Glamlite The Conjuring & Annabelle Horror Box: Release Date, Price & What's New — image 1Open holographic Glamlite Conjuring horror box with five numbered spooky compartments, set among dark twisted branches

Spooky season just got scarier. Glamlite, the brand known for its pop-culture collaborations, has launched The Conjuring & Annabelle Horror Box, marketed as the "5 Days of Horror Box." It's the brand's first-ever limited-edition horror box, officially licensed from Warner Bros.' The Conjuring and Annabelle films, and it comes with a twist: you won't know what's inside until it's revealed.

Quick Facts

DetailInfo
BrandGlamlite
ProductThe Conjuring & Annabelle Horror Box ("5 Days of Horror Box")
Release dateReservations open now; estimated shipping from 12 October 2026
Price$90 (US)
AvailabilityExclusive reservation on glamlite.com
Contents5 full-sized mystery products
Reveal format5 days, 5 reveals
LicensingOfficial The Conjuring & Annabelle licence
ReturnsAll sales final, no returns or exchanges

What's New: Glamlite's First Horror Mystery Box

Glamlite is known for its themed, pop-culture collections, but this launch is new in two ways. It's the brand's first dedicated horror box, and it's a true mystery box. The box holds five full-sized products, revealed one at a time over five days under the tagline "5 days. 5 mystery products. 5 horrifying reveals."

The products are not revealed before purchase, so the shades, formulas and product types are still under wraps. We'll update this post as each reveal drops.

The Packaging

From the first images, the box itself is a collectible:

  • Outside: dark haunted-house and forest artwork with a hanging noose, a holographic rainbow foil streak, red dripping "HORROR" lettering and The Conjuring and Annabelle logos.
  • Inside: a holographic lid and an insert with five numbered compartments (1 to 5), decorated with a spider web, crime-scene tape, bats, a bare tree and blood splatter. One compartment shows a small cylindrical item, but its identity is still a mystery.

Release Date and How the Reservation Works

The box is available now as an exclusive reservation for $90. The key details:

  • Orders won't begin processing until 12 October 2026 or later. That's the estimated shipping start date.
  • Your purchase guarantees a box once reservation orders begin fulfilment.
  • Because of the mystery format, all sales are final. No returns or exchanges are accepted.

Tips Before You Reserve

  • Buy for the experience. This box suits horror fans and collectors who enjoy the surprise. If you only want specific shades, wait for the reveals.
  • Plan your Halloween looks loosely. With shipping starting 12 October, the box could arrive in time for Halloween. Delivery timing isn't guaranteed, though, so have a backup plan for any event.
  • Patch-test anything new. Check each product's labelling when it arrives and follow its usage guidance.

Where to Buy

  • US: Glamlite ($90)
  • UK: Not yet confirmed
  • International: Not yet confirmed

As far as we can confirm, the box is not sold at Ulta or other retailers. Glamlite's official site is the only place to reserve it.

Will you take a chance on the mystery, or wait for all five reveals? Either way, The Conjuring & Annabelle Horror Box looks set to be one of the most talked-about Halloween makeup drops of the season.