New Makeup Releases: Release Dates, Shades & Prices

Painted Mascara is the US makeup brand's first mascara, a waterproof, vegan formula sold in two shades, Black and Brown. Each shade costs $25 (US) on painted.co, and the online launch is on 17 October 2026. Painted, known for its Create Paints, Blush Duos, Highlighters and Canvas palettes, is also offering early access at its first pop-up shop in New York. You can follow the latest mascara launches on our tag page.

Release Date

Painted Mascara launches on Saturday 17 October 2026 on painted.co at 2pm PST / 5pm EST in the US and 10pm BST in the UK. In Australia it launches at 7am AEST on Sunday 18 October 2026. Before that, Painted is selling an early release in person at its first pop-up shop, at 262 Mott St, New York, NY. The pop-up runs from 9 to 11 October 2026, 10am–8pm, and Painted says supply is limited. As of 9 October 2026, the product pages show the mascara as "coming soon" with a pre-registration option.

Price

• US: $25.00 per shade
• UK: £20.00 per shade
• Australia: A$37.00 per shade
• Other countries: priced in local currency at checkout on painted.co

Shades

Painted offers two shades of the same mascara:

• Black: Painted describes it as the choice for "a bolder, more defined look."
• Brown: described by the brand as the option "when you want something a little softer." Our guide to brown mascara covers how brown formulas differ from black.

The brand's before-and-after photos show both shades on four models. Its swatches show the wand and the formula.

Where to Buy

Checked 9 October 2026: both shades are listed on painted.co as "coming soon" with pre-registration, and are not yet available to buy online.

• US: painted.co Black ($25), painted.co Brown ($25). We found no listings at Sephora, Ulta Beauty or other retailers.
• UK: painted.co (£20). We found no UK retailer listings.
• Europe: painted.co ships internationally, with prices in local currency at checkout. We found no retailer listings.
• Other markets: painted.co (Australia A$37). Availability varies by region, and more international stockists may be added.

What Makes the Painted Mascara Different?

• It is Painted's first mascara, joining a lineup built around Create Paints, Blush Duos, Highlighters and Canvas palettes.
• The two shades use different pigments. Black lists iron oxide black (CI 77499), and Brown lists D&C Black 2 (CI 77266, nano).
• The launch is staged, with an in-person early release at Painted's first-ever pop-up shop before the worldwide online drop.

For another recent mascara release, see the Too Faced Holiday 2026 collection, which includes a mascara.

Formula and Packaging

• Painted Mascara in Black: Key ingredients include acrylates copolymer, synthetic beeswax, carnauba wax and iron oxide black. According to Painted, the formula gives "stretched-out, feathery length with clean definition and no clumps." It comes in an 8 g white tube with Painted's brushstroke logo.
• Painted Mascara in Brown: It has the same base of acrylates copolymer, synthetic beeswax and carnauba wax. The brand describes it as smooth and buildable, keeping lashes "lifted, separated." It comes in the same 8 g white tube.

How to Apply

Painted says to start at the lash base and wiggle the wand side to side while sweeping up to the tips. You can build it in light layers and use the wand tip for inner, outer and lower lashes. To remove it, Painted recommends a waterproof eye-makeup remover, wiped away gently without rubbing.

Sources

• Painted, Mascara — Black product page
• Painted, Mascara — Brown product page
• Painted, Instagram launch announcement (9 October 2026)

CYKLAR's Sex Musk Sensorial Body Wash ($35) and Mandelic Acid Brightening Deodorant Gel ($20) went on sale 9 October 2026 at Sephora US and cyklar.com. The two are sold separately, not as a boxed set. They bring CYKLAR's Sex Musk scent into its shower and deodorant lines, and Sephora app users in the US got first access on 8 October 2026. Browse more body care releases and deodorant launches.

Updated 9 October 2026: Both products are in stock on cyklar.com. Sephora currently lists both as New and Online Only.

Release Date

CYKLAR announced both products on Instagram on 8 October 2026 as "available now" in the Sephora app, with the main launch on sephora.com and cyklar.com the next day, 9 October 2026. The launch is US-only for now.

Price

• Sex Musk Sensorial Body Wash: $35 (US) for 16.5 fl oz / 490 mL
• Sex Musk Mandelic Acid Brightening Deodorant Gel: $20 (US) for 1.70 fl oz / 50 mL

CYKLAR also listed a new Sensorial Body Wash Signature Set on cyklar.com on 8 October 2026. It includes three full-size 16.5 fl oz / 490 mL body washes in Vanilla Verve, Sacred Santal and Sex Musk. The set costs $89 and is marked Final Sale. Its value if bought separately is $105 (3 x $35, US). The set contains body wash only, with no deodorant.

