New Makeup Releases: Release Dates, Shades & Prices

FRUDIA's Retinal B3 EXO RED Bubble Pack Booster, a 140 ml dual-layer "bubble toner" from the Korean brand's F-LAB line, is on sale at YesStyle for a list price of 133.04 zł on the retailer's Poland storefront. YesStyle tags it "Trending New", and a customer review dated 15 September 2026 shows it has been on sale there since at least mid-September 2026. The exact launch date has not been confirmed. FRUDIA is also promoting the booster through a FRUDIA × YesStyle creator collaboration announced on Instagram on 6 October 2026.

What's New

The booster's main difference from a standard toner is its dual-layer formula. It combines a creamy layer and a water layer in a 1:9 ratio, which the brand's graphic describes as "10% cream, 90% water". You shake it before use to mix the two layers. The packaging line reads "For Plumping & Glow With NAD+, Peptide."

The "EXO" in the name refers to punica granatum (pomegranate) callus extracellular vesicles.

Key Ingredients

YesStyle's listing includes these notable ingredients:

• Niacinamide (vitamin B3)
• Volufiline, at 5%
• Retinal, which appears well down the ingredient list. No percentage is given.
• NMN (nicotinamide mononucleotide) and NAD+ (nicotinamide adenine dinucleotide)
• sh-Oligopeptide-1, ceramide NP and sodium hyaluronate
• Sodium DNA, collagen amino acids, adenosine and bromelain

What the Brand Says

According to FRUDIA and YesStyle's product listing, the booster:

• helps improve skin texture and volume
• gives instant radiance
• hydrates and smooths the skin, which the brand says helps stop makeup from caking or flaking

The brand says the combination of 5% Volufiline and niacinamide helps improve the look of uneven skin tone and enlarged pores and helps restore skin volume. The listing states that a skin irritation test has been completed.

FRUDIA's Instagram graphics make similar claims: dewy hydration, instant radiance, smoother texture, plumper-looking skin and better makeup prep.

How to Use

The brand's directions are:

1. Shake the bottle well to combine the cream and water layers.
2. After cleansing, dispense 2–3 pumps.
3. Apply to the skin.

Because the formula contains retinal, follow the brand's directions and on-pack guidance.

Price

YesStyle shows prices in each shopper's local currency. The only verified price comes from the Poland storefront: a list price of 133.04 zł, reduced to 119.74 zł with a 10% discount at the time of writing. A twin pack is also available. Prices in other regions appear at checkout in local currency.

Where to Buy

• US: Not yet confirmed. YesStyle ships to the US, with the price shown at checkout in local currency.
• UK: Not yet confirmed. YesStyle ships to the UK, with the price shown at checkout in local currency.
• International: YesStyle (133.04 zł list price, Poland)

Sources

• YesStyle product listing: FRUDIA Retinal B3 EXO RED Bubble Pack Booster 140 ml
• FRUDIA's official Instagram (FRUDIA × YesStyle collaboration post, 6 October 2026)

Status: Announced — not yet on sale.

On 6 October 2026, UK makeup brand P.Louise announced its first perfume, the P.Louise Signature Scent, with a release date of November 2026. The brand made the announcement on Instagram with the line "Glam like P.Louise. Now smell like P.Louise" and asked followers to turn on notifications ahead of launch. The perfume's name, price, sizes and scent notes have not been announced.

What's New

This is the brand's first ever fragrance. P.Louise is best known for makeup, and the perfume moves the label into a new category. The teaser caption describes it as the "FIRST EVER P.Louise Signature Scent" and includes a carousel emoji.

The teaser image shows two pale-pink glass perfume bottles, one larger and one smaller, set in snow. Each has an ornate gold-and-cream cap shaped like a carousel (merry-go-round) canopy. P.Louise has not said whether the two bottles represent different sizes, formats or editions. Final bottle sizes have not been confirmed.

