Laura Geller has launched The Brush Edit 10-Piece Brush Set, a Sephora exclusive priced at $99.00, in the Sephora app on 6 October 2026. It reaches sephora.com and Sephora's other platforms on 7 October 2026. The set includes ten face and eye brushes with vegan bristles and a roll-up brush case, and Sephora lists it as a $228.00 value.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Laura Geller |
| Product | The Brush Edit 10-Piece Brush Set |
| Release date | 6 October 2026 (app); 7 October 2026 (web) |
| Price | $99.00 (US) |
| Availability | Only at Sephora, online only |
| Value if bought separately | $228.00 (US, per Sephora) |
| Contents | 10 brushes + roll-up case |
| Bristles | Ultra-soft vegan |
| Case | Black woven-texture roll with tie |
| Sephora item number | 3026200 |
Key Details
Sephora labels the set New, Only at Sephora, Online Only and App Exclusive. It is not available for in-store pickup. The set costs $99.00, and Sephora says buying the same items one by one would cost $228.00. Sephora has not published individual brush prices.
The brushes have gold ferrules. They come in a black woven roll-up case that closes with a tie.
Products in the Set
The official line-up, with the uses shown in Sephora's "What's Included" graphic:
- Angled Foundation Brush, labelled "Full Coverage Foundation Blending Brush": liquid or cream foundation
- Retractable Angled Kabuki Brush: baked or powder foundations, blushes, bronzers and highlighters
- Angled Precision Concealer Brush: liquid or cream concealer
- Under Eye Concealer Brush: liquid or cream concealer
- Setting Powder Brush: setting powders and baked powders
- Angled Blush Brush: cream, powder or baked blushes and bronzers
- The Wonder Brush: liquid and cream blush, bronzer and highlighter
- Dual-Ended Highlighter Brush: powder or baked highlighter
- All-Over Eyeshadow Brush: cream or powder eyeshadow
- Smudger Brush: cream or powder eyeshadow and eyeliner
- Roll-Up Brush Case
What the Brand Says
According to Laura Geller and Sephora, the set is designed to apply, blend, buff, sculpt and define. The brand says the brushes work with cream, liquid and powder textures, as well as Laura Geller's baked formulas. Laura Geller also says the bristles resist shedding and fallout over time.
How to Use the Set
Sephora's guide groups the brushes by formula type:
- Liquid and cream products: use the angled foundation brush, the two concealer brushes and The Wonder Brush.
- Powder and baked products: use the kabuki, setting powder and highlighter brushes.
- Eyes: use the All-Over Eyeshadow Brush for cream or powder eyeshadow, and the Smudger for cream or powder eyeshadow and eyeliner.
Not to Be Confused With
Laura Geller's own website sells a different holiday set, the Brush Vault Limited Edition Brush Set. It is also $99, but it comes in a gold roll-up case and has a different line-up, including a Face + Body Brush and a Dual-Ended Brow Brush. The Brush Edit is not sold on laurageller.com.
Where to Buy
- US: Sephora ($99.00). Available in the app from 6 October 2026 and on the web from 7 October 2026.
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Sephora US product page: The Brush Edit 10-Piece Brush Set
- Laura Geller: Brush Vault Limited Edition Brush Set
- Laura Geller product description as shared on Instagram
