Makeup News & New Releases

Dede Signature launched the Liquidiva palette on 2 October 2026 at 11am CST, priced at $50.99 (US). The indie brand is known for artistic eyeshadow palettes, and Liquidiva is a 16-shade eyeshadow and pressed pigment palette designed by makeup artist @nj_chia. It is sold on the Dede Signature website. Below you'll find the release details, price, shade names and what's new.

What's New With Liquidiva

Dede Signature's earlier artistic palettes include Just Art, Sweethearts Secrets, Festive Elegance and From the Roots. The brand presents Liquidiva as a palette that pairs bold colour with everyday wearability.

According to the brand, Liquidiva combines:

• Super-pigmented mattes for a base, crease work and definition
• Sparkling shimmers for the lid
• Multichrome finishes that shift colour as the light catches them

The product page adds that the palette features "bold brights, wearable neutrals, and unexpected pops" for looks ranging from soft to colourful.

The brand's motto for the palette is no rules, no limits, just creative freedom and boldness. Makeup artist @nj_chia designed the palette. The reveal shows a holographic, iridescent case with "Liquidiva" in bubbly lettering.

Liquidiva Shade Names

The Dede Signature product page lists the 16 shades in two groups, each with its own ingredient list.

• Group 1 (9 shades): Emerald Pool, Pearl Splash, Blue Lagoon, Seafoam Spark, Pink Frost, Barefoot Beach, Pacific Blue, Coral Bloom and Electric Lime
• Group 2 (7 shades): Blush Tide, Deep Current, Merlot Wave, Driftwood, Golden Reef, Purple Rain and Moonlit Mist

Dede Signature hasn't shared pan sizes yet. We'll update this post once that detail is confirmed.

Key Details

According to Dede Signature, the palette's pressed pigment shades are not intended for use around the immediate eye area. The brand also recommends a patch test before use and says to stop using the product if irritation or a rash occurs.

Dede Signature says it ships worldwide. The brand lists a current processing time of 6 to 10 business days. Once shipped, it says US orders typically arrive in 3 to 5 business days, and orders outside the US can take 10 to 21 business days. The brand notes that customs and duty fees on international orders are paid by the recipient.

How to Wear a Bold-Meets-Wearable Palette

A mix of mattes, shimmers and multichromes gives you plenty of room to play. Here are a few ways to get started:

1. Build the base with mattes. Use a transition matte in the crease first, then deepen the outer corner. Highly pigmented mattes blend best when you work in thin layers.
2. Pack shimmers on with a finger. Pressing shimmer onto the centre of the lid with a fingertip gives maximum sparkle and less fallout.
3. Use multichromes as the focal point. Apply them over a sticky base or a matte of similar depth. This makes the colour shift more intense.
4. Dial it down for daytime. Pair one soft matte with a single shimmer for a subtle look. Save the full multichrome look for evenings.

Pro tip: Multichromes often look most striking over a darker matte. Try swatching them over different mattes in the palette to find pairings you like. Keep the pressed pigment shades away from the immediate eye area, as the brand advises.

Liquidiva Release Date and Price

The Liquidiva release date was 2 October 2026 at 11am CST on the Dede Signature website. The price is $50.99 USD. The palette now has its own product page on the brand's site.

Where to Buy

• US: Dede Signature ($50.99)
• UK: Dede Signature (ships worldwide; customs fees may apply). No UK retailer confirmed yet.
• International: Dede Signature (ships worldwide; customs fees may apply). No other retailers confirmed yet.

Sources

• Dede Signature: Liquidiva Palette product page
• Dede Signature homepage launch announcement ("New launch coming October 2nd")
• Dede Signature's Liquidiva launch reveal

CAIA That Blurred Look Smoothing Setting Spray is a 100 ml radiant matte setting mist with niacinamide, modified rice starch and bentonite clay. Swedish brand CAIA Cosmetics released it on 1 October 2026 at 8 AM CEST for €27 in the EU and £24 in the UK, through its own EU and UK sites. CAIA describes it as "almost like setting powder in spray form": a weightless mist that, according to the brand, blurs, sets and mattifies in one step.

Release Date

CAIA launched That Blurred Look Setting Spray on 1 October 2026 at 8 AM CEST on caiacosmetics.com and caiacosmetics.co.uk. It arrived the same week as another matte-finish setting spray launch, the Skindinavia Makeup Finishing Sprays, whose three new sprays, including a Matte spray, went on sale in the US on 6 October 2026.