Key Details

• Announced: 6 October 2026, on P.Louise's Instagram
• Launch window: November 2026. The exact day has not been confirmed.
• Not yet confirmed: the perfume's name, price, sizes, concentration, scent notes and retailers
• How to follow the launch: the brand asked followers to turn on Instagram notifications for updates

Context: P.Louise's Existing Signature Scent Products

P.Louise already uses the name "Signature Scent" for hair and body care. The Signature Scent Hair Care Set has been on sale at plouise.co.uk since August 2026 for £25. It contains:

• Hair To The Throne Shampoo – Signature Scent
• Hair To The Throne Conditioner – Signature Scent
• Scent From Above Hair and Body Mist – Signature Scent

The brand lists that scent's key notes as dragonfruit ("sweet and juicy"), orange blossom ("a delicate, uplifting floral") and tuberose ("rich and creamy with a warm floral depth"). It describes the Scent From Above mist as lightweight and fast-drying for hair and body.

P.Louise has not said whether the new perfume uses the same scent as the hair care set. The two products share the "Signature Scent" name, but no link between them has been confirmed.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

P.Louise sells its products through its own website, plouise.co.uk. A product page for the perfume is not yet live.

Sources

• P.Louise official Instagram (announcement, 6 October 2026)
• P.Louise: Signature Scent Hair Care Set

Mary Kay launched the K-Beauty Texture Edit on 5 October 2026, a special-edition collection of three Korea-made skin care products priced from $26 to $32 each in the US. The brand says it will be available in 40 markets while supplies last. Mary Kay describes the collection as inspired by Korean skin care and self-care, and it follows the brand's global platform, Beauty Is More Beautiful Shared, which launched in September 2026.

What's New

The K-Beauty Texture Edit covers three familiar steps: cleansing, patches and moisturizing. Mary Kay says each product is designed to fit into an existing routine, so customers can try new textures without replacing their current regimen. There is no bundled set. The products are sold individually.

The Products and Prices

Melt-In Cleansing Balm, $26 (1.6 fl. oz.)

This is a twist-to-dispense balm that, according to Mary Kay, melts on contact into a velvety oil and turns milky when water is added. The brand lists a PDRN (salmon DNA) infusion, rice bran oil, vitamin E and an emollient blend that it says helps dissolve impurities, face makeup and excess oil. Mary Kay says the balm leaves skin feeling soft and clean.

Snail Gel Face Patches, $32 (60 patches, 3.1 oz.)

These are flexible, embossed hydrogel patches shaped for areas such as the forehead and cheeks. They are separate from Mary Kay's existing Hydrogel Eye Patches. The brand says the formula combines snail mucin (snail secretion filtrate), niacinamide, licorice extract and triple hyaluronic acid to help hydrate and brighten the appearance of skin, with a cooling hydrogel base.

Collagen Moisturizing Gel, $28 (1.6 fl. oz.)

This is a pale pink jelly moisturizer. Mary Kay says it delivers hydration, plumpness and a "glass skin" glow. Listed ingredients include low-molecular-weight collagen peptides, niacinamide, squalane, and a superfood blend of oat kernel, tomato, spinach and blueberry extracts.

How to Use

Mary Kay gives these directions for each product:

• Cleansing Balm: Give it a half turn for bare skin or a full turn on sunscreen or makeup days. Melt the balm, massage it in, add water and rinse. Use it alone or as the first step of a double cleanse, up to twice daily.
• Face Patches: Use 2–3 times a week. Apply to clean skin with the included spatula and leave on for 20 minutes. Avoid the eye and lip areas. Pat in any remaining essence and reseal the jar.
• Moisturizing Gel: Dip the spatula in, dab the gel onto skin and press to absorb. Use morning and evening on the face and neck, avoiding the eye area. The brand says it can be used as a seasonal swap for another Mary Kay moisturizer or layered with one.

Where to Buy

• US: Mary Kay Melt-In Cleansing Balm ($26), Mary Kay Collagen Moisturizing Gel ($28), Mary Kay Snail Gel Face Patches ($32). The products are also available through Mary Kay Independent Beauty Consultants.
• UK: Not yet confirmed
• International: Available through Mary Kay Independent Beauty Consultants in participating markets (40 markets, according to Mary Kay). Local prices are not yet confirmed.

