Fragrance News & New Perfume Releases

Jo Malone London has released the Mini Ginger Biscuit & Vanilla Scotch Perfume Gift Set, a $50 holiday duo of two 9 mL limited-edition colognes, now available only at Sephora in the US. The set is listed as "New Limited Edition", "App Exclusive" and "Only at Sephora", and has no customer reviews yet.

What's New

Jo Malone London and Sephora describe the set as "a perfectly paired festive duo." It pairs a returning holiday favourite with a new gourmand cologne, both in travel-size 9 mL bottles. The set comes in a red, navy and gold tartan gift bag with a black handle, so it is ready to give without extra wrapping.

Vanilla Scotch Cologne

Vanilla Scotch is the newer of the two, with its first Sephora reviews appearing on 3 October 2026. Its key notes are Scotch, vanilla and amber. Jo Malone London describes it as "warm indulgent vanilla blended with a splash of Scotch whisky accord, tumbling over roasted tonka bean, and wrapped in the sensual allure of golden amber." According to the brand, the result is a rich, warming trail. It is also sold on its own as a Vanilla Scotch Cologne Travel Spray for $38.00 at Sephora.

Ginger Biscuit Cologne

Ginger Biscuit is the brand's limited-edition festive gourmand, with key notes of ginger, roasted hazelnut and tonka bean. The brand says it captures the comforting scent of buttery biscuits melting into caramel. The full-size 100 ml bottle is $175.00 at Sephora. We covered its return in detail in our Ginger Biscuit Cologne release post.

Key Details

• Shared base: Both colognes include tonka bean. This gives the pair a common warm, sweet foundation that suits wearing them together.
• Format: At 0.3 oz / 9 mL each, the minis are sized for travel or for trying both scents before buying a full bottle.
• Gifting: The set has a single price and comes in its own gift bag. It falls in the stocking-stuffer and small-gift range for the holiday season.
• Limited run: Both scents are limited edition, so availability may not last through the season.

Where to Buy

• US: Sephora ($50.00, only at Sephora)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Jo Malone London product descriptions via Sephora US
• Sephora US: Mini Ginger Biscuit & Vanilla Scotch Perfume Gift Set
• Sephora US: Vanilla Scotch Cologne Travel Spray
• Sephora US: Ginger Biscuit Cologne listing

Heretic Parfum launched Thornapple, a plant-based Eau de Parfum inspired by the Datura plant, on its own website on 4 October 2026. It costs $165.00 for a 50ml bottle and $28.00 for a 5ml deluxe sample. Thornapple was created by Heretic founder and perfumer Douglas Little.

What's New

Thornapple is named after the Datura plant, also called thornapple. The plant has night-blooming white trumpet flowers and spiny, egg-sized seed pods. Heretic states that the fragrance does not contain physical Datura stramonium and contains no poison. The brand calls the scent an interpretation of the plant's folklore and mythology, not a literal portrait of it.

Douglas Little explains the idea on the product page: "I've always thought of poisonous plants as the punk rockers of the botanical world."

The Notes

Heretic gives Thornapple's pyramid three themed tiers:

• Top (The Temptation): apple accord, green leaves, cardamom, saffron
• Heart (The Delirium): black tea, dark plum, labdanum, frankincense
• Base (The Spell): oakmoss, vetiver, ambered woods, skin musk

According to the brand, each note plays a role:

• Saffron adds "tension" under the opening.
• Black tea brings depth and ambiguity.
• Labdanum gives a resinous, ritualistic character.
• Oakmoss and vetiver evoke the earth beneath the plant's roots.
• Skin musk is the final stage, which Heretic says makes the scent feel personal to the wearer.

Bottle and Packaging

The 50ml bottle has a spiky black cap shaped like Datura's armoured seed pod. Its glass shades from black to yellow-green. The 50ml box carries a botanical Datura print, and the 5ml sample comes in a book-style box.

Key Details

Heretic says Thornapple is made from 95% naturally derived ingredients, as defined by ISO 9235. The brand also describes the formula as:

• Free of phthalates, parabens, synthetic dyes and formaldehyde
• Vegan-friendly
• Cruelty-free

How to Wear It

Heretic says its plant-based fragrances wear light and sheer. The brand gives this guidance:

• Reapply periodically through the day to extend wear.
• Layer two to three Heretic scents to build intensity.
• When layering, apply the heavier fragrance first, then the lighter one.

