Rephr and makeup artist Judy Lim have launched the JL17 Everyday Complexion Brush. It went on sale 17 September 2026 at 12pm EST on rephr.com. Rephr announced the limited-edition brush on Instagram alongside a photo shoot. It is the latest product in the brand's community-designed lineup.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Rephr (rēphr) |
| Product | rēphr x Judy Lim: JL17 Everyday Complexion Brush |
| Release date | 17 September 2026, 12pm EST |
| Price | Not yet announced |
| Availability | rephr.com |
| Collaborator | Makeup artist Judy Lim |
| Edition | Limited edition |
| Bristles | Hybrid natural/synthetic |
| Formulas | Powder, liquid, cream, stick |
| Made in | Kumano, Japan |
Key Details
According to Rephr, the JL17 is Judy Lim's everyday complexion brush. The brand describes it as "one brush for powder, liquid and cream." It was two years in the making and is handcrafted in Kumano, Japan.
Rephr describes the brush head this way:
- Hybrid natural/synthetic bristles: the synthetic fibers give enough structure for heavier formulas, while the natural bristles blend product in a diffused way
- A soft curve and a subtle point, which the brand says gives precise control over blush placement
- A compact size designed for all complexion applications
- Versatility: the brand says it handles liquid, cream, stick and powder blush, and deposits powders in an even, thin, buildable layer
What's Notable
Rephr says the JL17 name has a double meaning. Judy Lim started her career as a makeup artist at 17. The Japan Airlines flight that first took her to Kumano to design the brush was also numbered JL17.
How to Use the JL17
The brush is compact, so it is suited to targeted placement and buffing rather than sweeping full-face coverage. Application tips:
- Start with a small amount of product and build up as needed.
- Buff in small circles to blend cream blush, tinted serums or liquid foundation.
- Use the pointed tip for precision around the nose, under the eyes or along the jawline.
- Pair with cream formulas such as Westman Atelier's Super Loaded Tinted Highlighter or a cushion foundation.
According to Rephr, the natural bristles deposit product in a soft, natural way, which the brand says makes the JL17 suitable for makeup users of all skill levels.
Launch Bundles
To mark the launch, Rephr has released bundles that pair the JL17 with Judy Lim's favorite Rephr brushes:
- JL17 Perfect Base Bundle: LC 01 for concealer, LC 03 for foundation and the JL17 for everything else, offered together at a discount
- JL17 + Judy's favorite eye brushes
- Versatile Face Brush + Versatile Eye Brush pairing
The Rephr Approach: Community-Designed Tools
Rephr develops its products using customer feedback. According to its site, a prototype is added free to qualifying orders. A feedback form is sent 60 days after purchase so the brand can refine the product and share it with its community.
Where to Buy
- US: Rephr; Rephr (JL17 Perfect Base Bundle)
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Rephr: rēphr x Judy Lim JL17 Everyday Complexion Brush product page
- Rephr: JL17 Collection
- Rephr: JL17 Perfect Base Bundle
- Rephr's Instagram launch announcement