Sources

• Mary Kay press release, "Mary Kay Introduces the K-Beauty Texture Edit" (5 October 2026)
• Mary Kay US: Melt-In Cleansing Balm
• Mary Kay US: Snail Gel Face Patches
• Mary Kay US: Collagen Moisturizing Gel

KISS NEW YORK has launched the Line & Fill Lip Stain, a dual-ended lip stain marker in 10 shades priced at $5.99 each, listed on ivyusa.com on 30 September 2026. The brand announced the range on Instagram on 6 October 2026, introducing it as a new "lip lineup" spanning nudes, pinks, berries and browns.

What's New

The Line & Fill Lip Stain combines a lip liner and a lip stain in one marker. Its dual-sided plush tip has a slim precision edge for outlining and a flat surface for filling in color. According to KISS NEW YORK, the formula is highly pigmented and buildable, and gives long-lasting, feather-free color with minimal bleeding. The brand also describes it as non-sticky and non-drying.

The formula includes three conditioning ingredients. KISS NEW YORK makes the following claims for them:

• Peptides help reduce the look of fine lines.
• Biotin helps strengthen the skin barrier.
• Panthenol provides deep hydration.

The listed formula is water-based and also contains hydroxyethyl urea, glycerin and tripeptide-1. Depending on the shade, it may contain colorants including Red 33, Red 28, Red 40, Yellow 5, Yellow 6 and Blue 1.

Shades

The 10 shades and the brand's descriptions from its swatch chart:

• Cashmere: warm nude
• Pretty Please: soft pink (labeled "Pretty Pink" on the Instagram chart)
• Doll: cool nude
• PB&J: warm brown
• Stilettos: berry red
• Cherry Cola: dark rose
• Teddy: taupe brown
• Bittersweet: burgundy brown
• Espresso: rich brown
• After Hours: black

Every shade costs the same price.

How to Apply

KISS NEW YORK recommends these steps:

1. Start with clean, dry lips. Remove any oils, balm or other lip products first.
2. Use the slim edge of the tip to outline and define the lip shape.
3. Turn to the flat side and glide it across the lips to fill in color evenly.
4. Add more layers for richer, more vibrant color.
5. Let the stain dry completely before applying other lip products. The brand says this gives long-lasting, transfer-resistant wear.

After use, the brand advises storing the marker upside down (tip down) so the tip stays saturated with color.

Key Details

• Price: $5.99 for every shade on ivyusa.com, the online store of KISS's parent company, Ivy Enterprises.
• Release date: 30 September 2026 on ivyusa.com, followed by the Instagram announcement on 6 October 2026.
• Shipping: ivyusa.com offers free standard shipping on member orders of $19.99+ and guest orders of $29.99+.
• Size: The net volume has not been listed.

Where to Buy

• US: Ivy Beauty (ivyusa.com) ($5.99)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• KISS NEW YORK Line & Fill Lip Stain product page, ivyusa.com
• KISS NEW YORK's official Instagram (announcement post, 6 October 2026)

Summer Fridays has launched a limited-edition Body Layering Set priced at $46. It pairs a full-size Body Butter Balm with a travel-size Body Fragrance Mist in one of three scents. The set appeared on SummerFridays.com late on 5 October 2026, the brand announced it on Instagram on 6 October 2026, and it is sold only through the brand's own US website.

Summer Fridays also has a full-size holiday set this season: the Summer Fridays Lip Butter Balm Vault, with all 18 Lip Butter Balm flavours in a vegan leather vanity case.

What's New

The set brings two existing Summer Fridays body care products together in one matched-scent bundle. You pick a scent, and both products come in that fragrance. All three versions cost the same.

The set costs $46. Buying the same two items separately would cost $56, made up of the $32 full-size Body Butter Balm and the $24 travel-size mist, so the bundle saves $10.

The set does not include the full-size Body Fragrance Mist (240 ml / 8.1 fl oz, $38) or the travel-size Body Butter Balm (60 ml / 2 fl oz, $18). Both are still sold separately.

Scent Options

The brand lists these notes for each version:

• Vanilla: Vanilla Cake, Tonka Bean and Fluffy Musk
• Pink Guava: Guava Nectar, Pink Strawberry and Pear Blossom
• Pistachio Milk: Pistachio Milk, Creamy Woods and Raspberry Sugar

What the Brand Says

According to Summer Fridays, the Body Butter Balm has a buttery texture that gives rich, nourishing hydration and a radiant finish. The brand says it "absorbs immediately, leaving the skin visibly hydrated, radiant and soft."

