big Brush ($32) and The Double Brush ($32).
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 15 October 2026: listed at Sephora US ($88, via Sephora's TikTok Shop); not listed on saiehello.com.

What Makes the Saie Brush Essentials Gift Set Different?

• It is sold through Sephora's TikTok Shop rather than through Sephora's standard checkout.
• It bundles three Saie brushes with a travel case. On saiehello.com, the brushes are sold one by one and no case is listed.
• Each brush is matched by Saie to specific Saie formulas, from gel illuminator to setting powder.

Brush Design and Packaging

• The Big Brush: Saie says it is for buffing gel and cream formulas, such as Glowy Super Gel Lightweight Illuminator and Slip Tint Tinted Moisturizer.
• The Double Brush: It is double-ended. According to Saie, the small end is for concealer and the large end is for blush.
• The Fluffy Brush: Saie positions it for pinpointed powder application.
• All brushes: The brand says they use cruelty-free bristles and 100% aluminum handles.

You can find more launches from the brand on our Saie page, or browse all makeup releases.

Sources

• Sephora US: Saie Brush Essentials Gift Set (checked 15 October 2026)
• saiehello.com product pages for The Fluffy Brush, The Big Brush and The Double Brush (checked 15 October 2026)
• Instagram post about Saie, 15 October 2026

The Morphe Holiday 2026 Collection is a limited-edition makeup lineup of two face & eye palettes, two eyeshadow trios, a lip pencil set and a brush set. Prices run from $13 to $29 per item, with an $85 bundle on morphe.com. The collection went on sale in September 2026 and is also stocked at Ulta Beauty. It is the latest seasonal drop from Morphe, following its 2023 Morphe Artistry Unwrapped Collection.

Updated 15 October 2026: in stock at morphe.com, Morphe UK and Morphe EU, and listed at Ulta Beauty. Because it's limited edition, stock can change quickly.

When Did the Morphe Holiday 2026 Collection Launch?

Morphe hasn't announced an official release date. Beautyvelle reported the collection on sale in the UK, priced in pounds, on 10 September 2026. It reported the US launch at $13 to $29 on 18 September 2026. Both reports gave the official release date as September 2026. The collection is now also listed at Ulta Beauty.

Morphe Holiday 2026 Prices

• US: Face & Eye Palette $29 each, ChromaPlus Eyeshadow Trio $13 each, Mini Bar set $14, Riches Come True set $29, Full Holiday Collection Bundle $85
• UK: £29, £13, £14, £29, and £85 for the bundle
• Europe: €32, €15, €16, €32, and €142 for the bundle

What's Inside

• Face & Eye Palette (x2): 8 shades each, made up of 4 Cheek Thrills face shades and 4 ChromaPlus eyeshadows. Morphe doesn't list pan sizes.
• ChromaPlus Eyeshadow Trio (x2): 3 shades each plus a personal application mirror. Vision of Splendor has 2 matte shades and 1 shimmer. Seek Your Fortune has 2 shimmer shades and 1 metallic.
• Mini Bar Mini Signature Lip Pencil Set: 5 mini lip pencils
• Riches Come True 5-Piece Brush & Tool Set: 4 travel brushes, 1 mini blending sponge and 1 quilted bag
• Full Holiday Collection Bundle: both palettes, both trios, the brush set and the lip pencil set

Shades and Products

Glass Half Full Face & Eye Palette (berry tones):

• Warm Welcome (warm mocha)
• Fine Pairing (cranberry)
• Candlebright (brick red with bronze shimmer)
• Let's Spill (red berry with berry shimmer)
• New Horizon (champagne shimmer)
• Opportunist (brick pink shimmer)
• Winter Spice (matte burgundy)
• Wishlist (matte neutral brown)

Sky's the Limit Face & Eye Palette (rose tones):

• Top Off (muted neutral pink)
• Festive Flush (rosy pink)
• Pearly Hours (cool pale pink with pink shimmer)
• Sweet Success (warm pink with pink shimmer)
• Toast Time (pink champagne shimmer)
• Endless Cheer (matte pinky mauve)
• Starsight (dusty rose shimmer)
• Most Merry (matte warm brown)

Morphe's site lists the palette shades without saying which four are face shades and which four are eyeshadows.

ChromaPlus Eyeshadow Trios:

• Vision of Splendor: Excess Success (matte taupe), Wow Factor (graphite shimmer), All the Riches (matte plum)
• Seek Your Fortune: Crystal Ball (shimmer pink champagne), Stroke of Luxe (metallic champagne gold), Tempting Fate (shimmer bronze)

Mini Bar Mini Signature Lip Pencil Set:

• Moon Sign (warm light pink)
• Honey (beige nude)
• Whipped (muted mauve)
• Bite Me (milk chocolate brown)
• Trendsetter (rich brown)

The Riches Come True set is not to be confused with Morphe's Custom Blends 12-Piece Face & Eye Brush Set ($85, coffee colour). That set is sold separately this season and is not part of this lineup.