What Makes the CYKLAR Sex Musk Launch Different?

• An existing scent in new formats: CYKLAR has sold the Sex Musk Perfume Oil ($24, 0.5 fl oz / 15 mL) on cyklar.com since January 2025. These launches are the first Sex Musk versions of its body wash and deodorant gel.
• Same formulas, new scent: The Sensorial Body Wash already comes in Vanilla Verve, Sacred Santal, Bergamot Bond, Naked Neroli, Crescent, Rose Bud and Fragrance Free. The deodorant gel already comes in Vanilla Verve, Sacred Santal, Bergamot Bond and Naked Neroli. The prices match the existing versions.
• A new three-scent set: The Signature Set groups Sex Musk with Vanilla Verve and Sacred Santal body washes.

CYKLAR Sex Musk Fragrance Notes

CYKLAR's product pages list the pyramid as:

• Top: Timur Nepal, Rose, Jasmine
• Mid: Orris, Tonka Bean, Vanilla Infusion
• Dry: Patchouli, Musk, Amber

The scent opens on Timur Nepal with rose and jasmine. It moves into orris, tonka bean and vanilla, then dries down to patchouli, musk and amber. CYKLAR describes Sex Musk as "intimate and familiar. Seductive and enveloping," adding that it is "designed to evoke raw passion and undeniable allure" and "creates an irresistible trail that lingers close to skin." For another musk launch this season, see Montblanc Paper Musk.

Formula Details

• Sex Musk Sensorial Body Wash: CYKLAR calls it "a silky, luxurious oil-infused body wash that gently cleanses and nourishes the skin." Its key ingredients, according to the brand, are:

- Sodium PCA, part of skin's natural moisturizing factor

- Fatty Acid Water, coconut in water-soluble form

- a Multi-Oil Complex to soften dry skin

- glycerin as a humectant

Sephora lists it as "for Moisture Barrier." For a comparable launch, see the Kopari Beauty Jumbo Santal Hydrating Body Wash.

• Sex Musk Mandelic Acid Brightening Deodorant Gel: This is a roll-on gel. According to CYKLAR, it combats odor, brightens the look of discoloration and helps prevent ingrowns, with "clinically tested 48-hour odor protection." The brand says it is aluminum-free and baking soda-free. Its key ingredients, according to CYKLAR, are:

- 5% mandelic acid, an AHA the brand says stops odor-causing bacteria

- azelaic acid for the look of discoloration

- shikimic acid to gently exfoliate

- licorice root for brightening

- zinc PCA and magnesium PCA to moisturize and support the skin barrier

Another recent deodorant release is the Salt & Stone Mini Deodorant Discovery Gift Set.

CYKLAR's directions for the body wash are to massage it onto skin, work it into a lather and rinse thoroughly. For the deodorant gel, roll a generous amount onto underarms and allow it to dry.

Where to Buy

• US:

- Sex Musk Sensorial Body Wash: cyklar.com ($35) and Sephora ($35)

- Sex Musk Mandelic Acid Brightening Deodorant Gel: cyklar.com ($20) and Sephora ($20)

- Signature Set: cyklar.com ($89)

• UK: Not yet confirmed
• International: Not yet confirmed. CYKLAR ships to the US only, and Sephora Canada doesn't carry the brand.
• Other markets: Availability varies by region, and more international stockists may be added.

Checked 9 October 2026: Both products were in stock at cyklar.com. Sephora US listed both as New and Online Only.

Sources

• CYKLAR product pages: Sex Musk Sensorial Body Wash, Sex Musk Mandelic Acid Brightening Deodorant Gel, Sensorial Body Wash Signature Set
• Sephora US product listings for both products
• CYKLAR's Instagram post of 8 October 2026

Explore more launches in our skincare section.

GRWM Cosmetics' Face Card Customizable 6-Pan Palette Puffy Case now comes in two new colours, Viola and Silk, at PHP 649 each on the brand's site. They went on sale on 9 October 2026 at 5 PM (Philippine time), after the Philippine makeup brand announced the shades on Instagram on 5 October.

Updated 9 October 2026: Viola and Silk are now on sale at PHP 649 each, and we've added the brand's official Silk packshot and its updated colour-range image.

What's New

The Viola and Silk shades join the puffy case line, which previously came in limited-edition Rosé (pink), Saffron (burgundy) and Midnight (black). Several of the brand's launch images show those existing colours and an overview of the full range, not the new shades.

• Viola is a soft lavender-lilac.
• Silk is a pearly ivory-white.

The brand's Instagram post describes the new colours as "made to switch, customize, and make your Face Card palette feel a little more you."