Summer Fridays cites two studies for the balm, each with 35 participants aged 18–65:

• An independent clinical study: the brand reports an immediate improvement in skin hydration and better skin texture after seven days.
• A consumer perception study measured after 24 hours: participants said their skin felt hydrated, nourished, soft and smooth.

The brand describes the Body Fragrance Mist as its "effortlessly indulgent, long-lasting body fragrance mist."

How to Use the Products

Summer Fridays suggests layering the two products for a longer-lasting scent:

1. Apply the Body Butter Balm first. Massage it all over the body.
2. Follow with the Body Fragrance Mist. Spray it over the moisturised skin.
3. Reapply the mist as needed throughout the day.

The travel-size mist is small enough to carry for top-ups away from home.

Key Details

• The set is a limited edition. The brand has not said how long it will be available.
• It is excluded from promotions and discounts on SummerFridays.com.
• Because of shipping regulations, the set and the rest of any order containing it must ship ground.
• Summer Fridays offers free US shipping on orders of $35 or more, which the $46 set meets.

Where to Buy

• US: Summer Fridays ($46)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Summer Fridays, Body Layering Set product page
• Summer Fridays individual product pages for the Body Butter Balm and Body Fragrance Mist
• Summer Fridays official Instagram announcement, 6 October 2026

Epicutis announced on Instagram on 6 October 2026 that The Lymphatic Brush by massage and lymphatic educator Cecily Braden will come in its limited-edition Epicutis Bodycare Simplified Set. Price and release date have not been announced.

Status: Partially confirmed. Epicutis has teased the set on Instagram, but it is not yet listed on epicutis.com. Its contents beyond the brush, its price and its release date may change.

What's New

The brush itself is not new. Cecily Braden already sells The Lymphatic Brush under the Cecily Braden name in two sizes. The new part is an Epicutis-branded version, which Epicutis says is "exclusively available with" the Bodycare Simplified Set.

Epicutis's image shows the brush in a half-moon shape. It has a dark wood-grain top with the Epicutis logo, amber flexible fibres and rows of rounded brown nubs. The design matches Cecily Braden's Large brush.

Epicutis has not said whether its Lipid Body Treatment ($225 on epicutis.com) will be in the set.

What the Brand Says

Epicutis describes the tool as "the original, patented, and award-winning brush." According to Epicutis, it is designed to bring lymphatic drainage into an at-home body care routine. The brand says its textured bristles gently engage the skin to encourage tissue-fluid movement. It also says the brush supports the body's natural drainage and metabolic processes for "healthy, vibrant-looking skin."

Cecily Braden says the brush is "not a dry brush, a make-up, or a cleansing brush." Cecily Braden calls it a draining device, and says its bristle pattern and density grip the skin to target the superficial lymph vessels just under the surface. According to Cecily Braden, used with Braden's own techniques, it mimics the passive contractions of those vessels to stimulate lymph flow. The design is patent-protected in the US, EU, Australia, Canada and the UK.

Key Details: Sizes and Use

• Large: for the face, neck, crown and full body, with shorter, firmer bristles. This is the size the Epicutis edition matches.
• Small: for the face, with longer, softer bristles.
• Cecily Braden publishes face and body tutorials with step-by-step routines.

Cecily Braden advises caution, or a changed routine, in these cases:

• Bronchitis: don't use the brush directly over the sternum.
• Menstruation: it may make periods heavier.
• Raised moles: work around them.
• Low blood pressure: keep sessions shorter.
• Hyperactive thyroid: avoid working directly on the thyroid.
• Other conditions: the same list also includes deep vein thrombosis, congestive heart failure and acute infection or inflammation.