Price

• EU: €27 on caiacosmetics.com
• UK: £24 on caiacosmetics.co.uk
• US: Not yet announced

What's in the Kits

CAIA also sells the spray in two kits:

• Hydra Blur Duo (€46): That Blurred Look plus That Extra Hydration Setting Spray (100 ml). According to CAIA, the value if bought separately is €54. CAIA pairs the hydrating mist as a prep or between-steps spray, with That Blurred Look as the finishing mist.
• Blurred Base (€67): That Blurred Look plus CAIA's BB-Stick and the Flat Buffer Foundation Brush F14. According to CAIA, the value if bought separately is €79. The kit page lists BB-Stick shades from Fair with neutral undertones to Deep with neutral undertones.

That Blurred Look and CAIA's Setting Spray Family

CAIA already sells three other setting sprays:

• That Dewy Look for glow and plumpness
• That Extra Hydration for a moisture boost
• That Extra Hour for 12-hour longwear

CAIA positions That Blurred Look as the option for a smooth, blurred finish with shine control. The brand says it gives an airbrushed effect without a flat, dry-looking complexion. Among other mattifying waterproof sprays on the BeautyTalkClub makeup releases page is the ONE/SIZE On 'Til Dawn Big & Bitty Duo, a holiday 2026 set of the brand's On 'Til Dawn Mattifying Waterproof Setting Spray.

Where to Buy

• US: Not yet confirmed
• UK: CAIA UK (£24). Free standard shipping over £29; next-day delivery £4.95; delivery in 1–5 business days.
• Europe: CAIA EU (€27); Hydra Blur Duo (€46); Blurred Base (€67). Free shipping over €100; delivery in 3–10 business days.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the That Blurred Look Setting Spray Different?

• It is the first spray in CAIA's setting spray family with a radiant matte, waterproof finish.
• It uses oil-absorbing powders in a mist: modified rice starch (distarch phosphate) and bentonite clay, which CAIA compares to setting powder in spray form.
• Besides the 100 ml spray, CAIA sells it in two kits: Hydra Blur Duo with That Extra Hydration and Blurred Base with the BB-Stick and F14 brush.

What the Brand Says About the Formula

• Instant smoothing: the brand says it visibly reduces the appearance of pores and imperfections.
• Shine control without dryness: according to CAIA, modified rice starch and bentonite (mineral) clay absorb excess oil and naturally mattify.
• Texture refining: according to CAIA, niacinamide helps refine the look of skin texture and minimize the look of blemishes.
• Long wear: the brand says makeup stays locked in for up to 12 hours with a waterproof, transfer-resistant finish that feels breathable all day.

Squalene, baobab pulp extract (Adansonia digitata), chlorella extract, magnesium aluminum silicate, sea salt and tocopherol also appear on the ingredient list. The list includes fragrance (parfum), so people with sensitive skin may want to patch test first.

CAIA cites testing for these claims. In a 7-day user test on 22 participants under dermatological control, 100% agreed the spray gives an instant smoothing effect and 97% agreed it gives a blurred finish. The 12-hour and waterproof claims come from a clinical evaluation on 22 participants under dermatological control.

How to Use

CAIA's directions are to apply makeup as usual, then shake the bottle very well. Close your eyes and mouth, hold the bottle about 30 cm from your face, and mist 3–4 times for even coverage across the whole face before letting it set. The brand says its specially designed pump spreads the mist evenly.

Sources

• CAIA Cosmetics EU: That Blurred Look Setting Spray product page
• CAIA Cosmetics UK: That Blurred Look Setting Spray product page
• CAIA Cosmetics: Hydra Blur Duo and Blurred Base kit pages
• CAIA Cosmetics setting spray category page

JINsoon x Vintage Dusties The Icons is a three-shade nail polish collection of blackened reds: Theda, Rita and Uma. JINsoon made it with the @vintage_dusties Instagram account. The shades are sold separately at $18 each (US), not as a boxed set, and went on sale on JINsoon.com on 30 September 2026.

Release Date

JINsoon released The Icons on 30 September 2026, and all three shades are currently listed on JINsoon.com. The collection arrived the same day another dark autumn/winter 2026 polish was listed in the UK, the deep plum Leighton Denny Tough Love Nail Polish. More nail and colour launches are collected under BeautyTalkClub's makeup releases.

Price

• US: $18 per shade on JINsoon.com
• UK: Not yet announced
• Other markets: Not yet announced

The Icons Shades: A Century of Blackened Reds

According to JINsoon, the shades are "inspired by a century of blackened reds," and each one reflects a different era in the history of the vampy manicure.