Key Details

The design is unchanged from the earlier colours. Official images show a semi-glossy puffy PU leather exterior with a quilted diamond pattern, a gold-tone frame and a gold "g" logo plaque on the lid. Inside the case are:

• a full-size mirror
• magnetic slots for the pans
• two slots with removable protective covers
• a pinhole for pan removal and a built-in insert ejector pin

The case holds 6 regular-size pans, 24 mini pans, 12 half-size pans, or a mix of Face Card pans. It comes empty. Blush, bronzer, highlighter, eyeshadow and other Face Card pans are sold separately. According to GRWM Cosmetics, the case's strong magnetic slots let users swap pans "to suit your mood or occasion."

How to Use It

The brand describes a three-step setup:

1. Choose your shades from the GRWM Cosmetics Face Card collection.
2. Press each pan onto the magnetic base and arrange them as you like.
3. To change a pan, use the GRWM Pan Ejector tool or the built-in ejector pin to lift it out, then drop in the replacement.

How It Compares with Previous Releases

Viola and Silk cost PHP 649 each, the same as the existing limited-edition 6-pan puffy cases in Rosé, Saffron and Midnight. The brand's updated range image now lists seven case colours: Gold, Midnight, Rose Gold, Saffron, Rose, Silk and Viola, with Silk and Viola marked as new.

Shoppers who want the case already filled can buy the brand's Face Card 6-Pan Curated Palette, which includes the case and pans, for PHP 1,999.

Release Date

Viola and Silk went on sale on 9 October 2026 at 5 PM Philippine time on the GRWM Cosmetics website. The announcement does not name any other retailers.

Where to Buy

• Philippines: GRWM Cosmetics (Viola and Silk, PHP 649 each)
• US: Not yet confirmed
• UK: Not yet confirmed
• International: Not yet confirmed

Checked 9 October 2026: Viola and Silk in stock on the GRWM Cosmetics site.

Sources

• GRWM Cosmetics official site, Face Card Customizable Palette Case product page
• GRWM Cosmetics official site, Face Card 6-Pan Curated Palette product page
• GRWM Cosmetics on Instagram (@grwmcosmetics), announcement post of 5 October 2026

Natasha Denona's three Holiday 2026 limited-edition sets, the Xenon Pouch ($64), Mini Eye Sculpt Set ($30) and HY-GLOSS Lip Set ($30), are on sale now. They launched at Sephora US and Sephora Canada on 9 October 2026, and natashadenona.com listed them from 8 October, ahead of the 11 October date the brand had announced for its own site. The sets were first reported by German beauty news site Glam Junkies, and the brand has now confirmed them on its own Instagram. Sephora lists all three as "New, Limited Edition, Online Only."

Updated 9 October 2026: the sets are now on sale at natashadenona.com, Sephora US and Sephora Canada, with direct links to the brand's product pages below.

The Products

Xenon Pouch Makeup Gift Set ($64 / C$94)

Natasha Denona says the set's three products are brand new and inspired by her sultry smokey eye looks. They come in a silver nylon pouch with a metallic, puffer-style finish:

• Baby Xenon Eyeshadow Palette (2.4 g) with three shades: Névé (526SM), a sparkling metallic peony pink; Snirt (525CM), a matte medium grey; and Night Sky (523M), a metallic black
• Mini Xenon Powder Blush in Pretty Please (5.5 g)
• Xenon Sparkling Lip Gloss in Galaxia (7.5 ml), a sheer gloss with multicoloured sparkles

Mini Eye Sculpt Set ($30 / C$44)

Sephora lists this set as the Mini Eye Sculpt Eyeshadow Palette & Eye Crayon Pencil Duo Makeup Gift Set. It pairs the all-matte Mini Eye Sculpt Eyeshadow Palette (4 g), which the brand calls its bestselling mini palette, with a Mini Macro Tech Eye Crayon (0.7 g) in Wooden Brown, a deep brown. Natasha Denona describes the crayon as a "new and improved" reformulation.

The two pieces come in a clear zip pouch with black-and-white striped trim and an ND charm. The set totals 4.7 g / 0.16 oz.

HY-GLOSS Lip Set ($30 / C$44)

Sephora calls this set the HY-GLOSS Lip Gloss Duo Gift Set. It pairs two full-size products in existing shades: the HY-GLOSS Tinted Lip Gloss Balm (7 ml) and the I Need a Nude Lip Crayon (1.2 g). The set totals 8.2 g / 0.25 oz.

• Lush Lila: Lush Lila (pink-lavender) gloss with the NP1 Natasha crayon (light neutral pink), in a pouch with lilac trim
• Cleo: Cleo (light brown-pink) gloss with the NP 0.5 Cleo crayon (neutral pink), in a pouch with pink-brown trim

According to Natasha Denona, the gloss balm hydrates, smooths and conditions the lips, with a buttery, non-sticky glossy finish. The brand describes the sharpenable crayon as creamy-matte and long-wearing.