Where to Buy

• US: Epicutis (set not yet listed). The standalone brush, The Lymphatic Brush Large, is available from Cecily Braden ($78).
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Epicutis, official Instagram announcement (6 October 2026)
• Cecily Braden, The Lymphatic Brush Large product page
• Epicutis official website (checked 6 October 2026)

UK indie brand Arttitude Cosmetics has revealed Espresso, a 16-pan neutral eyeshadow palette launching on Friday 9 October 2026 at 5pm BST on the brand's official site. The palette was revealed on Instagram on 6 October 2026, with the palette built around a coffee theme and a lineup of everyday browns, creams and golds.

What the Brand Says

Arttitude's founder wrote the reveal in the first person, calling Espresso "an ode to the perfect neutral, and the art of simplicity" and saying they hope it "becomes as much a part of your daily routine, as your morning coffee." The founder explains the aim was "a palette that isn't just going to sit on the shelf" but one "you will genuinely reach for time and time again", summing it up as "My take on the perfect neutral. A classic - brewed to perfection."

What's New: Packaging and Design

Official images show a 16-pan palette laid out in a four-by-four grid, with a mirror in the lid. The inner lid reads "The Daily Essentials, Brewed To Perfection...", and the matte pans are embossed with a coffee-bean motif. The box art features an illustrated woman holding a takeaway coffee cup, with "Espresso" in gold script.

Espresso Palette Shades

Every shade is named after coffee. Shade descriptions below are based on how the colours appear in the brand's images, listed row by row:

• Row 1: Dark Roast (deep espresso-brown matte), Espresso (copper-brown glitter), Bitter Note (deep plum-brown matte), Crema (cream matte)
• Row 2: Soft Pour (gold-and-silver duochrome glitter), Gesha (warm mid-brown matte), Caramel Haze (pinky-rose shimmer), Cortado (orange-tan matte)
• Row 3: Arabica (chocolate brown matte), Liquid Gold (bronze glitter), Steamed Silk (taupe-beige matte), Blonde Shot (gold glitter)
• Row 4: Burnt Sugar (berry-rose glitter), Blush Brew (dusty rose matte), Microfoam (icy silver shimmer), Extraction (red-brown matte)

Key Details

Arttitude has not yet announced the price, pan size, ingredients or vegan and cruelty-free status.

On the same launch day, Arttitude is also adding four new shades to its Metallic Shimmer Shadow Singles range.

Where to Buy

• US: Not yet confirmed
• UK: Arttitude Cosmetics, from 9 October 2026 at 5pm BST (price not yet announced)
• International: Not yet confirmed

Sources

• Instagram reveal of the Espresso palette (6 October 2026)
• Arttitude Cosmetics official product images

philosophy has released its Holiday 2026 collection: nine limited-edition 16 oz hydrating shower gels at $28 each, plus nine holiday gift sets priced from $24 to $88. The collection was listed on philosophy.com on 6 October 2026 and is available now in the US.

What's New: The Holiday Shower Gels

Each hydrating shower gel costs $28 (US) for 16 oz and works as a shower gel, bubble bath and shampoo. The scent notes come from philosophy's own descriptions:

• balsam spice: clove, fir balsam, sandalwood (6 oz mini, $10)
• blueberry crumble: crumble, creamy blueberry, vanilla
• christmas cookie: caramel, sweet vanilla, warm cookie accord (6 oz mini, $10)
• cinnamon sugared apples: glazed cinnamon, baked apple, maple sugar
• coconut frosting: vanilla, coconut water, lily of the valley
• peppermint stick: sweet cream, vanilla, peppermint
• snow angel: soft woods, fuji apple, jasmine (6 oz mini, $10)
• sparkling hollyberries: black currant, violet, amber
• white cherry: cherry, warm almond, vanilla

What the Brand Says

According to philosophy, the shower gels are formulated with 5x more hydrating ingredients than before and leave no film or residue. The brand says the pH-balanced formula is clinically demonstrated to respect the skin's moisture barrier and is dermatologist tested. Glycerin and niacinamide appear in the ingredient lists.

How to use: philosophy directs applying the gel all over the body and rinsing, or drizzling it under running water for a bubble bath.