Theda (1920s)

Theda is a blackened blood red with warm undertones and a translucent jelly finish. The brand says it takes its cue from the first known blackened red nail polish. It is named for silent-film star Theda Bara, who was nicknamed "The Vamp."

Rita (1940s)

Rita is a deep wintry plum with a crelly finish (part cream, part jelly). It draws on the 1940s dark-nails trend. JINsoon says that was when advertisers first used the word "vamp" for this colour family, and the brand links the era to women wearing dark polish as a symbol of independence and power.

Uma (mid-90s)

Uma is a ripened fig red with a pearl finish and shifting green shimmer. It refers to the return of dark red nails in the grunge era.

Where to Buy

• US: JINsoon: Theda ($18), Rita ($18), Uma ($18), or The Icons collection
• UK: Not yet confirmed
• Canada: JINsoon directs Canadian shoppers to The Green Jungle Beauty Shop for its products; a listing for The Icons is not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

JINsoon ships within the continental United States, and its site currently notes that orders may have a slight shipping delay. According to JINsoon's product pages, its lacquers are non-returnable for sanitary reasons. If a product arrives defective, the brand offers a replacement or credit when the order number and a photo are sent within 48 hours of delivery. JINsoon also says it can't refund or accept returns of orders sent to a third-party forwarder that doesn't pass them on.

What Makes The Icons Collection Different?

• Each shade is tied to a named era, according to JINsoon: the 1920s (Theda), the 1940s (Rita) and the mid-90s (Uma).
• The three shades use three different finishes: jelly, crelly, and pearl with green shimmer.
• It is a collaboration with the @vintage_dusties Instagram account.

Formula Notes

According to JINsoon, The Icons shades are 21-free, like all of its lacquers. The brand says they are made without ingredients such as formaldehyde, toluene, DBP, camphor and parabens.

Uma's published ingredient list includes mica, tin oxide and synthetic fluorphlogopite, the shimmer ingredients behind its pearl finish. Theda's list does not include them. The ingredient lists for Rita and Uma both include Black 2 (CI 77266 [nano]).

How to Use

According to JINsoon, Power Coat Base Coat should always be used with dark, richly pigmented shades like these. The brand says a base coat helps prevent the staining that deep reds and plums can cause.

Sources

• JINsoon: The Icons collection page
• JINsoon product pages: Theda, Rita, Uma (ingredients, shipping and returns information)
• Vintage Dusties (@vintage_dusties) Instagram account, collaboration partner

LONDONTOWN's Holiday 2026 mini nail sets are Candy Cane Cuties, eight mini lakurs, and One-Step Mini Magic, four One-Step nail-perfecting minis. Candy Cane Cuties costs $43 and One-Step Mini Magic costs $28 in the US. The brand announced both on Instagram, released them on its website on 29 September 2026, and both are available now.

Release Date

LONDONTOWN released both sets on its website on 29 September 2026, after announcing them on Instagram. Both are on sale now on the brand's US, UK and Canadian storefronts. One-Step Mini Magic is also available online at Ulta Beauty, and both sets are listed at Nordstrom.

Price

• US: Candy Cane Cuties $43, One-Step Mini Magic $28 (also $28 at Ulta Beauty)
• UK: Candy Cane Cuties £43, One-Step Mini Magic £28 (LONDONTOWN UK storefront)
• Canada: Candy Cane Cuties CA$63, One-Step Mini Magic CA$41 (LONDONTOWN Canada storefront)

A single mini lakur costs $12, so the eight shades in Candy Cane Cuties would cost $96 bought one by one. Ulta states that the four One-Step Mini Magic products would cost $56 bought separately. Per-item prices for the One-Step minis are not available.

When checked on 7 October 2026, LONDONTOWN's site was running a Friends & Family sale of 25% off sitewide. Ulta was offering members 20% off online orders with code SAVE20 through 8 October.

Candy Cane Cuties: 8 Mini Lakurs

According to LONDONTOWN, the shades take you "from first snow to final RSVP". The brand says the set moves from sheer shades and creamy neutrals for everyday wear to shimmer and one bold colour for party nights. Two shades are described as holographic and two as shimmering. The eight shades are:

• Double Scoop: sheer creamy white
• Champagne in Bed: holographic neutral pink
• Pearl: soft shimmering champagne
• Rose Latte: warm pink beige
• Gingerbread: holographic neutral beige (called "Gingerbread Cookies" on the brand's swatch graphic)
• Extra Bubbles, Please!: sheer and shimmering mauve gold
• Chai: warm, spiced nude
• Naughty List: full-bodied merlot

