Phlur New Releases

PHLUR Cashmere Frost Body Mist is a new hair and body mist, $39 for 8 fl oz or $26 for 3 fl oz in the US, listed at phlur.com, Sephora and Space NK. It goes on sale at Sephora US online and in stores on 1 November 2026, according to an Instagram post tracking Sephora launches. The scent is by perfumer Alexandra Monet for PHLUR, and Sephora labels it New and Limited Edition.

PHLUR's other new launches include the PHLUR Heavy Cream Eau de Parfum and the PHLUR Heavy Cream Body Butter.

Updated 31 October 2026: Since our first post, PHLUR's listing has confirmed the notes, prices and sizes, and retailers now list the mist. It is in stock at Space NK UK, available to members on phlur.com and Coming Soon at Sephora US and Sephora Canada.

What Makes PHLUR Cashmere Frost Different?

• A cool and warm contrast: Alexandra Monet says the scent was inspired by first snowfall and "the warmth of being wrapped in cashmere."
• A different classification from Cashmere Skin: phlur.com lists Cashmere Frost as Fresh Musk and Cashmere Skin as Woody Floral.
• Limited edition in two sizes: Sephora labels it Limited Edition and lists a full size and a mini.

PHLUR Cashmere Frost Fragrance Notes

PHLUR publishes this pyramid on phlur.com:

• Top: iced bergamot, almond, tiare flower
• Heart: snowdrop, jasmine, silver aldehydes
• Base: musk, vanilla cream, cashmere woods

What Does PHLUR Cashmere Frost Smell Like?

Going by PHLUR's pyramid, the mist opens with iced bergamot, almond and tiare flower. Its heart combines snowdrop and jasmine with silver aldehydes, and its base brings together musk, vanilla cream and cashmere woods.

PHLUR describes the scent as "The hush of first snowfall, felt against the warmth of cashmere." Monet says on Sephora and phlur.com: "I was inspired by first snowfall, the cold air against your skin, the soft flakes covering the ground and the warmth of being wrapped in cashmere. That contrast between cool and comforting is what makes the fragrance feel so modern and intimate."

Sephora suggests layering it with Father Figure Eau de Parfum, describing the pairing as "a wintery softness that wraps you in cashmere. Fresh, with a frosted edge." phlur.com lists the 50mL Father Figure at $99.

Other perfume mist releases we've covered include the Sol de Janeiro Cheirosa 91 Intense Perfume Mist and the PLAYA Triptease All-Over Perfume Mist.

Cashmere Frost is a separate scent, not a reformulation of Cashmere Skin. PHLUR also sells both together as the Cozy Cashmere Hair & Body Mist Duo at $68 on phlur.com.

When Did the PHLUR Cashmere Frost Body Mist Launch?

PHLUR has not published a launch date that we could find. The 1 November 2026 date comes from an Instagram post tracking Sephora launches, and Sephora's own page shows Coming Soon. The dated sightings so far are:

• By 14 October 2026: On sale at Space NK UK, based on the earliest customer review on the listing. Reviews are shopper-submitted.
• 29 October 2026: Published on phlur.com, where the page tells non-members "JOIN MEMBERSHIP TO PURCHASE."
• By 31 October 2026: Listed as Coming Soon at Sephora US and Sephora Canada.
• 1 November 2026: Sephora US online and in stores, according to the Instagram post. Sephora US currently marks the mini Online Only.

Where to Buy

• US: PHLUR 8 fl oz ($39) and 3 fl oz ($26), both members only at the moment; Sephora 8 oz ($39) and mini 3 oz ($26)
• UK: Space NK 237ml (£39) and 88ml (£26)
• International: Sephora Canada 8 oz (CA$55) and mini 3 oz (CA$37). Europe: not yet confirmed. Other markets: availability varies by region.

Checked 31 October 2026: In stock at Space NK UK in both sizes; listed on phlur.com, members only; Coming Soon and out of stock at Sephora US and Sephora Canada. Sephora US marks the mini Online Only, and Sephora Canada marks both sizes Online Only. Not found in an Ulta search, and no listing found at Sephora France or Sephora Poland. Cult Beauty doesn't stock PHLUR.

Sources

• PHLUR: phlur.com Cashmere Frost product pages
• PHLUR: post images
• Sephora: US and Canada listings
• Space NK: UK listing
• Instagram: post tracking Sephora launches

The PHLUR Heavy Cream Body Butter is on sale now at phlur.com and listed at Sephora US, priced at $38.00 for 6 oz / 170 g. It first appeared on phlur.com on 16 October 2026.

Also new from PHLUR: the PHLUR Cashmere Frost Body Mist.

Updated 25 October 2026: the body butter is now in stock on phlur.com ($38), and PHLUR has also released the Heavy Cream Eau de Parfum ($99 for 50 mL) and Heavy Cream sets.