Heretic only accepts returns for defective or damaged products. The brand suggests starting with a sample, which makes the $28.00 5ml size the lower-commitment option.

Where to Buy

• US: Heretic Parfum ($165.00 for 50ml / $28.00 for 5ml)
• UK: Not yet confirmed at a UK retailer; Heretic's own site ships internationally (rates in its FAQ)
• International: Heretic Parfum official site, which ships internationally (rates in its FAQ)

Heretic offers free US shipping on orders of $75 or more. A $10 flat rate applies to US orders under $75.

Sources

• Heretic Parfum, Thornapple product page

LoveShackFancy released its limited-edition Holiday 2026 fragrance gift sets on 24 September 2026. The four new products are priced from $35 to $140 (US) and are available now on the brand's US site. The lineup is built around Secret Crush, the brand's vanilla gourmand Eau de Parfum that launched in 2025. It includes a full-size vanity set, a four-piece mini perfume layering set, a trio of hair and body mists, and a Secret Crush candle.

Products and Prices

• Secret Crush Vanity Set ($140): Pairs the 75mL Secret Crush Eau de Parfum, which has a sculptural golden bow top, with a 10mL travel spray. Both come in an oval keepsake box printed with the pink-and-gold Coquette Bow pattern. The set costs $140. Buying the two items one by one would cost $157, so the set saves $17.
• Mini Deluxe Layering Perfume Set ($75): Contains four 7mL (0.24 oz) Eau de Parfum dabbers. Each has a detachable bow that can be worn in the hair. The four scents are:

- Forever in Love: floral with green pear and gardenia

- Sweetheart: sparkling pink fruity floral

- Just a Girl: gourmand with sheer amber

- Secret Crush: airy, luminous vanilla

• Mini Hair and Body Perfume Mist Best Sellers Gift Set ($35): Contains three 1 oz (30mL) mists in a heart-window box:

- Sugar Blush: a fruity floral the brand says "smells like dessert"

- Peach Pom Pom: peach and jasmine

- Vanilla Twirl: vanilla and caramel

The brand credits perfumers Jérôme Epinette, Bérénice Watteau and Gabriela Chelariu.

• Secret Crush Candle ($75): A limited-edition candle in the Secret Crush scent. It uses a soy-coconut wax blend and a 100% cotton wick, with a stated 45-hour burn time. The glass vessel is 3-D printed with the Coquette Bow pattern and finished with a gold rim.

What the Brand Says About Secret Crush

According to LoveShackFancy, Secret Crush is a warm gourmand of whipped vanilla, lifted by a sparkling champagne accord and frosted Chantilly cream. The brand says white musk, coconut milk and sandalwood help it linger.

Founder and Creative Director Rebecca Hessel Cohen wanted a more layered take on vanilla. The brand describes the result as "warm, but not too sweet; fresh, but lasting."

The brand's Instagram presents the sets as packaging "pretty enough to skip the wrapping paper entirely."

How to Layer and Apply

LoveShackFancy suggests three "Love Matches" for the mini set:

• Girl Crush: Just a Girl + Secret Crush
• True Romance: Forever in Love + Secret Crush
• She's All Heart: Just a Girl + Sweetheart

The brand also gives this application advice:

• Apply fragrance to the creases of the knees and elbows, where body warmth intensifies the scent.
• Avoid rubbing or dabbing after applying, which the brand says breaks down the fragrance and makes it fade faster.

Where to Buy

• US: LoveShackFancy:

- Secret Crush Vanity Set ($140)

- Mini Deluxe Layering Perfume Set ($75)

- Mini Hair and Body Perfume Mist Set ($35)

- Secret Crush Candle ($75)

• UK: Not yet confirmed
• International: Not yet confirmed. The brand site currently ships to the US only.

Sources

• LoveShackFancy official site: Secret Crush Vanity Set and the other holiday product pages
• LoveShackFancy official Instagram (holiday sets announcement, 24 September 2026)

Status: Unconfirmed — leaked images.

PHLUR is preparing Cashmere Frost, a new body mist (Hair & Body Fragrance Mist) built on iced bergamot, snowdrop and cashmere woods, according to leaked images shared by a fragrance blogger on Instagram. PHLUR has not officially announced this product. Product names, notes, packaging and release dates may change before launch. As of 5 October 2026, there is no Cashmere Frost product page on phlur.com.

