Paula's Choice Pro-Collagen Peptide Plumping Gloss Balm Lip Treatment in Toasted Vanilla is a new shade with a sheer, warm-neutral tint and vanilla scent. It costs $24 (US) and is currently listed only on PaulasChoice.com in the US, where it was live by 9 October 2026. Europe got it first: Paula's Choice UK had the shade on sale by 27 September 2026.
Updated 9 October 2026: In stock at PaulasChoice.com (US) and listed at Paula's Choice UK, Germany, France, Netherlands and Poland.
The brand's seasonal sets are covered separately in our post on the Paula's Choice Holiday 2026 Skincare Kits.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Paula's Choice |
| Product | Pro-Collagen Peptide Plumping Gloss Balm Lip Treatment, Toasted Vanilla |
| Release date | On sale at Paula's Choice UK by 27 September 2026; US launch on PaulasChoice.com by 9 October 2026 (official launch date not announced) |
| Price | $24 (US); £26 (UK) |
| Availability | PaulasChoice.com (US); Paula's Choice UK, DE, FR, NL, PL |
| Size | 0.5 fl. oz. |
| Shade | Sheer, warm-neutral tint (per the brand) |
| Scent | Natural vanilla (per the brand) |
When Did the Paula's Choice Toasted Vanilla Gloss Balm Launch?
Paula's Choice hasn't announced an official release date for Toasted Vanilla. These are the dated sightings:
- 27 September 2026: On sale at Paula's Choice UK. The earliest UK customer reviews of the shade carry this date.
- 9 October 2026: Live on PaulasChoice.com (US), marked "New."
Price
- US: $24 for 0.5 fl. oz., the same as the other US shades.
- UK: £26. It was £22.10 during a 15% promotion on 9 October 2026.
- Europe: price on site. The German, French, Dutch and Polish storefronts list it as new with a 15% promotion.
Shades
Toasted Vanilla joins two existing US shades of the Pro-Collagen Peptide Plumping Gloss Balm, each $24 / 0.5 fl. oz.:
- Toasted Vanilla (new): sheer, warm-neutral tint with a natural vanilla scent, per Paula's Choice.
- Sheer Pink: soft-pink hue that applies clear, with a natural vanilla scent.
- Deep Plum.
For another tinted peptide lip launch, see the rhode Peptide Lip Tint in Pretzel.
Where to Buy
- US: PaulasChoice.com ($24). The site says the product ships only within the U.S.
- UK: Paula's Choice UK (£26), listed as "Pro-Collagen Peptide Gloss Balm Lip Treatment."
- Europe: Paula's Choice Germany, France, Netherlands and Poland (price on site).
- Other markets: availability varies by region; more international stockists may be added.
Checked 9 October 2026: in stock at PaulasChoice.com (US); listed at Paula's Choice UK, Germany, France, Netherlands and Poland.
What Makes the Toasted Vanilla Gloss Balm Different?
- It is a warm-neutral tint, alongside the existing Sheer Pink and Deep Plum shades.
- It reached Europe before the US, with UK sales by 27 September 2026 and the US listing by 9 October 2026.
- In the US it is currently listed only on PaulasChoice.com and doesn't appear at other US retailers.
Formula and Packaging
- Formula: According to Paula's Choice, it is a non-sticky, "never tingly" lip treatment powered by 3x pro-collagen peptides. The brand names these as palmitoyl tripeptide-1, palmitoyl tripeptide-38 and tridecapeptide-1, plus shea butter, plum seed oil and sesame seed extract. The brand says it is "clinically proven to visibly boost lip volume, plump & smooth the look of lips for 24 hours after a single application." It also says tridecapeptide-1 visibly plumps lips in 15 minutes.
- Formula credentials: Paula's Choice lists it as gluten free, vegan and silicone free. The applicator has a silicone tip.
- Packaging: The component contains 40% PCR, per the brand.
The gloss balm has 277 reviews on PaulasChoice.com. It won three 2025 awards: Women's Health Beauty Awards Best Lip Gloss, Byrdie Sweat Awards Best Lip Balm, and Shop TODAY Mature Beauty Awards Best Peptide Lip Treatment. Browse more lip and face launches in our skincare section.
Sources
- Paula's Choice US product page, checked 9 October 2026
- Paula's Choice UK product page, including the earliest customer reviews of the shade
- Paula's Choice Germany, France, Netherlands and Poland product listings