Where to Buy

• US: morphe.com sells the Face & Eye Palette ($29), ChromaPlus Eyeshadow Trio ($13), Mini Bar set ($14), Riches Come True ($29) and Full Holiday Collection Bundle ($85).

- Ulta Beauty lists Glass Half Full ($29), Sky's the Limit, Vision of Splendor ($13), Seek Your Fortune, Mini Bar ($14) and Riches Come True ($29).

• UK: Morphe UK sells the Face & Eye Palette (£29), Eyeshadow Trio (£13), Mini Bar set (£14) and Riches Come True (£29). The bundle is £85.
• Canada: Not yet confirmed.
• Europe: Morphe EU sells the Face & Eye Palette (€32), Eyeshadow Trio (€15), Mini Bar set (€16) and Riches Come True (€32). The bundle is €142.
• Other markets: availability varies by region; more international stockists may be added.

Checked 15 October 2026: in stock at morphe.com, Morphe UK and Morphe EU; listed at Ulta Beauty.

What Makes the Morphe Holiday 2026 Collection Different?

• The two palettes split the season into a berry and burgundy story (Glass Half Full) and a rose and mauve story (Sky's the Limit).
• Each palette combines Cheek Thrills face shades with ChromaPlus eyeshadows in one compact.
• The trios cover matte, shimmer and metallic finishes, and each one comes with a mirror.

Formula and Packaging

• ChromaPlus Eyeshadow Trio: Morphe says the ChromaPlus shadows give all-day, creaseproof wear, based on a 21-person clinical and consumer perception study. Each trio includes a personal application mirror.
• Face & Eye Palette: Each palette pairs four Cheek Thrills face shades with four ChromaPlus eyeshadows.
• Mini Bar Mini Signature Lip Pencil Set: The minis are Morphe's Signature Lip Pencils with sharpenable tips.
• Riches Come True: According to Morphe, the vegan bristles are silver ion-infused and reduce harmful bacteria by 99.9% in independent lab testing. The brushes have downsized handles and full-size heads, and the set comes in a champagne colour.

Browse more holiday launches, such as the Natasha Denona Holiday 2026 Limited-Edition Sets, in our makeup section.

Sources

• Morphe product pages: morphe.com, uk.morphe.com and eu.morphe.com
• Ulta Beauty product listings
• Morphe on Instagram (@morphebrushes)
• Beautyvelle reports of 10 and 18 September 2026

Laura Geller has launched The Brush Edit 10-Piece Brush Set, a Sephora exclusive priced at $99.00, in the Sephora app on 6 October 2026. It reaches sephora.com and Sephora's other platforms on 7 October 2026. The set includes ten face and eye brushes with vegan bristles and a roll-up brush case, and Sephora lists it as a $228.00 value.

Key Details

Sephora labels the set New, Only at Sephora, Online Only and App Exclusive. It is not available for in-store pickup. The set costs $99.00, and Sephora says buying the same items one by one would cost $228.00. Sephora has not published individual brush prices.

The brushes have gold ferrules. They come in a black woven roll-up case that closes with a tie.

Products in the Set

The official line-up, with the uses shown in Sephora's "What's Included" graphic:

• Angled Foundation Brush, labelled "Full Coverage Foundation Blending Brush": liquid or cream foundation
• Retractable Angled Kabuki Brush: baked or powder foundations, blushes, bronzers and highlighters
• Angled Precision Concealer Brush: liquid or cream concealer
• Under Eye Concealer Brush: liquid or cream concealer
• Setting Powder Brush: setting powders and baked powders
• Angled Blush Brush: cream, powder or baked blushes and bronzers
• The Wonder Brush: liquid and cream blush, bronzer and highlighter
• Dual-Ended Highlighter Brush: powder or baked highlighter
• All-Over Eyeshadow Brush: cream or powder eyeshadow
• Smudger Brush: cream or powder eyeshadow and eyeliner
• Roll-Up Brush Case

What the Brand Says

According to Laura Geller and Sephora, the set is designed to apply, blend, buff, sculpt and define. The brand says the brushes work with cream, liquid and powder textures, as well as Laura Geller's baked formulas. Laura Geller also says the bristles resist shedding and fallout over time.

How to Use the Set

Sephora's guide groups the brushes by formula type:

• Liquid and cream products: use the angled foundation brush, the two concealer brushes and The Wonder Brush.
• Powder and baked products: use the kabuki, setting powder and highlighter brushes.
• Eyes: use the All-Over Eyeshadow Brush for cream or powder eyeshadow, and the Smudger for cream or powder eyeshadow and eyeliner.

Not to Be Confused With

Laura Geller's own website sells a different holiday set, the Brush Vault Limited Edition Brush Set. It is also $99, but it comes in a gold roll-up case and has a different line-up, including a Face + Body Brush and a Dual-Ended Brow Brush. The Brush Edit is not sold on laurageller.com.