What's New

Cashmere Frost is a separate new scent, not a reformulation or a stronger version of PHLUR's existing Cashmere Skin body mist. The blogger says fans hoping for a Cashmere Skin eau de parfum will still have to wait, because Cashmere Frost is another body mist. Based on the name and notes, it looks like a colder, frostier companion to Cashmere Skin.

No release date has been given. The blogger expects Cashmere Frost to arrive soon after Heavy Cream, PHLUR's other upcoming launch. This timing is an estimate, not a brand statement.

The Scent Profile

The leaked notes are arranged as a conventional pyramid:

• Top: iced bergamot, almond, tiare flower
• Heart: snowdrop, jasmine, silver aldehydes
• Base: musk, vanilla cream, cashmere woods

The images credit perfumer Alexandra Monet with this description of the scent: "The cold air against your skin, and the warmth of being wrapped in cashmere." The structure follows that idea:

• Iced bergamot and silver aldehydes give the cold, sparkling opening.
• Vanilla cream, musk and cashmere woods form the soft, warm base.
• Almond and vanilla cream suggest a light gourmand side.

Products and Packaging

The leaked images show two products side by side:

• A full-size Cashmere Frost mist
• A smaller travel size

Both come in a frosted grey-blue bottle with a white cap. The labels read "Cashmere Frost" and "Hair & Body Fragrance Mist." The bottles are styled with snow, ice, knitwear and snowdrop flowers, which suggests a cold-weather launch. PHLUR has not confirmed the exact volumes or the price of either size.

How to Use a Hair & Body Mist

Body mists are typically lighter than an eau de parfum. Common ways to apply them:

• Spray on damp skin after showering, which can help the scent last longer.
• Mist lightly over brushed hair from arm's length. Avoid saturating the roots.
• Reapply through the day as needed, since mists usually fade faster than perfume.
• Layer it with an unscented or similarly scented body lotion for more longevity.

Where to Buy

PHLUR usually sells through phlur.com and Sephora, but no retailer has confirmed it will carry Cashmere Frost.

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

We will update this post once PHLUR announces pricing, sizes and a release date.

Sources

• PHLUR official website (checked 5 October 2026; no product page yet)
• Leaked product images and note list shared by a fragrance blogger on Instagram

e.l.f. Cosmetics has launched the limited-edition e.l.f. POP Holiday Collection, also called the Tromsø Collection. It includes a $13 Spicy Bundt Nice Body Fragrance Mist, a $13 Silky Body Cream and a $12 Taste of Tromsø Travel Kit. The collection went on sale on 5 October 2026 at elfcosmetics.com and TikTok Shop, with Amazon as the exclusive retail partner from 6 October 2026.

What's New

The collection is built around a single scent, Spicy Bundt Nice. e.l.f. says it is inspired by an arctic holiday escape in Tromsø, Norway, with the Northern Lights and just-baked spice cake as reference points. e.l.f.'s scent graphic lists the notes as follows:

• Top: holiday spice cake and orange zest
• Heart: cardamom buttercream frosting
• Base: cedarwood and warm musk

Products and Prices

• Spicy Bundt Nice Body Fragrance Mist ($13): a 5.1 fl oz / 150 mL body spray. e.l.f. describes it as lightweight, buildable and layerable, and says it releases a "soft cloud" of scent that lasts.
• Spicy Bundt Nice Silky Body Cream ($13): a scented body cream that e.l.f. calls rich and silky but lightweight. The brand says it absorbs quickly and helps soften and smooth skin.
• Spicy Bundt Nice Taste of Tromsø Travel Kit ($12): travel-size versions of both the mist and the body cream. e.l.f. has not published the mini sizes.

e.l.f. describes the whole line as vegan and cruelty-free.

How to Use

e.l.f. positions the cream and mist as a pair. The brand says layering the Silky Body Cream with the Body Fragrance Mist makes the scent "pop" and gives a stronger scent experience.

A common layering order for scented body care is:

1. Apply the cream to moisturised skin.
2. Spritz the mist over the top.
3. Build up the mist gradually, since e.l.f. describes the formula as buildable.

The travel kit pairs the same two formulas for use on the go.