What's New

• Wooden Brown is a new Macro Tech Eye Crayon shade.
• Pretty Please blush and Galaxia gloss are new and exclusive to the Xenon Pouch.
• All three Baby Xenon shades appear in the Midi Xenon palette but not in the Mini Xenon palette. This makes the Baby palette a smaller way to get Névé, Snirt and Night Sky.
• The HY-GLOSS Lip Set uses existing shades only.

Value

According to Sephora, the Mini Eye Sculpt Set costs $30 compared with a $50 value if the items were bought separately. The HY-GLOSS Lip Set costs $30 compared with a $55 value. Sephora lists no value for the Xenon Pouch.

Where to Buy

• US: natashadenona.com – Xenon Holiday Pouch ($64), natashadenona.com – Mini Eye Sculpt Set ($30), natashadenona.com – HY-GLOSS Lip Set ($30, Lush Lila or Cleo), Sephora – Xenon Pouch ($64), Sephora – HY-GLOSS Lip Gloss Duo ($30), Sephora – Mini Eye Sculpt Duo ($30)
• UK: Not yet confirmed (not listed at Cult Beauty or Space NK on 9 October 2026)
• International: Sephora Canada – Xenon Pouch (C$94), Sephora Canada – HY-GLOSS Lip Gloss Duo (C$44), Sephora Canada – Mini Eye Sculpt Duo (C$44). Germany and Europe: not yet announced. Other markets: availability varies by region; natashadenona.com sells the sets in US dollars only.

Checked 9 October 2026: all three sets in stock at natashadenona.com; listed at Sephora US and Sephora Canada.

Sources

• Natasha Denona's official Instagram announcement (6 October 2026)
• natashadenona.com product pages (Xenon Holiday Pouch, Mini Eye Sculpt Set, HY-GLOSS Lip Set)
• Sephora US product listings
• Sephora Canada product listings
• Glam Junkies, first report including the brand's promotional images and pack details

Adept Cosmetics' Trophy Wife Eyeshadow Palette is a new fall palette of 15 eyeshadows with wealth-themed shade names, including one marble shade. Adept Cosmetics will sell it on its own website from 16 October 2026 at 9 AM MT, and orders begin shipping on 19 October 2026. The price has not been announced yet.

Updated 9 October 2026: The product page is live on adeptcosmetics.com but the palette can't be ordered yet. It goes on sale 16 October 2026 at 9 AM MT.

Release Date

Adept announced the Trophy Wife palette in a "full reveal" on Instagram. According to the brand, it goes on sale at adeptcosmetics.com on Friday 16 October 2026 at 9 AM Mountain Time. Orders begin shipping on Monday 19 October 2026.

Price

Adept has not announced a price for the Trophy Wife palette. The product page is a placeholder until launch.

What's Inside

• 15 pressed eyeshadows in a 5 x 3 layout
• One marble shade. Adept hasn't said which one.
• High-sparkle shimmers. Adept hasn't published a count by finish.
• A built-in mirror with a protective film to remove before use
• Size per pan and total net weight: not stated by Adept

Trophy Wife Eyeshadow Palette Shades

The shade names follow a wealth and luxury theme that matches the palette's name. The descriptions below are based on Adept's official photos, not swatches. They are listed row by row as printed in the pans:

• Diamond Pearl: appears to be an icy lilac-pink sparkle
• Yacht Club: appears to be a silver-taupe glitter
• Summer House: appears to be a pale peach
• Trust Fund: appears to be gold
• Peridot Estate: appears to be an olive-green shimmer
• Silk Peach: appears to be a dusty rose
• Country Club: appears to be a bronze-brown sparkle
• Champagne Wishes: appears to be a rose-gold sparkle
• Private Jet: appears to be a deep plum-brown
• Old Money: appears to be a mauve-taupe sparkle
• Black Card: appears to be a deep espresso
• Offshore Account: appears to be a copper sparkle
• Prenup: appears to be a muted mauve-rose
• Heirloom: appears to be an olive-brown shimmer
• Inheritance: appears to be a warm taupe-brown

The palette lands in the same season as other fall eyeshadow launches. These include the Danessa Myricks Lightwork VIII Freedom Palette and the Natasha Denona Midi Gloom Eyeshadow Palette.

