Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 1Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 2Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 3Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 4Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 5

Bobbi Brown's Vitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo is available at Ulta Beauty for $95 (US). The set contains two full-size 1.69 oz jars of the reformulated Face Base+, which would cost $140 if bought separately. The set follows the brand's long-running Vitamin Enriched Face Base.

Quick Facts

DetailInfo
BrandBobbi Brown
ProductVitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo
Release dateNot yet announced
Price$95 (US)
AvailabilityUlta Beauty (US)
Value if bought separately$140 (US)
ContentsTwo full-size jars
Size1.69 oz per jar
Product typeMoisturizer and primer
Key ingredientsVitamins C and E, hyaluronic acid, squalane, shea butter, acetyl glucosamine

What's New in the "+" Formula

According to Bobbi Brown, Face Base+ is a reformulation of the original Vitamin Enriched Face Base. The brand lists these changes:

  • 5x the vitamins compared to the original
  • 24-hour priming for makeup wear
  • An upgraded HydroPlump Moisture Complex with glycerin, extra hyaluronic acid, squalane, and shea butter
  • Newly added acetyl glucosamine, which the brand says smooths skin texture over time

Bobbi Brown positions the product as a hybrid moisturizer and primer, used as a single step before foundation.

Key Ingredients

The brand highlights the following ingredients and their intended roles:

  • Vitamin C: according to Bobbi Brown, brightens the look of skin and helps even tone over time
  • Vitamin E: the brand says it helps shield against blue light, pollution, and daily environmental stressors
  • Hyaluronic acid, squalane and shea butter: described by the brand as delivering plumping hydration
  • Acetyl glucosamine: according to the brand, refines texture for a smoother base for makeup

What the Brand Says

According to Bobbi Brown, the formula is designed to:

  • Help prevent foundation from caking, creasing, flaking, or fading
  • Smooth the look of skin texture instantly and improve it over time
  • Boost radiance immediately, with cumulative benefits with continued use
  • Provide 24-hour hydration

How to Apply

  1. Warm it between the fingers before pressing it into skin.
  2. Allow it to absorb before applying foundation, particularly with long-wear or matte formulas.
  3. Wear it alone as a moisturizer on days without makeup.
  4. Apply it after sunscreen in a morning routine.

Price and Value

The duo costs $95 (US) at Ulta Beauty. Buying the two jars separately would cost $140, the set's stated value.

Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 6Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 7Bobbi Brown Vitamin Enriched Face Base+ Duo: A Priming Power Move Now at Ulta — image 8

Where to Buy

  • US: Ulta Beauty ($95)
  • UK: Not yet confirmed
  • International: Not yet confirmed

Sources

  • Ulta Beauty product listing for the Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo (price, value, size, availability)
  • Bobbi Brown's product description for Vitamin Enriched Face Base+ (formula and ingredient claims)