
The Bobbi Brown Soft Glam Essentials Gift Set is a Boots-exclusive set of four full-size makeup and skincare products plus a black branded makeup bag. It costs £54 at Boots, which gives a stated value of £147.50 if the items were bought separately. The set was on sale by 14 October 2026 as this year's Bobbi Brown Boots Star Gift.
Updated 15 October 2026: The set is listed at Boots UK and Boots Ireland. Boots.com blocks automated checks, so we couldn't confirm stock.
Bobbi Brown's other holiday launch this season is the Bobbi Brown x The Met Holiday 2026 Collection, a museum-inspired makeup range.
When Did the Bobbi Brown Soft Glam Essentials Gift Set Launch?
Bobbi Brown and Boots haven't announced an official release date. The set was on sale at Boots by 14 October 2026, when Durbin Rock first reported it. According to Durbin Rock, Boots launches an exclusive Bobbi Brown set every October as part of its annual Star Gift deals. No end date has been given for the offer.
Price
The set costs £54 at Boots UK. Boots values the contents at £147.50 if bought separately, so the saving is £93.50. Two of the four items have confirmed individual prices on bobbibrown.co.uk:
- Vitamin Enriched Face Base, 50ml: £54
- Smokey Eye Mascara, 6ml: £31
Those two items alone add up to £85. The remaining £62.50 of the stated value is in the shadow stick and the lip serum. Boots Ireland lists the set, but we couldn't confirm the euro price.
What's Inside
According to Durbin Rock and the Liverpool Echo, the set contains:
- 4 full-size products: 1 moisturiser-primer, 1 mascara, 1 eye shadow stick and 1 lip serum
- 1 black Bobbi Brown branded makeup bag
The only confirmed size is the Face Base+ at 50ml, so no total size is given.
Products
- Vitamin Enriched Face Base+ 50ml: a moisturiser and primer. For more on this formula, see our post on the Bobbi Brown Vitamin Enriched Face Base+ Duo.
- Smokey Eye Mascara in Black: Boots' images show a before-and-after of the lashes.
- Crystal Eyes Shadow Stick in Brilliant Honey: a sparkling eye shadow stick. Boots' images show it swatched on the lids as a golden shimmer.
- Extra Plump Lip Serum in Bare Rose: Boots' images show it on the lips as a sheer pink.
Where to Buy
- US: Not available (Boots-exclusive set)
- UK: Boots (£54)
- Europe: Boots Ireland (price not confirmed)
- Other markets: Availability varies by region; more international stockists may be added.
Checked 15 October 2026: Listed at Boots UK and Boots Ireland. Boots.com blocks automated checks, so we couldn't confirm stock.
Boots also has another exclusive set this season, the Boots x e.l.f. Beauty Icons Gift Set 2026.
What Makes the Bobbi Brown Soft Glam Essentials Gift Set Different?
- Every product in the set is full size, not travel size.
- It combines one skincare-primer step with three makeup products: eyes, lashes and lips.
- It is a Boots-exclusive Star Gift, which Durbin Rock reports Boots releases with Bobbi Brown every October.
Formula and Packaging
- Vitamin Enriched Face Base+: The jar is shown with grapefruit. Bobbi Brown claims "24HR makeup priming" and a "+122% improvement in moisture," based on clinical testing on 26 women immediately after use.
- Smokey Eye Mascara: Bobbi Brown says it "pairs perfectly with a smokey eye."
- Crystal Eyes Shadow Stick: It comes in a stick format, and Boots describes it as sparkling.
- Extra Plump Lip Serum: According to Boots' copy, it is a blend of six botanical oils. Bobbi Brown claims "instant plumping, all-day shine, 24hr moisture."
Sources
- Boots: Bobbi Brown Soft Glam Essentials Gift Set listing and product images
- Bobbi Brown UK (bobbibrown.co.uk): individual product prices, checked 15 October 2026
- Liverpool Echo: report, 15 October 2026
- Durbin Rock: Boots Bobbi Brown Soft Glam Essentials Star Gift Set, 14 October 2026