Where to Buy

• US: Adept Cosmetics, launching 16 October 2026; price not yet announced. Adept sells direct, and no retailer listings (such as Sephora or Ulta Beauty) have been found.
• UK: No UK retailer. Adeptcosmetics.com lists shipping to the UK. Orders ship from the US and are charged in USD, so import duties and taxes may apply.
• Canada: Adeptcosmetics.com lists shipping to Canada. No Canadian retailer is confirmed.
• Europe: Adeptcosmetics.com lists shipping to France. Poland and the rest of the EU are not yet confirmed.
• Other markets: Adeptcosmetics.com lists shipping to China and Hong Kong. No other stockists are confirmed.

Checked 9 October 2026: The product page is live on adeptcosmetics.com but the palette is not yet available to order. It goes on sale 16 October 2026 at 9 AM MT.

What Makes the Trophy Wife Palette Different?

• Rearrangeable pans: According to Adept, the shades can be popped out and rearranged. The back of the palette has push-out holes.
• One-of-a-kind cases: The case is marbled in peach, caramel, brown and white, with "ADEPT COSMETICS" embossed on the lid. The brand says the marbling is handcrafted, so no two palettes look the same.
• A single theme across all 15 names: Every shade name, from Trust Fund to Prenup, refers to money or luxury, in line with the Trophy Wife title.

Formula and Packaging

• Formula: According to Adept's ingredient list, the shadows are free from talc, sunflower oil and parabens. They use two formula bases. The first covers Diamond Pearl, Summer House, Silk Peach, Champagne Wishes, Private Jet, Black Card, Prenup and Inheritance. The second covers the other seven shades. Key ingredients include mica, silica, synthetic fluorphlogopite, calcium aluminum borosilicate, dimethicone and candelilla wax. The brand gives a shelf life of about one year after opening.
• Packaging: Adept says the case is made of over 35% recycled or upcycled plastic, and the mirror protector is 100% upcycled. The brand notes that a UV-coat smell may be noticeable on opening and fades over time. According to Adept, the palette is made in a 100% solar-powered lab in Shanghai with SA 8000, ISO 9001, ISO 22716 and GMP certification.

Adept advises applying the high-sparkle shimmers with your fingers rather than a brush. The brand recommends a good eye primer underneath. It notes that some fallout and creasing will happen with these shimmers, depending on skin type.

For an earlier release from the brand, see our post on the Adept Cosmetics Legend of Ardra Palette, or browse all makeup releases.

Sources

• Adept Cosmetics: Trophy Wife product page (checked 9 October 2026)
• Adept Cosmetics (@adeptcosmetics) Instagram "full reveal" announcement

Mini Brands Ulta Beauty Capsule Series 2 is a collectible toy capsule with five surprise mini Ulta Beauty product replicas and a collector's guide. The ZURU Mini Brands capsule costs $9.99 and is listed as "New" and "Only at Ulta" at Ulta Beauty, where it was on sale in the US by 8 October 2026. The minis are display collectibles, not full cosmetics meant for use.

Updated 9 October 2026: in stock online at Ulta Beauty (US); in-store pickup shows as unavailable on the listing.

When Did the Mini Brands Ulta Beauty Capsule Series 2 Launch?

Mini Brands hasn't announced an official release date for the Mini Brands Ulta Beauty Capsule Series 2. The capsule was listed and in stock at Ulta Beauty US by 8 October 2026. On the same day, an "available now at Ulta" post about it circulated on Instagram.

Price

The capsule costs $9.99 at Ulta Beauty in the US. Ulta lists free standard shipping on orders over $35. No UK or other international pricing has been published.

What's Inside

Ulta's listing confirms each capsule contains:

• 5 surprise mini Ulta Beauty products, chosen at random
• 1 collector's guide for tracking the set and the rare, luxury, iconic and legendary minis

Ulta describes the full series as 75 minis to collect, spanning makeup, skincare, haircare and beauty accessories at several rarity levels. Ulta hasn't published sizes or odds for individual minis.

Products Shown

Ulta's listing images show these minis as examples. They are not the full list of 75:

• Beekman 1802 Oh! Mega Milky Oil and Bloom Cream
• Benefit Benetint, Hoola bronzer and The POREfessional
• Daise Hello Daise Raspberry & Mint Fragrance Body Mist and Cherry Glow Exfoliating Body Scrub

The full-size versions are covered under our Benefit Cosmetics and Beekman 1802 tags. Beekman 1802 also has a holiday release, the Beekman 1802 Kindness Cafe Advent Calendar.

The capsule is not the same product as the Ulta Beauty x Mini Brands Pops Plush Keychains, which are also $9.99 and sold separately at Ulta Beauty.

Where to Buy

• US: Ulta Beauty ($9.99), item 2661145
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 9 October 2026: in stock and ready to ship online at Ulta Beauty (US); in-store pickup shown as unavailable; no other retailer listing found.

For more Ulta Beauty holiday releases, see the Ulta Beauty 25 Days of Beauty Advent Calendar 2026.

