A Cult-Favorite Primer, Now Doubled Up
If your makeup routine has a non-negotiable, chances are it's a good primer — the difference between foundation that melts by lunch and skin that looks lit-from-within all day. Bobbi Brown fans already know the drill: the Vitamin Enriched Face Base has been a staple for years. Now, the newly upgraded Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo has landed at Ulta Beauty, packaging two full-size 1.69 oz jars into a single bundle for $95 (a $140 value).
For anyone who runs through primer faster than they'd like to admit — or who wants one for the vanity and one for the travel bag — this is the kind of restock moment worth planning around.
What's New in the "+" Formula
This isn't just the classic Face Base with new branding. The reformulated version brings some serious upgrades:
- 5x the vitamins compared to the original
- 24-hour priming power for makeup that stays put
- Upgraded HydroPlump Moisture Complex with glycerin, extra hyaluronic acid, squalane, and shea butter
- New acetyl glucosamine to smooth skin texture over time
The result is a hybrid moisturizer-primer that treats your skin while it preps it — no need to layer multiple products before foundation.
The Ingredient Lineup That Does the Heavy Lifting
Bobbi Brown built this formula around a few skincare heroes worth calling out:
- Vitamin C — brightens the look of skin and helps even tone over time
- Vitamin E — shields against blue light, pollution, and daily environmental stressors
- Hyaluronic acid + squalane + shea butter — deliver plump, cushiony hydration
- Acetyl glucosamine — refines texture for a smoother makeup canvas
Translation: skin looks glowier immediately and healthier the longer you use it.
Why It's Worth the Space on Your Shelf
A great primer earns its keep by solving real makeup problems. This one is designed to:
- Prevent foundation from caking, creasing, flaking, or fading
- Instantly smooth skin texture (and improve it over time)
- Boost radiance immediately, with cumulative glow benefits
- Deliver 24-hour hydration that keeps makeup looking fresh
How to Get the Most From It
A few pro tips to maximize your Face Base+ investment:
- Warm it between your fingers before pressing into skin — this helps it melt in evenly rather than sitting on the surface.
- Give it a minute to absorb before applying foundation, especially if you're using a long-wear or matte formula.
- Use it solo on no-makeup days as a glow-boosting moisturizer — it's genuinely that nourishing.
- Layer over sunscreen in the morning; it plays beautifully with SPF without pilling.
Where to Shop
The Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo is available now at Ulta Beauty for $95. Between the reformulated vitamin boost, the round-the-clock hydration, and the fact that you're essentially getting two jars for less than the price of one-and-a-half, this is one of those rare gift sets that actually delivers on the "value" promise — whether you're gifting it or (let's be honest) keeping both jars for yourself.