Where to Buy

• US: Sephora ($99.00). Available in the app from 6 October 2026 and on the web from 7 October 2026.
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Sephora US product page: The Brush Edit 10-Piece Brush Set
• Laura Geller: Brush Vault Limited Edition Brush Set
• Laura Geller product description as shared on Instagram

The festive gifting season has started early this year. FRAMAR, the stylist-favourite brand known for its playful, colourful salon tools, has launched a limited-edition Holiday Duo Brush Set for 2026. It pairs a full-size brush with a mini in a wintry pattern, so you get one for home and one for your bag, or you can give one away as a gift.

Release Date and What's in the Set

The FRAMAR Holiday Duo Brush Set went on sale on 2 October 2026, and the brand says it is available now. The set contains two products:

• Full-size detangling brush: made for daily styling at your vanity or salon station.
• Mini brush: a compact version for your handbag, gym bag or travel kit.

FRAMAR sums up the set as "timeless holiday beauty, perfectly paired." Both brushes come in an icy blue and white winter toile print with tiny Christmas trees and bows. It's a softer, more elegant look than the brand's usual bold, bright style, which makes it easy to fit into any bathroom or salon counter.

Why We Love It: Pain-Free Brushing

FRAMAR's headline promise is pain-free brushing. The flexible bristles are designed to glide through hair without pulling or snapping strands, which matters if you have tangle-prone, fine or textured hair, or if you're brushing a squirmy child's hair before school.

Stylists love FRAMAR because its tools are made with professionals in mind and make styling more fun. This duo gives you that same salon-friendly feel at home.

How to Get the Most From Your Duo

• Keep the full-size brush at home for your morning and evening detangle. Start at the ends and work up toward the roots to minimise breakage.
• Keep the mini in your bag for quick fixes after wearing a hat, a windy commute or the gym.
• Brush dry hair only. FRAMAR notes the brushes are not for use with a blow dryer, so save these for detangling and smoothing rather than heat styling.
• Clean gently. Don't submerge the brushes in disinfectant. Remove hair from the bristles and wipe them down instead.

The Perfect Stocking Stuffer

At $14.99, the price makes this set an easy gift for friends, coworkers, teachers or your favourite stylist. It arrives in a pretty light-blue "Holiday Duo" box, so no wrapping is required. You can also split the set: keep the full-size brush and tuck the mini into someone's stocking. Because it's a limited edition, it's worth buying early if you have several people on your list.

Where to Buy

• US: FRAMAR ($14.99)
• UK: Not yet confirmed
• International: FRAMAR Canada (CA$14.99)

FRAMAR says orders generally ship within 1–2 business days, Monday to Friday, so you have plenty of time before the holiday rush.

Rephr and makeup artist Judy Lim have launched the JL17 Everyday Complexion Brush. It went on sale 17 September 2026 at 12pm EST on rephr.com. Rephr announced the limited-edition brush on Instagram alongside a photo shoot. It is the latest product in the brand's community-designed lineup.

Key Details

According to Rephr, the JL17 is Judy Lim's everyday complexion brush. The brand describes it as "one brush for powder, liquid and cream." It was two years in the making and is handcrafted in Kumano, Japan.

Rephr describes the brush head this way:

• Hybrid natural/synthetic bristles: the synthetic fibers give enough structure for heavier formulas, while the natural bristles blend product in a diffused way
• A soft curve and a subtle point, which the brand says gives precise control over blush placement
• A compact size designed for all complexion applications
• Versatility: the brand says it handles liquid, cream, stick and powder blush, and deposits powders in an even, thin, buildable layer

What's Notable

Rephr says the JL17 name has a double meaning. Judy Lim started her career as a makeup artist at 17. The Japan Airlines flight that first took her to Kumano to design the brush was also numbered JL17.

How to Use the JL17

The brush is compact, so it is suited to targeted placement and buffing rather than sweeping full-face coverage. Application tips:

1. Start with a small amount of product and build up as needed.
2. Buff in small circles to blend cream blush, tinted serums or liquid foundation.
3. Use the pointed tip for precision around the nose, under the eyes or along the jawline.
4. Pair with cream formulas such as Westman Atelier's Super Loaded Tinted Highlighter or a cushion foundation.

According to Rephr, the natural bristles deposit product in a soft, natural way, which the brand says makes the JL17 suitable for makeup users of all skill levels.

Launch Bundles

To mark the launch, Rephr has released bundles that pair the JL17 with Judy Lim's favorite Rephr brushes:

• JL17 Perfect Base Bundle: LC 01 for concealer, LC 03 for foundation and the JL17 for everything else, offered together at a discount
• JL17 + Judy's favorite eye brushes
• Versatile Face Brush + Versatile Eye Brush pairing

The Rephr Approach: Community-Designed Tools

Rephr develops its products using customer feedback. According to its site, a prototype is added free to qualifying orders. A feedback form is sent 60 days after purchase so the brand can refine the product and share it with its community.

Where to Buy

• US: Rephr; Rephr (JL17 Perfect Base Bundle)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Rephr: rēphr x Judy Lim JL17 Everyday Complexion Brush product page
• Rephr: JL17 Collection
• Rephr: JL17 Perfect Base Bundle
• Rephr's Instagram launch announcement