What Makes the Mini Brands Ulta Beauty Capsule Series 2 Different?

• Second series: Ulta calls it the next series of Mini Brands Ulta Beauty, with all-new minis.
• Multi-brand mix: the 75 minis cover makeup, skincare, haircare and beauty accessories from brands Ulta stocks.
• Tiered rarity: the collector's guide sorts minis into rare, luxury, iconic and legendary levels.

Format and Packaging

• Minis: according to Ulta, the set includes real liquid, scented and working minis made to look like the full-size products.
• Capsule: each capsule is a blind pack, so buyers don't know which five minis they'll get until they open it.
• Audience and safety: Ulta aims the capsule at tween, teen and adult beauty fans who collect and display. The listing carries a choking-hazard warning for small parts and says it is not for children under 3.

Sources

• Ulta Beauty product listing: Mini Brands Ulta Beauty Capsule Series 2 (item 2661145), checked 9 October 2026
• "Available now at Ulta" Instagram post, 8 October 2026
• Ulta Beauty listing for the Ulta Beauty x Mini Brands Pops Plush Keychains

The Sulwhasoo White Ginseng Exfoliating Mask is a warming hydrogel face mask with physical exfoliating particles, PHA and a vitamin C derivative. It costs $70 for 120 mL and has been on sale at Sulwhasoo US since 30 September 2026. It is also listed at Sephora US, where it appears as the Ginseng Exfoliating Mask. It joins the rinse-off masks from Sulwhasoo.

Updated 8 October 2026: in stock at Sulwhasoo US ($70); listed at Sephora US ($70) with a "New" badge.

When Did the Sulwhasoo White Ginseng Exfoliating Mask Launch?

Sulwhasoo hasn't announced an official release date. The 120 mL mask appeared on Sulwhasoo's international site on 30 June 2026, without a price. It was published on the Sulwhasoo US store at $70 on 30 September 2026. By 8 October 2026, Sephora US listed it at $70 with a "New" badge and no reviews yet.

Price

• US: $70 for 120 mL / 4.05 fl. oz., at both Sulwhasoo US and Sephora US
• UK: Not yet confirmed
• International: listed on Sulwhasoo's international site without a price

The new mask should not be confused with Sulwhasoo's older White Ginseng Radiance Refining Mask. Sephora US still lists that mask at $68, and it has been on Sephora since at least 2022. Its page is no longer live on Sulwhasoo's US site.

Where to Buy

• US: Sulwhasoo US ($70); Sephora ($70)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• International: Sulwhasoo international site (int.sulwhasoo.com), price not shown
• Other markets: availability varies by region; more international stockists may be added.

Checked 8 October 2026: in stock at Sulwhasoo US; listed at Sephora US.

What Makes the White Ginseng Exfoliating Mask Different?

• Warming hydrogel format: Sulwhasoo says the soft hydrogel texture warms on contact. The brand describes this as a spa-like ritual inspired by Korean spas.
• Two kinds of exfoliation: the mask combines physical particles, including walnut shell powder, with chemical exfoliants, including PHA.
• Broad skin-type listing: the brand lists it for normal, dry, combination and oily skin. Sephora tags it for dullness, pores and uneven texture. Sulwhasoo's own page also names dryness, fine lines, and loss of firmness.

For other temperature-led masks, see the Sofie Pavitt Face Temp Check Hot + Cold Mask Duo and the Dr.Jart+ Cryo-V Jawline Lifting Mask. For more texture-focused K-beauty launches this season, see the Mary Kay K-Beauty Texture Edit 2026.

Formula and Key Ingredients

According to Sulwhasoo:

• White Ginseng Powder helps address dead skin cell buildup and supports the skin's moisture barrier.
• Vitamin C derivative (EAE) + PHA brighten skin for a more even-looking complexion.
• Korean Herbal Complex (JAUM ACTIVATOR™) soothes, moisturises and strengthens the moisture barrier.

What the Brand Says

Sulwhasoo cites a clinical study with 32 subjects. According to the brand, one use reduced dead skin cells by 32%, improved radiance by 22% and removed 99.9% of pore impurities. After two weeks, 100% of subjects agreed their skin looked smoother and more refined, and 96% agreed their skin tone looked visibly brighter. The brand also reports that 90% felt the scrub particles were mild during use. These results are self-assessed and instrumental figures published by Sulwhasoo.

How to Use

Sulwhasoo's directions are to apply a quarter-size amount to clean, dry skin and massage it in with a rolling motion. Leave it on for 3–5 minutes, then rinse thoroughly. The brand recommends using it 2–3 times a week.

Browse more mask and serum launches in our skincare section.

