Shiseido has released its Shiseido Advent Calendar 2026, a 24-door calendar priced at £189 / €205 with contents the brand values at £655. It is available now in the UK, France and Germany. The calendar uses a Ginza Wonder-inspired design in deep red, gold and purple. It holds skincare, makeup and fragrance, plus an exclusive lip balm from Shiseido's holiday collaboration with designer Tomo Koizumi.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Shiseido |
| Collection | Beauty Advent Calendar 2026 |
| Release date | September 2026 |
| Price | £189 (UK) / €205 (EU) |
| Availability | Available now via Shiseido (UK, France, Germany) |
| Value if bought separately | £655 (Shiseido's stated retail value) |
| Contents | 24 doors: 15 facial skincare, 4 body/hand, 4 makeup, 1 fragrance |
| Full-size products | 5: Benefiance eye cream, SPF50+ lotion, primer, mascara, #Lumi lip balm |
| Exclusive | #Lumi camellia-oil lip balm (not sold separately) |
| Brand lines featured | Ultimune, Vital Perfection, Benefiance, Bio-Performance, Waso, Ginza |
Inside the Calendar
The 24 doors are split across two lacquered drawers. They contain 15 facial skincare products, 4 body and hand products, 4 makeup pieces and 1 fragrance. According to advent.center, this is Shiseido's first global advent calendar.
The calendar includes five full-size products:
- Benefiance Wrinkle Smoothing Eye Cream (15ml)
- Expert Sun Protector Lotion SPF50+ (50ml)
- Synchro Skin Soft Blurring Primer (30ml)
- ImperialLash MascaraInk, which Shiseido describes as a lash-defining, smudge-proof formula
- The exclusive #Lumi camellia-oil-infused lip balm (2g)
The #Lumi lip balm was created in collaboration with Tomo Koizumi and is not sold separately.
Skincare Products Included
The skincare comes from several of Shiseido's main franchises:
- Ultimune: Power Infusing Serum (10ml) and Ultimune Power Infusing Hand Cream (30ml)
- Vital Perfection: Concentrated Supreme Cream (15ml), Uplifting & Firming Advanced Cream (15ml), Overnight Firming Treatment (15ml) and Intensive SculptDefine Serum (7ml)
- Benefiance: Wrinkle Smoothing Eye Cream (15ml), Wrinkle Smoothing Cream (30ml) and Overnight Wrinkle Resisting Cream (30ml)
- Bio-Performance: Skin HiForce Cream (15ml)
- Essential Energy: Hydrating Cream (15ml)
- Waso: Beauty Sleeping Mask (15ml)
- Shiseido Men: Ultimune Power Infusing Serum (10ml) and Total Revitalizer Cream (10ml)
- Cleansing, prep and suncare: Clarifying Cleansing Foam (15ml), Treatment Softener (30ml) and After Sun Intensive Recovery Emulsion (30ml)
Makeup, Body & Fragrance
The makeup consists of four pieces:
- Synchro Skin Soft Blurring Primer
- ImperialLash MascaraInk
- TechnoSatin Gel Lipstick (2g, shade #415)
- The limited-edition holiday lip balm
For body care, the calendar includes the Ginza Body Lotion (50ml) and Ultimune Hand Cream. The fragrance is the Ginza Eau de Parfum (10ml).
Price and Value
The calendar costs £189 in the UK and €205 in Europe. Shiseido says buying the contents separately would cost £655, which advent.center puts at 3.5 times the price by the brand's count.
advent.center calculates the price at £7.88 per door. That is higher than the median of about £5.08 per door across the beauty calendars it lists this season. Most of the non-full-size products are travel sizes of 15ml or less.
Where to Buy
- US: Not yet confirmed
- UK: Available now from Shiseido (£189); retailer product links not yet confirmed
- International: Available in France and Germany (€205); retailer product links not yet confirmed
Sources
- Shiseido: official pricing (£189 / €205) and stated retail value (£655)
- Retailer listings in the UK, France and Germany, as compiled by advent.center
- Beauty Detective launch report, 23 September 2026
- beautycalendar.com contents list