One-Step Mini Magic: Colour Plus Care

LONDONTOWN calls this an exclusive holiday set of its One-Step Manicures. According to the brand, you choose by benefit: strengthen, brighten, revive or hydrate. The brand describes the four products as:

• Sheer Strength Nail Blush in Hibiscus: a 2-in-1 nail hardener and glow booster in a sheer violet flush
• Pink Illuminating Nail Concealer: an instant colour corrector with a milky pink finish
• Perfecting Nail Veil #11 in Fig: a hint of colour packed with care
• Glow Getter Nail Luminizer (original): a nail perfector with a plumping shimmer finish

Where to Buy

• US: LONDONTOWN official: Candy Cane Cuties ($43) and One-Step Mini Magic ($28). Ulta Beauty: One-Step Mini Magic ($28, currently listed as online only). Ulta has not yet confirmed Candy Cane Cuties. Nordstrom: One-Step Mini Magic 4-Piece Set and Candy Cane Cuties Nail Polish Set.
• UK: LONDONTOWN UK storefront: Candy Cane Cuties (£43) and One-Step Mini Magic (£28). UK retailers are not yet confirmed.
• Canada: LONDONTOWN Canada storefront: Candy Cane Cuties (CA$63) and One-Step Mini Magic (CA$41).
• Europe: Not yet confirmed.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the LONDONTOWN Holiday 2026 Mini Nail Sets Different?

• The two sets use different formats. Candy Cane Cuties holds eight Lakur colours, while One-Step Mini Magic holds four care-plus-colour products the brand groups by benefit.
• Ulta's listing says the One-Step products need no base coat or top coat.
• Each set costs less than its stated separate value: $43 against $96, and $28 against $56.

The sets add to this season's nail gifting launches, alongside the Manucurist Advent Calendars 2026: Time to Shine and Time to Flash. Among other new nail releases is the Nail Reformation x Sally Beauty Fall 2026 Press-On Nails collection. For another Holiday 2026 set sold online at Ulta Beauty, see Winky Lux Frosty the Lip Balm Holiday 2026. More launches are on our makeup releases page.

Formula and Packaging

According to LONDONTOWN, Lakur is vegan and "21+ free." The brand says the formula contains conditioning botanicals, including garlic bulb extract, evening primrose, chamomile, cucumber, vitamin E and biotin. It also describes the formula as self-levelling and applied with a pro-contour brush.

Ulta lists the One-Step products as made with LONDONTOWN's Nourishing Florium Complex. This is the brand's proprietary blend of rapeseed flower oil, cucumber, garlic, evening primrose and chamomile extracts, and vitamin E. Ulta lists them as free from:

• formaldehyde and formaldehyde resin
• toluene and xylene
• phthalates (including DBP)
• camphor
• ethyl tosylamide
• acetone
• TPHP
• bisphenol A

Ulta also notes the set cannot be shipped via air.

Both sets come in red-and-pink candy-cane-striped boxes with green scalloped tops.

How to Use

For Lakur, LONDONTOWN's directions start with a base coat, then 1–2 coats of colour once the first layer has dried, sealed after 10–15 seconds. To speed drying, the brand suggests 1–2 drops of its Accelerating Drying Oil at the cuticle. For One-Step Mini Magic, Ulta's listing says to apply 1–2 coats directly onto clean nails, with no base coat or top coat needed.

Sources

• LONDONTOWN: Candy Cane Cuties Holiday Set product page
• LONDONTOWN: One-Step Mini Magic product page
• LONDONTOWN Canada: One-Step Mini Magic product page
• Ulta Beauty: One-Step Mini Magic Holiday Set listing
• LONDONTOWN's Instagram announcement

The By Terry Brightening CC Blush is a skincare-infused liquid blush in six shades, made with IGC Pigments, Japanese Rose Extract and a 3-vitamin complex. It costs £33 (UK) and $45 (US) on byterry.com, where it was listed on 18 September 2026, with wider release described as "coming soon." According to By Terry, it is built around Terry de Gunzburg's signature luminous finish, with shades running from soft pink to deep rosewood.

When Did the By Terry Brightening CC Blush Launch?

By Terry hasn't announced an official release date. The blush was listed on byterry.com on 18 September 2026 and is on sale on the brand's US and UK storefronts. Other retailers have not yet been confirmed, and wider release is described as "coming soon."

Price

• US: $45 on byterry.com
• UK: £33 on byterry.com
• Europe and other markets: Not yet announced

The Six Shades

The shade names and descriptions below are By Terry's own:

• N1 Baby Bloom: soft, delicate pink
• N2 Rose Rebel: vibrant rosy pink
• N3 Melon Melody: warm melon coral
• N4 Peach Pulse: fresh peachy coral
• N5 Petal Pop: soft mauve pink
• N6 Beauty Berry: deep rosewood

It is the same shade count as the Pixi Beauty LiquidGlow Blush, another liquid blush released in six shades, which sells for $16 (US).