A Sephora-launch tracking account on Instagram reported that the body butter would be available online and in stores on 20 October 2026. PHLUR hasn't announced an official launch date. The product first appeared on phlur.com on 16 October 2026, and Sephora's US listing is marked "New".

What's New

The body butter extends PHLUR's Heavy Cream scent, which launched in 2024 as a hair and body mist. The Heavy Cream Hair & Body Mist sells on phlur.com for $39 (8 oz) and $26 (travel size). PHLUR has also released the Heavy Cream Eau de Parfum, $99 for 50 mL on phlur.com. Its Heavy Cream Layering Duo pairs the body butter with the Eau de Parfum for $117, and the Heavy Cream Full Collection adds the body mist for $141.

Sephora describes the new format as "a decadent, deeply nourishing body butter with a gourmand scent." The listing places it in the Warm & Spicy fragrance family.

Scent Notes

The listed key notes are:

• Whipped Cream
• Coconut Cream
• Jasmine Blossom
• Vanilla Mousse

The scent's perfumer, Gil Clavien, describes it this way: "Heavy Cream is decadent sweetness—transparent, intimate, and undeniably addictive."

What the Brand Says

The ingredient list includes:

• shea butter
• coconut oil
• squalane
• cocoa seed butter
• safflower seed oil
• niacinamide
• prickly pear (Opuntia ficus-indica) fruit extract
• green tea (Camellia sinensis) leaf extract

PHLUR's product slides make these benefit claims:

• Shea and cocoa butters moisturise.
• Glycerin supports the skin barrier.
• Squalane softens skin.
• Prickly pear and green tea are antioxidant-rich.

These are the brand's claims. The body butter also carries Sephora's Clean at Sephora designation.

How to Use It

Sephora suggests this routine:

1. Apply the body butter to damp skin and massage until absorbed.
2. Layer it with the Heavy Cream Hair & Body Mist and the Heavy Cream Eau de Parfum. Both are sold separately.

Where to Buy

• US: Sephora ($38.00, listed) and phlur.com ($38.00, in stock).
• UK: Not yet confirmed
• International: Not yet confirmed

Checked 25 October 2026: in stock on phlur.com at $38.00; listed at Sephora US at $38.00 (stock not checked).

Sources

• Sephora US product listing (item 2948040)
• PHLUR official website (Heavy Cream Hair & Body Mist pricing)
• PHLUR Heavy Cream Body Butter product page (checked 25 October 2026)
• Sephora-launch tracking account on Instagram (reported 20 October release date)

The PHLUR Heavy Cream Eau de Parfum is on sale now at phlur.com for $99 (50 mL), with a $32 travel size. It turns PHLUR's Heavy Cream Body & Hair Fragrance Mist scent into a perfume and first appeared on phlur.com on 16 October 2026. Sephora US also lists it.

Also new from PHLUR: the PHLUR Cashmere Frost Body Mist.

Updated 25 October 2026: the Eau de Parfum is now in stock on phlur.com ($99 for 50 mL, $32 travel size) and listed at Sephora US ($32–$99). PHLUR also sells it in Heavy Cream sets with the new Heavy Cream Body Butter.

What's New: Heavy Cream as an Eau de Parfum

Until now, Heavy Cream has only been available as a mist. The Heavy Cream Body & Hair Mist launched in 2024 and sells on phlur.com for $39 (Body Mist) and $26 (Travel Size Body Mist). The new Eau de Parfum gives the Heavy Cream name a perfume format for the first time.

The early images show a white, rounded bottle with a large white cap, labelled "PHLUR — HEAVY CREAM — EAU DE PARFUM" over a milk splash. The styling uses a vanilla pod, candied citrus peel and whipped cream, which matches the scent's creamy, sweet personality.

The Notes

According to the early look, the Heavy Cream EDP is built around:

• Top: Sparkling Lemon, Vanilla Mousse
• Heart: Orange Flower, White Orchid, Tiare Flower
• Base: Amber Woods, Creamy Musk

On paper, it opens bright and zesty with a whipped-vanilla softness. The heart is a creamy white-floral bouquet, and the base settles into warm amber and skin-like musk. It's a gourmand that should feel indulgent without being heavy.

PHLUR's Sneak Peek Sample

PHLUR has added a blurred "Heavy Cream" sample box to its shop as a "Sneak Peek" sample, added on 1 October 2026. The full size went on sale on phlur.com on 16 October 2026. The same launch added a PHLUR Heavy Cream Body Butter ($38), plus the Heavy Cream Layering Duo (body butter and Eau de Parfum, $117) and the Heavy Cream Full Collection (body butter, Eau de Parfum and body mist, $141).