Release Date and Availability

• US: on sale now at elfcosmetics.com and TikTok Shop. Amazon US from 6 October 2026.
• Canada: Amazon Canada from 6 October 2026.
• UK: available now on TikTok Shop. Amazon UK by 10 October 2026.
• Germany: available now on TikTok Shop. Amazon Germany by 24 October 2026.

Prices outside elfcosmetics.com have not been confirmed.

Where to Buy

• US: e.l.f. Cosmetics product pages:

- Body Fragrance Mist ($13)

- Silky Body Cream ($13)

- Taste of Tromsø Travel Kit ($12)

- Also at TikTok Shop (available now) and Amazon US (from 6 October 2026; price not yet confirmed).

• UK: TikTok Shop (available now) and Amazon UK (by 10 October 2026). Prices not yet confirmed.
• International: Amazon Canada (from 6 October 2026), plus TikTok Shop Germany (available now) and Amazon Germany (by 24 October 2026). Prices not yet confirmed.

Sources

• e.l.f. Cosmetics product pages:

- Spicy Bundt Nice Body Fragrance Mist

- Spicy Bundt Nice Silky Body Cream

- Spicy Bundt Nice Taste of Tromsø Travel Kit

• e.l.f. Cosmetics official Instagram announcement

Rituals Aeonian and The Founder's Collection are two new eau de parfum lines, each with eight scents across fresh, floral, woody and sensual families. Both went on sale at rituals.com on 5 October 2026. The 60 ml Aeonian costs £87.90, $125.00 or €79.90, and the 50 ml Founder's Collection costs £68.90 or €59.90.

Release Date

Rituals launched Aeonian and The Founder's Collection on 5 October 2026 with an Instagram launch post, and both lines went live on rituals.com. The brand first teased them on 1 October 2026 with still-life images of raw materials: rose and peach, vanilla, fig and cardamom, and bergamot with resinous wood. The same day, Le Monde Gourmand released another eau de parfum, the Le Monde Gourmand x Cyrus Veyssi L'Essence Shirin Eau de Parfum, at Ulta Beauty. Both appear among BeautyTalkClub's latest fragrance releases.

Price

Aeonian:

• 60 ml EDP: £87.90 (UK), $125.00 (US), €79.90 (Netherlands)
• 15 ml travel size: £34.00 (UK), $46.00 (US), €29.90 (Netherlands)
• 4 x 5 ml discovery sets: £35.90 (UK), $47.00 (US), €30.90 (Netherlands); two sets, Fresh/Floral and Sensual/Woody

The Founder's Collection:

• 50 ml EDP: £68.90 (UK), €59.90 (Netherlands)
• 15 ml travel size: £28.90 (UK), €24.90 (Netherlands)
• 4 x 5 ml discovery sets: £29.90 (UK), €25.90 (Netherlands); two sets, Feminine and Masculine

Rituals Aeonian Fragrance Notes

Rituals calls Aeonian a line of eight niche, unisex fragrances "crafted by some of the world's best perfumers," and lists a top, heart and base note for each. Aeonian is one of several new unisex eaux de parfum this autumn, alongside the Montblanc Paper Musk Eau de Parfum.

Rituals says Amber Addiction contains an "overdose of saffron."

What Does Rituals Aeonian Smell Like?

Going by the listed notes, the Fresh pair opens on Sicilian lemon or orange blossom, the Floral pair centres on white jasmine or Rose de Mai, the Woody pair settles on oudh or sandalwood, and the Sensual pair moves through amber or vanilla. Rituals describes its woody creations as "textured and commanding," its florals as "graceful yet expressive," and its fresh scents as wearing "like crisp linen on sun-warmed skin."

Rituals The Founder's Collection Fragrance Notes

According to Rituals, The Founder's Collection was "personally envisioned by Rituals' founder and his family, together with award-winning perfume house DSM-Firmenich." The brand has not named individual perfumers.

What Does Rituals The Founder's Collection Smell Like?

From the listed notes, the Fresh scents run from bergamot and aquatic notes to neroli and white musk, and the Woody scents finish on sandalwood or cashmere wood. The Sensual scents end on tonka bean or amber. Rituals describes the woody compositions as "grounded yet refined" and the florals as "romantic yet contemporary," leaving "a graceful, lingering trail."