Where to Buy

• US: By Terry US ($45); other US retailers not yet confirmed
• UK: By Terry UK (£33); other UK retailers not yet confirmed
• Europe: Not yet confirmed; byterry.com points shoppers in France and Europe to a separate delivery option
• Other markets: availability varies by region; more international stockists may be added.

What Makes the By Terry Brightening CC Blush Different?

• It comes as a liquid blush with a drop-shaped applicator, which By Terry says is designed to deliver a precise amount of product.
• Its colour comes from IGC Pigments (Intensive Glow Control), By Terry's blend of micronised colour pigments and luminous pearl pigments.
• It combines makeup and skincare ingredients: Japanese Rose Extract, Jasmine Leaf Extract, Phytosqualane and Vitamins E, B3 and B5.

Formula and Packaging

According to By Terry, the IGC Pigments deliver even, buildable colour and multidimensional radiance, reflecting light evenly while allowing the skin to show through. The brand presents the blush under the tagline "Natural Color. Diamond-Like Radiance." By Terry describes the texture as an ultra-fresh, lightweight cream that melts into skin and blends easily, with colour that builds from natural to intense.

The brand reports:

• Up to 24H hydration (instrumental test, 11 subjects)
• Visible colour for up to 12H (consumer test under dermatological supervision, 30 subjects)

The same consumer test also asked participants about the luminous finish, comfort and buildable intensity.

Skincare Ingredients

According to By Terry, each drop contains:

• Japanese Rose Extract: derived from rose cell biotechnology. The brand says it helps rejuvenate skin and supports firmness and elasticity.
• Jasmine Leaf Extract: derived from jasmine cell biotechnology. According to the brand, it helps brighten and even the complexion and supports antioxidant defences.
• Phytosqualane: a plant-derived emollient that, the brand says, strengthens the skin barrier, limits moisture loss and helps maintain suppleness and comfort.
• 3-Vitamin Complex (E, B3 & B5): described by By Terry as boosting radiance, supporting the skin barrier, hydrating and soothing.

The formula contains 87% ingredients of natural origin and is vegan. The brand calls it "clean" according to its own By Terry clean charter. The packaging is 100% recyclable PET.

The blush shares its Brightening CC name with the By Terry Brightening CC Foundation, the brand's earlier radiance-focused serum foundation. For other new blushes, highlighters and complexion launches, see our makeup releases.

How to Use

By Terry directs users to apply 1–2 drops directly onto the cheeks with the drop-shaped applicator. Blend with fingertips or a blush brush until the texture melts into the complexion. Layer gradually to build from a sheer veil of colour to a more vibrant flush.

Sources

• By Terry US product page
• By Terry UK product page

Ace Beauté's Mini Serenade Eyeshadow Palette is a compact five-shade neutral palette with 3 matte and 2 shimmer shades from the full-size Serenade. It went on sale on acebeaute.com on 29 September 2026, priced at $24 (US).

Release Date

The Mini Serenade launched on acebeaute.com on 29 September 2026. That was less than two weeks after the full-size Serenade Eyeshadow Palette, which debuted on 17 September 2026. It was one of several eye launches that day in our makeup release coverage. The others included the 15-pan eyeshadow palette in the ColourPop Fallen Collection 2026 and the six-pan r.e.m. beauty Prima Palette.

Price

• US: $24 on acebeaute.com
• UK: Not yet announced
• Europe: Not yet announced

The full-size Serenade costs $32 (US), so it adds three shades for $8 more.

What's Inside

• 5 eyeshadow pans
• 3 matte and 2 shimmer finishes
• Size per pan: not yet announced
• Total weight: not yet announced

The Shades

The five shades are Muse, Aura, Noella, Ember and Shadow. All five come from the eight-shade Serenade. The mini leaves out Glint, Dew and Starlit.

According to Ace Beauté, it is an "everyday-to-night" palette with soft matte neutrals, rich definition and a statement shimmer. The brand's product page calls it a compact five-colour neutral palette "made for everyday makeup, soft definition, and smokey eye moments". The page lists the shade names but does not give a colour descriptor for each one.

The product images show the five shades in a row in this order:

• Mauve-brown
• Icy blue
• Taupe
• Warm brown
• Charcoal-black

Both palettes share the same colour story. The mini drops three shades and costs $8 less.