Sources

• Sulwhasoo US product page
• Sephora US product listing
• Sulwhasoo international site (int.sulwhasoo.com)

Skins The Holiday Box is a €90 gift box from Dutch retailer Skins with 14 perfume, skincare, make-up and home products, on sale now at skins.nl. The limited-edition Skins Box combines four full-size products with ten luxury miniatures from brands including L'Atelier Parfum, Westman Atelier, Leif and ZENOLOGY. Skins says the contents are worth €362 if bought separately.

Updated 8 October 2026: in stock at skins.nl (€90).

When Did the Skins The Holiday Box Launch?

Skins hasn't announced an official release date. Customer reviews on the skins.nl product page start on 6 October 2026, so the box was on sale at skins.nl by then. Skins announced it as "now available" on Instagram on 8 October 2026.

Price

Skins The Holiday Box costs €90 at skins.nl. According to Skins, the four full-size products have a combined value of €177, and including the luxury miniatures the total product value is €362. Skins defines "full size" as a size also sold as a standalone product, and bases miniature values on the price per millilitre of the smallest retail size. Skins hasn't listed values for the individual miniatures.

What's Inside

The box holds 14 products: 4 full-size products and 10 luxury miniatures. Skins lists these products:

Full size

1. L'Atelier Parfum – Vanilla Blush Eau de Parfum (50 ml), worth €95
2. Leif – Caviar Lime Body Scrub (100 ml), worth €17
3. Westman Atelier – Squeaky Clean Liquid Lip Balm in Garçonne, worth €40
4. ZENOLOGY – Skins x ZENOLOGY Trigger Spray (75 ml) or Trigger Spray Libri (75 ml), worth €25

Luxury miniatures

1. EX NIHILO – Demon Dancer Eau de Parfum (7.5 ml)
2. Maison Crivelli – Tobacco Carnaval Extrait de Parfum (5 ml)
3. Susanne Kaufmann – Body Butter for the Senses (50 ml)
4. Sunday Riley – C.E.O Afterglow Brightening Vitamin C Gel Cream (15 g)
5. J-Scent – Roasted Green Tea Eau de Parfum (9 ml)
6. L:a Bruket – 158 Body Lotion Lemongrass (55 ml)
7. Verso Skincare – Balancing Day Cream Retinol 8 (10 ml)
8. Omorovicza – Cleansing Foam (30 ml)
9. Simone Andreoli – Oud Scandalous Madness Eau de Parfum (7.5 ml)
10. Reome – Three Suns Balm (7.5 ml)

Skins says each box contains one of the two ZENOLOGY Trigger Sprays, and which variant you receive varies per box.

The only full-size make-up item is the lip balm from Westman Atelier. The brand also has its own holiday 2026 launch, the Westman Atelier The Eyeshadow Holiday Edit.

Where to Buy

• US: Not sold; this is a Skins Box sold by Skins only
• UK: Not yet confirmed
• Europe: Skins (English) (€90), also listed on Skins (German) and Skins (French). Skins has boutiques in the Netherlands, Belgium and Germany.
• Other markets: availability varies by region; check skins.nl for delivery to your country.

Checked 8 October 2026: in stock at skins.nl (€90).

Skins notes that buying a Skins Box does not qualify for its exclusive gifts with purchase.

What Makes the Skins The Holiday Box Different?

• Gift box, not a calendar: It has no doors or days. That separates it from retailer advent calendars such as the Space NK 12 Days of Luxury Advent Calendar 2026 and the Harvey Nichols Beauty Advent Calendar 2026.
• Four categories in one box: Skins combines perfume, skincare, make-up and home products, and includes four fragrance miniatures alongside a full-size 50 ml eau de parfum.
• One variable item: The ZENOLOGY full size is either the Skins x ZENOLOGY or the Libri Trigger Spray, depending on the box.

Key Details

• Fragrance concentrations: Four miniatures are eaux de parfum (EX NIHILO, J-Scent, Simone Andreoli) or an extrait (Maison Crivelli). The full size is L'Atelier Parfum's Vanilla Blush Eau de Parfum.
• Skincare actives in the product names: Sunday Riley's gel cream is a Vitamin C brightening formula, and Verso's day cream contains retinol (Retinol 8).
• Body care: The body products are a scrub (Leif), a body butter (Susanne Kaufmann) and a body lotion (L:a Bruket).

Skins describes the box as "a selection of new discoveries and much-loved favourites, to give as gifts or to enjoy yourself over the festive season." More seasonal sets are in our gift sets coverage.