Where to Buy

• US: Rituals US – Aeonian ($125.00, 60 ml). US availability of The Founder's Collection: Not yet confirmed.
• UK: Rituals UK – Aeonian (£87.90, 60 ml); Rituals UK – The Founder's Collection (£68.90, 50 ml)
• Europe: Rituals Netherlands – Aeonian (€79.90, 60 ml); Rituals Netherlands – The Founder's Collection (€59.90, 50 ml)
• Other markets: both lines are also sold in Rituals stores; availability varies by region, and more international stockists may be added. Other retailers are not yet confirmed.

Checked 7 October 2026: the Rituals US, UK and Netherlands collection pages each showed a "temporarily sold out online" notice; Rituals does not say which sizes are affected.

What Makes Rituals Aeonian and The Founder's Collection Different?

• Aeonian names its four perfumers (Elise Benat, Ilias Ermenidis, Fabrice Pellegrin and Frank Voelkl); Rituals credits The Founder's Collection to DSM-Firmenich.
• Rituals claims 24-hour longevity for Aeonian and 12 hours for The Founder's Collection.
• Aeonian's discovery sets are grouped by scent family (Fresh/Floral, Sensual/Woody); The Founder's Collection sets are labelled Feminine and Masculine.

Packaging and Formula Details

Aeonian comes in round teal glass bottles with gold collars, and The Founder's Collection in square coloured bottles with gold labels. According to Rituals, Aeonian offers "a 24-hour presence, day and night." The brand says The Founder's Collection uses "skin-activated technology" so that each fragrance "becomes uniquely yours."

Sources

• Rituals official site: Aeonian collection pages (UK, US, Netherlands)
• Rituals official site: The Founder's Collection pages (UK, Netherlands)
• Rituals Cosmetics Instagram: launch post (5 October 2026) and teaser (1 October 2026)

Guerlain L'Heure Bleue Eau de Parfum is a new amber-floral fragrance by Delphine Jelk with key notes of an ozonic accord, iris and vanilla. It costs from $110 for 30ml in the US and £109 for 50ml in the UK, and has been on sale at Guerlain, Sephora, Selfridges and other retailers since August 2026. It pays tribute to Jacques Guerlain's 1912 L'Heure Bleue rather than reissuing it. On 5 October 2026 Guerlain also unveiled a one-of-a-kind art piece by jeweller Begüm Khan in its honour.

When Did the Guerlain L'Heure Bleue Eau de Parfum Launch?

Guerlain hasn't announced an official release day. The Eau de Parfum has been on sale since August 2026, and Fragrantica reported on it on 29 August 2026. Guerlain presented the Begüm Khan art piece on 5 October 2026.

Price

• US: $110 (30ml), $145 (50ml), $180 (100ml) at Neiman Marcus; $110.00–$180.00 at Sephora
• UK: £109 (50ml), £149 (100ml), £173 (200ml refill) at Selfridges; £109.00–£149.00 at John Lewis
• Germany: from €98.40 at Flaconi; 200ml refill €191.95
• Australia: A$151 (30ml), A$210 (50ml), A$292 (100ml) at David Jones

Guerlain L'Heure Bleue Eau de Parfum Fragrance Notes

Guerlain highlights three key notes:

• Ozonic accord
• Iris
• Vanilla

Retailers and fragrance databases arrange the notes into top, heart and base tiers, but they don't fully agree. Selfridges lists pear and a marshmallow accord where Fragrantica lists orange blossom and orris. Both include neroli, jasmine, ambroxan and musk.

What Does Guerlain L'Heure Bleue Eau de Parfum Smell Like?

The scent opens on airy ozonic freshness, centres on iris and settles on vanilla. Guerlain describes the central accord as "ozonic freshness paired with iris and vanilla".

Guerlain gave Harper's Bazaar more detail on the structure:

• The ozonic top note combines the molecule Cascalone with a blue sky accord.
• The heart pairs orange blossom with a Guerlain-exclusive iris butter.
• A rhizome-derived bespoke iris tincture took three years to create and gives the fragrance its blue colour.

Selfridges' listing says the tincture was developed specially for L'Heure Bleue and is paired with iris butter "to capture the flower as a whole". The listing describes the opening as "an airy freshness like a pure thrill, inspired by the sky in the blue hour."