Where to Buy

• US: Ace Beauté – Mini Serenade Eyeshadow Palette ($24); full-size Ace Beauté – Serenade Eyeshadow Palette ($32)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Mini Serenade Different?

• It keeps five of the full-size Serenade's eight shades and drops Glint, Dew and Starlit.
• Ace Beauté lists a fixed split of 3 matte and 2 shimmer finishes. The Serenade page describes only "a versatile mix".
• It costs $24 (US) against $32 for the full size. The brand calls it "compact and easy to take anywhere".

Formula and Packaging

Both palettes have talc and mica at the top of their ingredient lists, according to Ace Beauté's product pages. Several ingredients appear on the full-size Serenade's list but not on the mini's:

• Jojoba seed oil
• Calcium carbonate
• Microcrystalline wax
• Paraffin
• Bismuth oxychloride

The images show the shades in a plum-toned compact with a clear lid.

How to Use

According to Ace Beauté, a flat, firmer brush gives the most colour payoff when packing shadow onto the lid, and a fluffy brush blends and softens the edges. For the shimmer shades, the brand suggests lightly spritzing a flat, firm brush before picking up product for a more intense, foiled finish. The shades can be worn alone or layered to build intensity.

Sources

• Ace Beauté – Mini Serenade Eyeshadow Palette product page
• Ace Beauté – Serenade Eyeshadow Palette product page

The By BEAUTY BAY Make Face Camouflage Concealer is a creamy, multi-use concealer with buildable coverage and a satin finish, in 25 shades. It costs $13 (US) / £10 (UK) and went on sale at Beauty Bay in September 2026 as part of the retailer's in-house By BEAUTY BAY line. According to Beauty Bay, it covers, sculpts and evens out skin tone.

When Did the By BEAUTY BAY Make Face Camouflage Concealer Launch?

Beauty Bay hasn't announced an exact release day. The concealer was released in September 2026 and is available now on Beauty Bay. It is one of several concealers launched that month, alongside the Lisa Eldridge Luminist Concealer, which launched at Space NK on 17 September 2026 in 32 shades.

Price

• US: $13
• UK: £10
• Europe: €12
• Canada: CA$18
• Australia: A$20

The 25 Shades

Beauty Bay describes the undertones as follows:

• Warm: yellow, gold or peach hues
• Neutral: a balance of warm and cool
• Cool: pink with blush hues

The shades are grouped by depth:

• Fair: Porcelain (cool), Ivory (warm), Vanilla (neutral), Crema (cool)
• Light: Cashmere (warm), Buttermilk (neutral), Shell (cool), Croissant (warm), Almond (warm)
• Medium: Peanut (neutral), Pretzel (neutral), Honey (warm), Buff (warm)
• Tan: Syrup (neutral), Bisque (warm), Caramel (neutral), Golden (warm)
• Dark: Ganache (warm), Nutmeg (neutral), Cinnamon (warm), Brew (neutral)
• Deep: Cocoa (cool), Malt (neutral), Conker (cool), Walnut (warm)

Where to Buy

• US: Beauty Bay ($13). Other retailers not yet confirmed.
• UK: Beauty Bay (£10). Other retailers not yet confirmed.
• Canada: Beauty Bay (CA$18). Other retailers not yet confirmed.
• Europe: Beauty Bay (€12). Other retailers not yet confirmed.
• Australia: Beauty Bay (A$20). Other retailers not yet confirmed.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Make Face Camouflage Concealer Different?

• It has a dual-ended applicator: a cushion doe-foot on one end and a "marshmallow" sponge on the other.
• It comes in 25 shades across six depth groups (Fair to Deep), each labelled warm, neutral or cool.
• Beauty Bay positions it as multi-use, for covering, sculpting and evening out skin tone.

Formula and Packaging

According to Beauty Bay, the formula is designed to care for skin while it covers. The brand says it contains hyaluronic acid for hydration, plus squalane and vitamin E to nourish.

Coverage is buildable from medium to high. A light layer evens out skin, and more layers cover redness, blemishes and discolouration. It dries to what Beauty Bay calls an "everyday satin finish", which the brand says looks like skin rather than a flat, powdery layer. Beauty Bay doesn't list the size.

The two applicator ends do different jobs:

• Cushion doe-foot: for precise placement on spots, under the eyes or around the nose.
• Sponge end: according to Beauty Bay, buffs and blends the formula into the skin for a seamless result.

How to Use

Beauty Bay's directions are to dot the concealer onto the areas you want to cover with the doe-foot, then flip to the sponge end and buff until the edges disappear. Build coverage in thin layers. For very red areas or dark circles, apply the brand's Make Face Colour Corrector first.

