Natasha Denona New Releases

Natasha Denona's Mini HY-GLAM Concealer is a travel-size version of the brand's brightening, hydrating serum concealer, available in 20 shades. Sephora US lists the 2 mL tube at $19, and the launch announcement set 17 October 2026 as its Sephora US on-sale date. It has been on sale at natashadenona.com since 15 October 2026. The full-size HY-GLAM Concealer has been available since 2023, so the mini size is what's new.

Updated 17 October 2026: The Mini HY-GLAM Concealer is now on sale at natashadenona.com, with all 20 shades in stock, and is listed at Sephora US and Sephora Canada. Its size is confirmed as 2 mL.

It arrives in the same season as the Natasha Denona Holiday 2026 Limited-Edition Sets, the brand's holiday gift-set launch.

Release Date

The launch announcement gave 17 October 2026 as the on-sale date at Sephora US, where the mini is sold online. Sephora US had already listed it on 14 October 2026 under product number P526271. Natasha Denona published the mini on its own site on 15 October 2026. Sephora Canada listed it by 17 October 2026.

Price

• US: $19 at Sephora US for 2 mL. The full size costs $32 for 7 ml at Sephora US and natashadenona.com.
• Canada: CA$28 at Sephora Canada for 2 mL.

The mini costs more per millilitre than the full size: about $9.50/ml, compared with about $4.57/ml for the full size.

Shades

The mini comes in 20 of the full range's shades. Sephora lists 50 colours for the full size, and natashadenona.com lists 52. Each code starts with the undertone (N neutral, R rosy, Y yellow, P peach), and the number shows depth, with lower numbers fairer and higher numbers deeper. The 20 shades, as natashadenona.com names them, are:

• RN1 – Fair Rosy Neutral
• Y1 – Fair Yellow
• N1 – Fair Neutral
• P1 – Fair Peach
• R2 – Fair Light Rosy
• YP3 – Fair Light Yellow Peach
• N2 – Fair Light Neutral
• RN3 – Light Rosy Neutral
• N3 – Light Neutral
• N4 – Light Neutral
• P3 – Light Peach
• N5 – Light Medium Neutral
• N6 – Light Medium Neutral
• N7 – Medium Neutral
• YN6 – Light Medium Yellow
• N8 – Medium Neutral
• N9 – Medium Tan Neutral
• NR13 – Dark Neutral Rosy
• NP14 – Dark Neutral Peach
• NR15 – Deep Neutral Rosy

The brand's launch images show a grid of all 20 mini shades, individual tubes with swatches, and a before-and-after in shade N3.

Both sizes use the same formula and applicator. The mini differs only in size and number of shades.

Where to Buy

• US: Natasha Denona; Sephora ($19). Ulta Beauty lists only the full size.
• Canada: Sephora Canada (CA$28)
• UK: Not yet confirmed. Cult Beauty lists only the full size (7g).
• Europe: Not yet confirmed. The mini is not listed at Sephora France.
• Other markets: availability varies by region; more international stockists may be added.

Checked 17 October 2026: on sale at natashadenona.com (all 20 shades in stock); listed at Sephora US ($19) and Sephora Canada (CA$28, N3 out of stock); not yet at Ulta Beauty, Cult Beauty, Space NK or Sephora France.

What Makes the Mini HY-GLAM Concealer Different?

• It is a $19, 2 mL travel size of the HY-GLAM Concealer, which launched in full size in 2023 at $32.
• It comes in 20 shades, compared with 50 to 52 for the full size.
• It keeps the full size's shaped applicator. The brand's diagram shows a pointed tip for precise areas, a hollow reservoir, and a flat side for under the eyes and larger areas.

Formula and Packaging

Sephora describes the mini as "a mini creamy, travel-friendly, high-performance concealer with skincare ingredients to visibly brighten, depuff, blur, and deliver a natural finish."

• Key ingredients (per Sephora): capsicum annuum leaf, which the retailer says fades the look of dark circles and visibly reduces puffiness; Portulaca grandiflora, which it describes as an antioxidant; and biomimetic pigments, which it says adapt to skin texture.
• Wear (per Natasha Denona): the brand cites its Butterflow Technology and claims up to 19-hour, crease-proof wear.
• Clinical claims (per Natasha Denona): the brand cites ex-vivo tests on 30 volunteers over 28 days. In a separate 28-day test with 70 more participants, 61% reported a noticeable reduction in dark circles and 51% reported a significant reduction in under-eye puffiness.
• Free-from (per Sephora): free of parabens and mineral oil, gluten-free and cruelty-free.