Rouge G Lipstick Cases and Soap

• Rouge G customisable lipstick cases (limited edition), $45 (US), in three designs:
  • Bleu Astral: blue rhinestone gradient
  • Bleu Iconique: blue with gold GUERLAIN lettering
  • Bleu Rêverie: blue fabric with gold accents

The lipstick bullet is sold separately. Rouge G lipstick also features in the Guerlain Advent Calendar 2026, the brand's 25-piece holiday calendar.

• L'Heure Bleue solid soap for hands and body, 120g (4.2 oz), $40 (US) and A$55 (Australia).

Where to Buy

• US: Guerlain US; Sephora ($110.00–$180.00); Neiman Marcus ($110–$180); Nordstrom; Rouge G case at Nordstrom ($45); Soap at Neiman Marcus ($40)
• UK: Selfridges: 50ml (£109), 100ml (£149), 200ml refill (£173); John Lewis (£109.00–£149.00). Selfridges currently offers a complimentary 5ml L'Heure Bleue Eau de Parfum when you spend £100 on Guerlain products.
• Europe: Guerlain France; Flaconi, Germany (from €98.40; 200ml refill €191.95)
• Australia: David Jones (A$151–A$292)
• Other markets: availability varies by region; more international stockists may be added.

For more launches, see our fragrance releases. Among Guerlain's earlier Eau de Parfum launches we've covered is the Guerlain Rose Noire Eau de Parfum.

What Makes the L'Heure Bleue Eau de Parfum Different?

• It uses a bespoke iris tincture that, according to Guerlain, took three years to develop and gives the fragrance its blue colour.
• It comes in the original 1912 inverted-heart flacon, reworked in a blue gradient, and the bottle is refillable with a 200ml refill.
• According to Harper's Bazaar, it is Guerlain's first feminine-focused fragrance in 10 years.

Both are built around the blue hour, the moment between sunset and nightfall. The 2026 version uses a different structure and is sold as a separate fragrance alongside the original in Guerlain's permanent collection.

Delphine Jelk, Guerlain Perfumer and Director of Fragrance Creation, said: "I wanted to capture the blue hour with the same tenderness as Jacques Guerlain's L'Heure Bleue from 1912." She told Harper's Bazaar: "If Jacques Guerlain had created L'Heure Bleue in 2026, what would it be? That's why I don't talk about modernization or reinterpretation—it's more like paying tribute."

The L'Heure Bleue Bottle and Refill

The new scent comes in the inverted-heart flacon from 1912, reworked in a blue gradient with gold lettering and a blue-accented collar. The bottle is refillable, and a 200ml refill is sold separately.

According to the refill listing, you unscrew the pump, screw the refill upside down onto the neck of the bottle, then screw the pump back on. Filling stops automatically when the bottle is full.

L'Heure Bleue: Exceptional Art Piece by Begüm Khan

On 5 October 2026, Guerlain presented "L'Heure Bleue: Exceptional Art Piece", a one-of-a-kind Exceptional Creation by jeweller Begüm Khan made in honour of the new Eau de Parfum. Guerlain has not announced a price or any further details.

Sources

• Guerlain: L'Heure Bleue Eau de Parfum product page and Instagram (5 October 2026)
• Harper's Bazaar: interview with Delphine Jelk
• Selfridges: 50ml, 100ml and 200ml refill listings
• Retailer listings: Sephora, Neiman Marcus, Nordstrom, John Lewis, David Jones, Flaconi
• Fragrantica: L'Heure Bleue 2026 perfume page and 29 August 2026 news report; Journal du Luxe

Le Monde Gourmand has launched L'Essence Shirin Eau de Parfum, a $30 floral musk co-created with actor and digital creator Cyrus Veyssi, available from 5 October 2026 at Ulta Beauty stores across the US, ulta.com and gourmandbeauty.com. The brand describes the scent with the tagline "Fresh. Flirty. Vibrant."

What's New

L'Essence Shirin is a new eau de parfum co-created by Le Monde Gourmand and Cyrus Veyssi. According to the brand, the floral musk blends Veyssi's Persian heritage, witty personality and unapologetic self-expression. Le Monde Gourmand says pomegranate gives the scent juicy brightness, transparent jasmine adds a soft floral glow, and amber musk provides a warm finish.