To sculpt, use a shade one or two tones deeper than your skin along the cheekbones and jaw. For a full cream complexion, it pairs with the Make Face Multi-Use Complexion Palette, which contains 11 creams and 1 powder.

It joins other cream formulas from the in-house line, such as the By BEAUTY BAY Liquid Cream Blush. More face launches are listed on our makeup releases page.

Sources

• Beauty Bay: Make Face Camouflage Concealer product page

ZOEVA's Velvet Love Eyeliner Pencil in Metallic Truffle is a new warm grey-brown shimmer shade of the brand's gel-like eyeliner pencil. It costs $23.00 (US), $22.00 (International) and €19.50 (EU). It went on sale on 29 September 2026 as an online exclusive on ZOEVA's own websites. The brand describes the shade as a "Warm Grey-brown Shimmer", a softer alternative to black liner in the same formula as the other Velvet Love Eyeliner Pencil shades.

Release Date

Metallic Truffle was released on 29 September 2026 on ZOEVA's websites, where it is labelled NEW. It arrived days after another gel eye pencil launch, the Anastasia Beverly Hills Dramaline Gel Eyeliner Pencil, which went on sale at Ulta on 27 September 2026. You can follow other new eye, lip and face launches in our BeautyTalkClub makeup releases category.

Price

• US: $23.00
• UK: Not yet announced
• Europe: €19.50 (base price €1,625.00 / 100 g, incl. VAT, plus delivery)
• International: $22.00

Shades: Metallic Truffle

Metallic Truffle is a shade extension: it brings the existing Velvet Love Eyeliner Pencil formula to a new colour. According to ZOEVA, the warm grey-brown base gives soft definition, and the light-catching shimmer shows at its fullest in daylight. Another brand has also recently added a shade called Truffle to an eye pencil: NABLA Cupid's Arrow Micro Truffle & Blue Amber, announced on 6 October 2026.

ZOEVA sorts Velvet Love Eyeliner Pencil shades into two finishes. Metallic shades have a shimmering, light-reflecting finish. Perfect shades finish smooth and matte. The brand says both share the same creamy, gel-like formula and up-to-8-hour wear. ZOEVA's product page also has an Eye Colour filter that shows which shades it suggests for brown, blue, grey, hazel or green eyes.

Where to Buy

• US: ZOEVA US ($23.00)
• UK: Listed in ZOEVA UK's eyeliner range; price not yet announced
• Europe: ZOEVA EU (€19.50)
• Other markets: ZOEVA International ($22.00). Availability varies by region; more international stockists may be added.

ZOEVA currently lists the shade as an online exclusive, sold through its own websites.

What Makes the Velvet Love Eyeliner Pencil Metallic Truffle Different?

• It pairs a warm grey-brown base with a metallic shimmer, where ZOEVA's Perfect shades are matte.
• ZOEVA says Metallic shades are made for the lash line and doesn't recommend them on the waterline. It recommends Perfect shades for the waterline.
• ZOEVA currently lists it as an online exclusive on its US, EU and International sites.

Formula and Brand Claims

According to ZOEVA, the formula is:

• Highly pigmented: gives dramatic definition in one stroke
• Gel-like and ultra-creamy: glides on without pulling or dragging the skin
• Waterproof and smudge-proof once set: holds for up to 8 hours
• Suitable for sensitive eyes: the brand says it is dermatologically tested and was well tolerated by people with sensitive eyes, with the results confirmed by ophthalmologists. ZOEVA also describes it as 100% vegan.

ZOEVA cites a consumer-perception study of 22 women:

• 100% said the colour is intense from the first swipe and easy to blend straight after application
• 95% said the colour stays even and intense after 8 hours of wear
• 91% said it does not crease, transfer or settle into lines, and that it feels comfortable on the eyelid
• In a subgroup of 8 women aged 40+, 100% agreed it performs well on hooded and mature eyelids. 88% agreed it still performed well after 8 hours of wear.

Ingredients (per ZOEVA): Dimethicone, Mica, Synthetic Wax, Silica, Stearyl Dimethicone, Caprylic/Capric Triglyceride, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, Dimethicone/Vinyl Dimethicone Crosspolymer, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Panthenol, Isoceteth-10, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides).

ZOEVA's product safety information gives the manufacturer's address as Karl-Ritscher Anlage 1-3, 60437 Frankfurt. ZOEVA also uses the Velvet Love name for its liquid blushes; recent shades are covered in ZOEVA New Shades of Velvet Love Liquid Blush.