The HY-GLAM name also covers the Natasha Denona HY-GLAM Powder Foundation. The brand's other recent launches include the Natasha Denona Midi Gloom Eyeshadow Palette, and more are collected under makeup releases.

How to Apply

Natasha Denona recommends the flat side of the applicator for the under-eye area and larger areas, and the pointed tip for spot concealing. Blend with a sponge, brush or clean finger. Under the eyes, the brand advises letting the concealer set for a couple of minutes, then blending from the outer corner inwards with a dry finger, optionally followed by powder.

Tried it? Read and write reviews of the Natasha Denona Mini Hy-Glam Concealer on Beauty Talk Club.

Sources

• Natasha Denona: Mini HY-GLAM Concealer
• Sephora US: Mini Hy-Glam Concealer
• Sephora Canada: Mini Hy-Glam Concealer
• Natasha Denona launch announcement

Natasha Denona's three Holiday 2026 limited-edition sets, the Xenon Pouch ($64), Mini Eye Sculpt Set ($30) and HY-GLOSS Lip Set ($30), are on sale now. They launched at Sephora US and Sephora Canada on 9 October 2026, and natashadenona.com listed them from 8 October, ahead of the 11 October date the brand had announced for its own site. The sets were first reported by German beauty news site Glam Junkies, and the brand has now confirmed them on its own Instagram. Sephora lists all three as "New, Limited Edition, Online Only."

Updated 9 October 2026: the sets are now on sale at natashadenona.com, Sephora US and Sephora Canada, with direct links to the brand's product pages below.

Also new from the brand this season: the Natasha Denona Mini Hy-Glam Concealer, a $19 travel size of the HY-GLAM Concealer at Sephora US.

The Products

Xenon Pouch Makeup Gift Set ($64 / C$94)

Natasha Denona says the set's three products are brand new and inspired by her sultry smokey eye looks. They come in a silver nylon pouch with a metallic, puffer-style finish:

• Baby Xenon Eyeshadow Palette (2.4 g) with three shades: Névé (526SM), a sparkling metallic peony pink; Snirt (525CM), a matte medium grey; and Night Sky (523M), a metallic black
• Mini Xenon Powder Blush in Pretty Please (5.5 g)
• Xenon Sparkling Lip Gloss in Galaxia (7.5 ml), a sheer gloss with multicoloured sparkles

Mini Eye Sculpt Set ($30 / C$44)

Sephora lists this set as the Mini Eye Sculpt Eyeshadow Palette & Eye Crayon Pencil Duo Makeup Gift Set. It pairs the all-matte Mini Eye Sculpt Eyeshadow Palette (4 g), which the brand calls its bestselling mini palette, with a Mini Macro Tech Eye Crayon (0.7 g) in Wooden Brown, a deep brown. Natasha Denona describes the crayon as a "new and improved" reformulation.

The two pieces come in a clear zip pouch with black-and-white striped trim and an ND charm. The set totals 4.7 g / 0.16 oz.

HY-GLOSS Lip Set ($30 / C$44)

Sephora calls this set the HY-GLOSS Lip Gloss Duo Gift Set. It pairs two full-size products in existing shades: the HY-GLOSS Tinted Lip Gloss Balm (7 ml) and the I Need a Nude Lip Crayon (1.2 g). The set totals 8.2 g / 0.25 oz.

• Lush Lila: Lush Lila (pink-lavender) gloss with the NP1 Natasha crayon (light neutral pink), in a pouch with lilac trim
• Cleo: Cleo (light brown-pink) gloss with the NP 0.5 Cleo crayon (neutral pink), in a pouch with pink-brown trim

According to Natasha Denona, the gloss balm hydrates, smooths and conditions the lips, with a buttery, non-sticky glossy finish. The brand describes the sharpenable crayon as creamy-matte and long-wearing.

What's New

• Wooden Brown is a new Macro Tech Eye Crayon shade.
• Pretty Please blush and Galaxia gloss are new and exclusive to the Xenon Pouch.
• All three Baby Xenon shades appear in the Midi Xenon palette but not in the Mini Xenon palette. This makes the Baby palette a smaller way to get Névé, Snirt and Night Sky.
• The HY-GLOSS Lip Set uses existing shades only.