The full note breakdown, per the brand's site:

• Top: Pomegranate Gems, Ambrette Seeds, Bergamot
• Heart: Transparent Jasmine, Date Accord
• Base: Sandalwood, Amber Musk, Orcanox

The 2026 release comes in a single 1 fl oz / 30 ml size. No other sizes have been announced.

The Story Behind the Scent

In an interview with ShowBiz, Veyssi said the fragrance took about a year and a half to develop and that they kept full creative control. They first assumed the offer was a licensing deal: "At first, I thought it was one of those licensing deals where I'd just have to slap my name on something, so I wasn't interested." Le Monde Gourmand approached Veyssi after their repeated posts about the brand's Miel Bébé fragrance. Veyssi says they have bought more than 40 bottles of it.

Dozens of versions were made before the final formula was chosen. The concept draws on Veyssi's childhood. Their mother owned a fragrance boutique in Paris that carried a scent called Reminiscence, which she later brought to the US. Veyssi says the boutique left them with memories of patchouli and amber. They chose pomegranate as the starting point because it is both tart and lush, and as a nod to their Persian heritage.

"I wanted to create a sweet but fresh-smelling fragrance that would bring me back to my childhood and remind me of my Persian heritage," Veyssi said.

Veyssi has also been announced in the role of May in a Broadway production.

How to Apply

The Ulta listing gives these application tips:

• Spray onto clean, moisturised skin at the pulse points: wrists, neck, behind the ears, folds of the elbows and behind the knees.
• Avoid rubbing the fragrance into the skin.
• For longer wear, the listing suggests layering with Le Monde Gourmand's Lait de Coco La Mousse and Body Oil.

The Ulta listing notes that the item cannot be shipped by air.

Key Details: Release Date and Price

L'Essence Shirin's release date is 5 October 2026. The price is $30 at both Ulta Beauty and Le Monde Gourmand's own site. According to the brand's site, US orders over $49 ship free. Ulta lists free standard shipping on orders over $35.

Where to Buy

• US: Le Monde Gourmand ($30), Ulta Beauty ($30)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Le Monde Gourmand product page
• Ulta Beauty product listing
• Le Monde Gourmand's Instagram
• ShowBiz interview with Cyrus Veyssi

British homeware brand The White Company has launched the 12 Days of Fragrance Votive Candle Collection for Christmas 2026, a set of 12 scented votive candles priced at £130. The set is now listed on the brand's UK website with a "New" badge. It is a home fragrance countdown, not a skincare or beauty advent calendar.

What's New

The collection gathers 12 of what The White Company calls its "favourite signature and seasonal scents" into one numbered-drawer box. The candles come in a white box with 12 numbered drawers that opens like a cabinet. The outer sleeve shows an illustrated front door with a wreath.

The brand presents the set in two ways. Buyers can light one votive on each of the 12 days of Christmas, or use the box as a mini festive countdown. The White Company also describes it as an "ideal gift for a loved one (or yourself)."

Products: The 12 Scents

According to The White Company, the collection includes these scents:

• Seychelles
• Sea Salt
• Lime & Bay
• Flowers
• Grapefruit & Mandarin
• Pomegranate
• Autumn
• Winter
• Fir Tree
• Fireside
• Mistletoe
• Clementine & Juniper

The brand has not published which scent sits behind each numbered drawer.

Key Details

Each candle is a 70g votive poured with mineral wax in a glass vessel. The brand states a burn time of approximately 18 hours per candle. Across all 12 candles, that comes to roughly 216 hours.

The White Company says the votives "emit a soft, comforting glow and atmospheric aroma to enjoy on festive days and beyond."

The brand has not stated a total value for the set.

Care: The White Company's product page gives these safety notes:

• Never leave burning candles unattended.
• Always leave at least 10cm between burning candles.
• Do not burn candles on or near anything that can catch fire.

How It Compares with the 2026 Advent Calendar

This set is separate from The White Company 2026 Advent Calendar. That calendar is priced at £195, and the brand says its contents are worth over £336. The 12 Days of Fragrance collection focuses only on candles and costs less.

Where to Buy

• US: Not available. The White Company's US site states it cannot currently ship orders to the United States.
• UK: The White Company (£130.00)
• International: Not yet confirmed

Sources

• The White Company UK – official product page
• The White Company US website (shipping notice)
• Instagram beauty advent calendar post announcing the 2026 set