How to Use

ZOEVA says the pencil can create a classic wing, a bold line or a smudged-out smoky eye. For more depth, it suggests applying one pass, blurring the edge with the ZOEVA 230 Detail Smoky Blender Brush before the formula sets, then layering a second pass. To keep a precise tip on the soft texture, the brand recommends a high-quality cosmetic sharpener such as the ZOEVA Single Sharpener or the Velvet Love Duo Sharpener.

Sources

• ZOEVA US product page
• ZOEVA EU product page
• ZOEVA International product page
• ZOEVA UK eyeliner range listing

Moira Cosmetics' Chroma Light Shadow adds six new single metallic and duo-chrome eyeshadow shades, numbered 025 Venus Rising to 030 Frozen Orbit. Each costs $6.00 (US), and the shades went on sale on Moira's website on 29 September 2026 after an Instagram teaser reading "You asked and we listened…". They join shades 001–024, such as Tempting, Sugar Crush and Renegade, bringing the Chroma Light Shadow line to 30 shades.

MOIRA has since launched the MOIRA Blur Lip Contour Liner, a $7 soft-focus matte lip liner in 12 shades, on moirabeauty.com on 8 October 2026.

Release Date

The six new Moira Chroma Light Shadow shades launched on 29 September 2026 on moirabeauty.com, following the brand's Instagram teaser. No retailer launch dates have been announced.

Price

• US: $6.00 per shade, the same as the existing shades 001–024
• UK: Moira shows prices in GBP at checkout; a fixed UK price has not been announced

Moira's collection page also lists a "Chroma Light Shadow Bundle ($144 Value)". The page does not state the bundle's price or which shades it contains.

Meet the New Shades

Each new shade is a single pressed eyeshadow in Moira's clear square compact:

• 025 Venus Rising: warm champagne-peach with a rose-gold metallic sheen
• 026 Cosmic Garden: icy mint-green duo-chrome with a violet shift
• 027 Moonflower: olive-gold and bronze duo-chrome with a green-gold shift
• 028 Aurora: lilac-lavender metallic with pink sparkle
• 029 Solar Kiss: coral-red to copper-gold duo-chrome
• 030 Frozen Orbit: icy white-pearl and silver shimmer

Where to Buy

• US: Moira Cosmetics: 025 Venus Rising, 026 Cosmic Garden, 027 Moonflower, 028 Aurora, 029 Solar Kiss, 030 Frozen Orbit ($6.00 each)
• UK: Moira Cosmetics ships to the UK, with prices shown in GBP at checkout. No UK retailer is confirmed yet.
• Europe: Not yet confirmed. Moira ships internationally, and customs or duties may apply.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Moira Chroma Light Shadow Different?

• The six new shades use cosmic-themed names, from Venus Rising to Frozen Orbit, and are numbered 025–030 after the line's existing 24 shades.
• Moira's ingredient lists show two bases: 025, 028 and 030 are built on aluminum starch octenylsuccinate with no mica listed, while 026, 027 and 029 list mica and synthetic fluorphlogopite.
• 030 Frozen Orbit lists titanium dioxide (CI77891) as its only colourant. 028 Aurora lists ultramarines, ultramarine pink and carmine.

Formula and Packaging

According to Moira, the Chroma Light Shadow is a highly pigmented metallic eyeshadow with a foiled finish. The brand says it uses micro-fine glitter for multidimensional sparkle with minimal fallout, has a creamy texture that blends easily, and gives long-lasting shine. Moira says the formula can be layered, from a subtle metallic glow to a bolder look.

Moira describes the product as vegan, paraben-free, phthalate-free and gluten-free. However, the ingredient list on the 028 Aurora page includes Carmine (CI75470). Customer reviews on the product pages predate the new shades and refer to the existing Chroma Light Shadow line.

It is Moira's latest shimmer launch after the MOIRA Cosmetics Dreamlight Highlighter Balm and the MOIRA Dreamlight Glow & Blur Blush Kit, which pairs that highlighter with Love Blur Blush. For other eye, face and lip launches, see BeautyTalkClub's makeup releases.

How to Use

Moira recommends priming the lids with its Eyeshadow Primer (sold separately), then packing on colour with a flat or firm brush. The brand suggests blending with a fluffier brush for a more all-over sparkle, or applying with fingertips.

Sources

• Moira Cosmetics: Chroma Light Shadow collection page
• Moira Cosmetics product pages: 025 Venus Rising, 026 Cosmic Garden, 027 Moonflower, 028 Aurora, 029 Solar Kiss, 030 Frozen Orbit
• Moira Cosmetics' Instagram announcement