Value

According to Sephora, the Mini Eye Sculpt Set costs $30 compared with a $50 value if the items were bought separately. The HY-GLOSS Lip Set costs $30 compared with a $55 value. Sephora lists no value for the Xenon Pouch.

Where to Buy

• US: natashadenona.com – Xenon Holiday Pouch ($64), natashadenona.com – Mini Eye Sculpt Set ($30), natashadenona.com – HY-GLOSS Lip Set ($30, Lush Lila or Cleo), Sephora – Xenon Pouch ($64), Sephora – HY-GLOSS Lip Gloss Duo ($30), Sephora – Mini Eye Sculpt Duo ($30)
• UK: Not yet confirmed (not listed at Cult Beauty or Space NK on 9 October 2026)
• International: Sephora Canada – Xenon Pouch (C$94), Sephora Canada – HY-GLOSS Lip Gloss Duo (C$44), Sephora Canada – Mini Eye Sculpt Duo (C$44). Germany and Europe: not yet announced. Other markets: availability varies by region; natashadenona.com sells the sets in US dollars only.

Checked 9 October 2026: all three sets in stock at natashadenona.com; listed at Sephora US and Sephora Canada.

Sources

• Natasha Denona's official Instagram announcement (6 October 2026)
• natashadenona.com product pages (Xenon Holiday Pouch, Mini Eye Sculpt Set, HY-GLOSS Lip Set)
• Sephora US product listings
• Sephora Canada product listings
• Glam Junkies, first report including the brand's promotional images and pack details

Natasha Denona has launched the limited-edition Midi Gloom Eyeshadow Palette, a 15-pan, $72 (US) extension of its Mini Gloom Eyeshadow Palette. It went on sale on 27 September 2026 at Ulta and on 30 September 2026 at natashadenona.com. According to the brand, the palette is inspired by the moody, mossy hues of fall. It features a spectrum of cloudy greens, muted earthy tones and soft dusty pinks.

Update (4 October 2026): The Midi Gloom Eyeshadow Palette is now on sale at natashadenona.com for $72. As of 7 October 2026, Ulta also lists it as in stock.

How It Compares with the Mini Gloom

According to Natasha Denona, the Midi Gloom features 15 all-new shades, so none of the Mini Gloom shades are repeated. The five original pods (Cinder, Zephyr, Moss, Verdant and Glint) do not reappear in the Midi. The brand describes the new palette as an extension of the Mini Gloom's cool-toned story rather than a larger version of it.

The Colour Story

The palette mixes green shades with neutrals and pinks. It includes sage and moss greens, a dark forest teal and an icy mint, alongside dusty beiges, taupes, oaks and mustard browns. A mint duochrome shifts to pink. The brand describes the overall range as cool-toned, combining "cool-toned greens, muted earthy neutrals and soft dusty pinks."

Formula Breakdown

The 15 pans span five finishes, with more shimmer shades than mattes:

• 6 matte shades (3 Creamy Mattes + 3 Silky Mattes) for crease work, transitions and depth
• 6 Metallics for reflective lids and inner-corner brightening
• 2 Sparkling Foiled shades for high-impact focal points
• 1 Multidimensional Duochrome with a colour-shifting finish

According to the brand, each shade delivers rich pigmentation, seamless blendability and long-lasting wear. The brand also says the palette follows its 15-palette system, in which every vertical, horizontal and diagonal row and quad is designed to create a full look.

Shades

• Moat (686CM): matte dark dusty forest green
• Whimsy (687SF): Sparkling Foiled icy mint
• Sylvan (688SKM): matte medium sage
• Knot (689CM): matte medium mustard brown
• Fate (690M): metallic light medium green brass
• Shiver (691CM): matte light dusty pastel sage
• Yearn (692M): metallic medium green taupe
• Quarry (693M): metallic dark forest teal
• Paleon (694M): metallic medium mustard gold brown
• Silt (695SKM): matte light medium dusty beige
• Tinker (696DC): duochrome light medium vibrant mint with pink shift
• Evermore (697M): metallic light dusty nude
• Memory (698SF): Sparkling Foiled medium dark icy taupe
• Root (699SKM): matte medium dark oak
• Swoon (700M): metallic medium warm oak

How to Apply

Natasha Denona recommends the following:

• Creamy Mattes and Silky Mattes: pack onto the lid with a soft, dense eyeshadow brush, then blend to diffuse. For an airbrushed finish, use swiping motions with a fluffy blending brush.
• Metallics, Sparkling Foiled and Duochrome: apply with a damp eyeshadow brush or a fingertip for maximum colour payoff and a reflective finish.