The Holiday Gift Sets

• Magical duo shower gel set ($24): blueberry crumble and balsam spice, 6 oz each
• Delightful shower gel trio ($25): snow angel, christmas cookie and balsam spice, 3 oz each
• Vanilla hug mist set ($28): body & hair fragrance mist in 7.9 oz and 1 oz
• Amazing grace collection set ($37): EDT 0.5 oz, shower gel 3 oz, firming body emulsion 3 oz
• Fragrance duo ($39): amazing grace EDT 0.5 oz and radiant grace EDP 0.5 oz
• Shower gel wonderland set ($40): sparkling hollyberries, white cherry, snow angel, blueberry crumble and balsam spice, 3 oz each
• Fresh cream warm cashmere set ($58): EDT 2 oz, shower gel 6 oz, body lotion 4 oz
• Amazing grace EDP set ($77): EDP 2 oz and firming body emulsion 6 oz
• Amazing grace trio ($88): EDT 4 oz, EDT travel spray 0.33 oz, firming body emulsion 6 oz

The brand describes fresh cream warm cashmere as a limited-edition scent of tangerine, cashmere woods, orchid, vanilla, sandalwood and musk. philosophy also says the vanilla hug mist is "scientifically proven to boost your mood" and offers 24-hour hydration.

Where to Buy

• US: philosophy.com: 16 oz shower gels ($28), 6 oz minis ($10), gift sets ($24–$88, linked above). Ulta Beauty, Sephora and other US retailers: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• philosophy.com product listings, 6 October 2026
• philosophy shower gel wonderland holiday gift set (philosophy.com)
• Instagram release post on the philosophy holiday collection

Laura Geller has launched Tuscan Sun Eau de Toilette, its new fragrance, priced at $59 for 1.7 oz and $28 for a 0.27 oz travel size, at Ulta Beauty and laurageller.com in October 2026. The products appeared on the brand's US site on 2 October 2026, and Ulta Beauty lists the scent as "New." The brand calls it "the fragrance we spent years crafting" and says it was "perfected by Laura herself."

What's New

Tuscan Sun is Laura Geller's new fragrance launch. According to the brand, it "captures the warmth of Italian living" through bright citrus, soft florals and a comforting base of woods, amber and vanilla. Laura Geller describes it as light and uplifting and says it lingers through the day.

Founder Laura Geller says: "Tuscan Sun was inspired by the unforgettable scent of summers in Italy. It's warm, bright, and designed to bring that feeling with you wherever you go." The brand's campaign imagery uses the taglines "Smells like an Italian getaway" and "Feels like golden hour."

The Scent Notes

According to Laura Geller, the fragrance unfolds in three stages:

• Opening: bright citrus, which the brand describes as Italian lemon
• Heart: soft, creamy florals
• Base: warm woods, amber and vanilla

The brand describes the overall effect as fresh, warm and easy to wear. It says the scent leaves a soft, lasting impression and suits everyday fragrance layering.

Key Details: Bottle and Formula

The brand says the bottle was inspired by intricate Italian architecture. It has a column-inspired gold cap and a round medallion with the LG monogram on the front.

The Ulta Beauty ingredient list starts with alcohol denat., parfum and water. It also includes citrus peel oils (orange and lemon), vanillin, coumarin, linalool and limonene, plus the colourants Red 4 and Yellow 5. The formula is flammable, and Ulta Beauty notes that the item cannot be shipped by air.

How to Wear It

Laura Geller recommends spritzing Tuscan Sun onto pulse points such as the wrists and neck. Because the brand positions it as a layering scent, it can be worn on its own or alongside other fragrances. The 0.27 oz travel size is the smaller format for carrying in a bag.

Products and Prices

Three Tuscan Sun products are listed on laurageller.com:

• Tuscan Sun Eau de Toilette (full size): $59
• Tuscan Sun Eau de Toilette Travel Size: $28
• Tuscan Sun Full Size + Travel Size Fragrance Duo: $69

The duo costs $69. Buying the full size and travel size separately would cost $87.

Where to Buy

• US: Laura Geller – Full Size ($59), Laura Geller – Travel Size ($28), Laura Geller – Fragrance Duo ($69), Ulta Beauty ($59 / $28)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Laura Geller official site – Tuscan Sun Eau de Toilette
• Ulta Beauty – Tuscan Sun Eau de Toilette product listing
• Laura Geller brand imagery and founder statement
• Instagram launch announcement for the Ulta Beauty release