In July 2024, MAKEUP BY MARIO added four brighter shades to its Soft Pop Plumping Blush Veil, a sheer cream blush with hyaluronic acid. They went on sale July 9, 2024 at Sephora and makeupbymario.com. Here's a shade-by-shade look at the additions and what has changed since.
| Detail | Info |
|---|---|
| Brand | MAKEUP BY MARIO |
| Product | Soft Pop Plumping Blush Veil, new shades |
| Release date | July 9, 2024 |
| Price | $34 on makeupbymario.com as of September 25, 2026 ($30 at launch) |
| Shade range | 10 shades |
| Availability | makeupbymario.com, Sephora |
What Are the Four New Shades?
The shade descriptions after each name are MAKEUP BY MARIO's. The notes after them are our read of the official swatches, not something we've tested.
- Pink Peony: soft blue pink. The easiest of the four for fair to light skin that wants a cool, natural flush.
- Paradise Pink: vibrant blue pink. The boldest cool option. Sheer it out with a fingertip if you're wary of bright pinks.
- Strawberry Sunset: cherry pink. A red-leaning pink. The launch imagery shows it as a warm, juicy flush on deeper skin.
- Papaya Pop: bright peachy orange. The only warm, orange-leaning shade of the four, and the most summery.
The official arm swatches show all four holding their color on deep skin, which sheer cream blushes don't always manage.
How Does It Compare to the Original Shades?
The range now has ten shades. The launch-era shades are Pinch Me Pink (pale pink), Barely Blushing (natural flush), Just Peachy (peachy coral), Perfect Pink (cool pink), Rose Crush (spiced rose) and Berry Punch (soft plum). The 2024 four push the range brighter. Before them, the line leaned toward soft, everyday tones.
What Is the Formula Like?
MAKEUP BY MARIO describes it as a "weightless cream blush balm made with hyaluronic acid to hydrate and plump skin with a sheer veil of color". The brand says pearlescent pigments give a luminous, dewy finish that suits a no-makeup look.
Our take: "plumping" here means skin looks bouncier because it's hydrated, not that it changes shape. Expect a sheer, buildable wash of color rather than full opacity.
What Has Changed Since Launch?
Confirmed: the price on MAKEUP BY MARIO's site is now $34, up from $30 when these shades launched. All four 2024 shades are still listed.
Not confirmed: current Sephora pricing and stock by shade. Check the retailer before ordering.
FAQ
Can you use Soft Pop Blush Veil on lips? The brand markets it as a cheek product. Using it on lips is your call.
Which new shade is most wearable? For most people, Pink Peony or Strawberry Sunset. Papaya Pop and Paradise Pink are the statement options.
September 25, 2026 update: we added the full ten-shade range and current pricing from MAKEUP BY MARIO's product page.
Which Soft Pop shade is in your bag? Tell us in the comments.