The brand says the palette is designed for looks ranging from soft everyday definition to dramatic smoky eyes.

Where to Buy

US: Natasha Denona ($72), Ulta Beauty

UK: Not yet confirmed

International: Not yet confirmed

Sources

• Natasha Denona: Midi Gloom Eyeshadow Palette product page
• Ulta Beauty: Natasha Denona Midi Gloom Eyeshadow Palette listing

Natasha Denona reveals the latest I Need a Warm Eyeshadow Palette. 

This 15-shade collection features an array of warm nudes and rich champagnes, perfect for creating everything from natural, everyday looks to shimmering, glamorous styles.

Discover two new finishes - the Slip Cream Matte, delivering a highly pigmented luminous-matte finish, and the Metal Gloss eyeshadow, which offers a reflective shine.

The palette includes peachy nudes, rich caramels, bronzy hues, and golden browns, all crafted with Natasha’s renowned quality.

Price: $69

Available at natashadenona.com starting August 22.

Natasha Denona reveals the latest Mini Rose Eyeshadow Palette.

This travel-friendly palette features five cool-toned shades of pink, mauve, and taupe.

The palette features soft pink, medium lilac, and dark taupe Creamy Mattes, a rose Duo Chrome with a gold shift, and a crystal baby pink Sparkling Foiled eyeshadow.

Natasha’s renowned pro-level formulas deliver vibrant, ultra-pigmented results that are seamlessly blendable for all skill levels.

Price: $27

Mark your calendars for July 18th—the palette launches at natashadenona.com.

Meet the latest Golden Collection from Natasha Denona.

• Golden Eyeshadow Palette, $69 - an elevated 15-shade version of the iconic Gold Palette, featuring her signature formulas to create mesmerizing looks.

• Golden Highlighter Trio Multi-Use Hybrid Glow Palette, $55 - a glow highlighter palette with a hydrating formula, offering 3 high-foiled-finish golden shades.

• Golden Glimmer Gloss Shimmering Lip-Plumper, $29 - a sheer oil-gloss formula that illuminates with golden sparkles, creating a luscious, plumped-looking pout.

Available on sephora.com starting June 4.

Meet the new talc-free HY-GLAM Powder Foundation from Natasha Denona. This product offers a matte finish with medium-buildable coverage.

This formula blurs skin texture, resulting in a smooth, poreless appearance. Infused with nourishing ingredients, this powder foundation keeps skin looking and feeling healthy.

It shields against environmental stressors, promotes natural elasticity and hydration, and possesses anti-inflammatory properties. The compact comes with the Hy-Luxe Sponge™, designed to minimize product absorption for flawless application and a natural finish.

Available in 36 shades, this product features a refillable pan, ensuring sustainability and convenience for your beauty routine.

Price: $55

Available now for Early Access on natashadenona.com.

Natasha Denona presents the latest Hy-Gen Skincare Infused Glow Beautifier. It's talc-free and packed with skin-loving ingredients for flawless, glowing skin.

Enriched with beneficial ingredients, it leaves the skin feeling silky-soft with a natural finish. It enhances the complexion, leaving it soft, hydrated, and balanced.

This bouncy powder, creamy to the touch and sheer, offers a weightless sensation and imparts a radiant finish. Offered in 4 versatile shades.

Infused with non-pigmented emollient pearls, the powder illuminates the skin with flawless luminosity and a translucent, glowing finish.

Price: $48

Officially launching on April 4th at natashadenona.com. Now exclusively accessible to all ND Rewards Members!

Meet the new Hyper Natural Face Palette from Natasha Denona—an essential for effortless beauty! This palette boasts four HY-PER SILK POWDER GEL eyeshadows.

The formula is enriched with hydrating components like PHYTOSQUALANES3, VITA BEAUTIQUETM, and BERRYFLUX VITATM. The topper showcases the new Sparkling Wet Effect finish, making finger application effortless while still being brush-friendly.

The palette also includes a versatile HY-TECH CREAMY POWDER BRONZER & CONTOUR TRIO and BLUSH DUO. Designed for flawless application, this formula guarantees an instant airbrushed appearance.

Price: $62

Exclusively available to all ND Rewards Members starting February 20th, this palette will be launching on natashadenona.com for general access on February 22nd.