Makeup News & New Releases

HUDA BEAUTY introduces the Easy Blur Natural Airbrush Foundation with Niacinamide.

This lightweight, medium-to-buildable foundation offers non-comedogenic, ultra-blurring coverage for an airbrushed finish. It's comfortable, blendable, and easy to apply.

Infused with niacinamide and pore-blurring silica, it offers a natural, seamless look.

Easy Blur comes in a wide range of shades for a flawless, filtered finish.

Price: $37

Keep an eye out for the upcoming release on sephora.com.

Tarte introduces the newest shades of Maracuja Juicy Lip Plump.

Discover Pink Champagne, Forget Me Not, Begonia, Coral Pink and Black Cherry. With a non-sticky formula and a stained-glass shine, it smooths lip lines for a soft, pillowy pout.

This product blends a balm, gloss, color, and hydrating treatment for buildable coverage.

The Cushion Comfort XL Complex provides a juicy, visible plumping effect, while hyaluronic acid and over 10 superfruits deliver deep moisture.

Price: $26

Explore now on tartecosmetics.com.

MERIT presents the Great Skin Priming and Firming Moisturizer.

This lightweight cream offers time-release hydration, making your skin feel firmer and more elastic in just one week, while soothing and prepping it for makeup.

The non-comedogenic formula absorbs quickly without leaving residue, ensuring a smooth and long-lasting makeup application. Infused with peptides and hyaluronic acid.

Ideal for daytime use, it includes glycerin for all-day moisture, oat extract to calm the skin, and the Great Skin™ Complex for enhanced firmness and elasticity.

Price: $38

Stay tuned for its upcoming release on sephora.com.

Explore Pacifica Beauty’s new Beauty Surf Lash Mascara. Ideal for beach days, it’s water-resistant, sweat-resistant, and tear-resistant to keep your lashes flawless.

The half-pipe twisted wand offers precise coverage, defining every lash for a full look.

Dive into the ultimate lash experience with this mascara, available in the deepest black bonfire shade—evoking your favorite beach fireside memories.

Price: $16

Grab yours today at pacificabeauty.com.

Meet the new shades of Kaja’s Juicy Glass - Cherry Cola, Apple Cider, and Fig Smoothie.

These lip oils are designed to plump and add shine, inspired by your favorite fruits.

The large applicator ensures effortless application for a glossy finish in just one swipe. Enjoy the unique fruity scents and transform your lips into a luscious, juicy pout.

The formula is enriched with skin-loving, fruit-infused ingredients to nourish your lips.

Price: $18

Shop now on kajabeauty.com.

Meet Dose of Colors' new It's Literally Magic Shimmer Stick.

This groundbreaking, water-based formula provides a refreshing cooling sensation and a diamond-like sparkle with just one swipe. Prepare to be captivated by its brilliance.

Ideal for eyes, lips, and face, this versatile product blends cutting-edge technology with luxurious, high-quality ingredients, making it a true beauty breakthrough.

Available in two shades: ICY, with silver sparkle and STARDUST, with multicolor sparkle.

Price: $26

Available now on doseofcolors.com.

Kylie Cosmetics reveals the latest Lip & Cheek Blush Tint. This versatile, long-lasting blush offers a silky finish and is available in six shades, perfect for achieving a natural look.

Simply apply a few dots on your cheeks and lips, then blend for a fresh burst of color. Its lightweight formula blurs imperfections and layers effortlessly over other makeup.

The tint delivers an instant, diffused glow with a smooth, second-skin effect.

Get yours at kyliecosmetics.com starting August 13.

Valentino presents the new Spike Valentino Buttery Matte Lip Color.

Experience a creamy matte finish with all-day comfort. Offered in 7 stunning shades.

The iconic design, featuring gold studs, is refillable and available in three stunning shades. Explore vibrant nudes and mood-boosting colors, all inspired by couture fashion.

This luxurious lipstick is enriched with light-diffusing gel for a smooth, velvety look, while cotton oil extract keeps your lips hydrated and nourished.

Price: $48

Available on sephora.com starting August 19.

Introducing the new Mini Powermatte High-Intensity Lip Pencil Duos from NARS, featuring shades 888 Dolce Vita & 170 Take Me Home, and 185 Cruella & 132 Dragon Girl.

These transfer-proof pencils deliver rich pigment with up to 12 hours of staying power.

These pencils offer unbeatable color saturation in a comfortable, featherweight formula.

This product features a transformative cream-to-matte texture. It delivers potent color that remains transfer-proof and flawless for long-lasting wear throughout the day.

Price: $30

Get yours now on sephora.com.