Gourmand lovers, get ready. PHLUR's Heavy Cream, the milky, dessert-sweet scent that has built a devoted following as a Body & Hair Fragrance Mist, appears to be getting an Eau de Parfum version. A fragrance community account recently shared an early look at the new Heavy Cream EDP, calling it "coming soon," and PHLUR itself has teased a "Sneak Peek" sample on its website. Here's what we know about the release date, the price and what's new.
Quick Facts
| Detail | Info |
|---|---|
| Brand | PHLUR |
| Product | Heavy Cream Eau de Parfum |
| Release date | Not yet announced |
| Price | Not yet announced |
| Availability | Coming soon (Sephora expected, not confirmed) |
| Concentration | Eau de Parfum |
| Fragrance family | Gourmand, creamy-milky |
| Teaser | "Sneak Peek" sample on phlur.com, added 1 October 2026 |
What's New: Heavy Cream as an Eau de Parfum
Until now, Heavy Cream has only been available as a mist. The Heavy Cream Body & Hair Mist launched in 2024 and sells on phlur.com for $39 (Body Mist) and $26 (Travel Size Body Mist). The new Eau de Parfum gives the Heavy Cream name a perfume format for the first time.
The early images show a white, rounded bottle with a large white cap, labelled "PHLUR — HEAVY CREAM — EAU DE PARFUM" over a milk splash. The styling uses a vanilla pod, candied citrus peel and whipped cream, which matches the scent's creamy, sweet personality.
The Notes
According to the early look, the Heavy Cream EDP is built around:
- Top: Sparkling Lemon, Vanilla Mousse
- Heart: Orange Flower, White Orchid, Tiare Flower
- Base: Amber Woods, Creamy Musk
On paper, it opens bright and zesty with a whipped-vanilla softness. The heart is a creamy white-floral bouquet, and the base settles into warm amber and skin-like musk. It's a gourmand that should feel indulgent without being heavy.
PHLUR's Sneak Peek Sample
PHLUR has added a blurred "Heavy Cream" sample box to its shop as a "Sneak Peek" sample, added on 1 October 2026. It's a teaser only. The full size cannot be purchased yet, but it's a strong sign the launch is getting close. The same account also hinted that this isn't the only new Heavy Cream product on the way, so keep an eye out.
How to Wear a Creamy Gourmand
While you wait, here are a few ways to get the most from milky, vanilla-leaning scents:
- Moisturise first. Fragrance clings longer to hydrated skin, so apply an unscented lotion before spraying.
- Target pulse points. Spritz wrists, the base of the neck and behind the ears, and resist rubbing your wrists together.
- Layer thoughtfully. If you already own the Heavy Cream mist, an EDP of the same name could make a longer-lasting base to mist over.
- Season-proof it. Creamy gourmands feel cozy in autumn and winter, and the citrus-floral facets should keep this one wearable when it's warmer, too.
Where to Buy
- US: Not yet available (expected at Sephora; not yet confirmed)
- UK: Not yet confirmed
- International: Not yet confirmed
The Bottom Line
The PHLUR Heavy Cream Eau de Parfum looks set to give one of the brand's most-loved mists a perfume version, with sparkling lemon, white florals and creamy musk wrapped in a milk-white bottle. The release date and price haven't been announced yet. We'll update this post as soon as PHLUR confirms the details.