Sources

• Skins – The Holiday Box product page (skins.nl), checked 8 October 2026
• Skins Instagram post, 8 October 2026

The Rare Beauty x BÉIS Limitless Collection is a Holiday 2026 limited-edition line of a lip and cheek kit, cosmetic pouches and luggage in raspberry pink. Rare Beauty and BÉIS price the products from $32 for the kit to $378 for the Large Check-In Roller. Each piece is sold separately, not as a boxed set, and the collection goes on sale on 12 October 2026 at rarebeauty.com and beistravel.com.

The brand's other holiday launch, the Rare Beauty Holiday 2026 Gift Sets, is covered in a separate post.

Updated 8 October 2026: Every product is listed as coming soon on rarebeauty.com and beistravel.com, but none can be bought yet. Because the collection is limited edition, stock can change quickly.

Release Date

The Rare Beauty x BÉIS Limitless Collection goes on sale on 12 October 2026. The BÉIS product pages say "Coming 10/12", and the Rare Beauty pages say "Coming Soon" and offer a "Notify Me" option. Both brands put the listings up on 8 October 2026.

Prices

Prices in the US are as follows. They are the same on both sites unless noted.

• Rare Beauty x BÉIS Lip and Cheek Kit: $32
• Cosmetic Pouch in Limitless: Small $34, Medium $54, Large $74
• Mini Weekender in Limitless: $118
• Carry-On Roller in Limitless: $278. Rare Beauty lists it as the "Small Carry On Roller".
• Medium Check-In Roller in Limitless: $348 (BÉIS only)
• Large Check-In Roller in Limitless: $378 (BÉIS only)

Prices for the UK, Europe and Canada have not been confirmed yet.

What's Inside the Lip and Cheek Kit

Rare Beauty lists two full-size products in the kit. Both are exclusive to the set:

• Soft Pinch Liquid Blush in Limitless, a raspberry shade
• Positive Light Luminizing Lip Gloss in Limitless, a raspberry shade with silver and pink shimmer

Neither brand has published sizes for the kit.

Products

The rest of the collection is travel gear from BÉIS in the same Limitless pink:

• Cosmetic Pouch (S / M / L): BÉIS says the pouches have smart pockets, loops and a wipeable material that is easy to clean.
• Mini Weekender: a duffle sized as a personal item, with a bottom compartment for shoes or toiletries.
• Carry-On Roller: a hard-shell carry-on suitcase.
• Medium and Large Check-In Rollers: sold on beistravel.com only.

Rare Beauty founder Selena Gomez appears in the campaign images, which show the luggage, the pouches and the kit. The brand's swatches show the blush and gloss on three skin tones.

Where to Buy

• US: Rare Beauty ($32 kit). BÉIS sells the full Rare Beauty collection, including the Cheek & Lip Set ($32), the Carry-On Roller ($278) and the Mini Weekender ($118). Rare Beauty notes that its Mini Weekender listing ships within the US only.
• UK: The BÉIS UK store lists the luggage and pouches but not the Cheek & Lip Set. The price is not yet confirmed. Rare Beauty UK availability is not yet confirmed.
• Canada: The BÉIS Canada store lists the luggage and pouches. The price is not yet confirmed.
• Europe: The BÉIS EU store lists the luggage and pouches. The price is not yet confirmed.
• Other markets: Not yet confirmed.

Checked 8 October 2026: listed as coming soon on rarebeauty.com and beistravel.com (US, UK, EU and Canada stores); not yet available to buy.

What Makes the Rare Beauty x BÉIS Limitless Collection Different?

• Rare Beauty describes both kit shades as set-exclusives, so they are not part of the regular blush and gloss shade ranges.
• The collection pairs makeup with luggage in one shade, from a $32 kit up to a $378 check-in suitcase.
• Rare Beauty says 1% of its annual sales supports the Rare Impact Fund.

Formula and Design Details

• Soft Pinch Liquid Blush: According to Rare Beauty, one dot gives high-impact colour that blends seamlessly and lasts up to 12 hours.
• Positive Light Luminizing Lip Gloss: The brand says the gloss has prismatic shimmer and glass-like shine, and that it hydrates lips instantly and over time.
• Mini Weekender: BÉIS lists a padded laptop sleeve, a trolley pass-through, a built-in key leash and reinforced padded straps.
• Carry-On Roller: BÉIS lists 360° wheels, compression straps, 2 inches of expandable space, a TSA lock, a weight indicator and its Limited Lifetime Luggage Warranty.

For another holiday launch with a limited edition shade story, see the ColourPop Disney A Very Mickey Christmas Collection 2026, or browse all makeup releases.

Sources

• Rare Beauty: Rare Beauty x BÉIS Lip and Cheek Kit
• BÉIS: The Mini Weekender in Limitless
• BÉIS: The Carry-On Roller in Limitless
• BÉIS Rare Beauty collection page and the UK, EU and Canada storefronts