How to Wear a Creamy Gourmand

While you wait, here are a few ways to get the most from milky, vanilla-leaning scents:

• Moisturise first. Fragrance clings longer to hydrated skin, so apply an unscented lotion before spraying.
• Target pulse points. Spritz wrists, the base of the neck and behind the ears, and resist rubbing your wrists together.
• Layer thoughtfully. If you already own the Heavy Cream mist, an EDP of the same name could make a longer-lasting base to mist over.
• Season-proof it. Creamy gourmands feel cozy in autumn and winter, and the citrus-floral facets should keep this one wearable when it's warmer, too.

Where to Buy

• US: phlur.com ($99, 50 mL), travel size ($32); Sephora ($32–$99, listed)
• UK: Not yet confirmed
• International: Not yet confirmed

Checked 25 October 2026: in stock on phlur.com at $99 (50 mL) and $32 (travel size); listed at Sephora US at $32–$99 (stock not checked).

Sources

• PHLUR Heavy Cream 50mL Eau de Parfum product page
• Sephora US: PHLUR Heavy Cream Eau de Parfum
• PHLUR's "Sneak Peek" sample listing on phlur.com (1 October 2026)
• Fragrance community account on Instagram (early look)

Introducing the new Heavy Cream Hair & Body Mist from PHLUR - a captivating blend of whipped gourmand notes brought to life by bright citrus and luminous florals.

This sugary scent is sweet and silky, yet light as air. It offers a confectionery delight, with whipped gourmand notes blending seamlessly with vibrant citrus and radiant florals.

• Top Notes - Lemon Sugar, Marshmallow, Orange.
• Heart Notes - Jasmine Blossom, Coconut Cream, Vegan Ambrettolide.
• Base Notes - Vanilla Mousse, Salted Caramel, Whipped Cream.

Price: 3 fl oz - $24, 8 fl oz - $38

Available now exclusively on phlur.com.⁠

Presenting the new Caramel Skin Body & Hair Fragrance Mist by PHLUR. This decadent and warm fragrance features a blend of spun caramel, brown sugar, and vanilla.

Bergamot adds a touch of brightness, while sandalwood and musk elevate the scent into a confident and sensual symphony. Caramel Skin is sweet and simply irresistible.

• Key Notes - Bergamot, Caramel Cream, Sandalwood.

Price: 3 oz - $20, 8 oz - $35

Grab yours on sephora.com starting July 24th.

Phlur unveils its newest fragrance - Soft Spot. Immerse yourself in the captivating allure of intoxicating pleasure. Soft Spot embodies a sultry skin-on-skin scent.

Its irresistible blend of gentle citrus and aqueous florals blossoms into a lingering embrace of radiant amber and velvety musk, enveloping you in an irresistible aura.

• Top Notes - Bergamot Peel, Mandarin, Freesia.
• Heart Notes -Jasmine Petals, Waterlily, Vanilla Orchid.
• Base Notes - Amber, Sandalwood, Musk.

Price: 9.5 ml - $29, 50ml - $99

Keep an eye out for the upcoming launch on phlur.com.

Discover the enchanting scent of PHLUR's new Moonstone Hair & Body Fragrance Mist.

Indulge in its enchanting allure as it unveils a captivating fusion of fruity and floral aromas, featuring the sparkling essence of green apple, pomegranate, pineapple, and orange. Immerse yourself in a mesmerizing, otherworldly sensory journey.

• Key Notes - Green Apple, Jasmine, Sandalwood.

Price: 3 oz / 90 ml - $20, 8 oz / 237 ml - $35

Available starting April 17th on sephora.com.

Discover the all-new Dragon Fruit Hair & Body Fragrance Mist from PHLUR.

This tropical, fruity-floral fragrance is both playful and intricate. It blends fresh pineapple, dragon fruit, and watermelon with pink florals, amber, sandalwood, and vanilla for depth. At its heart, the lush essence of dragon fruit creates a mouthwatering fruity explosion.

• Key Notes - Dragonfruit, Plum Blossom, Sandalwood.

Price: 3 oz / 90 ml - $20, 8 oz / 237 ml - $35

Get ready! Available online at sephora.com from April 17th.

Introducing Missing Person, an alluring skin musk fragrance delicately blended for pure, provocative, and unmistakably familiar allure – now available in a Body Oil from PHLUR.⁠

This silky yet lightweight body oil is infused with ceramide-rich floral oils and skin-mimicking lipids, providing nourishment while effortlessly absorbing into the skin.

It's formulated for seamless layering to enhance scent longevity.

• Top Notes - Skin Musk, Bergamot Nectar, Sheer Jasmine.
• Heart Notes - Fresh Cyclamen, Neroli Blossom, Orange Flower.
• Base Notes - Sandalwood Australia Oil, Blonde Wood, White Musk.

Price: $45

Get yours today at phlur.com.